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Tag: Chhota Bheem

  • POGO’s ‘Rang De Holi’ contest makes Holi more colourful for kids

    POGO’s ‘Rang De Holi’ contest makes Holi more colourful for kids

    MUMBAI: With Holi around the corner, POGO is showering kids with loads of colour, prizes, new movies and excitement!  The ‘Rang De Holi’ contest and several new movie launches throughout the month will keep kids entertained and engaged.

     

    The ‘Rang De Holi’ contest on POGO, will give kids an opportunity to win fabulous Holi themed prizes like inflatable pools, water resistant watches and digital cameras by answering questions based on the Holi games played by Chhota Bheem and his best friends! All they have to do is to tune in to POGO from 12pm onwards, between 08-29 March and SMS “PLAY” to 58888.

     

    The fun doesn’t end there! Holi celebrations continue with new Chhota Bheem and Mighty Raju movies. As a prelude to Holi, kids can catch a brand new Chhota Bheem special called Kung Fu Bheem on 16 March at 12pm. And on the most vibrant day of the year, kids can watch superhero Mighty Raju battle new and powerful enemies in Mighty Raju: 3 Villains on 17 March at 12pm.

     

    Superheroes Bheem and Krishna will be adding more fun and colour to weekends throughout the month.  Every Saturday at 12pm ‘Rang De with Bheem & Krishna’ will bring you action-packed and entertaining movies like Chhota Bheem Rise of Kirmada, Krishna Balram Warrior Princess, Chhota Bheem Dholakpur to Kathmandu, Krishna Balram Rang Mein Bhang and many more.

     

    So get ready for an exuberating festive season. Holi Hai with POGO!

  • Pogo colours its viewers with two movie premieres this Holi

    Pogo colours its viewers with two movie premieres this Holi

    MUMBAI: With Holi around the corner, Turner’s mainstay kids channel – Pogo – is showering kids with loads of colour, prizes, new movies and excitement!  The ‘Rang De Holi’ contest and several new movie launches throughout the month will keep kids entertained and engaged.

     

    The ‘Rang De Holi’ contest on the channel, will give kids an opportunity to win Holi themed prizes like inflatable pools, water resistant watches and digital cameras by answering questions based on the Holi games played by Chhota Bheem and his best friends! The content will run from 8 to 29 March from 12:00 pm onwards on the channel.

     

    The channel also intends to leverage the festive season by premiering two new movies on its tent-pole characters Chhota Bheem and Mighty Raju. As a prelude to Holi, kids can catch a brand new Chhota Bheem special called Kung Fu Bheem on 16 March at 12:00 pm. And on the most vibrant day of the year, kids can catch their superhero Mighty Raju battle new and powerful enemies in Mighty Raju: 3 Villains on 17 March at 12:00 pm.

     

    On this occasion, Turner International India executive director and network head – kids Krishna Desai says: “Holi is one of the most joyous, colourful and exciting festival for kids across the country. As the leading entertainment channel in the kids’ genre, Pogo aims to take the festivities to new heights with the Pogo ‘Rang De Holi’ contest and the brand new ‘Mighty Raju’ movie.”

     

    Superheroes Bheem and Krishna will be adding more fun and colour to weekends throughout the month. Every Saturday at 12:00 pm ‘Rang De with Bheem & Krishna’ will bring the viewers action-packed and entertaining movies like Chhota Bheem Rise of Kirmada, Krishna Balram Warrior Princess, Chhota Bheem Dholakpur to Kathmandu, Krishna Balram Rang Mein Bhang and many more.

     

    Pogo certainly is set to colour its viewers with some engaging content this Holi.

  • POGO’s Chhota Bheem & Chutki and CN’s Tom & Jerry, Kris and Ben 10 walk the ramp

    POGO’s Chhota Bheem & Chutki and CN’s Tom & Jerry, Kris and Ben 10 walk the ramp

    MUMBAI: Asia’s largest fashion property ‘India Kids Fashion Week’ 2014 saw children dazzle the ramp by entertaining kids, parents and everyone with their favourite characters from POGO- Chhota Bheem and Chutki and evergreen Tom & Jerry, uber school student Kris(from Roll No. 21) and Ben 10 from Cartoon Network.

    The commencing show showcased Pooja Jhunjhunwala and Rachna’s collection on mythology with little angels. Indian superhero – POGO’s very own Chhota Bheem was the show stopper accompanied the couture designer Rocky S.

    Adding to the desi tadka, POGO’s Chutki (from Chhota Bheem series) walked the ramp with television actress Shraddha Arya and television actor Nandish Sandhu  for designer Kanchan Bawa who showcased a blend of Indian, western and indo-western party wear range.

