MUMBAI: This exam season, Oswaal Books is asking parents one simple question, “Aaj din mein kitna muskuraye?” The learning brand’s new heartwarming campaign shines a light on the emotional rollercoaster students experience behind every report card.
Narrated by actor, writer, and poet Piyush Mishra, the short film captures the silent struggles children face, from performance pressure and peer comparison to parental expectations and teenage anxieties. Beneath every late-night study session lies an untold emotional story, and Oswaal Books wants parents to notice it.
With its powerful message, “While we check our children’s marks, let’s also remember to check their smiles,” the film invites parents and teachers to rethink what success truly means.
Speaking about the campaign, Oswaal Books CEO Prashant Jain said, “Every exam season, we see children preparing, but behind their determination lie emotions they don’t always share. This film reminds us that marks are only one part of a child’s journey. A confident and happy child performs better not just in one exam, but in life.”
Launched ahead of Children’s Day, the campaign aims to spark conversations around emotional well-being and holistic learning. Staying true to its mission of making education simpler and more student-friendly, Oswaal Books encourages families to celebrate effort, resilience, and joy, not just academic results.
The film will run across digital and social media platforms, alongside community initiatives designed to help parents connect more empathetically with their children. Because sometimes, the brightest report card is the one with a genuine smile.
Mumbai: Kidzee, a preschool chain, has launched a heartfelt 360-degree campaign celebrating Children’s Day. Alongside this, Kidzee has also unveiled Kidzee Elementary School (KES), catering to students from Classes 1 to 5. While the campaign celebrates the joy and spirit of children, KES reflects Kidzee’s commitment to fostering holistic student growth through innovative curricula and supportive learning environments.
The newly released commercial beautifully encapsulates Kidzee’s approach to learning, showcasing how children are encouraged to use their imagination, making education an enjoyable and engaging experience. This philosophy is central to Kidzee Elementary School, which offers education from pre-primary through to Grade 5, seamlessly aligning with the National Education Policy to foster early childhood care and comprehensive development.
At the heart of this new offering is the Pentemind approach, a comprehensive pedagogy and curriculum that integrates academic rigour with emotional intelligence, creativity, and curiosity. Accompanied by a user-friendly app, Pentemind focuses on experiential and inquiry-based learning, providing a strong foundation for lifelong learning while equipping children with a balanced mix of cognitive, social, emotional, and physical development. This approach embodies Kidzee’s commitment to nurturing resilient, empathetic, and intellectually empowered learners who thrive both academically and personally.
As part of the celebrations, Kidzee hosted a Rewards and Recognition (R&R) ceremony to honour the dedication of its educators and to showcase the transformative impact of its flagship Pinnacle programme. The highlight was the premiere of a captivating TVC that encapsulates how Pentemind nurtures children’s potential through its focus on experiential and inquiry-based learning, fostering holistic development and empowering young learners.
Kidzee CEO Manish Rastogi remarked : “We’re delighted to launch this initiative, which embodies Kidzee’s vision of fostering learning spaces that celebrate individuality while equipping children with essential life skills. With KES and the transformative Pinnacle programme, we’re extending our vision to empower young learners with creativity, curiosity, and confidence.”
This 360 degree campaign and KES launch mark a step forward in redefining early and primary education in India, moving beyond traditional methods to create environments that nurture well-rounded individuals ready to embrace life’s challenges.
Mumbai: Club FM took an innovative turn for Children’s Day with Club FM Junior RJ, engaging young talents across our six stations. The initiative invited children to participate by submitting a one-minute creative self-introduction video. They received an overwhelming response of entries, showcasing immense talent. Their creative team meticulously shortlisted 100 kids after a tough selection process.
Auditions were then held in all six stations, as well as at our client partner’s showroom, to further refine the list and handpick the final six Junior RJs. These six children were given the rare opportunity to go on-air on 14 November, Children’s Day, as full-fledged RJs. This activity was proudly presented by our sponsor,Pittapillil Agencies, Kochi, and powered by Pavizham Cook Off.
