ITV

Tag: Chhavi Rajawat

  • What’s exciting Gajendra Singh about his new shows on DD

    MUMBAI: There’s a lot of excitement in Gajendra Singh’s voice. Most of us know him as Gaj – the creator of the super-successful musical formats on Zee TV — Antakshri, SaReGaMa in the early part of the cable and satellite TV revolution.  Today, as the founder of production house Saaibaba Telefilms, Gaj  is quite gung-ho about his  new show that is making its debut on the national pubcaster Doordarshan.

    Titled Suron Ka Eklavya – it’s intention is to find singing talent in an interesting format which seeks reversion to retro songs of three singing legends – Kishore Kumar, Lata Mangeshkar and Mohammed Rafi – with the help of well-known music directors  Bappi Lahiri, Jatin Pandit and Ismail Darbar, who will serve as mentors to the contestants.

    “Music has been my forte and  I have always endeavored to produce innovative shows. The idea is to build a bridge between the old era and the young generation,” says Gaj.  “Lata Mangeshkar, Mohd Rafi and Kishore Kumar are the pillars of film music, and therefore, even today, their songs and music are a reference point for the new generation. This show will present the songs in their signature styles but with fresh voices and innovative performances.”

    Launched on World Music Day, ‘Suron Ka Eklavya will begin  airing on Doordarshan from 29 July in the 8-9pm time slot on weekends.

    Gaj says it has taken his production house close to a year to get his show on air. “We went through the bidding process,” he says. “We were shortlisted and had to pass all the criteria that Doordarshan asked us to. And, I am happy to have got this far.”

    Suron Ka Eklavya will feature three teams which have been labeled as gharanas (houses) –  Lata Mangeshkar Gharana, Kishore Kumar Gharana and Mohammad Rafi Gharana. Contestants will sing old songs in fresh voices retaining the signature style of the respective legends with the help of their mentors and will be judged on their craft and talent. The tagline of the show is: “Andaaz Wahi Awaaz Nayi” (Retaining the style, but in a new voice).

    Going forward, Suron Ka Eklavya will also witness celebrity guests including both, actors and musicians. The production house is in talks with singers such as Sonu Nigam, Shreya Ghoshal and Sunidhi Chauhan.

    The 52-episodic talent hunt has been conceptualised by Singh and will be directed by Ashok Singh. The set has been executed by Bhavik and Munna.

    The title track of Suron Ka Eklavya  has been sung by Shaan and Anwesha, the lyrics have been penned by Swanand Kirkire and the show will be hosted by the young and dynamic Abhas Joshi.

    Filming is on at Mumbai’s Filmalaya Studio with a 15 camera set-up. “We are not maintaining a bank of 15- 20 episodes as we will be shooting live and editing on the fly and in post thereafter every week,” says Singh. “We have created a wonderful set with the best lights,  music and technicians, and have invested around Rs 2-3 million in audio, so  that we can get the best acoustics.”

    And what’s good is that Gaj is on the way to recouping his investment of around Rs 450,000 per weekly slot on DD National and production cost of Rs 2.5 million per episode. Indian Oil Corp has come on as a title sponsor whereas Vicco has come in as associate sponsor.

    “The powered by slot is yet open and we are also looking for other associates as well,” says Gaj.

    He reveals that Saaibaba Telefilms is also working on another fiction show MBA Sarpanch which is a biopic of Chhavi Rajawat who left her corporate job and city life to help develop rural India. She became the sarpanch (head of a village administration) of Soda, a village 60 kilometers from Jaipur, Rajasthan. Her grandfather Brig Raghubir Singh had been the sarpanch of the same village 20 years before Rajawat’s election.

    The  half hour show is slated to launch in August and will aired at 7:30 time from Monday – Friday on DD. It has been written by veteran Shanti Bhushan, and has been directed by Sanjeev Chadda who as done a couple of shows with Balaji Telefilms.

    ALSO READ :

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    Saaibaba musicals & comedy, Balaji dramas may lift DD’s fortunes from Feb

    DD non-prime time slots programmes invited; FCTs specified

  • Tupperware rolls out ad campaign created by IBD India

    Tupperware rolls out ad campaign created by IBD India

    MUMBAI: Tupperware, offering food storage products, preparation and serving items, has launched its latest ad campaign titled ‘She Can, You Can‘.

    The campaign has been conceptualised and executed by IBD India- A Percept-Hakuhodo Company.

    The campaign highlights the vision of Tupperware to ‘Enlighten, Educate and Empower‘ women across the globe wherein the exposure is sure to make them more confident of themselves. It intends to give a human touch to the brand Tupperware and inspire the modern women to create a path of their own.