    Other shows comprised of creations by renowned kids wear brand Max. The collection for young boys and girls had lightweight fabrics. Versatile TV actor Ali Asgar, immensely loved by all as ‘Dadi’ from Comedy Nights with Kapil along with the hilarious and legendary cat and mouse duo Tom & Jerry from Cartoon Network accompanied the little children on the ramp on this show. Another show by Sheena Creations created a mood to party and unwind through their collection showcasing party wear for little boys and girls. Ace choreographer Terrence Lewis along with the funny and smart Kris from Cartoon Network was seen dancing on the ramp. OKS Boys attracted positive attention through eclectic beach-wear, rockstar and casual wear. The highlight of OKS Boys when uber cool, alien superhero Ben 10 from Cartoon Network who walked the ramp with renowned singer Armaan Malik.

     

  • Chhota Bheem, Honda to promote road safety among kids

    Chhota Bheem, Honda to promote road safety among kids

    MUMBAI: As the leading two-wheeler manufacturer to inculcate safe riding habits in India since 11 years, Honda Motorcycle & Scooter India Pvt. Ltd – the Only Honda in Indian 2Wheeler industry today announced its latest step for promoting responsible riding and road safety.

    Partnering with POGO, Brand Honda has associated with Chhota Bheem – India’s most loved animation character for safety promotion among kids along with their families.

    Honda wanted to promote safety riding among kids in a fun manner, as educating young minds on road safety is an effective way of spreading message to the entire family. As a next step, Honda saw perfect synergy & brand fitment in Chhota Bheem who is the role model to not just small kids but entire family. In his exploits with his friends in Dholakpur village, Chhota Bheem character conveys all the aspects of a superhero – be it strong values, might, courage, discipline or learning.

     
    Very soon ‘Honda Safe Riding with Chhota Bheem’ will be organized in 11 cities across India where Chota Bheem will engage and interact with kids and people at large. The national inaugural event at Delhi will be followed by Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.

    ‘Honda Safe Riding with Chhota Bheem’ will provide an opportunity for kids to learn safety riding tips, meet ‘Chhota Bheem and get clicked with their favorite Super Hero. Fun and interactive activities like understanding road sense in CRF 50, painting competitions etc. will drive home the message of road safety through fun times with family.

    Further, all Honda dealerships will carry new POP material for spreading road safety message amongst kids suitably supported with free distribution of Road safety education material in schools. We will also be running a Chota Bheem TVC on Pogo to spread road safety messages backed by aggressive digital media campaign.

    Excerpts from Company officials-

    “As HMSI expands in production capacity, the social responsibility of the company is getting bigger. HMSI has further built it’s commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country”, said Mr. Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India

    “Safe riding is Honda’s priority worldwide and in India too. Research showed us that not just 73% kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem.  Hence, it was an obvious choice for Honda to align with POGO & we are delighted to welcome Chhota Bheem. With his lively presence, Honda will spread safety message forward among kids and their families”, said Mr. Y.S Guleria, Vice President – Sales & Marketing, Honda Motorcycle and Scooter India

    Juhi Ravindranath, Vice President, Ad Sales, South Asia, Turner International India Pvt. Ltd. said, “POGO is excited to partner with Honda two wheelers on this noble initiative. Chhota Bheem’s immense popularity and   admiration with kids and parents only helps us reinforce the message of road safety.”

     

  • POGO and Mumbai kids Go Green with Chhota Bheem

    POGO and Mumbai kids Go Green with Chhota Bheem

    MUMBAI: POGO, India’s leading kids’ channel, culminated its annual on-ground innitiave with a mega event in Mumbai. The month long activity called Bheem’s Green Team crescendoed with an engaging, entertaining & insightful extravaganza in the city replete with games, workshops, performances by superhero Chhota Bheem and Chutki and the surprise element of unveiling Kalia’s costume.

    Organized by POGO, Bheem’s Green Team is the first of its kind “Go Green” event themed around kids’ favorite superhero, Chhota Bheem. The event undertaken at a mall in Mumbai on December 14 & 15, 2013 saw participation from over 5000 kids and their parents. The two day event taught kids ways to protect the environment through games and workshops designed to entertain and be insightful. Additionally, POGO and Chhota Bheem distributed over 5000 saplings amongst children encouraging them to proactively make their green contribution.

    Highlight of the activity was an entertaining performance by Chhota Bheem and Chutki. Furthermore, kids were elated to meet and watch Kalia perform on-ground for the first time ever!

