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Tag: Chhota Bheem

  • POGO to take kids on a new adventure with Peter Pan

    POGO to take kids on a new adventure with Peter Pan

    National, August, 2013: This season, POGO, kids leading entertainment channel, is all set to take kids on an exciting new quest to the famous land of Neverland with Peter Pan and his friends. Reprising the popular story, POGO will be launching The New Adventures of PeterPan animated series from 03 August 2013 and will air the show every Saturday and Sunday at 5pm henceforth.

    The New Adventures of Peter Pan (4)A mischievous boy who can fly and who never ages, Peter Pan spends his never-ending childhood adventuring on the small island of Neverland with his best friend Tinker Bell and his gang called the Lost Boys, interacting with mermaids, fairies, and constantly engaging in tiffs with the notorious pirate, Captain Hook. Right from saving his friends from dangers, to organizing fun treasure hunts, to exciting Christmas celebrations, to sketching out ways of over-coming Global warming, The New Adventures of Peter Pan promises to take its viewers on an entertaining journey that will display a perfect combination of friendship, trust, adventure, thrill and humour.

    By constantly enhancing its portfolio with shows such as Chhota Bheem, Mighty Raju, Mr. Bean, Pokémon, M.A.D. and, now, The New Adventures of Peter Pan, POGO aims to provide its viewers with funand engaging entertainment.


    The New Adventures of Peter Pan premieres on 03 August 2013and airs every Saturday and Sunday at 5pm only POGO.

  • Shemrock and Shemford group of schools launches new campaign with Chhota Bheem as brand ambassador

    Shemrock and Shemford group of schools launches new campaign with Chhota Bheem as brand ambassador

    NEW DELHI: The school chain Shemrock and Shemford group of schools has launched its first-ever television commercial with Chhota Bheem as brand ambassador.

    The campaign delivers how the group has revolutionised the face of education in India making learning fun and exciting.

    Chhota Bheem who is a perfect combination of strength, intelligence and humour is the protagonist of this campaign. He has found his new resort for learning and education and is therefore calling his friends and all the children to his favourite schools – Shemrock and Shemford.

    The campaign is created by the in-house creative team of designers and visualisers. The campaign embarks by releasing TVC as well as online marketing. The print campaign has begun. There is a plan to organize various Chhota Bheem themed activities at various locations.

    Commenting on the campaign, group chairman & managing director Amol Arora said, “Moving forward from the old hackneyed style of learning, schools today need to adopt the advanced learning methods to make learning interesting, engaging & motivating for the children. Understanding this need, we at Shemrock and Shemford group of schools are making constant efforts to impart quality education to the children through innovative methods. We aim to make their learning journey at our schools a fun- filled, enriched and engaging experience.”

    He added, “The campaign focuses on how we have made our education system more interactive by incorporating children’s favourite cartoon characters in their learning process.”

    This animated TVC clearly targets the little ones, showcasing a boring scene from the classroom with an angry teacher teaching A, B, C to a class of extremely bored students. Then comes, Chhota Bheem to their rescue doing his signature move as he eats his laddoo, and invites them all to his favourite school where fun, learning and excitement never ends. He talks about the various activities and facilities offered at the Shemrock and Shemford group of schools such as the Activity Centre, Sanskar Room, Music & Dance Studio and Art & Craft Workshop etc. 

    The 9-year old character Chhota Bheem has become every child’s new best friend with his extraordinary intelligence, wit and humour. His charismatic personality perfectly exemplifies the aim of Shemrock & Shemford group of schools to develop an overall personality of a child and not just focus on education.

  • Chhota Bheem dances to the tunes of GCL’s Tat-O

    Chhota Bheem dances to the tunes of GCL’s Tat-O

    MUMBAI: The already crowded FMCG market has another addition with Gopal Coprco Ltd (GCL), a well known name in the tobacco segment, entering the snack segment. The company has come up with Tat-O potato chips and has roped in none other than kids‘ most popular Chhota Bheem to roll out its first TV campaign.

    With most brands not positioning themselves directly to the kids, GCL decided to cater this audience and position the product for the need gap. Hence, the brief was simple enough – with a need to be different, GCL went ahead with the tie-up with product licensing with popular character to generate a pull for the brand. For the first time in India, the category would have the cartoon character and his team in the commercial and packaging.

