Mumbai: Celebrate the spirit of innocence and imagination on Children’s Day! Here’s how leading brands at GOZOOP Group, leverage the Children’s Day.
Tim Hortons India
Ashwin Sheth Group Ltd
DBS Bank India
Smart Commerce By Amazon
Tag: children’s day
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HDFC Mutual Fund unveils heartwarming Children’s Day campaign
Mumbai: In celebration of Children’s Day, HDFC Mutual Fund unveils a heartfelt campaign capturing the essence of the unbreakable bond between children and parents. The campaign, showcased through a video, draws parallels between the enduring trust shared by parents and their children and the concept of systematic investment plans (SIP).
The video beautifully illustrates how a parent’s relationship with their child mirrors the consistency and reliability of an SIP, emphasising the long-term commitment and nurturing aspect. HDFC Mutual Fund aims to evoke emotions and highlight the significance of financial planning for life’s milestones through this heart-warming narrative.
Encouraging the audience to embark on a journey of financial security, the campaign introduces the hashtag #ZindagiKeLiyeSIP. This hashtag reflects the campaign’s core message of using SIPs as a tool to invest not just in financial goals but also in the well-being and future of loved ones.
As HDFC Mutual Fund continues to inspire individuals to plan for their #ZindagiKeLiyeSIP, the campaign stands as a testament to the brand’s commitment to fostering meaningful connections and securing a better tomorrow for families.
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Tata Play Binge celebrates Children’s Day with these 8 animated titles
Mumbai: With Tata Play Binge, it’s time to celebrate Children’s Day filled with a lot of laughter, wonder and a side of teachings for our young hearts. The evolution of children’s content has witnessed a shift from generic toons that kept kids entertained to now value-bringing content that teaches them morals and life lessons in a fun and engaging manner. So, this Children’s Day on 14th November, Tata Play Binge brings a selection of animated content that offers a unique balance to entertainment and teachings to kids, making them a great family watch. Get ready to kick back and relax with your little ones as the platform brings you the perfect line-up of some of the most exciting and thoughtful toons ever!
Turning Red – Disney+ Hotstar
Turning Red introduces Mei Lee, a confident, dorky 13-year-old torn between being her mother’s dutiful daughter and the chaos of adolescence. Her protective, if not slightly overbearing mother, Ming, is never far from her daughter—an unfortunate reality for the teenager. And as if changes to her interests, relationships, and body weren’t enough, whenever she gets too excited (which is practically ALWAYS), she ‘poofs’ into a giant red panda! The movie makes for a fun and relatable watch, enabling young kids, especially girls who are embracing teen-age by pushing them to instill self-belief and move forward through life, regardless of the challenges they face.
The Boss Baby – Netflix
Boss Baby is the story of seven-year-old Tim, who gets jealous when his parents give all their attention to his little brother. Tim soon learns that the baby can talk and the two team up to take on the CEO of Puppy Co. to foil his menacing plans. What ensues is a roller coaster of drama and adventure that tests the bonds of brotherhood. Starring Alec Baldwin, Tobey Maguire, and Lisa Kudrow as voice actors, Boss Baby is a wholesome comedy with never-ending quips and a baby in a suit that oozes awesomeness and is, well, the ‘boss’. So, this children’s day, let your kids get inspired to be the ‘Boss Baby’ of their lives!
Shrek – Amazon Prime Video
A classic tale with a twist, Shrek is the story of a fearsome ogre who lives by himself in his swamp. Infuriated when his land gets taken away, he sets on a mission to get it back. He makes a deal to get it back, on the condition that he retrieves Princess Fiona for the fairytale-hating Lord Farquaad of Duloc. As he falls in love with her on the way, it creates complications that he must resolve. Will he pick the princess or his land? Starring Eddie Murphy and Mike Myers, Shrek is an adventure drama that teaches kids about the value of friendships, honesty, and most importantly, the difficulty one can face while making hard choices.
