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Tag: children’s day

  • This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha

    This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha

    MUMBAI: The celebration of Children's Day in India dates back to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education. This Children’s Day, SBI Life Insurance along with Muskan Foundation support the cause of equal education to every MDVI (multiple disabilities with visual impairment) child of the NGO and prepare them to live an independent, confident and happy life.

    Muskan Foundation is the only school in Mumbai that provides services to children with MDVI. Besides providing a holistic support to both children and their parents, the NGO is well equipped with trained staff in MDVI who follow multidisciplinary approach to work along with therapists to design a suitable program for the children.

    Through this program, SBI Life Insurance will continue to support Muskan Foundation in providing special education and therapy services to children with multiple disabilities and also facilitate counselling to parents and spread awareness.

    As per the UNESCO New Delhi report on ‘State of the Education Report for India 2019: Children with Disabilities’, 75% of children with disabilities at the age of 5 years and 25% between 5-19 years do not go to any educational institution. Taking cue from this situation which has been major impediment in India’s economic growth, Ms. Dipti Gandhi’s goal is to provide structured assessment, diagnosis and consultation to the differently abled children.

    ‘Child Welfare’ has emerged as one of the core themes under SBI Life’s CSR initiatives over the years. The company has leveraged Children’s Day to build a strong property ‘#DilBacchaTohSabAcha’ on Digital to communicate the ‘importance of approaching life with the zest and enthusiasm of a child and to live in the moment free from worldly worries’. #DilBacchaTohSabAcha further acts as a key instrument to advocate SBI Life’s efforts in the CSR space.

  • Star Movies unveils interesting movie line-up for Children’s Day

    Star Movies unveils interesting movie line-up for Children’s Day

    MUMBAI: The month of November is known for children’s day. Star Movies is set to broadcast an exciting line-up with their “Pop-Up Theatre: For the Kids”. A line-up of interesting movies will air on the 13th and the 14th of November 2019 from 4 pm onwards. Besides this, Star Movies brings for the very first time on Indian Television Deadpool (2015), one of the wittiest and zest superhero performances of Ryan Reynolds.

    This Children’s Day Star Movies Pop-Up Theatre will air movies – The Boss Baby, COCO, Ferdinand, Incredibles 2, Baby’s Day Out and The Toy Story 3.

    The deadliest anti-hero of the Marvel Universe, Deadpool comes to television screens for the First Time after 3 long years on 17th of November 2019 at 1 PM and 9 PM only on Star Movies. The movie was loved by the audiences but never got a chance to come on TV in India. Star Movies, being the home of Superheroes did not give up as they finally bring the Red Machine on television this November. The movie grossed over $782 Mn worldwide and earned Ryan Reynolds multiple nominations including a Golden Globe for Best Actor in a Motion Picture. It’s a double bonanza as Deadpool fans gets a chance to binge Deadpool 2 right after Deadpool.

    Apart from this, the fever rises with a daily dose of entertainment  Everyday at 1 PM with “Family Time”, the one time when the remote wars are settled and families reconnect. The evenings are covered with the best of blockbusters all this November with Blockbusters@9, Mon to Fri 9 PM.

  • Seven Seas launches new campaign for Children’s Day

    Seven Seas launches new campaign for Children’s Day

    Mumbai: In the run-up to children’s day, SevenSeas®, a heritage brand of Procter & Gamble Health Limited (formerly known as Merck Limited), launches a new campaign 'My Little Genius'. The campaign encourages parents to discover the true potential in their little one and celebrate it with the whole world. 

    As part of the campaign, SevenSeas® will launch 'The Museum of Genius' on the occasion of children's day. The virtual museum is a platform to exhibit the creative streak in your child, where your tiny tots' innovative idea will be celebrated online. To be part of 'The Museum of Genius', upload a video or photo of your child's unique creation on Facebook or Instagram using the hashtag #MyLittleGenius. First 50 entries each day will win free samples ofSevenSeas®Kids Emulsion*.    

    Procter & Gamble Health Limited’s, Managing Director, Milind Thatte said, “SevenSeas® is delighted to launch this very special campaign #MyLittleGenius on the occasion of children’s day aligned to our philosophy of helping unlock every child’s true potential. Children have so many unique qualities and hidden talents such as those depicted in our campaign films released on various digital channels including our SevenSeas® Facebook page. We call on parents to send in stories of their little geniuses at the earliest and see their child’s talent celebrated on the SevenSeas®‘Museum of Genius'."

