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Tag: Chief Marketing Officer

  • QuEST onboards Yumi Clevenger-Lee as global CMO

    QuEST onboards Yumi Clevenger-Lee as global CMO

    Mumbai: Product engineering and lifecycle services company QuEST Global on Thursday announced the appointment of Yumi Clevenger-Lee as global chief marketing officer (CMO). She will be based out of Connecticut, USA, and will report directly to QuEST Global, chairman & CEO, Ajit Prabhu.

    Yumi will be responsible for marketing strategy, brand positioning, advertising, and corporate communications to build the QuEST brand across geographic regions, industry verticals, and services, said the company in a statement.

    A marketing veteran, Yumi joins QuEST Global with 17 years of experience in consumer-packaged goods. Her vast marketing experience includes new product innovation, reinventing brands through purpose, developing engaging campaigns and creating new communication and business models. With her marketing expertise, she has built many well-known brands around the world including  S Pellegrino, Perrier, Cheerios, and Green Giant.

    Extending a warm welcome to Yumi on joining QuEST, Ajit Prabhu said, “She is known as a passionate brand builder who has been instrumental in developing strategies that have helped organisations accelerate growth. I believe under her able leadership and in-depth understanding of marketing; we will be able to further strengthen the QuEST brand and drive growth across our engineering services portfolio.”

    Yumi has robust global experience spanning her career. Before joining QuEST, she was the executive vice president and chief marketing officer for Nestle Waters North America, where she was responsible for a $4.5 billion portfolio of 16 brands. Previously, she served as the director of marketing for the Latin America region of Cereal Partners Worldwide (CPW), head of innovation globally based in Switzerland for CPW, and led the Cheerios brand for General Mills Canada.

    Commenting on her appointment, Yumi said, “QuEST has an excellent track record of helping its clients reinvent their businesses through innovation. With a strong vision to build solutions that advance the way we live, work, travel, and engage with each other, I look forward to helping QuEST strengthen its global leadership to be both a force for growth and a force for good.” 

  • Havas Group India onboards Pritha Dasgupta as CMO

    Havas Group India onboards Pritha Dasgupta as CMO

    Mumbai: Havas Group India has further reinforced its leadership team with the appointment of Pritha Dasgupta as chief marketing officer (CMO), effective immediately. She will be based in Mumbai and report to Havas Group India, group CEO, Rana Barua.

    “Dasgupta will be driving the marketing and communications function of the group and all the network companies and will be working closely with the senior leadership team in India and the global marketing and communications team,” said the statement.

    Welcoming Dasgupta on board, Rana Barua said, “As a group CMO, her vast experience and in-depth knowledge of the media ecosystem will prove to be invaluable to our network. She is a highly accomplished journalist and a professional with effective leadership and people skills. We are all thrilled to have her on board and look forward to a totally new way of marketing and communication in today’s times

    “We have extremely ambitious plans of further expansion, acquisitions and creating a meaningful difference in the overall Indian media and advertising ecosystem,” he added.

    Dasgupta is a media professional with over 15 years of work experience across marketing communications and journalism. She began her career in business journalism in 2005, following which she worked with leading publications, including Afaqs, Financial Express, CNBC-TV 18 Storyboard, Campaign India, and The Economic Times, through the next decade. In 2016, Dasgupta made the transition from journalism to corporate communications by launching the function for IPG Mediabrands India, where her most recent role was that of senior director, marketing & communications.

    Commenting on her new role, Dasgupta said, “It’s hard to define the dynamic transformation the advertising and the marketing industry has gone through in the last decade, especially in the space of martech. This led to a huge transformation in the way networks built their communications strategies.”

    “The industry is once again going through tectonic shifts, and Havas Group India is the only advertising network in the country that has created the role of a CMO. The visionary leadership at Havas Group India realises that only companies with the most impactful stories can own and lead this metamorphosis. That’s where I come in. I am extremely grateful to Rana and the entire team at Havas Group India for entrusting me to tell their stories,” she added.

  • SaffronStays onboards Manvi Sharma as chief marketing officer

    SaffronStays onboards Manvi Sharma as chief marketing officer

    Mumbai: SaffronStays, a player in the serviced private vacation homes segment, has named Manvi Sharma as its chief marketing officer. Sharma moves from the ticketing service platform BookMyShow where she led the content & strategy team for close to six years.

    SaffronStays founder Devendra Parulekar said the company is heading towards a digital-first approach across the organisation – be it lead generation, customer retention, marketing efforts and move towards a data-driven ecosystem. 

    “Manvi’s prior expertise with BookMyShow, which was a digital-first company, comes in handy even as the fundamental marketing principles remain the same. We will also be relooking at our loyalty and referral programs and align them with our current strategy,” he added.

    “The future of most industries, including hospitality, is digital,” SaffronStays founder Tejas Parulekar said. “And we have taken this aim head-on in order to create a smooth, seamless end-to-end experience for all our stakeholders. Manvi’s proficiency in B2B and B2C communications will help further this dream by building on the company’s brand experience, expand its reach and work towards an overall growth for all sectors.”

