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Tag: Chief Marketing Officer

  • Ashika Group brings in Vishesh Sharma as CMO

    Ashika Group brings in Vishesh Sharma as CMO

    Mumbai: Finacial services provider Ashika Group has appointed Vishesh Sharma as chief marketing officer (CMO). He will be based in Mumbai and report directly to Ashika Group CEO Chirag Jain.

    The bolstering of the company’s leadership ranks is in line with its vision of fortifying the personal finance ecosystem and transforming how New India manages its savings and investments with the newly-launched My Dhanush app, said the statement.

    At Ashika Group, Sharma will be responsible for brand building, content marketing, social media, and corporate communications for the retail business, which is stacked under the company’s master brand, My Dhanush, it added.

    “We are excited to welcome Vishesh, a passionate brand-builder, and are confident he will play a vital role in building a truly world-class FinTech brand,” said Chirag Jain. “I believe under his able leadership and in-depth understanding of customer communication, we will strengthen Ashika further and drive growth across our portfolio.”

    A communications veteran, Sharma joins Ashika Group with 13 years of extensive and diverse work experience across fields, including brand communication, content marketing, corporate communications, reputation management, internal communications, public affairs, and financial education. In his previous stint, he was with Angel One as head of content marketing, corporate communications, and strategic alliances, where he successfully transformed the company’s image from a traditional broker to a fintech. He also led the retail communication for Angel One’s IPO.

    Earlier, Sharma also served as the chief content strategist for Sharekhan by BNP Paribas, where he helped set up the digital assets department. He has worked with some prominent brands like Dalal Street Investment Journal, Progressive Media Group among others.

    In the last couple of years, he has been conferred with multiple marketing awards, including Corporate Communications Person of The Year, Marketing Leader of the Year (BFSI), and Content Marketing Professional of the Year.

    “I am excited to join such a fast-growing organization and play a part in building one of India’s very first personal finance super app My Dhanush. Ashika has an excellent track record of helping its clients grow their wealth by helping them invest wisely,” said Vishesh Sharma. “With a strong vision to build solutions that revolutionize the way new India invests, I look forward to helping Ashika strengthen its national leadership to be both a force for growth and a force for good.”

  • myclassroom brings in Joydeep Mukherjee as CMO

    myclassroom brings in Joydeep Mukherjee as CMO

    Mumbai: Ed-tech company myclassroom on Wednesday announced the appointment of Joydeep Mukherjee as chief marketing officer. myclassroom provides learning centers for students aspiring for competitive exams like JEE, NEET, NTSE, KVPY, and Olympiads across the country.

    In this role, Mukherjee will lead the marketing function, with end-to-end responsibility of brand building, business growth, and customer experience, said the statement.

    “The edtech industry is at a pivotal point in its evolution,” said myClassroom co-founder and director Prashant Sharma. “The recent Covid-19 crisis brought out the importance of Phygital (Physical + Digital) learning models, that enrich traditional learning models and have the power to deliver top-quality education, to any student, in any part of the country by leveraging technology.”

    “Joydeep has a very good understanding of the higher education landscape and Indian consumer behavior, along with strong expertise in customer acquisition and customer lifecycle management. We feel we found the right person in Joydeep, and we couldn’t be more excited to welcome him to the team,” he further said.

    An alumnus of XLRI, Mukherjee is a seasoned marketer, strategist, and business leader, with over 15 years of experience and an extensive background in marketing, sales & distribution, P&L leadership, product management, and consulting. He is a highly experienced marketing leader with a proven track record of building brands and designing high-impact marketing strategies.

    “myClassroom has been building an excellent track record of bringing together India’s top teachers, state-of-the-art smart classrooms for immersive learning, and an AI-driven platform for personalised learning. I am looking forward to this opportunity of making quality education accessible to all,” said Joydeep Mukherjee on his new assignemnt.

  • Britannia appoints Amit Doshi as chief marketing officer

    Britannia appoints Amit Doshi as chief marketing officer

    Mumbai: Bakery foods company Britannia Industries Ltd (BIL) on Friday announced the appointment of Amit Doshi as chief marketing officer, effective from 17 January.

    ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight,” said BIL managing director Varun Berry.

    Doshi takes over from Vinay Subramanyam who left the company in December 2021. “I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavors,’’ Berry further said.

    With over 17 years of experience, Doshi has expertise in brand marketing, sales, and customer development. In his previous assignment, he was with Lenovo as director of marketing (India and South Asia). He has gained experience in consumer (B2C), enterprise, small and medium business (SMB), and tablet business units at Lenovo and brings a valuable understanding of consumers and markets across product categories.

