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Tag: Chhavi Upadhyay

  • Mavcomm Consulting and House of Lions forge strategic partnership

    Mavcomm Consulting and House of Lions forge strategic partnership

    Mumbai: Mavcomm Consulting, a distinguished leader in brand and reputation management, and House of Lions, India’s fastest-growing integrated communication consultancy,  announced a partnership that integrates both firms and promises to redefine brand and reputation management. The collaboration leverages the expertise of both entities to propel brand and business transformation through the seamless integration of storytelling, design, strategic narratives and reputation management fuelled by data-driven insights.

    Both entities will merge their collective expertise to offer a holistic 360-degree approach to fortifying and enhancing brand reputation. The convergence of three visionary leaders, Chhavi Upadhyay, Anand Mahesh Talari, and Amit Shankar, underscores the emergence of a formidable force in the arena of brand and reputation management.

    Mavcomm Group partner Chhavi Upadhyay expressed her excitement about this partnership, stating, “We are thrilled to embark on this partnership with the House of Lions. Together, we are committed to pushing the boundaries of brand and reputation management and providing our clients with innovative and strategic solutions. By combining our strengths, we are confident of creating powerful stories and setting new industry standards. This collaboration represents the future of integrated communication solutions, and we at Mavcomm are thrilled to be a part of this journey.”

    Mavcomm Consulting co-founder & MD Anand Mahesh Talari elaborated on the synchronicity of this endeavour, noting, “Our experience with clients across diverse sectors has highlighted the demand for a communication partner capable of harmonizing reputation management and digital marketing with cohesive and synchronized strategies. This symbiotic approach aligns with the evolving nature of communication, fostering client confidence and improving their visibility and public perception.”

    House of Lions founder Amit Shankar highlighted the significance of integrated strategies and skill development in the current landscape, asserting, “Gone are the days when clients relied solely on agencies for rudimentary brand communication. Today, they seek comprehensive strategies that encompass all facets of communication, recognizing the interdependence of each element. Partnerships like these not only benefit clients but also nurture the creative talents within agencies, enabling them to explore and acquire new skills while masterfully executing diverse communication aspects.”

    Mavcomm Consulting, a stalwart in the field has been working on complex communication mandates since its inception in 2006. With over 17 years of experience, they have earned the trust of Fortune 500 companies, as well as companies, brands, organizations, and individuals across various growth stages. With offices in Delhi, Mumbai, and permanent affiliates in Hyderabad, Kolkata, and Jaipur, Mavcomm Consulting boasts a reach in more than 100 Tier-2 and Tier-3 cities through their network. Additionally, as the exclusive Indian member of the Global Communications Alliance (GCA), a network of top independent Public Affairs and Corporate Affairs firms spanning 15 countries across key geographies, Mavcomm Consulting is well-positioned to provide global communication solutions.

    House of Lions, with offices in Gurugram, France, and Singapore, adds the final piece to the communication puzzle, completing the offering for brands seeking a comprehensive 360-degree communication solution. By seamlessly blending their respective strengths in branding, positioning, image management, and communication, clients in India and overseas can expect a more integrated and cost-effective solution.

    This partnership marks a significant step forward in the realm of brand and reputation management. It signifies a commitment to elevating the standards of integrated communication, empowering brands to navigate the ever-evolving landscape of communication with confidence. The comprehensive array of services offered through this collaboration encompasses digital communication, media relations, creative design, video production, strategic narrative development, and the creation of tailored campaigns.

  • Vdopia realigns its top management

    Vdopia realigns its top management

    MUMBAI: In order to strengthen the business and its product offerings, Vdopia has made changes in the top management.

     

    To meet the distinct demands and challenges of the ad tech industry, it has appointed Saurabh Bhatia, who co-founded Vdopia in 2007 and has served since as its chief business officer (CBO), as its chief executive officer (CEO), succeeding Srikanth Kakani (also a co-founder) who becomes the company’s chief technology officer (CTO), a new position. Chhavi Upadhyay, another co-founder, who has served as chief operating officer (COO), becomes Vdopia’s president, also a new position.