Up And Away – ZEE5
A re-imagination of an age-old tale, Up and Away, a Danish animated film, is the story of Hodja, a boy from Pjort. Wanting to explore the world, he borrows a flying carpet from his neighbour. In return, he must find and return the man’s granddaughter, Diamond, to her grandfather. With a multitude of challenges ahead, like the all-eating Sultan who wants to get his hands on Hodja’s flying carpet, he sets out for the adventure of a lifetime. The film teaches bravery, a sense of right and wrong, and compassion, making it a Children’s Day must-watch.
Killer Bean Forever – MX Player
Top-notch assassin Killer Bean is the best in the business and is his boss’ most trusted guy, constantly called upon to clean up the mess when things go bad. But with Detective Cromwell stuck between him and the head of a mob, Killer Bean uses his quick thinking and skills to learn that he might be the next target. With the hunter now becoming the hunted, will he get out of this mess, alive? Killer Bean Forever brings intense action and drama in the most hilarious way possible.
Hotel Transylvania 3: Summer Vacation – SonyLIV
The third film in the Hotel Transylvania franchise sees Count Dracula feeling lonely and depressed while running his hotel for monsters. In an effort to cheer up his spirit and show him a good time, his family books a luxury vacation cruise exclusively for monsters where he falls in love with the mysterious cruise captain. Will the captain’s secrets tear them apart? The film teaches lessons of trust, honesty, and letting go of the past making the film a family-watch.
The Legend Of Hanuman – Disney+ Hotstar
The Legend Of Hanuman takes us on a journey, as Lord Mahadev is reborn as Hanuman to serve Lord Rama, and becomes a beacon of hope amidst the harrowing darkness. This series teaches kids about Indian mythology along with righteousness, bravery, and courage as we witness Lord Hanuman on a variety of adventures, each more challenging than the last!
Krishna: Makhan Chor – ZEE5
The film follows the story of Lord Krishna, showcasing his adventures and courage as a young boy who is very mischievous and goes on various quests to help the ones around him. However, his escapades always cause trouble for his mother. Krishna: Makhan Chor is a movie filled with mischief, innocence, and a familial bond, one that is sure to bring your family closer together.
Wondering how to get the subscription of these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, ZEE5, SonyLIV, MX Player, Lionsgate Play, Apple TV+, KLiKK, Aha, VROTT, Sun NXT, Hallmark Movies Now, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!
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Zoop by Titan rebrands to connect with new-age kids
Mumbai: Kids’ watch brand Zoop from Titan Watches India unveiled its brand identity by drawing design inspiration from the world of ‘modern imagination’ and encouraging children to express themselves in fun and fascinating ways.
With this revamp, the brand is reaching out to young storytellers in an effort to connect with kids who are utilising new-age mediums and technology to express their creativity and talent.
As part of its rebranding initiative, Zoop announces the launch of “Hello Imaginators,” a nation-wide hunt for the next set of imaginators, in association with the World Cadet Chess Champion 2022 in the under-8 category, Charvi Anilkumar, on the occasion of Children’s Day.
From a children’s brand that bubbled with gleeful energy, Zoop has transformed its brand identity into one that is modern and innovative while being fun and fashionable at the same time. Zoop, in response to the changing preferences and evolving aspirations of children, presents a visual world in the form of a creative imagination playground to daydreamers, allowing them to express themselves.
Titan Company Ltd. marketing head of watches and wearables division Sirish Chandrashekar said, “We are excited to launch Zoop with innovative messaging that will connect deeply with the new-age kids. Introducing vividness and magic with its transformation, the brand acts as a badge of creative imagination for kids who think beyond the boundaries to create a world they imagine by using advanced technology. We have also launched the “Hello Imaginators” programme for the same, to recognise the young imaginators from across the country who truly represent what the brand stands for and encourage them to pursue their desired fields.”
“I am thrilled to be associated with the “Hello Imaginators” programme by Zoop. Just like me, there are so many children in India who are dreaming big, striving every day to make their dreams come true across different fields. This is a wonderful initiative by Titan to recognise and reward such talents and bring them to light,” added Anilkumar.
