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Tag: Chief Marketing Officer

  • Britannia elevates Siddharth Gupta as new chief marketing officer

    Britannia elevates Siddharth Gupta as new chief marketing officer

    MUMBAI: Britannia Industries has appointed Siddharth Gupta as chief marketing officer, succeeding Amit Doshi who stepped down from the position last month.

    Gupta, who joined the foods company in 2018, is currently general manager of marketing, where he leads the premium creams, crackers, Marie and milk biscuits portfolio. He has progressively risen through the ranks at Britannia, having served as senior category head and category head.

    Prior to joining Britannia, Gupta spent nearly 11 years at Colgate-Palmolive in various marketing roles. As marketing manager in Mumbai, he handled the company’s toothpaste portfolio and was instrumental in launching new products including an over-the-counter toothpain relief gel. His earlier roles included positions in modern trade and sales across different regions.

    The appointment comes as Britannia looks to strengthen its marketing leadership in the Indian foods sector.

  • Akasa Air’s Belson Coutinho expresses gratitude for support

    Akasa Air’s Belson Coutinho expresses gratitude for support

    MUMBAI: Belson Coutinho, the newly-elevated (earlier this month) co-founder & chief operating officer (COO) at Akasa Air, has expressed his heartfelt gratitude for the overwhelming support and wishes he has received on his new role. In a statement, Coutinho said he was “deeply touched” by the kindness and generosity of everyone who has reached out to him.

    Coutinho, who brings over 24 years of experience in the aviation industry, is an award-winning and entrepreneurial-minded senior management professional with expertise in marketing, eCommerce, and digital transformation. He has a proven track record of setting up and growing business units across various functions, including marketing, digital, social media, eCommerce, and customer service.

    As COO at Akasa Air, Coutinho is expected to leverage his exceptional leadership skills and innovative approach to drive growth and success for the airline. Prior to his advancement as COO, Coutinho was co-founder & chief marketing & experience officer.

    He has previously held senior roles at renowned companies such as Jet Airways and VFS Global, where he pioneered various industry-first initiatives in eCommerce, social media, digital, loyalty, and consumer experience.

    Coutinho’s appointment as COO at Akasa Air marks a new chapter in his career, and he is “incredibly grateful” for the opportunity to be part of the team and contribute to the airline’s success. He thanked everyone for their unwavering support, saying it means more than he can express.

    With his extensive experience and expertise, Coutinho is poised to make a significant impact at Akasa Air. His ability to see the “bigger picture” and his strong operational, strategic, and leadership skills make him an ideal fit for the role. As a team player with excellent communication skills, Coutinho is well-equipped to work under pressure in a fast-paced environment and drive collaboration with partners, consumers, and colleagues alike.

    As Akasa Air continues to grow and expand its operations, Coutinho’s appointment as COO is seen as a significant boost to the airline’s leadership team. With his innovative approach and exceptional leadership skills, he is expected to play a key role in shaping the airline’s future and driving its success.

  • Wipro elevates Ranjita Ghosh to global chief marketing officer

    Wipro elevates Ranjita Ghosh to global chief marketing officer

    MUMBAI: It’s an oh my gosh moment for Wipro chief marketing officer Asia Pacific, middle east & Africa (Apmea) Ranjita Ghosh. She has just been elevated as global chief marketing officer of the multi-billion dollar IT firm, a position that becomes effective 1 February 2025.

    Ranjita  replaces current gobal CMO Laura Langdon who is scheduled to leave to explore other opportunities outside Wipro, said a company press release.

    Ranjita’s immediate reporting superior will be Wipro chief strategist & technology officer Hari Shetty. Her remit will now cover all marketing activities across the world.

    Ranjita has been with Wipro for nearly 20 years. She joined the company after completing her MBA in marketing and operations in 2005 from Goa Institute of Management and  has risen from a business development and pre-sales consultant, utilities industry role to her current position. 

    Over the nearly 20 years at Wipro, Ranjita has held various roles in sales, business development, growth marketing, buyer experience, and ecosystem partnerships. Additionally, she has managed marketing for several high-value portfolios and led teams across north America, Europe, and Asia-Pacific.

    Despite her busy schedule Ranjita  finds the time to teach and being a guest faculty, competitive intelligence at the Institute of Competitive Intelligence in Germany and has being do so for the past five years. Additionally, Ranjita is a Fellow at The Marketing Academy’s 2023 APAC Fellowship Program for chief marketing officers, sponsored by Salesforce and supported by McKinsey & Co. She is amongst a cohort of 21 business CMOs and growth leaders selected for the 2023-2024 merit based fellowship.

  •  Top notch marketer Lara Balazs joins Adobe as CMO & EVP

     Top notch marketer Lara Balazs joins Adobe as CMO & EVP

    MUMBAI: She’s found her corporate abode in Adobe. The cutting edge software firm today announced that former Intuit chief marketing officer (CMO) & general manager, strategic partner group, Lara Balazs  has joined it as CMO & executive vice president. She will be having a direct reporting line to Adobe chair & CEO Shantanu Narayen.

    At Intuit, Lara was really into it, re-imagining the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights.

    Balazs will lead the global marketing organisation responsible for Adobe’s renowned brand, Adobe.com, the company’s industry-leading events, campaigns, communications, social media and its best-in-class media operations and marketing insights.

    “As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe’s brand reach and impact,” voiced Narayen, 

    Balazs’ marketing career spans key leadership roles at some of the world’s most respected brands such as Amazon, Visa and Nike, delivering innovative customer-centric marketing strategies that propel transformational growth. Among her notable achievements are driving the growth of Amazon Prime and Visa globally and leading Visa into the era of digital payments, with the launch of mobile-first products such as Visa Checkout and Apple Pay. At Intuit, she led the protax group to its highest, most sustained growth in years and drove the company’s highest brand awareness and corporate reputation in its four decades.