Breaking away from the conventional format of having children co-host with senior RJs, Club FM focused on a holistic experience. The selected Junior RJs were groomed extensively, learning about every aspect of the RJ profession. They explored the radio station’s workings, mastered content creation, planned segments, conducted interviews, and engaged with influencers. The entire content was developed by these young RJs in collaboration with the Club FM team, creating a truly authentic and independent RJ experience on air.
On 14 November, the junior RJs took over the airwaves alone, without the presence of senior RJs. They presented compelling content and asked “Little Big Questions” – thought-provoking inquiries to both peers and elders. These ranged from significant socio-political topics like the Mullaperiyar Dam and climate change to child-centric issues such as exam pressure, homework stress, and educational challenges. By giving a voice to children’s perspectives on everyday and complex topics, we fostered unique conversations that resonated with both young and adult listeners.
The success of Club FM Junior RJ lies in its unique approach to celebrating children’s creativity and empowering their voices in meaningful dialogue. This innovative format, blending grooming, real-world RJ experiences, and impactful content, offered fresh and engaging radio programming, making it a perfect platform for brands aiming to connect with the next generation of listeners.
Bengaluru: On Children’s Day, Cloudnine launched a heartwarming campaign that emphasises the deep bond between doctors and mothers.
The campaign highlights the trust that expecting and postnatal mothers place in their doctors—many of whom honor this bond by naming their children after those who supported them throughout their pregnancy journey.
“Our doctors don’t just care for mothers; they form deep, lasting relationships, becoming an integral part of their lives,” said Cloudnine Group of Hospitals chief digital officer & chief marketing officer Suresh Pandiyan. “This campaign celebrates the unique bond between doctors and mothers, with many mothers choosing to name their children after their doctors as a symbol of the trust and care they received.”
The series features real-life stories of mothers who named their children after Cloudnine doctors, symbolizing the compassion, expertise, and unwavering support they experienced. Through this campaign, Cloudnine reaffirms its commitment to providing exceptional care, ensuring every mother and child receives the attention they truly deserve.
Mumbai: This Children’s Day, Fat Tiger, a quick service restaurant co-founded by Sahaj Chopra and Sahil Arya, is celebrating with a 10 per cent discount on the entire menu for kids. Known for its unique menu featuring momo, boba tea, and fusion dishes, Fat Tiger offers a fun and flavourful experience for families.
The menu includes a variety of kids’ favorites like boba tea in fruity flavors, momos, burgers, creamy pasta, and the cheesy, spicy Jalapeño Burger. For the perfect feast, pair them with signature cheesy fries and iconic momo dumplings.
With this, Fat Tiger provides an opportunity for families to create memorable moments over delicious food. The outlets will also be decorated with Children’s Day-themed decor, adding to the festive vibe.
Mumbai: Oven Story, from the house of Rebel Foods, is celebrating Children’s Day with the launch of its one-of-its-kind, limited-edition ‘Kiddy Pizzas’ – an innovative campaign designed to break the clutter and capture the hearts of both adults and kids alike.
Available across 140 kitchens in seven major cities such as Bangalore, Hyderabad, Chennai, Mumbai, Pune, Kolkata, and Delhi-NCR, this playful range of pizzas is designed to spark joy and rekindle childhood memories. From 8 to 14 November, pizza lovers can order these nostalgic treats, bringing a whimsical twist to their meal with pizzas available in delightful shapes like Duck, Star, and Unicorn – all customisable at no extra cost.
This innovative ‘Time to Be Kids Again’ campaign goes beyond the pizzas, offering a full nostalgia experience. Each order includes a lollipop with a QR code and the message, ‘It’s time to be kids again,’ inviting customers to explore more memories. Additionally, every Kiddy Pizza comes with a nostalgic kit featuring paper and step-by-step instructions to fold classic shapes like a boat, aeroplane, and dog, bringing back cherished moments from childhood.
Rebel Foods CMO Nishant Kedia said, “At Oven Story, we wanted to create something that resonates with everyone who yearns to relive the joy of being a child. The idea for Kiddy Pizzas came from a desire to make mealtime a moment of fun and play, not just for kids, but for the kid in all of us. With Children’s Day around the corner, we thought it was the perfect time to launch a campaign that encourages everyone to take a little break from the ordinary and reconnect with their playful side. Our brand is all about creating delightful experiences, and we hope these Kiddy Pizzas bring smiles to our customers, one slice at a time.”