“Hello Imaginators” programme is inviting applications from kids between seven and 14 years of age who have excelled in fields such as the arts, academics, sports, social studies, science, and technology. The top three winners of the programme will be granted a scholarship worth Rs 50,000 each, along with other Zoop goodies. The programme is live at https://www.titan.co.in/zoop-hello-imaginators-2022, and children from all over India can participate by clicking on the link.
The winners will be announced on 15 January 2023.
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With Otrivin’s ‘Pollution Capture Pencils’ initiative, school kids write open letters addressing the rising pollution
Mumbai: This Children’s Day, Otrivin Breathe Clean encourages adults to take a pause to listen to the voices of children and give them this special gift: the gift of breathing clean. Otrivin Breathe Clean brings to life this initiative of 1000 open letters, written by children using a special pencil, through a campaign designed by Grey Group.
Otrivin’s Actions to Breathe Cleaner programme recently announced the launch of a new initiative called “Pollution Capture Pencils,” which turned pollution waste by-products into pencils for children.
As a part of this initiative, Otrivin Breathe Clean installed twenty-two sustainable and self-cleaning air purifiers to improve the air quality of approximately one thousand school children. The pollution residue collected from these air purifiers was then mixed with graphite to create “Pollution Capture Pencils.” These specially produced and designed pencils were used by school children in Delhi NCR to write over 1,000 open letters to adults, urging them to take small actions to help them breathe better.
Through these 1,000 open letters, children have shared their pollution stories with the world, talking about how air pollution is impacting their lives and what small steps they are taking as young kids to make this world a better place. The heartwarming letters share personal incidents and anecdotes from these children’s lives. The “Pollution Capture Pencils” are acting as instruments of change for the school children.
A common thread binding the words of over a thousand children is a desire to live in a pollution-free environment and a wish that every individual make small amends to build a better future. Children also urge adults to take small yet impactful actions like participating in a tree-planting drive, turning off their cars while waiting at a red light, or commuting using public transportation.
Otrivin Breathe Clean is committed to helping people breathe better, and this initiative is a step towards bolstering this commitment. The Actions to Breathe Cleaner initiative is attempting to bring air pollution to the forefront of Indian citizens’ minds by not only highlighting the problems it causes, but also by suggesting simple everyday actions that can combat it.
Haleon India subcontinent pain and respiratory health lead Bineet Jain said, “Rising levels of air pollution in Indian cities are a big problem, and children are one of the most vulnerable groups exposed to it. The “Pollution Capture Pencils” have been used as instruments of change by children to express themselves through heartwarming letters. The letters make us realise the world that we live in through the eyes of children. These letters struck a chord with me, and I am sure they will appeal to everyone at large. If each one of us can take a small action to breathe cleaner, then together we will make this a better world for our future generations.”
Grey Group India chief commercial officer and managing director Sandipan Bhattacharyya added, “When a message for change comes from the ones who contribute the least to pollution but are the worst affected, it’s bound to be compelling. This is a campaign to trigger introspection and action. So, we hope these letters from children, written with pencils made from carbon extracts from polluted air, make each one of us take a small step for change.”
The initiative doesn’t end just yet. It will continue to take the “Actions to Breathe Cleaner” programme to greater heights. Otrivin Breathe Clean will soon announce upcoming events and developments.
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Mathrubhumi Daily celebrates children and their future!
Mumbai: Are you ready to write the newspaper of the future?
This simple question was the spark that ignited Mathrubhumi Daily’s Children’s Day activity for 2022. The future was set in stone when the media house chose the year 2047. It was a good time away, enough for children today to be in the 30–50 age group. It was also India’s 100th year of independence and Mathrubhumi’s 125th year of existence. Perfect!
Within a few days of getting in touch with schools, Mathrubhumi was flooded with entries. The editorial team of the company shortlisted the articles that would fill up the front page—14 different front pages for each of Kerala’s districts. The children were then brought in to sit with the editorial team led by Mathrubhumi, fine-tune their articles, and help design the front page. The remaining articles were uploaded to the Mathrubhumi website for everyone to read.