    On the tie-up with the toon character, GCL‘s marketing head Aditya Joshi says, “Tying up with the iconic toon character Chhota Bheem was a well thought out decision keeping in mind the huge popularity of the character with kids pan India more so in our market of focus i.e. North. Leverage on its equity, the brand has helped us with making favourable inroad for the product.”

    From Here On Communications, based in Delhi, is the creative agency for the product. From the brand name to the packaging, every element of brand of the new entrant was carefully crafted to etch out a distinct personality. “When it came to the communication, we were clear that Tat-O needed to move clear of the category norm of Bollywood/Cricket celebrity endorsees. When we saw Chhota Bheem, we found a character who resonated strongly with the target consumers and with the Tat-O brand values,” says From Here On Communications managing partner Gullu Sen.

    In the TVC, Chhota Bheem along with his friends can be seen taking a break from their laddoos and enjoying the taste of Tat-O and dancing to a catchy song – Tat-O ka taste hai so magnetic, ke haath badhe automatic!, performed in the style of the popular series.

    “The communication has been kept extremely simple. The jingle was composed to grab the attention of our core consumers and their parents. The line has its roots in a simple category insight – snacking, most of the time, is an involuntary activity. Tied to this is the brand‘s promise of delicious, crisp chips, and both lead automatically to the promise of automatically grabbing a pack of the chips,” adds Sen.

    The campaign is on air on selected children‘s networks, and is supported by vibrant POS on ground. It will also be supported by an integrated marketing campaign with Chhota Bheem mascot.

    GCL has invested Rs 50 crore for this venture.

  • Chhota Bheem now available on Worldoo

    Chhota Bheem now available on Worldoo

    MUMBAI: Chhota Bheem, a cartoon and animation series hero, is now available on worldoo.com.

    Worldoo is the “first-of-its-kind” ‘ever-evolving online ecosystem‘ for kids, launched this April and is targeted to kids of the age group between 6-12 years.

    Worldoo and Chhota Bheem‘s web partnership comes at a time, when the latter has launched its second film.

    Kids in Worldoo can watch Chhota Bheem videos, play Chhota Bheem games, read Comics, choose Chhota Bheem “avatars” and design their homes with specially designed Chhota Bheem themes as well.

    “Worldoo promotes popular content for young minds and Chhota Bheem is one of the most iconic characters, today. Kids can express themselves by bringing Chhota Bheem to their homes on ‘worldoo‘ and much more,” Worldoo head experience and brand Harsh Wardhan Dave said.

    “We are very happy to associate with Worldoo, their concept is very unique and opens up a wonderful world for children,” Green Gold Animation VP-strategy Srinivas Chilakalapudi added.

  • Chhota Bheem to take on Bombay Talkies & Shootout at Wadala this Friday

    Chhota Bheem to take on Bombay Talkies & Shootout at Wadala this Friday

    MUMBAI: With the nationwide release of Chhota Bheem & The Throne of Bali popular animation character Chhota Bheem will be seen taking on real life stars from Bombay Talkies and Shootout at Wadala this Friday, 3 May. To be released in three languages – Hindi, Tamil and Telugu and in over five hundred theatres, this will be one of the largest ever-theatrical releases of an Indian animation film.

    "Children as an audience are more loyal. We are quite certain that Chhota Bheem & The Throne of Bali will emerge top release of the week and over time give one of the best box office returns," stated co producer Samir Jain.

    Allu Arvind‘s Geetha Film Distributors and Yash Raj Films will distribute the film in South and rest of India respectively. This is the second Chhota Bheem film to be released. The previous film, Chhota Bheem and the Curse of Damyaan was released in May 2012 and drew a collection of Rs 49.2 million, which is the highest ever collection for an Indian animation film.

    "Being our first release, the film was exhibited as a morning show in most theatres. But this time round the distribution, marketing and promotions are on a scale," added Jain.

    "This movie is based on the Bali islands and is an out-an-out adventure ride for kids with thrill, action, suspense and loads of fun. We did far-reaching research in Bali and ended up doing most recordings in Bali with its natural surroundings and have captured the sights and sounds. Shaan has sung the title song for the film," director Rajiv Chilaka commented.

  • ZeeQ to presents second edition of the World Children Expo

    ZeeQ to presents second edition of the World Children Expo

    MUMBAI: The second edition of ‘World Children Expo 2013’ (WCE) will be held in Gurgaon. The three day event will start from 17 May and go on till 19 May. The expo is conceptualised by Creative Children Media Pvt and presented by ZeeQ.

