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Tag: children’s day

  • Nick launches #NoStressExpress campaign for Childrens’ Day

    Nick launches #NoStressExpress campaign for Childrens’ Day

    Mumbai: Kids entertainment franchise Nickelodeon (Nick) is launching a fun and empowering campaign #NoStressExpress this Children’s Day to encourage kids gearing up for offline learning to express themselves freely as they step out after a hiatus of more than a year. Special Children’s Day programming initiatives are also planned for 13 and 14 November.

    Nick, through its superstar Nicktoons ‘Chikoo & Bunty,’ ‘Happy & Pinaki,’ ‘Paw Patrol,’ and others, is urging children to candidly speak their hearts out in a 10-second video and upload it on nickindia.com, standing a chance to feature on the channel. Be it expressing their love for noodles, views on homework or their dislike for a vegetable, nothing is off-limits. 

    In addition to taking the stress-free ride through the ‘express-a-thon,’ children can also express their love for their favorite Nicktoons with 99Pancakes limited edition combos. The specially curated combos will be available on Zomato, Swiggy, dine-in orders, and takeaways. The campaign and its message will be further amplified by mommy networks and influencers. Supporting it will be fun mall activations and meet and greets with Nicktoons across the country, said the statement.

    “At Nickelodeon, each of our initiatives has kids and their interests at its core. The last year-and-a-half had kids face social isolation as they were staying away from physical school and their friends,” said Viacom18 head of marketing for kids cluster Sonali Bhattacharya. “We believe they have a lot to say, and their views are very unique. Giving them a platform to express their views freely is what we aim to do with our Children’s Day campaign that will have kids express all that they feel without any filter.”

  • BYJU’S new digital film celebrates inquisitive child in everyone

    BYJU’S new digital film celebrates inquisitive child in everyone

    Mumbai: Edtech company BYJU’S on Wednesday launched its Children’s Day special digital campaign called #CelebrateCuriosity. The campaign celebrates the minds of curious children and showcases the importance of helping them with the right answers.

    “While growing up, consciously and very often unconsciously, we condition children to stop asking questions as we don’t have clear answers. With the help of the special campaign #CelebrateCuriosity. BYJU’S aims to nudge parents to become their child’s first teacher and help them find answers to their questions,” said the company in a statement.

    Conceptualised by the in-house team and created in partnership with Films Rajendraa, the ad-film highlights the unique and unparalleled inquisitive nature of children and their quest to find answers. Reconnecting us with our inner child, the film showcases various children at their curious best, asking questions from their elders. It further narrates that no question is vague as it helps shape a child’s future.

    “Children are born curious and we need to nurture and nourish this trait to help them become well-informed individuals. BYJU’S aim has always been to decipher information in a conceptual manner, in turn encouraging students to become self-paced and active learners,” stated BYJU’S VP for brand and creative strategy Vineet Singh. “With this campaign, we want to celebrate every child’s inquisitive best and encourage them to continue asking questions.”

  • Panasonic releases #PlayForABetterWorld campaign ahead of Children’s Day

    Panasonic releases #PlayForABetterWorld campaign ahead of Children’s Day

    New Delhi: Panasonic India has evoked the spirit of playful childhood and compassion with the launch of its #PlayForABetterWorld campaign marking this year’s Children’s Day.

    Recent studies showed that around 1.2 lakh children lost their primary/secondary caregivers in the past year due to unprecedented times. #PlayForABetterWorld campaign is an endeavor to help build a better tomorrow for the underprivileged children, the company said on Wednesday.

    Centered around building a comfortable environment for children, the latest campaign invites consumers to play a simple game of building blocks to generate a score of one million. Upon reaching the goal through collective efforts, Panasonic India said it will donate an entire range of appliances to non-profit organisations like Salaam Balak Trust, Khushi, and SOS Children’s Villages India, working towards child welfare. The building blocks game is LIVE starting 9 November till 19 November 2021.