Kiddy Pizzas are now available on the Oven Story app and website till 14 November.
Mumbai: Decathlon has announced the launch of RunRide 100 on Children’s Day. This balance bike is designed to help toddlers transition from walking to riding, encouraging the development of motor skills, balance, and coordination in a fun way.
More than just a bike, the RunRide 100 helps kids master balancing on two wheels while building confidence and coordination. Designed and manufactured in India, it meets the IS 9873 standard set by the Bureau of Indian Standards (BIS) and the European toy standard EN-71, ensuring safety and quality. By focusing on balance instead of pedaling, children can gain control of their movements quickly, enhancing agility and a sense of accomplishment.
“As part of Decathlon’s long-standing commitment to fostering community and making sports accessible to everyone, the RunRide 100 reinforces the brand’s belief in inspiring everyone to embrace a lifelong love of activity. This bike not only makes learning to ride fun and intuitive for kids but also aligns with our brand’s goal of encouraging a healthy, active lifestyle from a young age,” said Decathlon Sports India mobility ecosystem leader Raghu Rao.
“This product offers children a fantastic opportunity to develop both physical and cognitive skills, all while enjoying the adventure of movement, exploration and autonomy,” said Decathlon Sports India cycling leader Prajval Ray.
Benefits of a Balance Bike:
. Motor Skills: Develops strength and coordination.
. Coordination and Agility: Improves balance on two wheels.
. Confidence: Boosts self-esteem through mastery.
. Posture: Encourages good sitting habits.
. Spatial Awareness: Enhances navigational skills and motor planning.
Available for Rs 3,999, the bike features puncture-proof foam tires and an adjustable design for toddlers from 85 cm to 105 cm tall. The lightweight 3.2 kg frame allows easy handling, and the smooth bearings provide a seamless gliding experience. The easy-to-step-over design promotes independence and prepares children for more advanced biking skills. For safety, Decathlon recommends using protective gear, including a helmet and pads, while riding.
Mumbai: Children’s Day is a delightful occasion that effortlessly brings smiles to all faces, serving as a nostalgic reflection on countless childhood memories. Beyond being just a day, it encapsulates the essence of joy. For every child, owning a LEGO® set is the ultimate dream gift. Recognizing the profound significance of this, The LEGO® Group is embracing the spirit of Play and the joy of giving through #BuildToGive, contributing to making this Children’s Day even more meaningful. For each heart constructed using LEGO® Bricks and shared on social media or LEGO.com with the hashtag #BuildtoGive, the LEGO® Group pledges to donate one set to a child in need. This initiative encourages everyone to express their creativity, spreading the infectious joy of imagination and, more importantly, fostering hope, smiles, and a spirit of generosity. It aims to empower creativity for a purpose, instilling values such as empathy, kindness, and the pure bliss of giving.
The #BuildToGive initiative forms part of the LEGO® Group’s broader ‘Play is Your Superpower’ campaign, designed to encourage families to prioritize playtime. This festive initiative urges individuals to consider the transformative influence of Play as a meaningful gift during the holiday season. Within the ‘Play is Your Superpower’ initiative, the campaign illustrates how LEGO® Play can turn ordinary family moments into extraordinary ones. The central message emphasizes that Play cultivates superpowers or skills in children, including creativity, confidence, and problem-solving, contributing to their well-being both now and in the future.
“At the LEGO® Group, we believe in inspiring and developing children. Through Build to Give, we want to gift the superpower of Play to those who are less fortunate. The initiative thus not only celebrates creativity and imagination but also underscores the vital skills of problem-solving, collaboration, and resilience that emerge through Play,” said The LEGO® Group India marketing director Bhavana Mandon.
The LEGO® Group invites everyone to participate in Build to Give 2023, encouraging collective efforts to spread joy and make a positive difference in the lives of children. Share your hearts on the Small Hands, Big Dreams Instagram page with #BuildtoGive.