  • Manish Agarvwal joins social media startup Loktantra Mediatech as CMO

    Manish Agarvwal joins social media startup Loktantra Mediatech as CMO

    Mumbai: Manish Agarvwal has joined Loktantra Mediatech, a startup in the social media space, as chief marketing officer (CMO). He was previously associated with Zee Entertainment Enterprises Ltd (Zeel) as vice president and head of marketing for their lifestyle channel Zee Zest.

    Agarvwal has 15 years of experience out of which a decade was spent in the television broadcast industry. He joined Zeel in February 2014 as brand head for Zee Cinema SD and HD, Zee Action, Zee Anmol Cinema and Zee Cine Awards. Prior to that, he was associated with Times Network as content and digital marketing manager for Movies Now and Movies Now HD. He has also had stints at broadcasters Star TV Network and Sony Pictures Networks India.

    He is an alumnus of NL Dalmia Institute of Management Studies and Research.

  • Heads Up For Tails appoints Samriddh Dasgupta as CMO

    Heads Up For Tails appoints Samriddh Dasgupta as CMO

    Mumbai: Homegrown D2C pet care company Heads Up For Tails (HUFT) on Thursday announced the appointment of Samriddh Dasgupta as chief marketing officer.

    In his new role, Dasgupta will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation, said the company in a statement.

    “We at HUFT have always focused on building teams that are able to bring in perspectives that help us push the envelope of how we think about our business today. We are very excited to have Samriddh join us in our growth journey,” stated HUFT founder Rashi Sanon. “In his past roles across D2C, FMCG, content, and media, he has a proven track record of building strong brands in large categories. Samriddh will be helping us expand our omnichannel brand presence and help take our purpose forward across various consumer touchpoints.”

    Dasgupta brings with him over 19 years of diverse leadership experience across sales, marketing and advertising and has worked on growing traditional and digital-first businesses across categories.

    Prior to HUFT, he led marketing and communications for Bombay Shaving Company as its vice president – marketing & new brands. Previously, he was head of marketing at Akiva Superfoods, Aakash Digital, Xynteo, a Norwegian sustainability firm, and Dineout. The first decade of his career was spent as an entrepreneur in advertising, where he supported the growth of emerging businesses across India, from industries as diverse as education, healthcare, diagnostics, FMCG, NBFCs, pharma, footwear, and infrastructure.

    “Heads Up for Tails is a formidable category creator brand in the pet-care industry and I am excited to be part of their vision of becoming a trustable go-to-destination for all pet parents,” said Dasgupta on his new role. “Rashi and her team have built a purpose-driven and innovation-led business bringing products and services to help pets and pet parents live their best lives, together. As a part of the marketing and communications mandate, we will be focussing on combining the richness of consumer insights and data intelligence in the system.”

  • TCNS Clothing appoints Puneet Sewra as CMO

    TCNS Clothing appoints Puneet Sewra as CMO

    Mumbai: Homegrown women’s branded apparel company and the name behind brands like W, Aurelia, and Wishful, TCNS Clothing has announced the appointment of Puneet Sewra as chief marketing officer.

    In his new role, Sewra will spearhead the overall brand management and strategy for the organisation. He will create a stronger brand identity for each brand to ensure that it becomes the most loved brand by the consumer, said the company in a statement.

    An alumnus of IIM Calcutta, Sewra is a seasoned marketer who commands more than 17 years of marketing experience to lead consumer-driven brands like Reebok (adidas Group), TAG Heuer (LVMH swiss manufactures), and Lodha Group. He has witnessed and contributed to the growth of various retail businesses in the country and is responsible for many breakthrough marketing innovations.

  • Plum bolsters leadership team with two new appointments

    Plum bolsters leadership team with two new appointments

    Mumbai: Beauty brand Plum has bolstered its leadership team as it plans to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation. The company has brought on board Shivani Behl as chief marketing officer and Gaurav Sarda as chief financial officer.

    The new appointees will work closely with founder and CEO Shankar Prasad to further accelerate the growth of brand Plum, said the statement.

    “We are thrilled to welcome Shivani and Gaurav to our core leadership team as we embark on our next phase of growth,” said Prasad. “Their values, skills, and expertise will complement the functional strength of our current top leadership team. Together, we look forward to shaping the company into something we all can be proud of.”

    Behl brings with her over 15 years of diverse experience across sales and marketing and has worked on building iconic brands across retail, FMCD, and beauty industries. She has held leadership positions at Lakme Lever, Shoppers Stop, and Reliance Brands.

    At Plum, she will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation. “It is an interesting juncture for D2C beauty brands and Plum in particular. I believe Plum’s potential is unlimited, and look forward to working with the entire Plum team to build and accelerate the brand’s momentum in the months and years to come,” stated Behl.