    Panasonic India divisional head of consumer sales Fumiyasu Fujimori said, “As a brand, our products are designed to make lives better while creating a better world for every member of the society. Children are a treasure of society and through this campaign, we aim to support underprivileged children with a more comfortable living and growing environment. We hope that our wide range of appliances will contribute to their childhood with comfort, care, and compassion.”

    Panasonic India head-brand and marketing Shirish Agarwal said, “Panasonic stands by the philosophy of creating a better life and a better world, and our campaign #PlayForABetterWorld is an extension of the same. Through this campaign, we are using the power of play/ gaming for social good and encouraging consumers to be a part of this collective effort to help build a better future for underprivileged children, this Children’s Day.” 

  • Sony YAY! associates with Crossword Bookstores to celebrate Children’s Day

    Sony YAY! associates with Crossword Bookstores to celebrate Children’s Day

    MUMBAI: This Children’s Day, Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together for a day full of unlimited masti. The idea was to revive the innocent and euphoric yet simple delights of childhood in both kids and their parents through all the fun. Bringing this to life, the channel teamed up with the book-retail chain to curate a playful and fun bonding session.

    On this occasion, Honey Bunny joined the parents and kids at Crossword Bookstore, Oberoi Mall to play various fun games where they competed against other teams to solve exciting puzzles and answer questions where their knowledge of their favorite YAY! toons was put to test. And that’s not all, Honey Bunny also opened the dance floor for their young fans and danced along with them to the groovy beats of the foot tapping number from ‘Honey Bunny Ka Jholmaal’ show. The fun day out also created a lot of buzz on social media as the event saw the presence of leading mommy bloggers along with their kids to meet Honey Bunny.

    The fun didn’t just end at Crossword Bookstores as Sony YAY! brought all that masti on their channel as well through a day long movie marathon of popular 'Honey Bunny Ka Jholmaal' movies. The movie mania starting right from 9.30 AM was packed with heavy doses of adventure, laughter, horror, comedy, action and excitement. The movies slated under the line-up were Honey Bunny in Crazy Family Adventure, Honey Bunny as Super team X reloaded, Honey Bunny Train Chase, Honey Bunny in Kung Fu Challenge and many more.

    Honey Bunny also made a surprise visit to the hit Marathi comedy show Maharashtrachya Hasyajatra on Sony Marathi and took over the Children’s Day special episode and left the audience in splits with their comic timing and light hearted banter. They also got all to groove on their special dance moves on the sets and had the audience swaying with them on the beat. The cat jodi also extended the Children’s day celebration on the sets of popular Sony SAB TV show Aladdin – Naam Toh Suna Hoga.

    Sony Pictures Networks India, Kids’ Genre Business Head Leena Lele Dutta said, "Children’s Day is that one special day of the year where not just the young, but even the young-at-heart celebrate the simple joys of childhood. What makes the day so special is that it transcends all age groups. On this day, Sony YAY! aims to reach out to kids and their parents and see them let go of all inhibitions and just enjoy being a kid. Through our initiative, the aim is to bring children and their parents together where they can rediscover their inner child, have fun and create memories for a lifetime.”

    Crossword Bookstores CEO Chiragh Oberoi said, “Along with the importance of academics, life values also go a long way in the overall development of a child and shaping their future. I am glad that we marked Children’s Day celebrations this year in Mumbai in association with Sony YAY! to provide an engaging experience to our young audience. At Crossword Bookstores, we envision to make learning an interesting experience with many such enriching experiences in the future.”

  • Citroën India launches #InspiredByChildren campaign on Children’s Day

    Citroën India launches #InspiredByChildren campaign on Children’s Day

    MUMBAI: Citroën, part of the auto conglomerate, Groupe PSA has launched its latest campaign #InspiredByChildren, on Children’s Day. This digital campaign is the sequel of the #InspiredByIndia campaign, which saw an overwhelming response from participants. The campaign increased the Citroën follower base on Instagram and boosted the engagement rate on Facebook resulting in increased brand awareness and social media engagement.

    #InspiredByChildren campaign is another initiative to further strengthen brand salience for Citroën brand in India. This contest allows children to explore their imagination, as they get an opportunity to draw, create or form the unique Citroën logo (Double Chevrons).

