Tag: Chevrolet

  • Chevrolet India gets philanthropic

    Chevrolet India gets philanthropic

    MUMBAI: To reach out to the less fortunate children in India, Chevrolet India as a part of the corporate social responsibility (CSR) mission of “Driving a Better Tomorrow” along with One World Futbol Project recently announced the donation and delivery of 20,000 footballs to marginalised and underprivileged children in India, especially those who cannot afford and maintain a football.

    The unique initiative kicked off with the donation of 91 footballs to Sankalp School in Gurgaon — a school for underprivileged children, run by Gurgaon-based NGO Sankalp Welfare Society.

    “Many of these children are growing up in less privileged circumstances where sometimes a game of football could lighten up their lives by teaching them the true meaning of team spirit and fair play,” said, GM India president and MD Lowell Paddock.

     “The joy that comes from playing football can help lift their spirits and replace despair with hope. Chevrolet’s founding sponsorship of One World Futbol Project is intended to spark a worldwide movement to give children a pathway out of poverty and despair with the benefits that fitness, sport and teamwork can bring – something we call the ‘Power of Play’,” added Paddock.

    “It’s our pleasure to work with Chevrolet India to support the donation and delivery of One World Futbols — first to Sankalp School and then throughout the rest of India with Slum Soccer,” said One World Futbol Project CEO Arnold Ambiel. “The spirit of this joint collaboration will allow us to bring the power of play to more children throughout India than any of us could have done alone. And seeing the joy on the children’s faces on Children’s Day makes all these efforts worthwhile.”

  • Contract appoints Mayur Hola as ECD

    Contract appoints Mayur Hola as ECD

    MUMBAI: Mayur Hola has joined Contract India as executive creative director, based in Delhi.

    Prior to this, Mayur was with McCann on some of the most talked about and award winning campaigns like Pan Vilas’ ‘Shauq Badi Cheez Hai’ and the Nescafé – Shankar-Ehsaan-Loy work, for which his team won an integrated ABBY and the marketing campaign of the year at the CMO Asia awards.

     “Mayur is a fantastic new addition to our rapidly growing Delhi branch, and he will lead the creative charge of that office from here on. In the last few years, his work on brands like Nescafe, Dish TV, and Chevrolet, has been noticed, applauded and awarded. Plus he is a fabulous team-builder, so I am positive that with him on board, Contract, Delhi is going to be a revved up, happy place”, said Contract’s NCD Ashish Chakravarthy on the appointment.

    This would be Mayur’s second stint at Contract. He started his career in advertising with McCann as a writer, where he spent close to seven years over three stints. At McCann he launched the life insurance brand PNB MetLife with its ‘Be Double Sure’ work, conceived the madness of Dish TV’s ‘Dish Sawaar Hai’ campaign and carried forward the power brand Chevy Cruze for GM in addition to the most awarded Nescafé campaign.

    Over the course of his career, Mayur has worked with TBWA where he headed the Delhi office, Grey and Contract.

  • Chevrolet signs 4 year sponsorship deal with Liverpool soccer club

    Chevrolet signs 4 year sponsorship deal with Liverpool soccer club

    MUMBAI: Chevrolet has announced that it is entering into a four-year agreement with Liverpool Football Club to become its Official Automotive Partner.

    The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool‘s home ground; editorial opportunities within the Club‘s print and digital publications and fan sites; and player appearances for commercial opportunities.

    Chevrolet is also an official sponsor for the Club‘s Pre Season Tour, one of the most popular in the world, which has already seen Liverpool play Toronto FC last Saturday.

    Global Chevrolet marketing VP Chris Perry said, “Liverpool supporters from around the world are known for their undying love of their side. Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the center of the game.”

    Liverpool Football Club MD Ian Ayre said, “Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of
    Liverpool‘s international appeal.

    “Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.”

  • YouTube, Chevrolet, Warner Music Group present New Year’s Eve countdown

    YouTube, Chevrolet, Warner Music Group present New Year’s Eve countdown

    MUMBAI: Online video sharing site YouTube and Warner Music Group (WMG) have announced the YouTube New Year’s Eve Countdown presented by Chevrolet.