    ‘The Museum of Genius’ featuring the entries of the little geniuses will be digitally unveiled by Bollywood Actress and celebrity mother Raveena Tandon around children’s day.

    Bollywood Actress and celebrity Mother, Raveena Tandon said, “I am glad to be part of a campaign that promotes the creativity and true potential in children. My association with SevenSeas® is a long-standing one that focuses on growth and development of childrenthrough nutrition supplementation, to help them unlock their true potential. I am excited to unveil the SevenSeas® ‘Museum of Genius’ this children’s day and going through the hidden talents of children across India. I call on parents to share their entries and help SevenSeas® showcase their stories”.

    The on-ground unveiling  of the 'Museum of Genius' will take place at The Krazy Kids Karnival on 17th November in the presence of Actress Raveena Tandon. She will be present at the event to create awareness on the importance of Omega-3 Fatty acids and essentially DHA, Vitamin A, and D for the growth and development of young children. 
     

  • Bank of Baroda launches digital campaign for kids

    Bank of Baroda launches digital campaign for kids

    MUMBAI: Bank of Baroda, one of the country’s trusted public sector banks, has announced the launch of a unique digital campaign #BeTheChamp. Having commenced from 14 November, the fortnight-long campaign has been launched keeping in mind twin occasions – National Children’s Day (14 November) and World Children’s Day (20 November). The campaign will conclude on 30 November.

    The campaign invites parents and schools to encourage children up to 18 years of age to participate in a digital talent hunt by uploading photos/videos/images/audios showcasing their best activities and talents such as dance, music, arts, writing, and others. The promotional campaign would lead the audience towards a microsite to participate in exciting contests and quizzes. All participants will be provided a digital certificate by Bank of Baroda to value their capabilities and encourage such creative activities.

    Speaking about the unique campaign, Bank of Baroda general manager and head of marketing, corporate communication and wealth management services O K Kaul said, “We are pleased to launch this one-of-its-kind digital campaign for children and the response that we have received thus far is indicative of our faith in the thought behind it. At Bank of Baroda, we firmly believe that every child is creative in his or her own way and it is the collective responsibility of our society to provide them with as many platforms as possible to showcase the same. We are hopeful that #BeTheChamp provides them with one such avenue.”

  • Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

    Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne

    MUMBAI: Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign – #ChaloKhelne starting this Children’s Day (Nov 14, 2018) to reinforce its belief in empowering people and their families to live a healthy lifestyle.

    In this digitized era, children are becoming increasingly dependent on their mobile and tabs and the joy of outdoor sports is diminishing at a rapid pace. This in turn is also affecting our children’s health making them inactive. The power to change this situation is in hands of the parents as the kids are likely to emulate what their parents do.

    With this insight, we are urging parents to take the first step and motivate their children to opt for outdoors sports and join them to play a game they love and kick start the #ChaloKhelne movement. As it is a known fact that healthy habits start at home and children follow in the footsteps of their parents. More often than not, parents are their first role models.

    Mr. Mayank Bathwal, CEO, ABHICL said, “Nowadays, the new age generation children are spending more time on electronic devices which keeps them indoor most of the time. Whereas, our childhood was dominated by outdoor playtime with soil under the sun. With #ChaloKhelne we want families to encourage children to play various outdoor activities and make it a part of their daily routine. It is Aditya Birla Health Insurance’s endeavor to promote an active healthy lifestyle and nurture life skills from an early age to lead a successful life and to make it a real movement.”

    “In today’s era we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the #ChaloKhelne campaign to reinforce the philosophy of adapting healthy lifestyle.  With the #ChaloKhelne movement, we are also hoping to create an active generation that takes health seriously.” said Mr. Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital.

  • Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

    Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

    MUMBAI: The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18 is all set to host a week long carnival to celebrate Children’s Day with interactive activities and games. The week long activities will see the channel entertain the little munchkins and remind us, never to forget the child within.