    This contest enables the young participants to tap their creativity at the same time getting a chance to win Citroën Lifestyle products, which includes a Citroën C5 Aircross SUV scale model and a booklet that traces Citroën’s 100 year history through its landmark models.

    The contest rolled out on Children’s Day and the final 10 selected winners will be announced in December 2019.

    Commenting on the campaign, Havas Creative  Managing Partner – West & South Arindam Sengupta said “#InspiredByChildren campaign is a great idea for brand Citroën to celebrate children’s day in a unique, fun and engaging way. We at Havas Creative Mumbai are excited about this campaign as it provides a unique platform for brand Citroën to engage with children and their families through their creativity and imagination.”

  • Amazon Prime Video unveils Children’s Day special line-up

    Amazon Prime Video unveils Children’s Day special line-up

    MUMBAI: Amazon Prime Video promises to entertain viewers across all ages with their special Children’s Day line-up. Be it 5 or 50, there is no perfect age to watch a good old animated movie or show. This Children’s Day, Amazon Prime Video has curated a list of titles encompassing both Indian and International shows to ensure that you and your family can enjoy binge-watching together, age no bar! We suggest you take some time off from being an adult and spend your evening catching up on your childhood favorites exclusively on Amazon Prime Video.

     

    Kung Fu Panda: The Paws Of Destiny 

    As the Dragon Master, Po has endured his fair share of epic challenges but nothing could prepare him for his greatest one yet—as a Kung Fu teacher to a group of rambunctious kids from Panda Village who have been imbued with mysterious and powerful chi energy. Together they embark on amazing adventures, battle ferocious villains, and become legends!

     

    Harry Potter (Part 1 – 8)

    This is the tale of Harry Potter, an ordinary 11-year-old boy who learns he is a wizard while living as an orphan with his aunt and uncle and has been invited to attend the Hogwarts School for Witchcraft and Wizardry. Harry is snatched away from his mundane existence by Rubeus Hagrid, the groundskeeper for Hogwarts School, and quickly thrown into a world completely foreign to him. Famous for an incident at birth, Harry makes friends easily at his new school. He soon finds that the wizarding world is far more dangerous for him than he would have imagined, and he quickly learns that not all wizards are to be trusted.

     

    Classic Popeye

    Popeye is one of the most popular cartoon characters of all time. This spunky but loveable spinach-eating sailor continues to delight young and old with his comic adventures, and the entire the gang is around to provide plenty of rousing fun and action: Olive Oyl, Swee'Pea, Wimpy, and Bluto.

     

    The Adventures of Tenali Rama

    Tenali Rama is the comic poet of Vijayanagara With constant evil schemes by the Rajguru and others to watch out for, Tenali manages to outwit everybody. Join him on these hilarious adventures, as he battles evil puppeteers and deadly phantoms, all the while never forgetting to deliver a few laughs!

     

    Inspector Chingum

    Chingum, the Police in-charge of Shantiwood Police station has a strong South Indian accent. His misadventures lead the character to become comical yet very action-oriented. Chingum dreams of a “Zero Crime City”. Chingum is accompanied by Hera, Pheri, Khabrilal, Chatur, Dosa Anna & Bozo. A vicious villain No Baal who secretly owns a Crime University but Chingum always defeats him.

     

    Just Add Magic

    The Magic Cookbook of Kelly’s grandmother has appeared in a new town with new protectors! Kelly, Darbie, and Hannah must now travel to Bay City to train the new trio on how to handle the recipes and the dangerous downsides. What they find is that the new protectors aren't even friends let alone ready to trust and use magic.

     

    Madagascar

    A pack of not-so-wild animals experience some serious culture shock when they move from the Big Apple to the Mighty Jungle in this computer-animated comedy.

     

    Madagascar: Escape 2 Africa

    Your favorite castaways are back and still lost! One of the top movies of the year is even better than the first! You’ll laugh out loud as this outrageous comedy takes you on an African an adventure like no other.