    Sharma comes with more than 14 years of experience in marketing, advertising, and brand management, and has worked for various sectors including entertainment, hospitality, banking and finance, F&B, and gaming among others.

    Speaking about her new stint, Sharma shared, “In light of the pandemic, the SaffronStays community has become more relevant than ever, and it is a privilege to be working with a company currently at the forefront of tourism. Marketing communication combined with innovative storytelling will be central to expanding SaffronStays’ reach and driving growth in a constantly changing forum. My goal is to take the company’s branding to newer heights, providing an all-inclusive experience for our patrons and partners.”

  • Jio Studios onboards Saurabh Varma as chief marketing officer

    Jio Studios onboards Saurabh Varma as chief marketing officer

    Mumbai: Jio Studios on Monday announced the appointment of Saurabh Varma as its chief marketing officer.

    Noted business analyst and film critic Taran Adarsh shared this news on his Twitter handle, stating, “Saurabh will be handling Content Marketing Strategy for Films, OTT and Regional content.”

    Prior to joining Jio Studios, Varma has worked as a chief marketing officer at Inox Leisure, where he was a part of more than 700 films and launched more than 500 cinema screens. Varma worked at Inox from 2005 to 2007 as vice president, film distribution and programming and later joined Inox again in 2018 to work as the CMO.

    Varma also served as the CMO at Reliance Entertainment, from 2007 to 2009, where he was responsible for film marketing, film distribution, content acquisition, and more related segments. He has also worked at PVR Cinemas as vice president, marketing and corporate communications, and was a film director and film marketing consultant at Saurabh Varma Pictures where he has provided marketing expertise to top studios of India.

  • Zolo onboards Rishi Sharma as chief marketing officer

    Zolo onboards Rishi Sharma as chief marketing officer

    Mumbai: Homegrown co-living brand Zolo has appointed Rishi Sharma as a chief marketing officer.

    In his new role he will be responsible for strengthening the brand’s external and internal communication along with developing an overarching strategy for new vertical launches, the brand said.
    Sharma comes with over 20 years of experience in marketing. Prior to joining Zolo, Sharma was working with companies like Aditya Birla Group, Liva, and Kara. His previous stints also include Samsung India Electronics and advertising agencies like McCann, Publicis, Euro RSCG (HAVAS) as a planner.

    Welcoming Sharma on board, Zolo’s CEO & co-founder, Dr Nikhil Sikri said, “Rishi brings in new ideas and industry insights that will add to our existing strength. He will focus his attention on the Zolo-ite community, consumer journey, and expanding our customer base. With innovative ideas rooted in experience, he will lead the marketing communication team towards setting a new bar in the industry.”

    Talking about his new role, Sharma said, “Zolo has emerged as a trendsetter to redefine the way people live, work and play. In the last 12 months, the team has demonstrated unmatched integrity and credibility as they pivoted to meet the expectations and help their consumers cope with the new reality. I am looking forward to working with them to help build and consolidate their position in the industry as they expand to create new verticals in the sector.”

  • Hero MotoCorp names Ranjivjit Singh as chief marketing officer

    Hero MotoCorp names Ranjivjit Singh as chief marketing officer

    Mumbai: Hero MotoCorp has named Ranjivjit Singh as the new chief marketing officer, according to ETAuto report. He will be succeeding the current CMO Gurinder Sandhu who has tendered his resignation recently.

    Ranjivjit is the former SVP, chief marketing officer of Samsung India who had worked with the Korean consumer electronics for a little over six-year until his exit in 2020. Since then he has been running a marketing consultancy firm, his LinkedIn profile mentions.

    Ranjivjit Singh has an illustrious career of over three decades with senior-level positions at brands like Hindustan Lever, Ericsson Communications, Microsoft India, and HP India.

  • Crompton appoints Pragya Bijalwan as Chief Marketing Officer

    Mumbai: Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer.

    Bringing with her a rich experience of more than 16 years across the fuel, oil, and paints industry, she will be leading the marketing, advertising, and overall communication initiatives of the company.  

    Speaking about her new role, Bijalwan said, “I am thrilled to be a part of this brand. Despite having a strong consumer franchise, it accords top priority to adapting and evolving as per their changing needs. As we move into a new post-pandemic era, which is a challenging yet exciting time for the brand, our goal is to strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.”

    In her last role before joining Crompton, Pragya was working with Castrol India Ltd where she led product innovations, brand campaigns, and technology-based innovative solutions. She has also worked with AkzoNobel India Ltd and Hindustan Petroleum Corporation previously. Pragya brings a strong knowledge of consumer insights, brand management, influencer advocacy, innovation, and digital marketing.

    • Crompton Greaves Consumer Electricals Ltd., executive director, and CEO, Mathew Job added, “Crompton is seen as a reliable brand that has been trusted for generations. Over the last few years, our focus has been to make the brand more aspirational and build a stronger connection with the younger consumers. I believe Pragya, with her varied and extensive experience across industries, is well equipped to take the brand forward in this journey. I welcome Pragya to this exciting role and look forward to working closely with her to make Crompton India’s most loved consumer electricals brand.”
  • Prashant Bhojani named chief marketing officer for Rapaport India

    Prashant Bhojani named chief marketing officer for Rapaport India

    Mumbai: The Rapaport Group has appointed Prashant Bhojani as the new chief marketing officer for its India business.