    Nickelodeon will kick start the activities with a makeover of the entire channel with Children’s week bugs, Astons, Bumpers and Idents. The excitement increased with the premier of Gattu Battu’s first TV movie and a majestic short movie based on Lord Shiva. An additional treat will be the daily blocks of Motu and Patlu, giving children a chance to discuss on social media by running a contest of which movie of their most loved character Motu Patlu will be played on children’s day. That is not all, kids will also be treated to a splendid surprise with the new children week special – Slime Jump Game! The game brought upon laughter and moments to always remember as the kids selected their favourite toon to get slimed upon.

    If that is all happening on-air, Nickelodeon isn’t far behind in engaging with kids from schools and NGO’s on this special day. The channel has always encouraged its viewers to have fun while bringing out the child within you. Nicktoons like Shiva, Rudra and Dora engaged with kids of Podar International School and Angel Express, NGO for interactive activities and games.

  • BookMyShow appeals to parents on Children’s Day

    BookMyShow appeals to parents on Children’s Day

    MUMBAI: This Children’s Day, BookMyShow has a special message for all parents

    Conceptualised and executed by BBH India, this children’s day film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children. In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love. 

    In the light of the historic Supreme Court judgement on section 377, BookMyShow and BBH chose to play out a story of love and acceptance against the backdrop of the magic of the movies. 

    BookMyShow SVP of marketing and business intelligence Marzdi Kalianiwala says, “Pursuant to the recent historic verdict of decriminalisation of Section 377, we wanted to put across our perspective and what better way to portray it than through the lens of entertainment. This film is our attempt in reaching out to all parents and asking them to accept their children for who they are.”

    BBH India CCO and managing partner Russell Barrett adds, “The world of entertainment is probably the most egalitarian. There are no walls and no divisions here. In fact entertainment brings people together, across geography, language, religion, sexual preference and class. We were keen to cast a real couple in the lead roles for so many reasons, the most important being, it was the right thing to do. We are so very proud to partner a brave, aware and modern brand like BookMyShow in this initiative and hope to do much more going forward.”

  • Bring out your inner-child with Star Movies this Children’s Day

    Bring out your inner-child with Star Movies this Children’s Day

    MUMBAI: 14 November is the day we celebrate the spirit of children across our country. It’s a day to be spent exclusively with your child, and relive your childhood. Star Movies gives its viewers a perfect line-up of Blockbuster movies curated for Children’s Day. 

    As the home of Blockbuster content, this Children’s Day, Star Movies is committed to bringing its audience, the most popular movies that will bring out the child in them.On 14 November, Star Movies will showcase a marathon of movies for children from 9:00 AM to 7:00 PM.

    With movies such as Kung Fu Panda 3, The Good Dinosaur, Home Alone 3, Disney’s Zootopia and Disney Pixar’s Finding Dory, Star Movies will ensure that Children’s Day gets the celebration it deserves!

    With the most popular children’s films lined-up for the day, Star Movies is definitely the place to be, this Children’s Day.

    Can’t wait? Then catch the Children’s Day line-up on Star Movies and Star Movies HD on the 14 November from 9:00 AM to 7:00 PM

  • What do TV channels have in store this Children’s Day?

    What do TV channels have in store this Children’s Day?

    MUMBAI: Television channels and kids brands have a treat for the little one this Children’s Day. It’s that time of the year when the channels will thrive on their kids viewers. Marking the occasion of Children’s Day on 14 November, Toonz Retail has launched its campaign Spread Smiles through which Toonz is requesting all its loyal customers across 100+ stores to come and donate their old clothes, toys and books which are in good condition and get discounts on their new purchase.

    It is no exception that channels heavily invest to promote their existing shows and also grab eye balls with new exciting content. Nickelodeon will air its routine shows starting with Power Rangers Dino Supercharge at 9:30 am followed by Ninja Hattori at 10 am. Apart from this, its other famous shows like Oggy and the cockroaches, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, etc will broadcast the entire day. Turner’s two kids channels, Cartoon Network and Pogo, will also air their routine shows throughout the day. While CN has popular shows like My Favourite Teacher, Roll No 21 and the quest for Swarnamani, Kris in Scooba Dooba Ajooba, Bemn 10, Dragon Ball Z, etc, Pogo has a rich library of shows like Tom and Jerry kids show, Chotta Bheem, Wabbit, MAD, etc.