     

    Madagascar 3: Europe's Most Wanted

    In the third movie franchise, the gang is back and they're still fighting to get home to New York City. Their exciting journey has them traveling across Europe where they find the perfect cover: a traveling circus!

     

    Alvin and the Chipmunks

    Pop-singer Chipmunks Alvin, Simon and Theodore turns a songwriter's life upside-down.

     

    Alvin and the Chipmunks: The Squeakquel

    Alvin, Simon, and Theodore return for another hilarious musical adventure, but this time they may just meet their match – a singing trio of female chipmunks called "The Chipettes."

     

    Oddbods

    Oddbods is an award-winning animated series that follows the comedic adventures of seven adorable, yet quirky characters. Every episode celebrates the 'odd' in everything where seemingly ordinary situations are given a humorous twist and everyone has fun along the way.

     

    The Adventures of Tintin

    The intrepid young reporter Tintin and his faithful dog Snowy, travel around the world, accompanied by a colorful cast of characters and notably, the blustery Captain Haddock, the brilliant but absent-minded Professor Calculus, and the detective twins, Thompson and Thomson.

     

    Asterix the Gaul

    After countless beatings by Asterix and Obelix, the Romans decide to kidnap the druid, Getafix in the hope of getting the secret formula for his magic potion.

     

    Asterix: The Mansion of Gods

    In order to wipe out the Gaulish village by any means necessary, Caesar plans to absorb the villagers into Roman culture by having an estate built next to the village to start a new Roman colony.

     
  • Nickelodeon launches #Khulkebolo campaign for Children’s Day

    Nickelodeon launches #Khulkebolo campaign for Children’s Day

    MUMBAI: What is the most beautiful thing about kids? It is their innocence which is often lost as they grow older. Embracing this innocence and honesty of kids, this Children’s Day, Nickelodeon India has launched the campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter.

    As a part of the initiative, Nickelodeon has released its Children’s Day brand film which focusses on how children are untouched by the layers of social conditioning of do’s and don’ts and self-consciousness that burden the adults. The 30second film starts off with a classroom scene where kids are busy drawing under the supervision of a teacher. The protagonist shows his work to the teacher, asking if it is good and the teacher responds by saying what matters is that he tried. The film then moves to a modern art museum where the kids and the teacher are looking appreciatively at an abstract sculpture. The protagonist breaks the deathly silence of the museum by parroting what the teacher taught him – that while the result is not great, what matters is the effort! The embarrassment of the teacher further highlights the innocence of the kid. Conceptualized by the creative agency Scarecrow M&C Saatchi, the film is on-air across the Nickelodeon franchise and its social media platforms and is garnering phenomenal response from the audiences.

    Speaking about the campaign,  Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria  , said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s day, Nickelodeon urges all to speak their mind and bring out the child within.”

    The Children’s Day campaign will be promoted heavily on social media through Facebook and Instagram as well as YouTube. Nickelodeon has reached out to prominent influencers and mommy bloggers to spread the message of #khulkebolo. Apart from this Nickelodeon will be celebrating Children’s Day at prominent malls in Mumbai and Delhi like Experia mall, Pacific mall etc. As an extension to the campaign, the brand has partnered with Rohit Tiwari’s theatre group, Theatrewalas, to curate a street play bringing alive the thought of #khulkebolo. The street play will be performed by child artists at Churchgate terminus and other prominent locations of Mumbai.

  • Romedy NOW celebrates Children’s Day with #WingsToDream

    Romedy NOW celebrates Children’s Day with #WingsToDream

    MUMBAI: Romedy Now, India’s one of the leading English Entertainment Channel celebrates this Children’s Day with its unique initiative, #WingsToDream that empowers children to explore and live their dreams.

    In partnership with CRY and Kidzania, Romedy Now organized day long workshops in Mumbai and Delhi for children from less privileged backgrounds, giving them an opportunity to experience myriad directions that their careers can take. Capturing the essence of this on-ground activity with the heartfelt moments of the children who experienced a world of opportunities, Romedy Now released a special video across the channel’s platforms on November 14, 2019.

