MUMBAI: Riding high on the popularity of its much-appreciated show, Chhota Bheem, Green Gold in association with Avon Cycles has introduced six different models of children’s bicycles in sizes varying from 12 X 1.75 to 20 X 1.75.
The cycles have been designed to attract its young patrons and are targeted at the age group of three to ten. Priced in the Rs 4000 to Rs 5000 band, the cycles will come in different colours and will be available in Chhota Bheem designs.
“The new range of cycles will also include Mighty Raju, Chutki, Kalia and Dholu-Bholu series. Lately, we have been witnessing a huge rise in the popularity of these characters as well,” said Green Gold vice president – sourcing & licensing Madhav Prabhala.
“We, at Green Gold, are constantly inventing new ways to bring Chhota Bheem and his friends closer to his young fans. Cycles are one of the key products that kids and parents have been asking us for a long time. We are thankful to Avon Cycles for fulfilling this dream. We see great synergy between the two brands and I think this association has come at a time when both Green Gold and Avon are at the cusp of exponential growth in strength and reach of their respective brands. This association will take us to another level,” Prabhala added.
Talking about the association, Green Gold executive director Samir Jain, said: “We are very excited with this association. The union of Avon Cycles, having state-of-the-art manufacturing facility and Chhota Bheem, India’s most loved kids’ character would bring smiles to thousands of children. The objective of value for money with the best quality and designs would be achieved with this association.”
With a viewership of over 40 million children, Chhota Bheem is by far the biggest ‘toon icon’ in India. Chhota Bheem and Mighty Raju merchandises that include several products have been witnessing a huge rise in demand. In fact, the company in the past six months has introduced a number of new lines of merchandises.
“The growth in the past couple of years has been phenomenal. When we opened the first store in Hyderabad two years back, not more than 20 products were available for sale. Today, our product spread is more than 200 and includes everything from apparels to accessories, toys, puzzles, board games, bed and bath furnishings and even room decor. Launching Chhota Bheem range of bicycles seemed an obvious extension to cater to the young fans,” he added.
This time round, Pogo’s SCP, spanning July to September, targeted around 500 schools in eight cities, including Mumbai, Bengaluru, Delhi, Hyderabad, Ahmedabad, Hyderabad, Ludhiana and Chennai. The program saw the kids’ most loved character Chhota Bheem conduct Bheem’s Masti Ki Class across schools. Children were educated about issues like hygiene, internet security, team work and traffic signals through interactive games. The medium of instruction was Tamil in Chennai, Gujarati in Ahmedabad and so on. At the end of these sessions, students took home goodies and sponsor samples. Each activity lasted approximately three hours and touched nearly 900 students per school. Students from standards one to eight participated, sans their parents. 