    Disney channel will start its treat with Chimpui from 8:30 am followed by Disney Mickey Mouse at 12:30 pm. Other shows like Ultra B, Hum Chik Bum, Chorr Police, Ultimate Spiderman, Avengers Assemble, etc continue to have similar slots on the channel.

    In the English entertainment genre, Comedy Central is all set to celebrate the day by bringing out your inner child with Betty White’s Off Their Rockers. In the show, the winter of their lives is the least of their worries, when the cast of the show only wants to play pranks on people, possibly younger to them by two generations. Betty White and the gang know how to trick minds with their childish pranks. The channel is going to show back-to-back episodes of the show 14 November 3 pm.

    Tata Sky, one of India’s leading DTH service provider will air a fun and exciting line-up of programmes for kids. Subscribers of the interactive services, Actve Fitness, Actve Cooking and Actve Fun Learn can watch the programmes on 13 and 14 November at no additional cost.

    The programmes have been designed specially to ensure complete enjoyment for kids, this Children’s Day weekend. There are specially designed activity classes by Mickey Mehta, focused on getting taller and healthier in their fitness property. In their Actve Cooking feature, the kids can learn fun, easy and delicious recipes which they can cook themselves. Recipes for fun food dishes such as donuts and pizza will be on display.

    To carry on the merriment, Actve Fun Learn will have a Children’s Day special programme with videos on animated rhymes, stories, how to draw videos, classroom jokes, nail art videos learning videos, cartoons and craft videos.

  • What do TV channels have in store this Children’s Day?

    What do TV channels have in store this Children’s Day?

    MUMBAI: Television channels and kids brands have a treat for the little one this Children’s Day. It’s that time of the year when the channels will thrive on their kids viewers. Marking the occasion of Children’s Day on 14 November, Toonz Retail has launched its campaign Spread Smiles through which Toonz is requesting all its loyal customers across 100+ stores to come and donate their old clothes, toys and books which are in good condition and get discounts on their new purchase.

    It is no exception that channels heavily invest to promote their existing shows and also grab eye balls with new exciting content. Nickelodeon will air its routine shows starting with Power Rangers Dino Supercharge at 9:30 am followed by Ninja Hattori at 10 am. Apart from this, its other famous shows like Oggy and the cockroaches, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, etc will broadcast the entire day. Turner’s two kids channels, Cartoon Network and Pogo, will also air their routine shows throughout the day. While CN has popular shows like My Favourite Teacher, Roll No 21 and the quest for Swarnamani, Kris in Scooba Dooba Ajooba, Bemn 10, Dragon Ball Z, etc, Pogo has a rich library of shows like Tom and Jerry kids show, Chotta Bheem, Wabbit, MAD, etc.

    Disney channel will start its treat with Chimpui from 8:30 am followed by Disney Mickey Mouse at 12:30 pm. Other shows like Ultra B, Hum Chik Bum, Chorr Police, Ultimate Spiderman, Avengers Assemble, etc continue to have similar slots on the channel.

    In the English entertainment genre, Comedy Central is all set to celebrate the day by bringing out your inner child with Betty White’s Off Their Rockers. In the show, the winter of their lives is the least of their worries, when the cast of the show only wants to play pranks on people, possibly younger to them by two generations. Betty White and the gang know how to trick minds with their childish pranks. The channel is going to show back-to-back episodes of the show 14 November 3 pm.

    Tata Sky, one of India’s leading DTH service provider will air a fun and exciting line-up of programmes for kids. Subscribers of the interactive services, Actve Fitness, Actve Cooking and Actve Fun Learn can watch the programmes on 13 and 14 November at no additional cost.

    The programmes have been designed specially to ensure complete enjoyment for kids, this Children’s Day weekend. There are specially designed activity classes by Mickey Mehta, focused on getting taller and healthier in their fitness property. In their Actve Cooking feature, the kids can learn fun, easy and delicious recipes which they can cook themselves. Recipes for fun food dishes such as donuts and pizza will be on display.

    To carry on the merriment, Actve Fun Learn will have a Children’s Day special programme with videos on animated rhymes, stories, how to draw videos, classroom jokes, nail art videos learning videos, cartoons and craft videos.