    To promote the brand, Tupperware has roped in Chhavi Rajawat (sarpanch at village Soda in Rajasthan) and Saloni
    Malhotra (founder and CEO of first KPO in rural India- Desicrew Solutions), who brought about changes in the lives of the people
    around them.

    The company is taking a 360 degree marketing route. It will use TVCs, print advertisements, social media, BTL activities and on-ground activations like seminars and workshops for enlightening women across the country.

    The ad film has been directed by Shoojit Sircar (director-Vicky Donor). It intends to engage the womenfolk with the ideology and help them take a step towards realising their dreams. It is here that by creating an emotional connect with the ‘success stories’ of Rajawat and Malhotra, the modern woman can relate to them which will act as a source of motivation for them.

    Tupperware India MD Anshu Bagai said, “There are two aspects to brand Tupperware. On one hand, we have innovative kitchen solutions and for that you have seen a lot of creative campaigns from Tupperware over the last couple of years. These have clearly established Tupperware as a leader in this category.

    However, the other part of Tupperware is Women Empowerment which is very deeply ingrained in the DNA of Tupperware. Being a direct selling organisation, we have an all-women sales force where a lot of them come from a very simple background but go on to achieve big things in life. They not only earn money which helps them to support their families, but the exposure they get when they join Tupperware makes them far more confident individuals. It is this that we are celebrating in this campaign.”

    IBD Brands COO Jyotsna Chauhan averred, “For over 16 years Tupperware has been giving women in India a platform to exercise their economic freedom. With ‘She Can, You Can‘, the idea is take this philosophy to the next level by setting up role models who can be emulated and also to highlight how Tupperware has been a catalyst of this change.”

    The idea was based on a simple insight: in the face of a challenge one always responds ‘If you can, why can‘t I?‘.

    “This bravado is deeply ingrained in our psyche. We just had to bring together visual role models and connect them with the audience and let their words of inspiration do the rest. The idea was more of a dream at Tupperware which we let take its own path and chart its own course of action,” Chauhan said.

  • Tupperware rolls out ad campaign created by IBD India

    Tupperware rolls out ad campaign created by IBD India

    MUMBAI: Tupperware, offering food storage products, preparation and serving items, has launched its latest ad campaign titled ‘She Can, You Can‘.

    The campaign has been conceptualised and executed by IBD India- A Percept-Hakuhodo Company.

    The campaign highlights the vision of Tupperware to ‘Enlighten, Educate and Empower‘ women across the globe wherein the exposure is sure to make them more confident of themselves. It intends to give a human touch to the brand Tupperware and inspire the modern women to create a path of their own.

    To promote the brand, Tupperware has roped in Chhavi Rajawat (sarpanch at village Soda in Rajasthan) and Saloni
    Malhotra (founder and CEO of first KPO in rural India- Desicrew Solutions), who brought about changes in the lives of the people
    around them.

    The company is taking a 360 degree marketing route. It will use TVCs, print advertisements, social media, BTL activities and on-ground activations like seminars and workshops for enlightening women across the country.

    The ad film has been directed by Shoojit Sircar (director-Vicky Donor). It intends to engage the womenfolk with the ideology and help them take a step towards realising their dreams. It is here that by creating an emotional connect with the ‘success stories’ of Rajawat and Malhotra, the modern woman can relate to them which will act as a source of motivation for them.

    Tupperware India MD Anshu Bagai said, “There are two aspects to brand Tupperware. On one hand, we have innovative kitchen solutions and for that you have seen a lot of creative campaigns from Tupperware over the last couple of years. These have clearly established Tupperware as a leader in this category.

    However, the other part of Tupperware is Women Empowerment which is very deeply ingrained in the DNA of Tupperware. Being a direct selling organisation, we have an all-women sales force where a lot of them come from a very simple background but go on to achieve big things in life. They not only earn money which helps them to support their families, but the exposure they get when they join Tupperware makes them far more confident individuals. It is this that we are celebrating in this campaign.”

    IBD Brands COO Jyotsna Chauhan averred, “For over 16 years Tupperware has been giving women in India a platform to exercise their economic freedom. With ‘She Can, You Can‘, the idea is take this philosophy to the next level by setting up role models who can be emulated and also to highlight how Tupperware has been a catalyst of this change.”

    The idea was based on a simple insight: in the face of a challenge one always responds ‘If you can, why can‘t I?‘.

    “This bravado is deeply ingrained in our psyche. We just had to bring together visual role models and connect them with the audience and let their words of inspiration do the rest. The idea was more of a dream at Tupperware which we let take its own path and chart its own course of action,” Chauhan said.