    Sarda has rich experience of more than 14 years, he last served at Marico Ltd as head – manufacturing commercial. At Plum, he will work closely with the rest of the senior leadership team to drive and grow the company’s financial and development strategy. “As the company continues to scale, I look forward to leveraging my background to implement the next phase of operational excellence and further strengthen the strong financial foundation, aligning it to the rapid growth and enabling overall business excellence,” said Sarda on his new role.

  • CredAvenue onboards Karanpreet Bindra as CMO

    CredAvenue onboards Karanpreet Bindra as CMO

    Mumbai: Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

    In his current role, Bindra will oversee the entire gamut of digital, product and brand marketing at CredAvenue for both the enterprise and the B2C businesses.

    He will also be responsible to look after the company’s global brand strategy, digital marketing strategy and innovation, product marketing strategy, and incubation of a consumer business. As CMO, Bindra will define a digital-first path for all marketing efforts at CredAvenue, said the statement.

    “Bindra has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at CredAvenue,” said Kumar. “He is an all-rounder veteran who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance.”

    Prior to joining CredAvenue, Bindra worked at Rupeek as head of marketing. He was also associated with Marico for close to seven years and was a group ex-pat based out of Dubai. He also had stints with Akzonobel, and Future Brands.

    As a growth specialist for over 15 years, Bindra has experience working with multiple seasoned brands ranging from FMCG, fintech, personal care, and paints across a wide geography in India and the Middle East.
     
    “This is an interesting juncture for the overall fintech space and CredAvenue in specific. The addressable market size, a global mandate, a profitable business model, the CEO’s vision, and the quality of talent within the leadership team is a great combination,” said Bindra on his new role.

  • JLL brings Siddharth Taparia on board as global CMO

    JLL brings Siddharth Taparia on board as global CMO

    Mumbai: Jones Lang LaSalle Inc (JLL) on Tuesday announced the appointment of Siddharth Taparia to the global role of chief marketing officer (CMO), effective immediately. He will be responsible for the company’s global marketing strategy and will oversee all marketing activities worldwide, it said.

    “As the real estate industry evolves in response to macro trends including rising capital allocations, sustainability, technology transformation and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market,” said JLL CEO Christian Ulbrich. “Siddharth’s background in leading commercially driven marketing teams in large, globally matrixed organisations will enable him to bring together our marketing talent across the globe to focus on our purpose of shaping the future of real estate for a better world.”

    Prior to JLL, Taparia was associated with software company SAP as senior VP and global head of corporate brand and experience marketing. Previously, he has held several leadership positions across marketing, strategy, consulting, product management, and mergers and acquisitions.

    Taparia is an accomplished author and advisor on data privacy, cloud computing and value-driven marketing. He earned a bachelor’s degree in engineering from Rajiv Gandhi Proudyogiki Vishwavidyalaya in Bhopal before moving to the US to earn his master’s degree from Texas A&M University.

    He is a member of the CMO Club and sits on the board of the CMO Council. He was named in 2018 as one of the 40 Under 40 by DMN, an organisation focused on digital and data-driven marketing.

    “JLL’s opportunity to have an outsized impact on delivering workplace flexibility and technology-enabled commercial real estate and sustainability solutions has never been greater,” said Taparia. “Marketing has a critical role to play, and I look forward to working with JLL’s leaders and marketing teams around the world to grow JLL’s brand equity and ability to connect with clients to achieve shared success.”

  • TenderCuts strengthens leadership team with key appointments

    TenderCuts strengthens leadership team with key appointments

    Mumbai: Homegrown omnichannel meat and seafood retail brand TenderCuts has roped in industry experts to lead important verticals of marketing and finance. The company on Monday announced the appointment of Aruna Jathar as chief marketing officer (CMO) and Satya Rakesh as chief financial officer (CFO).

    Jathar is a seasoned marketing professional with over 20 years of experience in brand building and creating innovative marketing strategies across telecommunication, consumer durables, FMCG and retail sectors with an in-depth data-driven application. She has led customer and marketing strategies, brand, digital, content, and CRM initiatives in multinationals across India, UK, and the Asia Pacific region.

    Prior to TenderCuts, she served in key roles at Wyndham Destinations (RCI), Dell Technologies, Metro Cash and Carry, and Airtel. Her area of competence includes branding, marketing, communication, CRM, customer experience, and digital demand framework. She has worked extensively in the areas of direct marketing and loyalty in London, UK.

    Rakesh is a CA and company secretary who comes to TenderCuts with over 12 years of experience across various functions of finance in the consumer and retail space. He has a rich knowledge and expertise in financial strategy and planning, accounting and audit, fundraise, and investor relations.

    Prior to joining TenderCuts, he has worked in Aditya Birla Group, Arvind Fashions and Medplus Pharma, where he has handled multiple roles including driving profitability, setting up of new businesses and functional teams, business restructuring, and investor management.