    The promotion will celebrate New Year’s as it happens around the world with new videos featured every hour from New Zealand to Los Angeles.

    As New Year’s Eve rings in around the world, special messages from YouTube celebrities Boh3m3, Smosh, Terra Naomi, Renetto, Chad Vadar, The WineKone and YourTube News, as well as award-winning artists from WMG labels Atlantic Records, Warner Bros. Records and Warner Music International will be featured on the homepage.

    In addition to videos from YouTube personalities, WMG will provide special video content from New Year’s celebrations with its artists as well as music videos and concert footage. ‘Almost-live’ videos from New Year’s concerts will be uploaded directly from the venues as the events occur with ShoZu-enabled mobile phones, featuring Fueled By Ramen/Atlantic Records artist Panic! At the Disco from New York City’s Times Square, Atlantic Records artist Paolo Nutini from Scotland and Warner Bros. Records artists The Flaming Lips and the Goo Goo Dolls from Los Angeles, Mike Jones from Houston, Muse, My Chemical Romance from New York City’s Times Square and Red Hot Chili Peppers. The New Year’s Channel will also feature comedy skits from select performers as well as specially recorded live songs for the event.

    YouTube director of advertising strategy Jamie Byrne says, “Our community served as the inspiration behind this idea. In 2006 we witnessed an influx of New Year’s resolution and celebration video postings as the New Year began. Thanks to support from our users, Chevrolet, and exclusive content from Warner Music Group artists, we will be able to offer a special venue for the community and the world to share their New Year’s celebrations and begin a new tradition.”

    YouTube is encouraging users to upload their New Year’s resolutions and wishes for a chance to be featured on the homepage alongside the YouTube celebrities and Warner Music Group artists. Users can upload their videos in a special New Year’s YouTube group at www.youtube.com/group/newyears.

    Warner Music Group states that it is continually seeking new ways to empower our artists and their fans. This New Year’s Eve Bash with YouTube further redefines how its artists and fans are coming together around the world through platforms that are transforming all of our lives.

    On 31 December and 1 January 2007, Chevrolet will serve as the exclusive sponsor of YouTube which will feature a special edition homepage to host all of the specially created New Year’s content.

    Chevrolet GM Ed Peper says, “New Year’s Eve is a truly global holiday and Chevrolet is a truly global brand. We sell cars and trucks in more than 120 countries around the world, so we’re very happy to be part of YouTube’s worldwide stage to showcase how different cultures celebrate New Year’s Eve”.

    Featured New Year’s YouTube messages will be posted by WMG artists including Adrienne Pauly, Beatsteaks, Big and Rich, Blake Shelton, Bloc Party, Brainstorm, Crime Mob, Cute Is What We Aim For, and Danity Kane.

  • Christina Aguilera, The All-American Rejects set to zizzle at 2006 MTV Video Music Awards

    Christina Aguilera, The All-American Rejects set to zizzle at 2006 MTV Video Music Awards

    MUMBAI: US music broadcaster MTV has announced that Christina Aguilera, Beyonce, Justin Timberlake and The All-American Rejects are among the performers for the 2006 MTV Video Music Awards.

    The event takes place on 31 August.

    MTV says that the event will be a multi-platform, multi-screen experience. For the first time ever in the awards show history, MTV will expose fans to the insanity on and off the stage. While the VMAs are airing live on MTV, Overdrive, the network’s broadband channel, will air “VMA Live: Backstage Uncensored”, a live view of the all the action behind the scenes and backstage viewers have never gotten to see.

    In addition to the television and broadband experiences, MTV Mobile on all wireless carriers will also offer updates and recaps of the VMAs within minutes. Also, prior to the show, viewers will have access to all nominated videos on MTV Overdrive (www.vma.mtv.com).

    The event will be available to a potential viewing audience of more than 1.3 billion people via MTV’s global network of 50 channels reaching 481.5 million households around the world as well as through syndication. Its convergent and original online programming will reach the entire interactive community, via MTV’s 44 Web sites around the world.

    The sponsors of the event are Acuvue, Chevrolet, Dodge, Herbal Essences, JCPenney, Pepsi, Taco Bell and Virgin Mobile USA.