    Bhojani will drive the marketing and communication activities of Rapaport India. He will lead the marketing of a powerful set of new initiatives that will add value for the brand’s Indian clients while continuing to manage the Indian marketing of RapNet, the group’s diamond and jewellery trading network.

    Rapaport Group chairman Martin Rapaport said, “Rapaport India is expanding our activities in India as we introduce new services that will provide significant added value to Indian diamond and jewellery companies. We are excited about the important role Prashant Bhojani will play enabling Indian companies to increase their international sales and empowering them through utilisation of new Rapaport products and services. During these difficult times the Rapaport Group is taking action to support India by expanding our services and commitment to help Indian companies increase sales and profitability.”

    Bhojani has been with Rapaport India for 11 years. Prior to working with Rapaport, he helped brands such as Citibank, Nivea, DHL, Colgate, Mont Blanc, Chevron Lubricants during his tenure at GroupM and also worked with JPMorgan Chase.

  • Great Learning appoints Aparna Mahesh as chief marketing officer

    Great Learning appoints Aparna Mahesh as chief marketing officer

    NEW DELHI: Great Learning, one of India’s leading ed-tech companies for professional and higher education has appointed Aparna Mahesh as the company’s chief marketing officer (CMO). She will be responsible for managing Great Learning’s global marketing strategy, development and delivery of brand communication, strategic marketing partnerships and user engagement.

    Aparna joins Great Learning with more than two decades of experience under her belt and a track record of building and nurturing successful brands nationally and internationally.

    Her previous role was chief marketing officer of BankBazaar, a leading fintech company. Prior to that, as VP Marketing at Quikr, Aparna was part of the early team and drove all brand building that made Quikr a well-known and trusted name. Aparna has also worked in the U.S and U.K devising communication for brands like Microsoft, MasterCard, and Royal Mail. 

    Great Learning founder and CEO Mohan Lakhamraju said, “The professional learning and higher education space is growing rapidly with digital skills becoming increasingly essential for professionals’ students. The need of the hour is to embrace lifelong learning and continuously upskill to build a successful career. We are confident that Aparna, with her experience of building brands and leading marketing functions, is the right person to amplify our message and take it to a newer and much larger audience.  We are pleased to welcome her onboard as we build on our mission of providing high-quality education to professionals and students in India and beyond.”

    Read more news on Great Learning

    Great Learning CMO Aparna Mahesh said, “The speed at which things are changing today is mind boggling and staying contemporary by constantly upskilling is a necessity for survival. Covid has only accentuated this need and today 'learning' is at the centre of our collective consciousness, whether it's picking up entirely new knowledge & skills or going deeper into certain domains. I am thrilled to join Great Learning, a company that is committed to making professionals and students future-ready. I have tremendous respect for the vision of the founders and found a strong alignment with their values. The future belongs to those who learn continuously, and I am excited to be part of this journey.” 

    Great Learning concluded its financial year FY20 with booked revenue of Rs 325 crores; a growth of close to 150 per cent from FY19. On the brand side, the company recently roped in Virat Kohli as their new brand ambassador after launching its first-ever TV Campaign as a part of their new “Power Ahead' campaign.  

  • Fox Star India appoints Shikha Kapur as chief marketing officer

    Fox Star India appoints Shikha Kapur as chief marketing officer

    MUMBAI: Fox Star India has announced the appointment of Shikha Kapur as chief marketing officer, who will additionally head syndication as well.

     

    In her new role, Kapur will be marketing the entire studio portfolio across Hollywood, Bollywood and Tamil. She will be reporting to Fox Star Studios CEO Vijay Singh and will join on 15 May. 

     

    With more than a decade of experience in having marketed over 100 films and winning multiple awards, Kapur has conceptualised the marketing campaigns for Chennai Express, Rowdy Rathore, Barfi!, Raajneeti,  Rang De Basanti and many more.

     

    She has also been responsible for the campaigns of movies like Dev.D, No one Killed Jessica, Kai Po Che, ABCD, Delhi Belly, Peepli Live, Fashion and Kaminey.  One of the main architects behind the creation of the UTV Motion Pictures brand, Kapur has created a niche for herself in the Hindi film industry. 

     

    Prior to joining Fox Star India, Kapur was heading marketing for studios, broadcasting and the interactive business at Disney India and served as the vice president of the company.

     

    Commenting on her appointment, Fox Star Studios, India CEO Vijay Singh said, “Shikha has proven herself to be the best marketing professional in the film business  in India. A remarkable strategist, innovator and an effective team leader, she has played a critical role in driving a series of successful marketing campaigns that have set new trends in the industry. Her depth of experience along with her relationship in the industry combine wonderfully well with the vision we have of making Fox Star Studios a premiere studio in India. Shikha will be working closely with me and the senior management as we embark on this exciting journey.”