MUMBAI: Chhavi Bhalla has been elevated to senior director of growth sales at Foundry, capping a meteoric rise through the company’s ranks over three-and-a-half years.
Bhalla, who joined the firm as new business manager for North America in March 2022, was promoted to director of growth sales in March 2024 before landing her latest role this month. Her ascent reflects Foundry’s aggressive expansion in the competitive digital media space.
The sales veteran brings formidable credentials from America’s media landscape. At Gannett’s USA Today Network, she delivered $350,000 in fresh revenue through 15 new clients whilst generating creative solutions that contributed 50 per cent to annual turnover. Her portfolio spanned the full digital spectrum—from over-the-top streaming and programmatic advertising to search engine marketing and branded content.
Earlier stints at regional broadcaster Gray Communications and KOLO 8 saw Bhalla add 25 clients worth $200,000 in revenue whilst coaching marketing teams across the American west coast.
Her Indian media pedigree runs deep. A five-month tenure as head of content sales for the public sector at Discovery yielded a $9m partnership with India’s tourism ministry for a bespoke travel series. At Zee Entertainment, she quadrupled revenue relative to production costs through content innovations across the network’s channels.
Her most impressive performance came at Viacom18, where she delivered an 85 per cent revenue surge from north and east India regions, orchestrating branded content deals with corporate giants including GSK, Coca-Cola and Microsoft.
Bhalla’s promotion underscores Foundry’s bet on seasoned operators who can navigate the increasingly complex digital advertising ecosystem whilst delivering measurable growth in challenging market conditions.