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Tag: chief strategy officer

  • DoubleVerify onboards Doug Campbell as chief strategy officer

    DoubleVerify onboards Doug Campbell as chief strategy officer

    NEW DELHI: DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has appointed Doug Campbell as chief strategy officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to DoubleVerify CEO Mark Zagorski.

    "From Magnite to Nielsen, he (Campbell) has demonstrated a track record of success and achievement and brings exceptional experience and knowledge to the chief strategy officer role,” said Zagorski. “I look forward to Doug’s leadership as we continue to build momentum, expand globally and deliver on our mission to build a stronger, safer and more secure digital advertising ecosystem."

    Campbell has more than two decades of experience, successfully growing public and private companies in the arenas of advertising technology, connected TV and over-the-top video, digital measurement, data analytics, and SaaS. Prior to joining DV, he was chief strategy officer at Telaria, where he oversaw the successful merger with Rubicon Project and the acquisition of SpotX to form Magnite – a global, independent sell-side platform.

    Previously, Campbell was chief operating officer at eXelate where he led the sale of the company to Nielsen and went on to serve as Nielsen’s SVP – global strategy and corporate development, where he oversaw strategic acquisitions in digital media and consumer measurement. Prior to eXelate, he was an entrepreneur and held various leadership positions at local digital media pioneer, WorldNow. Campbell began his career as an investment banker at Merrill Lynch.

    “DV has taken the lead in providing sophisticated measurement solutions that power media quality and performance in virtually every media environment – including priority, high growth channels like CTV,” said Campbell. “I look forward to leveraging my industry experience to help strengthen our leadership position globally and accelerate company growth.”

  • Aim to balance short term goals with long term vision: Cheil India’s new CSO Sourav Ray

    Aim to balance short term goals with long term vision: Cheil India’s new CSO Sourav Ray

    New Delhi: Transitioning into a new role amidst a global pandemic is a doubly challenging responsibility. Still, for Cheil India’s recently appointed chief strategy officer Sourav Ray it is the most exciting part about his move.

    In an exclusive conversation with Indiantelevision.com, Ray shared, “What we have been experiencing in the recent past is that the strategy and strategists are increasingly gaining more importance both from a client and agency perspective. Clients understand that the old ways are not going to help them navigate this new normal, and they are more open to and interested in working with a strategist.”

    He adds that it creates a positive environment for the strategists as clients are more open to take risks and try out new things.

    “Earlier, the role of strategist was mostly limited to upper-funnel communication with the clients, but now, they are equally involved in lower-funnel conversations too. So, now we are looking at not just creating awareness and interest but also help in driving the purchases too,” he elaborated.

    For Ray, the first item on his agenda in this new role is to drive commerce for the agency and clients. “Given the situation, each industry is dealing with the same question, where to get the business from? Every discussion with clients, no matter if it is about building brand awareness or exploring ways to sell; whether it’s through e-commerce or omnichannel experience, or introducing new platforms, the core of each conversation is business.”

    However, while dealing with this short-term crisis, Ray is not losing view of long-term goals for the agency.

    “The best thing about Cheil is that we keep having conversations about our long-term plans so that nothing just happens and impacts us. We are always prepared for whatever is coming. Right now, I aim to balance the short-term vision with the long-term goals, drive acceleration for ourselves and the clients.”

    He wrapped the conversation by saying, “Change is going to be the only constant for us at Cheil; sometimes, the speed of the change will be furious like it is right now, sometimes it is going to be slower.”

  • Cheil India appoints Sourav Ray as chief strategy officer

    Cheil India appoints Sourav Ray as chief strategy officer

    NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO). He will advance the integrated planning and strategy for the company.

    Ray is being promoted internally and will be succeeding Atika Malik with immediate effect.

    He brings over 20 years of strategic planning and brand-building experience to his new role. He has a strong track record in stewarding brands in India, Hong Kong, and China across leading agencies like Ogilvy, Leo Burnett, Bates 141, and Havas Worldwide. He has worked on a diverse set of clients covering FMCG/CPG, mobile devices, finance, media, pharmaceuticals, lifestyle, travel, B2B technology, and the social sector.

    Cheil India COO Sanjeev Jasani said, “We wanted to hand-pick someone who had the balance of a classic strategy background and the ability to formulate a strategy that’s relevant for today. Sourav is that person. He has a depth of experience which, together with his curiosity and understanding of the new nuances of today’s marketing landscape, will elevate our strategic offering. I look forward to some great work from him.”

    “Cheil is a unique agency with a hugely diverse set of minds. I don’t need to point out the uncertain times that we all are in. This organisation can harness the power of diversity and create connected experiences that matter and provide positive value to our clients. I have been deeply interested in work that drives change; brand/business transformations, behavioural change, or even social change. In my new role, I look forward to helping clients integrate the idea of the brand with the digital reinvention of people and businesses to tell great stories,” added Ray.

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  • Tilt Brand Solutions appoints Paul Dueman as chief strategy officer

    Tilt Brand Solutions appoints Paul Dueman as chief strategy officer

    MUMBAI: Brand & communication consultancy, Tilt Brand Solutions has brought digital specialist Paul Dueman on board as chief strategy officer. He will replace Kedar Teny, who has moved on to pursue other opportunities.