    Perfectly in sync with the brand’s proposition, ‘Love. Laugh. Live.’ and in context of Children’s Day, the channel launches the #WingsToDream initiative to infuse more happiness into children’s lives.

    Delivering a powerful message on the importance of a defined career direction, #WingsToDream encourages Romedy Now viewers to motivate an aspiring child, by doing something very simple, convenient and yet, potentially life changing. Viewers are requested to narrate their own career stories to any child who is pursuing an education and might not have the relevant reference circle to seek guidance and inspiration. Through this simple effort, a child might be given that spark which was missing in their life and be motivated to discover newer possibilities of what this world might have in store for them.

    Times Network President – Strategy and Business Head – English Entertainment Cluster Vivek Srivastava said, “It’s every individual’s responsibility to make sure that our next generation enjoys equal opportunities to build their lives, regardless of their socio-economic status. Moulding the young minds to dream and aspire, thisChildren’s Day we are working towards opening a world of hopes and dreams for the children, who are devoid of the right exposure and guidance. We believe that our viewers can play a significant role in motivating these children in realising their true potential and we hope to positively influence our society to take this step towards shaping the future of the children.”

    Celebrating Children’s Day, Romedy Now has also curated a special on air property, ‘Naughty & Nice’, showcasing a line-up of animated movies including Mune, Sherlock Gnomes, Cloudy With A Chance Of Meatballs and Sing on November 14, 2019 from 10.15 am to 4:15pm.

  • Kids’ channels and Children’s Day programming

    Kids’ channels and Children’s Day programming

    MUMBAI: For kids’ channels, Children’s Day is the most important day of the year. Despite not raking in any special reach or viewership, channels yet air special episodes for their young audiences.

    Discovery Kids and Sony YAY! will be airing special episodes throughout the day. Sony YAY! will run a Movies Marathon with back to back Honey Bunny movies right from 9 am throughout the day. Similarly, Discovery Kids will have new episodes on two IPs- Fukrey Boyzzz and Little Singham. The channels are promoting their fresh line-up across their networks.

    Sony YAY! business head Leena Lele Dutta said, “We keep doing activities and initiatives for our audience on their special day being the most significant day. I don't know why schools don't give a holiday. It is actually a full day for children but we keep them entertained. With Movie Marathon, the entire day is going to be filled with movies from our Honey Bunny catalogue which is Crazy Family Adventure, Train Chase to Haunted House, etc. So it will be playing on a loop for the entire day. We will be promoting the same on our channel and our network channels like Sab for appointment viewing.”

    Discovery Kids head Uttam Pal Singh said, “We are doing an extension of our recently-launched show Fukrey Boyzzz. When we launched our new IP, we had its extension plan for Children’s Day also. We have new episodes for Fukrey Boyzzz as a Children’s Day special. We have a second IP Little Singham for which we have a 60-min long special episode – Junglee Joker Jaayega Rokar on 14 November at 11.30 am. Kids will enjoy both our IPs together. Children’s Day is not a designated holiday. Kids have school that day so we have extended the flavour of our new episodes from 14 to 17 November – four-day long programming.”

    With regards to ratings and viewership on Children’s Day, channels don’t see any significant changes in the numbers. “We celebrate children throughout the year; it's not just one day. For us, it's an everyday effort of how do we connect with kids and how can we celebrate that. In terms of reach and ratings, Children’s Day does not shape up well. It’s our efforts because we club it not just for a day but for the week, so that we, hopefully, see some spark coming up for the channel with this programming,” said Singh.

    Even Dutta agreed that the channel doesn’t see any rise in viewership on Children’s Day as kids have school. She said, “The important thing is for them to be associated with Children's Day possibly extending the day over the weekend. That is why our association with the leading hotel chain is also over the weekend over brunch. There is no spike in viewership as such. It's not a special holiday for them to sit and binge-watch.”