    WCE 2013 is a platform showcasing children centric consumer brands catering to kids up to 15 years. The carnival gives an opportunity to the kids and their families to meet popular cartoon characters like Doraemon and Chhota Bheem. The ZeeQ kid zone will have games like Balloon Maths, Puzzle games, Larger than Life Scrabble, English Wordmatch and Multiple Intelligence quiz.

    WCE 2013 has been divided into three parts: WCE – The Business Conclave, Kidzooka – India's first ever recognition awards for children centric brands on 17 May at the Crowne Plaza, Gurgaon; WCE – The KiddZone – A carnival like expo area for kids to be held over the weekend of May 18-19 (10 am- 7 pm) at The Island, Ambience Mall, Gurgaon.

    Creative Children Media and World Children Expo founder Rahul Gupta said, "WCE is now being acknowledged nation-wide as India's biggest and most formidable kids’ expo catering to the ecosystem of children and children centric brands. It is gratifying to see that our exhibitor brands range from top corporates to upcoming start-ups. The philosophy of WCE is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event.”

    ZeeQ business head Subhadarshi Tripathy said, “We are very happy to associate with WCE. WCE is one of the largest engagement platforms for kids in India. Kids being ZeeQ’s focus as well, this is an ideal for us to connect and engage with children and their parents and communicate how learning can be fun.”'

    Interactive Entertainment Business Microsoft India business group head Anshu Mor added, “Microsoft is delighted to leverage the opportunity to showcase the upcoming technology it has to offer to children. Through the Interactive Entertainment Business which comprises the gaming console Xbox 360 with Kinect, Microsoft aims at establishing an environment of playful learning for children.”

    TNS Consult executive director Rima Gupta says, “India is one of the youngest countries and for us as marketers, understanding teenagers is very key. We are pleased to partner with WCE to develop and share a customized report on Indian teenager’s lives, hopes & attitudes. This will provide insights for both marketing and communicating with young ones.”

  • Del Monte uses Chhota Bheem in commercial

    Del Monte uses Chhota Bheem in commercial

    MUMBAI: The new Del Monte tomato ketchup TV commercial has an unusual brand spokesperson in Chhota Bheem, an animated character from the Pogo‘s popular show with the same name.

    The character was chosen as it was deemed to have identification with large numbers of young ketchup consumers in the age group of 4-14 years. The commercial is produced by Pogo.

    The 40-second Del Monte TVC aligns the taste of Del Monte with the cast of ‘Chhota Bheem and Friends‘ series on Pogo.

    The commercial is based on the insight that ketchup has gone from being a topping with snacks and now is an incentive for kids to try out new meal experiences and an important addition to their favourite foods. Also, it uses the fact that young consumers are seeking to associate themselves with familiar television characters.

    Del Monte Food Business, FieldFresh Foods business head Yogesh Bellani said, “We have conceptualised this TVC keeping in mind our target audience – kids, who are usually the end users and purchase influencers in this category. We intend to connect with kids through Chhota Bheem as he is popular amongst this group. We are positive that through this commercial we will be successful in reinforcing our proposition ‘Taste. Like never before‘.”

    The TVC features Chhota Bheem as a protagonist with his aunt, TunTun Mausi and two friends. His sheer love for snacking along with the desire to taste Del Monte Tomato Ketchup makes him play a prank on his aunt. Mausi is frying hot Samosa‘s one fine evening in her kitchen and is suddenly accosted by two ghost-like creatures. She screams aloud and is relieved to see Chhota Bheem appearing quickly and taking on the creatures. She rewards him with a plateful of samosas and also hands him the bottle of easy -squeezy Del Monte Ketchup. In the finale, we find the two “creatures” take off their disguises and it is revealed that they were Chutki and Raju, two of Chhota Bheem‘s friends. And they along with Chhota Bheem enjoy the snacks with ketchup and have a hearty laugh over the good-humoured prank.

  • Seventymm launches Chhota Bheem merchandise

    Seventymm launches Chhota Bheem merchandise

    MUMBAI: Online shopping portal Seventymm has launched Chhota Bheem merchandise for all his little folks.

    The collection will include range of Chhota Bheem mugs and photo frames by Seventymm.

    Seventymm CEO Mudit Khosla said, “The idea behind coming up with this collection was basically to be able to cater to the kids and bring to them something exciting and unique. I am sure the kids are going to love the collection and we‘ll be getting very good reception for the same.”

    One has to log on to www.seventymm.com portal, and choose from the different options, make payments and get the delivery done.