     

    Bhatia believes that under Srikanth’s direction, Vdopia served video ads to 63 of the top 100 ad age advertisers and expanded globally opening up offices in nine countries. He says: “Building on the momentum set by him, we aim to innovate with greater speed, efficiency and capability in a fast-changing world. We are in the most exciting phase of our growth, as the mobile video ad market is expected to grow by more than 300 per cent in the next four years. As an organisation, we will build a stronger, growing business portfolio by further solidifying our core technology offerings. This structural reorganisation is indispensable for Vdopia to respond with agility to the changing business environment.”

     

    As Vdopia’s CEO, Bhatia will have global responsibilities for driving the company’s growth and vision, leading the company’s strategy, defining the product road map and be in charge of overall revenue growth.

     

    With over 10 years of sales and business development experience, prior to co-founding Vdopia, he held executive positions at Maxcellence, Peak Performance Solutions and Insways Software. Bhatia holds a degree in Industrial Engineering from the Indian Institute of Technology, Delhi.

     

    As Vdopia’s first CTO, Kakani will oversee the development, implementation and growth of Vdopia’s technology vision. This includes but is not limited to strengthening the core technology of VDO, Vdopia’s proprietary ad format, launching and building a mobile video marketplace, development of big data targeting engines and Vdopia’s approach to native advertising.

     

    Upadhyay, as the company’s president, will provide leadership and direction to human resources, legal, accounting and finance in addition to her current responsibilities of global operations and business development.

     

    “With these management changes we will focus on making internal and external processes at Vdopia more productive, efficient, simple and scalable,” adds Bhatia. “We will continue to focus our energies and efforts on building great products and providing value for our customers, stakeholders and the advertising industry.”

  • Vdopia appoints Daniel Ahiakpor as VP, business development

    Vdopia appoints Daniel Ahiakpor as VP, business development

    MUMBAI: Vdopia has announced the appointment of Daniel Ahiakpor as its vice president, business development, a newly created position in Vdopia’s New York office. Ahiakpor will be responsible for striking and developing key publisher and mobile-app partnerships for the company.

     

    Vdopia co-founder, chief operating officer Chhavi Upadhyay said, “Daniel is an accomplished advertising technology professional with over 12 years of experience in sales, business development, publisher relations, and ad operations with a focus on video. He will be an important addition to our New York operation as we ramp up our mobile video programmatic buying and selling capabilities.”

     

    Ahiakpor began his career with Providian Financial (now owned by JPMorgan Chase) as a project coordinator – marketing operations.

     

    Ahiakpor comes to Vdopia from Adap.tv (New York), an AOL Company, and a video ad exchange and platform, where he led the company’s North American publisher platform business as Sr. director/head of publisher platform sales.

     

    Prior to that, he was a senior member of the publisher business development team at ScanScout, a technology-driven video ad network which was sold to Tremor Video in late 2010.

     

    Additionally, he has also held various roles in operations, ad technologies and sales development over several years for Yahoo and for Fox Interactive Media.

     

    “I joined Vdopia because of its solid global position at the intersection of mobile and video. As we know, both are among the most important and fastest growing categories in digital advertising. Simply put, mobile is the environment in which audiences are most engaged, and video is often the most effective and entertaining way to deliver branded messages to audiences,” explained Ahiakpor.

     

    He added, “With its proprietary, VDO format, Vdopia brings innovation into the equation by helping marketers target and deliver creative branded video messages across mobile and tablet devices, with greater ease and efficiency. Vdopia is also bringing automation to its ad solution to further streamline the process of planning, buying and selling mobile video.”

     

    Vdopia VP-APAC Preetesh Chouhan said, “Daniel is an accomplished advertising professional. He will play a pivotal role in Vdopia’s efforts to bring automation to its ad solution to further streamline the process of optimising mobile video. The recent inclusion of talented industry players like Daniel in our team will further boost the growth wave that Vdopia has been riding on.”