Mumbai: The JSW and GMR co-owned franchise Delhi Capitals, along with its Radio partner Fever FM, celebrated Children’s Day with visually impaired kids from Saksham, an NGO dedicated to the welfare and empowerment of individuals with visual impairment. To mark Children’s Day, team DC & team Fever conceptualised ‘Ek Roshni: An Audio Drama Festival’ at the radio station’s headquarters.
The audio drama, narrated by actors Ajay Devgn and Ashutosh Rana, featured captivating tales from India’s freedom struggle and was curated for visually impaired children aged 8-16.
Speaking on the occasion, Saksham IT head and sports coordinator Hari Narayan said, “This concept of an audio drama is really great, it allows individuals with visual impairment to enjoy the experience equally as those with clear vision. I think the kids really enjoyed it. It’s a festive season, and the timing of this celebration was ideal. We closely follow Delhi Capitals, we have some great talent in sports at Saksham. We’re thankful to Delhi Capitals and Fever FM for this great initiative.
Delhi Capitals is deeply humbled and grateful to have had the opportunity to interact with students and staff from Saksham and bring a smile on their faces on the occasion of Children’s Day.
Mumbai: SBI Life Insurance, one of the leading private life insurers across the country, unveiled a heart-warming ‘Paanchvi Diwali’ Children’s Day film, raising awareness around the importance of nutrition and healthcare amongst rural and tribal children of India. The film leverages Artificial Intelligence to brings forth the crucial need for child nutrition, especially among the rural populace. The story highlights how the social issues related to malnutrition & lack of education around the need for proper healthcare among the tribal communities residing in Dhar (Rajasthan) & Baran (Madhya Pradesh), have been overcome through SBI Life’s interventions with Action Against Hunger NGO, which leverage the governments existing Anganwadi infrastructure.
According to reports, 74.1 percent of the Indian population cannot afford healthy food. This means that more than 100 crore people in India are bound to eat food with insufficient nutrition. As per UNICEF, undernutrition reduces economic advancement due to losses in productivity, poorer cognition and poorer educational outcomes.
SBI Life’s “Paanchvi Diwali”, thus is an effort to address the dire need to make India malnourishment-free and ensure that every child across rural India is healthy and nourished.
The digital video uses the state-of-the-art mid-journey AI to narrate an emotionally charged real-life story of a tribal mother and daughter residing in Rajasthan. This innovative approach in digital storytelling highlights the plight and resilience of mothers from rural & tribal communities to do everything that makes their child healthy and nourished. At its core, the campaign “Paanchvi Diwali” celebrates the successful partnership of parents and the Anganwadi health centers in safeguarding their child’s health until they turn five years of age. The film is a vivid portrayal of the sacrifices and triumphs of tribal mothers, resonating with the spirit of Diwali – a festival of light and hope.
Set to the enchanting rhythms of Rajasthani folk music, the campaign highlights the collaborative efforts of SBI Life and Action Against Hunger NGO, in combating child malnutrition across rural India. This initiative underlines SBI Life’s dedication in nurturing the health of new mothers and infants in nomadic tribes to reach the age of five with robust health and nutrition.
The Digital Video Commercial (DVC) begins with a tribal mother and child visiting the Anganwadi for a regular health check-up, where joyfully discovers the child’s positive growth. The revelation that the child will turn 59 months by Diwali fills the mother with excitement. Rushing home, she joyfully declares her child as the ‘utsav moorthi’ and asks for her daughter’s Diwali treat. The daughter requests for Kheer which becomes a mission for the mother. The AI-led video beautifully captures moments of maternal sacrifices and determination, from late-night visits to the center, to farming for a living and ensuring child’s regular health checkups, culminating into a touching scene where the child, acknowledging her efforts, shares a spoonful of Kheer with her mother. Overwhelmed, the mother realises that she is the true ‘utsav moorthi.’
The campaign closes with poignant visuals of the mother and child celebrating Diwali, interspersed with real-life images of Sahariya tribe mothers and their children – a true reflection of the campaign’s impact.
“Paanchvi Diwali” is more than a campaign; it’s a narrative of resilience, care, and the joy of celebrating life’s little victories. It stands as a proud testament to SBI Life’s commitment to its social responsibilities, making a meaningful difference in the communities it serves.