    Named to Forbes’ list of the world’s most influential CMOs and a recipient of AdWeek’s CMO Vanguard award, Balazs is passionate about advancing the marketing profession and supporting the social impact of the industry.

    Balazs holds a bachelor of arts degree in pre-law from the university of Washington and a master of business administration from the Kellogg School of Management at Northwestern University.

  • Jaskaran Singh Kapany joins MobiKwik as chief marketing officer

    Jaskaran Singh Kapany joins MobiKwik as chief marketing officer

    Mumbai: MobiKwik proudly announces the appointment of Jaskaran Singh Kapany as its new chief marketing officer (CMO). In his new role, Kapany will spearhead strategic growth initiatives, collaborate with exceptional colleagues, and contribute to MobiKwik’s vision of revolutionising digital payments and financial services in India.

    With an impressive track record in marketing leadership roles, Kapany’s expertise will play a pivotal role in furthering MobiKwik’s commitment to transforming the digital finance landscape. His appointment underscores the company’s focus on innovation and customer-centric strategies to strengthen its position as a leader in digital payments. MobiKwik remains dedicated to enhancing financial inclusivity and delivering cutting-edge payment solutions that simplify lives across India.

  • Vipin Unni joins OTT platform Aha as chief marketing officer

    Vipin Unni joins OTT platform Aha as chief marketing officer

    Mumbai: In a strategic move to enhance its market footprint, Aha, the popular regional OTT platform, has appointed Vipin Unni as its chief marketing officer (CMO). Unni’s appointment comes as Aha seeks to elevate its brand positioning and tap into a larger audience base in an increasingly competitive streaming industry.

    Unni, renowned for his expertise in leading marketing strategies at Airtel, Reliance, and Star TV, brings a strong track record in digital marketing and brand expansion to Aha. He has spearheaded initiatives that seamlessly integrate innovative marketing approaches with profound consumer insights. Previously, Unni held pivotal leadership positions, refining his ability to thrive in the fast-paced digital environment.

    The appointment is timely as competition among streaming platforms intensifies, with companies vying for the attention of regional audiences who increasingly prefer local language content. Unni’s leadership could propel Aha to expand its subscription base and fortify its brand presence across South India and beyond.

    The OTT platform has been focusing on high-quality original content, and Unni’s marketing acumen will be crucial in positioning these offerings effectively.

  • Somasree Bose Awasthi joins as CMO of Marico

    Somasree Bose Awasthi joins as CMO of Marico

    Mumbai: Marico, the Indian multinational consumer goods company, has roped in Somasree Bose Awasthi as chief marketing officer and will be an executive committee member at the firm.

    Awathi’s appointment was made public through a LinkedIn post that the company put up, congratulating her on her new role.

    Prior to this, Awasthi was chief marketing officer at Godrej Consumer Products; she joined the company in 2007.

    She has a total of about two decades of experience in the consumer products and FMCG industries.

  • WOW Skin Science ropes in Vanda Ferrao as CMO

    WOW Skin Science ropes in Vanda Ferrao as CMO

    Mumbai: WOW Skin Science, one of the leading D2C beauty and wellness brands, has announced the appointment of Vanda Ferrao as chief marketing officer. In her new role, Vanda will be responsible for the development and implementation of marketing strategies across all of WOW’s product categories and channels.

    Ferrao brings nearly two decades of brand building and marketing experience from her leadership roles at leading companies including Britannia, Fresh to Home, and Licious.  

    On her joining, Ferrao commented, “I’ve been a consumer and an ardent admirer of WOW’s products and it’s a proud feeling to see a homegrown brand make waves both in India and in global markets. I am excited to be part of this amazing team and look forward to leading marketing as we execute our vision of becoming the leader in the beauty and wellness space”

    WOW Skin Science co-founder Manish Chowdhary said, “We welcome Ferrao to the WOW family. Her expertise and proven success in creating leading brands makes her the perfect partner to channel our business goals into a robust marketing strategy. We’re geared up for some really exciting new developments and with Vanda as part of our leadership team, WOW is sure to grow manifolds.”

  • Bharti Land appoints Cherryn Dogra as the chief marketing officer

    Bharti Land appoints Cherryn Dogra as the chief marketing officer

    Mumbai: Cherryn Dogra joined Bharti Land on Wednesday as chief marketing officer. She will be leading the marketing function with Bharti Land for the upcoming commercial projects in NCR.

    She brings on board seventeen years of experience in identifying customer needs, customising product offerings (alcobev and real estate alike) and exponentially taking the customer lifetime value up for both multinational and indigenous organisations with innovative marketing strategies.

    She recently moved on from Emaar India, where she was heading the marketing function and was a part of the India leadership team. Prior to Emaar India, she was with DLF.

    Cherryn has been driving the marketing strategy for years. She has worked in the alcohol industry with UB, William Grant India, and Pernod. In her previous stints, she had worked in individual contributor roles as well as managed large teams, which gives her the dual advantage of having championed ownership and mentorship in both.

  • Pawan Sarda joins Wingreens as CMO

    Pawan Sarda joins Wingreens as CMO

    Mumbai: Wingreends Group has appointed industry veteran Pawan Sarda as its new chief marketing officer. He joins the company from Future Group, where he was working as chief marketing officer of digital, marketing and e-commerce business.

    He comes with an experience of 20 years working in retail, housing, digital, e-commerce and content landscapes. 

    Previously, he has also worked with Tata Housing and Development Company for over three years as marketing & product development head.