    The Bheem’s Green Team campaign targeted kids and families across India via on-air promotions, online games and School Contact Programs culminating in a massive 2-city event with a single focus of encouraging kids to save the environment. On-air promotional spots drove kids www.pogo.tv, where the Bheem’s Green Team microsite hosted green tips, fun trivia, videos, etc. However, the biggest eye-catcher on the microsite was the game application that allowed kids to grow and take care of their digital sapling. Finally, on-ground School Contact Programs in Mumbai and Delhi targeting over 10,000 students strengthened this message and invited kids to the ultimate event to meet Chhota Bheem and interact with him.


    Mr. Krishna Desai, Senior Director & Network Head -Kids, Turner International India Pvt. Ltd. said, “As India’s leading kids’ channel, we strive to preserve POGO being a responsible brand. To this end one such endeavour was Bheem’s Green Team, a multi-platform “Go Green” initiative. Kids were given the opportunity to sign up to be a part of this initiative with their superhero and protect the environment while being creative and having fun.”

    Bheem’s Green Team is powered by Thomas & Friends with associate sponsors Junior Horlicks, Kellogg’s Chocos and Zandu Sona Chandi Chyawanprash Plus.

  • Green Gold store opens shop in Rajasthan

    Green Gold store opens shop in Rajasthan

    MUMBAI: Green Gold Store, the merchandising arm of the company that created Chhota Bheem has opened its first store in Rajasthan.

     

    The store opening saw the kids in Jaipur meeting their favourite toon characters.

     

    “We are excited about the launch of our store in Rajasthan with the festive season right round the corner. At Green Gold Store, our young patrons need not buy anything. They can simply spend time here and keep themselves entertained with the merchandises for as long as they like. We are looking at creating unrivaled experiences for the young ones at our stores,” Green Gold Stores head Sudeesh Varma.

     

    Added Green Gold executive director Samir Jain, “From clothing to comics, bedroom decor to accessories, movies to apparel, board-games to puzzles the store is a one stop destination for every Chhota Bheem fan. Green Gold Store houses all essential Chhota Bheem merchandises and offers a unique experience to his young fans.”

     

    This is the 30th such store in India.

  • Chhota Bheems special treat for his young fans

    Chhota Bheems special treat for his young fans

    MUMBAI: Chhota Bheem, one of the most favourite toon-superhero of many kids in the country, is all set to fill the upcoming festive season with celebrations for his young fans. Green Gold store, the exclusive retail outlet for all Chhota Bheem and friends’ merchandise, has planned a fun-packed vacation for kids during Christmas, New Year, Lohri and Sankrant. The five-week festivity will begin on 16 December and will go on till the 19 January.

     

    Week one, from 16 to 22 December will have “story writing” based on the theme ‘Chhota Bheem and Santa Claus’; Week two, 23 – 29 Dec will give the fans a chance to get the “Best family picture” clicked with Chhota Bheem Mannequin — a picture of ‘kids dressed in Chhota Bheem and friends’ apparels pose with Chhota Bheem’ mannequin and the best and the craziest picture will be awarded; in week three, 30 Dec – 05 Jan, a drawing contest based on the theme ‘Chhota Bheem and Mighty Raju’ will be organised; week four, 6 – 12 Jan, will have a quiz competition for young geniuses; while week five, 13 – 19 Jan, a message recording contest is planned where participants would record their message and ‘express love for Chhota Bheem’ in their own voices which could be a jingle or just plain narrative.

     

    Chhota Bheem fans can participate in any or all of these activities which will be held at all Green Gold Stores. 

  • Leading kids channel POGO, inspires Delhi kids to join Bheems Green Team

    Leading kids channel POGO, inspires Delhi kids to join Bheems Green Team

    DELHI: As tradition, POGO, India’s leading kid’s channel, pulled out all the stops to ensure its annual on-ground event was an engaging, entertaining, insightful and star studded extravaganza! POGO’s Bheem’s Green Team powered by Thomas & Friends, engaged Delhi children across 2 days. The event was designed to engage kids in learning fun ways to help protect the environment through various games, workshops and performances by superhero Chhota Bheem and his friends Chutki & Kalia.

    Organized by POGO, Bheem’s Green Team initiative powered by Thomas & Friends is the first of its kind “Go Green” event themed around kids’ favorite superhero, Chhota Bheem. The event undertaken at a Mall in South Delhi on November 30 and December 01, 2013 saw participation from over 5000 kids and their parents.

    The event that was anchored by Ex-Miss India Rochelle Maria Rao and saw the presence of Model and Actor – Mugdha Godse and Ex-Miss India Hasleen Kaur, dignitaries from the Cycling Federation of India to support Bheem’s Green Team.