    Sony YAY! also associated with a leading hotel chain for children's day where they will have a Honey Bunny sponsored brunch. It will be called Brunch with Honey Bunny. The toons will be present and the entire menu and dishes will be based on shows and movies of the channel. “We are also doing an association with Crossword. Parents and kids come together and for a day, the parent becomes the child. So we are not only celebrating Children’s Day for kids, but also the child in a parent,” informed Dutta.

    The channel also has a CSR initiative with an NGO. The kids will watch movies, play games and solve crosswords and puzzles.

    Kids-specific plot points will be played out on Sony Marathi’s Maharashtrachya Hasya Jatraa and on Sony SAB TV’s Aladdin – NaamTohSunaHoga. Again, it will be centred on Honey Bunny, kids and Aladdin. “So we are doing an all-rounded association that year on year we keep building in order to make it bigger and better. This year, unfortunately, Children's Day is on a weekday. Had it been on a weekend it would have been more robust. Having said that, the scale at which we are doing on-air and on-ground is quite large,” opined Dutta.

    Even Nickelodeon India has launched the campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter. Speaking about the campaign, Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s Day, Nickelodeon urges all to speak their mind and bring out the child within.”
     

    Apart from kids’ channels some of the English GECs have also planned a special line-up for kids. Romedy NOW has curated a special property ‘Naughty & Nice’, which will showcase a line-up of animated movies including Mune, Sherlock Gnomes, Cloudy With A Chance Of Meatballs and Sing from 10.15 am to 4.15 pm.

    Star Movies also unveiled its exciting line-up with the “Pop-Up Theatre: For the Kids” property. A line-up of interesting movies will air on 13 and 14 November 2019 from 4 pm onwards. Besides this, the channel is also bringing Deadpool for the very first time on Indian television on 17 November at 1 pm and 9 pm. Star Movies’ Pop-Up Theatre will air movies like The Boss Baby, COCO, Ferdinand, Incredibles 2, Baby’s Day Out and The Toy Story 3.

  • How brands are leveraging Children’s Day for moment marketing

    How brands are leveraging Children’s Day for moment marketing

    MUMBAI: Gone are the days when marketing only used to target adults with disposable income. Now-a-days, kids are an important constituent of marketing eco-system for brands, as they understand that kids can influence a lot of buying decisions of their parents. It’s no wonder then that 14 November is an important day for brands, not only for boosting sales through product-specific discounts but also for brand placement and building brand recognition and brand loyalty through ethical, moment marketing.
    We take a look at the marketing strategies of brands for this Children Day, to understand better how brands are leveraging November 14 for their products and brand image.

    Google

    Every year Google organises a doodle contest for school children in India and the doodle submitted by the national winner of the contest is featured on the Google homepage on Children's Day.
    The theme for this year’s contest was 'When I grow up, I hope….’ The contest was held in five class groups. Four entries from each group were finalised as the national finalist. Each finalist entry was put up for voting from 25 October to 6 November.
    "A cumulative score based on public voting, scores by guest judges and panel of Google executives will choose one of the five group winners and announce the National Winner on 14 November 2019," says the official Doodle for Google website.
    The winner of the contest, apart from their doodle being placed on Google India homepage, will receive Rs 500,000 college scholarship, Rs 200,000 technology package for their school, a certificate / trophy of achievement, and a trip to the Google office.

    SBI

    Every year, on the occasion of Children’s Day, SBI Life Insurance releases inspiring real life videos of people who strive towards child development. Over the years, SBI Life has associated with various institutions like Parikrma Humanity Foundation’s founder, Maneka Stephen, who rose from slums to become a beacon of hope for underprivileged kids, NGOs like Canshala – CanKids…KidsCan, Freedom 4U Foundation, Smile Foundation, etc. to encourage the cause and awareness of children’s rights, care and education.
    This year SBI has associated with Muskan Foundation’s founder Dipti Gandhi to support the cause of ‘equal education’ for children having multiple disabilities with visual impairment (MDVI) under SBI Life’s digital property #DilBacchaTohSabAccha.

