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Tag: Children’s day campaign

  • Nickelodeon celebrates kids’ curiosity on Children’s Day with #HappyKidding

    Nickelodeon celebrates kids’ curiosity on Children’s Day with #HappyKidding

    Mumbai: One of the coolest things about kids is their eagerness to ask endless questions and sometimes none at all. In an endeavor to celebrate and nurture this curiosity, Nickelodeon, India’s most loved kids’ entertainment franchise, has launched its Children’s Day campaign #HappyKidding, encouraging little ones to explore, learn, and understand the world around them and most importantly have fun along the way in their own unique way.

    Designed with the country’s most loved Nicktoons, #HappyKidding brings to life an exhilarating campaign that embodies the essence of childhood, where curiosity knows no bounds, questions are welcomed, and every day is an adventure. In alignment with Nickelodeon’s brand ethos, the campaign aptly captures the magic of being a kid. As part of this campaign, Nickelodeon teamed up with the Delhi Metro Rail Corporation (DMRC) to offer young viewers unforgettable experiences that perfectly resonate with the spirit of #HappyKidding. In partnership with DMRC, #HappyKidding engaged young viewers in an interactive session that focused on answering on the aspect of tricky questions that children often ponder, while also taking them on a tour of the Metro Museum. That’s not all! The beloved Nicktoons, along with a group of spirited children, will make an exciting stop at SRCC Hospital where they learn about the workings of a hospital, ask questions, and perhaps even share a few of their own insights with the doctors.

    Speaking on nurturing kids, Viacom18 head of marketing, kids entertainment cluster Sonali Bhattacharya said, “At Nickelodeon, it has always been our endeavor to engage and deepen our connect with the kids beyond the television screens. It is with this aim that we continue to deliver campaigns that foster creativity and empower kids to explore and learn things in unique ways. #HappyKidding is a testament to our commitment to nurturing and celebrating the essence of childhood. We hope to inspire kids and their families to cherish every moment of their journey, embracing the excitement, and curiosity that comes with being a kid.”

    DMRC MD Dr. Vikas Kumar expressed his enthusiasm for this collaboration, stating, “We deeply appreciate the partnership with Nickelodeon in making Children’s Day extra special for these young minds. We hope that this experience ignites their dreams and motivates them to pursue their aspirations with dedication and hard work. The Delhi Metro family is proud to have been a part of this wonderful initiative.”

    The Children’s Day campaign will be prominently promoted on social media platforms, including Facebook, Instagram, and YouTube, while also featuring influencer engagements, and office interactivities, spreading the message of #HappyKidding.

    This Children’s Day, join Nickelodeon in encouraging children to dream big, learn fearlessly, and explore the world around them in their own style with #HappyKidding!

  • Godrej redefines ABCD on Children’s Day

    Godrej redefines ABCD on Children’s Day

    Mumbai: Godrej Group has launched a new campaign for Children’s Day that redefines all 26 letters of English. The new-age ABC song was released on the group’s social media pages.

    Sung in the same tune as the traditional ABC, it makes the learning process easy and catchy. The song aims to help little ones grow and live better, thereby promoting a society and nation that thrive. The song aspires to help raise the children to be genuine, well-aware, and streetwise individuals who learned facts and values early in their lives.

    With a vision of replacing the traditional ABC with the new-age ABC, Godrej Group has tied up with Teach For India for an on-ground partnership. They will be posting the video on their social media handles as well as sharing it with their fellows, who will make videos/reels of them reciting this new ABCD song. Going forward, we will be approaching more schools and the Educational Board of India to include ABC in the pre-school curriculum.

    Speaking on the launch of the new ABC song, Godrej Group executive director and chief brand officer Tanya Dubash said, “It is imperative that children learn and inculcate the right attitudes and habits at a tender age. Since Children’s Day is extra special for us at Godrej, we thought of gifting our kids with a song that will help them become better individuals tomorrow, even as they learn the basics of the alphabet. The new ABC song will therefore be an appropriate introduction to learning for the children of today.”

    Speaking about the partnership, Teach For India CEO and founder trustee Shaheen Mistri added, “At Teach For India, we keep children at the centre of everything that we do. We want every child to reach their truest potential by giving them access to an excellent, reimagined education. With the new-age ABCDs, we can start to sow the seeds of what children can truly imagine for themselves, for others, and for India.”

    Creativeland Asia co-founder and creative vice chairman Anu Joseph said, “With so many things changing around us over the last couple of years, we thought kids should have a new set of things to remember and learn. Therefore, this new-age ABC song.

  • Cadbury Bournvita unveils new campaign ‘Faith Not Force’

    Cadbury Bournvita unveils new campaign ‘Faith Not Force’

    Mumbai: Cadbury Bournvita has launched a new campaign film, titled “Faith, Not Force,” with a strong reminder for society to recognise and nurture every child’s individual potential.

    Conceptulised by Ogilvy Mumbai, the campaign is a movement that aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds. It is supported by a high-decibel 360-degree marketing campaign, including print activations, partnerships with leading social media platforms, and influencer engagement.

    As a society, we’ve always dictated what our kids’ futures should be. Even though we have their best interests at heart, we force our kids towards a particular profession, often ignoring their natural inclination and talent.

    And to demonstrate this in a manner that registers and drives the point home, the brand has decided to do something audacious. It transformed the iconic Bournvita Jar, found in every household, and forced the jars to become something they weren’t destined to be—a toilet cleaner jar, an egg box, a tissue paper box, a glass cleaner bottle, a ketchup bottle, a soap box, a cooking oil bottle. These jars contain Bournvita powder inside them but don’t look like the Bournvita jars they were meant to be.

    The intent is to shock consumers when they reach out for the iconic Bournvita jar at shopping aisles and our direct-to-consumer website and notice these strange-looking packs, to help them draw a parallel to situations when children are also forced to follow a predetermined path that may work for others but may not be true to the child’s individual potential.

    The Bournvita Forced Packs are available at select Star Bazaar outlets as well as online. By bringing these jars home and sharing their pledge, parents can demonstrate that they, too, are opposed to forcing children and support “FaithNotForce.”

    For the launch, Cadbury Bournvita has partnered with Star Bazaar to feature the shocking avatar of jars in select stores and capture shoppers’ reactions in real-time.

    Commenting on the campaign, Mondelez India GCBM director of marketing Vikasdeep Katyal said, “Over the last seven decades, Cadbury Bournvita has successfully built a strong bond with parents by delivering on nutritional needs. While society continues to view career options as having a narrow range, we recognised the need to encourage parents to relieve themselves of the burden of passing on the same career choices to their children. Our idea is built on the simple premise of not overlooking a child’s true potential, and we are confident that the innovation in terms of the packaging will help parents take notice of the campaign along with the “FaithNotForce” pledge on www.thebournvitastore.in. We sincerely hope to gain support in our attempt towards instilling faith and celebrating every child’s uniqueness.”

    Speaking on the thought-provoking campaign, Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said, “It took a long time and many test runs before we could get this project to the floor. Right from idea to execution, our creative team, Akshay Seth and Chinmay Raut, and the larger Bournvita team at Ogilvy have spared no effort. From the birth of the idea to planning the campaign ecosystem, designing the packs and e-commerce page, it has been an exciting journey. When people around saw the idea, the emotions it evoked was all the proof we needed, that we’ve hit upon a truth that needs to be told. Forced packs is an intervention; to stop pushing our ambitions onto our children.”