On 14 November, Malayalees awoke to a front page that was very different: one that spread joy, looked ahead to the future, and gave everyone a glimpse of what the year 2047 could look like. Some of these ideas could revolutionise industries, make an impact, and perhaps even change the world. And what better way to change the world than through a humble newspaper.
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Godrej redefines ABCD on Children’s Day
Mumbai: Godrej Group has launched a new campaign for Children’s Day that redefines all 26 letters of English. The new-age ABC song was released on the group’s social media pages.
Sung in the same tune as the traditional ABC, it makes the learning process easy and catchy. The song aims to help little ones grow and live better, thereby promoting a society and nation that thrive. The song aspires to help raise the children to be genuine, well-aware, and streetwise individuals who learned facts and values early in their lives.
With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an on-ground partnership. They will be posting the video on their social media handles as well as sharing it with their fellows, who will make videos/reels of them reciting this new ABCD song. Going forward, we will be approaching more schools and the Educational Board of India to include ABC in the pre-school curriculum.
Speaking on the launch of the new ABC song, Godrej Group executive director and chief brand officer Tanya Dubash said, “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow, even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.”
Speaking about the partnership, Teach For India CEO and founder trustee Shaheen Mistri added, “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”
Creativeland Asia co-founder and creative vice chairman Anu Joseph said, “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song.
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Nickelodeon launches its Children’s Day campaign ‘#NickChildrensDayFUNda’
Mumbai: Nickelodeon has launched its Children’s Day campaign, “#NickChildrensDayFUNda,” that encourages kids to express their feelings and unique fun-da about life.
With this campaign, Nickelodeon reaffirms its dedication to kids by promising to always be a friend they can trust. Nourish has joined Nickelodeon as an associate sponsor for the campaign.
The campaign encouraging children to express themselves is brought to life by #NickelodeonChildrensDayFUNda, which was created with the nation’s most beloved Nicktoons, Chikoo, Bunty, Happy, and Pinaki.
To encourage kids to express their desires and ideas, Nickelodeon has also launched a special microsite. Nickelodeon will choose some of the best submissions and give them a voice by airing them on the channels on 14 and 15 November. With carefully curated games on the microsite, kids can interact with their favourite cartoons as well.
Speaking on celebrating kids at every step of the way, Viacom18 Kids TV Network marketing head Sonali Bhattacharya said, “At Nickelodeon, we have always encouraged kids to express themselves. It is with this belief that we engage with kids beyond screens and dial up the connection with our young audiences and their parents through meaningful campaigns and initiatives. Our Children’s Day campaign puts the power back in the hands of kids and encourages them to voice their fundamental wants and needs, however big or small. We wish kids all over the country a very happy Children’s Day and urge them to keep their free spirit intact!”
The campaign is being boosted through a variety of social and digital initiatives, influencer engagement, partnerships, mall engagements, and on-ground activities, in addition to the special promos featuring Chikoo, Bunty, Happy, and Pinaki that will air across the Nickelodeon franchise.
Nickelodeon has partnered with food companies like My Froyoland and Hangout Cakes & More to provide sweet treats for its young viewers. Through the food delivery services Zomato and Swiggy, children can order these special treats.
On 14 November, Nickelodeon will also host a special Nicktastic brunch in collaboration with the JW Marriott, Mumbai. This brunch is especially designed around the children’s favourite Nicktoons, with customizations ranging from the menu to the restaurant decor, and it concludes with a special meet-and-greet between Happy & Pinaki and the children at the hotel.
Nickelodeon has announced that its newest movie, Motu Patlu & The Terror of Giant Beasts, will have its television premiere on 13 November at 11:30 a.m., adding to the festivities.
The intensity of this action-packed movie, which is set in Furfuri Nagar and features Motu and Patlu battling the enormous beast, is sure to reach new heights. On 14 November, Nickelodeon also announced Nick Ka Fun-day, which will feature special episodes of Zig and Sharko, Motu Patlu, and Chikoo Aur Bunty and begin at 7:00 a.m. Motu Patlu film festival is additionally scheduled for 15-18 November at 4:30 p.m.