    The highlight of the event was the entertaining performance by kid’s favourite superhero Chhota Bheem and his friends Chutki and Kalia who were seen shaking their leg with the divas present there.

    Mr. Krishna Desai, Senior Director & Network Head – Kids, Turner International India Pvt. Ltd. said, “Every year, POGO aims to create an on-ground event that not only entertains kids but also inspires some good habits in them. This year, kids can sign up to be a part of Bheem’s Green Team and protect their environment while being creative and having fun.”

  • Greenways Foods & Beverages signs Raveena Tandon for Notty

    Greenways Foods & Beverages signs Raveena Tandon for Notty

    MUMBAI: Greenways Foods & Beverages (D) has announced its association with Raveena Tandon as the brand ambassador for Notty.

    Raveena Tandon will partner Chhota Bheem and Big J on all Notty related product and brand communication. “Raveena’s popularity and stardom is unparalleled. We are sure her personality and life which is the right balance of professional and personal success, style, substance and family orientation will take our brand to greater heights”, said Greenways Foods & Beverages MD Dr. Sachin Chopda.

    He added, “We are happy to sign Raveena as brand ambassador and feel that she is the perfect choice for Notty as she herself being a mother will better understand the needs and expectations of kids & their parents. We are sure our target audience will be able to connect with her and Notty.”

    Speaking on the occasion Raveena Tandon said, “With the fast paced lives we live today, it is very important to give the right nutrition to children and hence when I learnt about the ingredients it contains, like vegetarian DHA, Vitamin A, C, E, and the fact that no synthetic ingredients or stimulants are used in its formulation, I thought why not associate with a brand that I would be more than happy to give to my kids.”

    On the product, Greenways Foods & Beverages (D) general manager sales and marketing Vinod Gaikwad said, “Today’s mother is a smart mother. She is independent, educated, aware, computer savvy female who wants to give best to her children. She is concerned about the health needs of her children and acts like a gatekeeper for them. To address her concerns and to meet the taste needs of children we have launched Notty, fruit drink fortified with Vegetarian DHA which helps in brain development & Vitamins A, C & E which helps to increase the immunity of children and keep infections at bay.”

    The creative & advertising agency of Greenways Foods & Beverages (D), Versus Brand Solutions, a Ment Element Group Company, business head Errol Marquis said, “Today’s mothers are finding the perfect balance between being authoritative moms and playful friends. Raveena Tandon has found that balance. Like all mothers, she’s concerned about her children’s health but also enjoys being a child with them. Just like our brand NOTTY, a multi-fruit power drink that combines fun-loving delicious taste with vitamins and health benefits. Raveena’s children aged 6 & 8 are in fact the ideal age profile for the brand which is why she is the ideal representation of today’s mother and will be the voice of this modern mom in all our communication.”

  • Chota Bheem store opens in Chennai

    Chota Bheem store opens in Chennai

    MUMBAI: The kids in Chennai had reasons to rejoice this Children’s day as not only did it mark the official debut of India’s toon phenomenon, Chhota Bheem, Mighty Raju and their friends in Tamil Nadu, but also featured a grand celebration that saw the toon super heroes meeting and greeting their young fans live. It was the opening of Tamil Nadu’s first Green Gold Store, the merchandising arm of the company that created Chhota Bheem. With this, Green Gold has launched its 30th store in India.

     

    The launch of this store adds another feather to Green Gold’s cap. It is the only company to have so many stores across the country retailing merchandise inspired by one of the most popular toon series of India. Chhota Bheem has become a phenomenon with a viewership of over 40 million. A research by ‘Kids Observer’ has ranked Chhota Bheem as the number one choice of kids up to eight years old and amongst the top five for kids in the 9 to 14 years bracket.

     

    “We are excited to launch our store in Chennai on the occasion of Children’s Day. At Green Gold Store, our young patrons need not buy anything. They can simply spend time here and keep themselves entertained with the merchandises for as long as they like. We are looking at creating unrivaled experiences for the young ones at our stores,” says Green Gold Stores head Sudeesh Varma.

     

    “From clothing to comics, bedroom decor to accessories, movies to apparel, board-games to puzzles the store is a one stop destination for every Chhota Bheem fan. Green Gold Store houses all essential Chhota Bheem merchandises and offers a unique experience to his young fans. The store has recently introduced an exciting range of merchandise including a new line of apparel and exclusive range of Chhota Bheem – Avon bicycles”, says Green Gold executive director Samir Jain.