    Dueman has been one of the Industry’s first digital evangelists, with a two-decade career spent entirely in technology and digital marketing. Over that period, he has helped shape the digital narratives on businesses like Dabur, HUL, Tata Group, Maruti, Arvind Mills, Cummins and eBay India.

    Tilt Brand Solutions founder chairman and MD  Joseph George (Joe) said,  “Full-Brained Thinking is the philosophy that drives our strategic approach; it is a seamless blend of left-brained expertise in digital and data and right brained competence in culture, behaviour and attitude. To take our strategic offering to the next level, we needed someone like Paul who is a technology and digital marketing native and specialist, and one who also understands and appreciates brands and the communication process.” 

    Paul Dueman said, I’m really excited to be a part of this crazily talented team. Tilt is the only brand and communications company that has appointed an out and out digital specialist as its CSO. This is reflective of Tilt’s belief and conviction in analytics and digital marketing being a core critical part of brand building and communications today. I’m looking forward to leveraging my experience in the digital space to drive and build on Tilt’s full-brained thinking philosophy and finding solutions for the challenges that our clients and brands face”.

    Teny concluded, “Tilt has been and will continue to be family. I am thankful to Joe for having given me the opportunity to play a critical role in shaping a new age brand and communication consultancy. It is deeply gratifying to see how Tilt has shaped up in its first 24 months. I sign off with immense confidence that the journey ahead for Tilt is only going to be bigger and better and will always be its loudest cheerleader.”

  • Madison Media appoints Shan Jain as chief strategy officer

    Madison Media appoints Shan Jain as chief strategy officer

    MUMBAI: Madison Media has appointed Shan Jain as its chief strategy officer. She will handle national responsibilities based in New Delhi.

    Madison Media & OOH partner & group CEO Vikram Sakhuja said, “We are excited to have Shan join us as CSO. She is just the right person to help clients navigate their way through a complex media environment that straddles legacy media with digital and manage the realm of data and technology.”

    A Mathematics (Hons) graduate with a Masters in Operations Research from St Stephens College, Jain comes with more than 25 years of rich and diverse experience across media, account planning, strategy and account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy.  Her last stint was with Publicis as managing partner – business transformation practice. Some of the key clients she has led and contributed to are Unilever Personal Care, Unilever Foods and Beverage, GSK, Nestle, Sun Pharma, ITC, Maruti and Gillette.

    Jain’s strength lies in capturing consumer insights, converting them to action, which are data driven and human centric. She has to her credit multiple awards including Festival of Media Global, Festival of Media Asia and Spikes.

    Says she: “We are in the beginning of the 4th revolution. Industry 4.0 is altering the way in which people live, work, and connect with one another unlike any other revolution before it. It is the times of exponential change, fuelled by the way people are connected almost 24×7. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success. My endeavour will be to craft frameworks and processes that enable short and long term strategies for change and transformation to cater to this connected- consumer times.”

  • McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    MUMBAI: McCann Worldgroup India has made several key appointments starting with Jitender Dabas, who has been elevated as chief strategy officer.

    Additionally, Suraja Kishore will now take on the new role of national planning head – Truth Central. 

    Punit Kapoor, who joined MRM McCann in May 2006 and was heading its Delhi operations has been elevated as vice president and general manager for all India operations of MRM McCann.

    Commenting on the promotions, McCann Asia Pacific and McCann Worldgroup India CEO and McCann Asia Pacific chairman Prasoon Joshi said, “I am happy to announce these promotions. Over these year, Jitender brings forth an intricate understanding of brands coupled with leadership in building a stellar strategic planning team. I am confident he will bring tremendous value to the organisation at McCann Worldgroup level. Suraja who has been instrumental at great brand work will now also head the ‘Truth Central,’ which is McCann Worldgroup’s Global Thought leadership unit engaged in creating original research, unearthing unique truths to help shape and grow clients’ businesses. Punit, who has helped grow MRM’s Delhi business year on year beyond industry average is ready to take on the challenge for MRM at national level.”

  • McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    MUMBAI: McCann Worldgroup India has made several key appointments starting with Jitender Dabas, who has been elevated as chief strategy officer.

    Additionally, Suraja Kishore will now take on the new role of national planning head – Truth Central. 

    Punit Kapoor, who joined MRM McCann in May 2006 and was heading its Delhi operations has been elevated as vice president and general manager for all India operations of MRM McCann.

    Commenting on the promotions, McCann Asia Pacific and McCann Worldgroup India CEO and McCann Asia Pacific chairman Prasoon Joshi said, “I am happy to announce these promotions. Over these year, Jitender brings forth an intricate understanding of brands coupled with leadership in building a stellar strategic planning team. I am confident he will bring tremendous value to the organisation at McCann Worldgroup level. Suraja who has been instrumental at great brand work will now also head the ‘Truth Central,’ which is McCann Worldgroup’s Global Thought leadership unit engaged in creating original research, unearthing unique truths to help shape and grow clients’ businesses. Punit, who has helped grow MRM’s Delhi business year on year beyond industry average is ready to take on the challenge for MRM at national level.”