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&pictures to premiere ‘The Mitchells Vs The Machines’
Mumbai : This Children’s Day, &pictures takes audiences on a thrilling journey by bringing the Hindi television premiere of the critically acclaimed film, The Mitchells Vs The Machines to all on 14 November at 11a.m.
The animated comedy film is here to tickle your funny bone and take you on a joyous adventure, having been nominated for best-animated feature at the 94th Academy Awards and having swept the best-animated feature at the 49th Annie Awards.
The Mitchells Vs The Machines is an animated comedy film that tells the story of Katie Mitchell, a young sweet girl who goes on a road trip with her proud parents, younger brother, and her beloved dog. Their plans to bond and spend time together as a family are thwarted when all of the world’s electronic devices come to life and stage an uprising.
With machines taking over the world and causing unrest, the Mitchells emerge as humanity’s last hope for saving the planet. Finding themselves helpless in the face of robots and machines, the quirky and relatable Mitchells stick together and prepare to fight the robots. The Mitchells Vs The Machines, packed with humour, adventure, and thrills, is set to take audiences, kids, and their families on a thrilling adventure as they try to save the world and fight against the machines.
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Cadbury Bournvita unveils new campaign ‘Faith Not Force’
Mumbai: Cadbury Bournvita has launched a new campaign film, titled “Faith, Not Force,” with a strong reminder for society to recognise and nurture every child’s individual potential.
Conceptulised by Ogilvy Mumbai, the campaign is a movement that aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds. It is supported by a high-decibel 360-degree marketing campaign, including print activations, partnerships with leading social media platforms, and influencer engagement.
As a society, we’ve always dictated what our kids’ futures should be. Even though we have their best interests at heart, we force our kids towards a particular profession, often ignoring their natural inclination and talent.
And to demonstrate this in a manner that registers and drives the point home, the brand has decided to do something audacious. It transformed the iconic Bournvita Jar, found in every household, and forced the jars to become something they weren’t destined to be—a toilet cleaner jar, an egg box, a tissue paper box, a glass cleaner bottle, a ketchup bottle, a soap box, a cooking oil bottle. These jars contain Bournvita powder inside them but don’t look like the Bournvita jars they were meant to be.
The intent is to shock consumers when they reach out for the iconic Bournvita jar at shopping aisles and our direct-to-consumer website and notice these strange-looking packs, to help them draw a parallel to situations when children are also forced to follow a predetermined path that may work for others but may not be true to the child’s individual potential.
The Bournvita Forced Packs are available at select Star Bazaar outlets as well as online. By bringing these jars home and sharing their pledge, parents can demonstrate that they, too, are opposed to forcing children and support “FaithNotForce.”
For the launch, Cadbury Bournvita has partnered with Star Bazaar to feature the shocking avatar of jars in select stores and capture shoppers’ reactions in real-time.
Commenting on the campaign, Mondelez India GCBM director of marketing Vikasdeep Katyal said, “Over the last seven decades, Cadbury Bournvita has successfully built a strong bond with parents by delivering on nutritional needs. While society continues to view career options as having a narrow range, we recognised the need to encourage parents to relieve themselves of the burden of passing on the same career choices to their children. Our idea is built on the simple premise of not overlooking a child’s true potential, and we are confident that the innovation in terms of the packaging will help parents take notice of the campaign along with the “FaithNotForce” pledge on www.thebournvitastore.in. We sincerely hope to gain support in our attempt towards instilling faith and celebrating every child’s uniqueness.”
Speaking on the thought-provoking campaign, Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said, “It took a long time and many test runs before we could get this project to the floor. Right from idea to execution, our creative team, Akshay Seth and Chinmay Raut, and the larger Bournvita team at Ogilvy have spared no effort. From the birth of the idea to planning the campaign ecosystem, designing the packs and e-commerce page, it has been an exciting journey. When people around saw the idea, the emotions it evoked was all the proof we needed, that we’ve hit upon a truth that needs to be told. Forced packs is an intervention; to stop pushing our ambitions onto our children.”