    McDonald’s! #ImKiddinit

    McDonald’s is trying to market itself as the ultimate family outing destination for the whole month and celebrating November as #ChildrensMonth2019. For the same, McDonald’s has launched #ImKiddinit – under which it will offer discounts on Family Meal plans from 12 November to 24 November. Besides, the restaurants will also get a kiddie makeover as the menu boards will be changed to display doodle sketches (like children’s drawings). There will also be cute toys, doodle mats, kiddie menu boards and amazing offers at its outlets.

    Parle-G

    Parle-G, the iconic biscuit brand by Parle, has launched #BackToBachpan challenge for this Children’s Day. It asks Twitter users to recreate a moment from one of their old childhood picture and share both pictures after tagging Parle-G and one or more friends, asking them to accept the same challenge. The initial response from Twitter users has been encouraging with hundreds of young people recreating a moment from their childhood picture and sharing it on social media.

     

    The fact that it’s mandatory to tag friends and ask them to accept and participate in the challenge, is ensuring that the campaign goes viral and increases its reach with every new participant. The result – hundreds of people tagging Parle-G along with their personal pictures, in the process enhancing Parle-G’s brand recognition in urban markets.

    Vodafone

    Vodafone has come up with #LookUp campaign for Children Day. The telco has also launched a 15-second supporting video for the campaign. The video exhorts mobile-users to ‘Sush Your Phone, Not Your Kid’ this children day. It encourages parents to give the most precious gift to the kids this Children Day, their time by looking up from their phones. The campaign also asks parents to share their thoughts on how they want to spend this 14 November with their kids.

     

     

    The campaign is an attempt to communicate to Vodafone users that the company cares for their family lives and their emotional well being, at the same time, increasing brand recognition and loyalty.

    GrabOn


    Brands understand kids influence the buying decisions of their parents, and a day like 14 November could be leveraged for marketing products in kids’ category. Thus, GrabOn has curated many Children’s Day-specific discount offers and coupons at one place. It says that this savings’ special is for everyone and not just kids, as everyone loves saving. Many of the discount coupons are in children-specific products and services like – First Cry, Kids Carnival, Simplilearn, etc.

    Adani

    Adani Group has tried to stand out from other Brands by sharing a warm message for India about its aged population on this Children’s Day. The message is supported by a heart warming video that reminds the nation – home to the world’s largest young workforce – that our elderly need as much care as our children.
    The campaign aims to shed light on this novel thought and bring forth the idea of becoming parents to our own parents and raise awareness amongst the youth who tend to overlook the needs and aspirations of their parents and highlight the importance of making them feel loved and needed in our fast paced lives. The campaign video highlights the innocent and compassionate relationship between a young couple and their parents along with the little things they do to take care and make him happy.
    Sharing a statement with the media, the conglomerate said: “Adani Group believes in the growth of goodness and this campaign has brought in a new perspective of celebrating the special occasion of Children’s Day with our aged.”

    Ford 

    Ford India has launched several unique initiatives on the Children’s Day – including a specially created Comic Book titled Discover More with Ford.

    A unique content initiative, the comic book inspires readers to be the change they wish to see in making travel safe – for drivers and pedestrians.

    With Ford EcoSport as the narrator, the story highlights a day in the life of Dia – the lead character -and how she never fails to follow traffic rules. Her courteous behaviour throughout the story makes her a role model not just for the kids travelling with her, but also the readers.

    “From providing the best of safety technology in Ford cars –to– encouraging drivers to be courteous to others while driving and follow rules, we believe in making every effort possible to ensure that every family travel safely,” said Kapil Sharma, Director, Communications, Ford India. “With the Comic Book, we look to put an influencer in each car, persuading others to be courteous and drive safe.”

    Besides the Comic Book, Ford dealerships will organize special on-ground engagement zones to sensitize kids on the significance of road safety with games like Spot the Hazards, Kaun Banega Safety Champion and Ditches & Bridges.

    Children visiting the dealerships will also be given the tour of the service area, wearing safety gear specially made for them, and play the technician. In return of their participation, children will be given a gift hamper of safety kits including a safety champion badge, Discover More band and a board game on road safety.