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Tag: Chetna Soni

  • Disha Parmar & Rahul Vaidya use ‘Pampers Premium Care ‘diaper for their baby

    Disha Parmar & Rahul Vaidya use ‘Pampers Premium Care ‘diaper for their baby

    Mumbai: India’s one of the diaper brands, Pampers, from the house of P&G, is worn by millions of babies every day, ensuring happy bottoms, happy babies, and happy parents across India. The company launched the new and improved Premium Care range of diaper pants, which has been voted by Moms across India as the #1 softest and #1 all-in-one diaper.

    Choosing the right diaper is one of the most important decisions a new parent makes, as babies spend the majority of their day in diapers, often more than they spend in their parents’ arms.

    Moms and Dads are always concerned about the baby’s skin and comfort. They want a diaper in which the baby can play and move comfortably all day and sleep peacefully at night. After all, play and a good night’s sleep are very important for a baby’s growth and development.

    With its 360-degree cottony softness, the new and improved Pampers Premium Care Diaper is soooo soft, that it makes babies feel like they are wearing nothing at all, while getting all the benefits of the all-in-one diaper. It has an inbuilt anti-rash blanket and lotion with aloe vera to protect the baby’s delicate skin from rashes. While the 10 million micropores in each diaper allow the baby’s skin to breathe; the double protection via cuffs at the thigh area and magic gel offers up to 100 per cent leakage prevention keeps the baby dry all-day and night. The diaper absorbs 2x faster than any ordinary diaper. And when it’s time to change, the wetness indicator turns from yellow to blue!

    Every feature of the diaper is developed and designed to enable parents to have a worry-free and easy diapering journey for their little ones.

    Talking about this latest innovation, Procter & Gamble India vice president & category leader Babycare Chetna Soni said “ At Pampers, we strongly believe in learning from our consumers and creating products to ensure that both babies and parents have a happy diapering experience. As a result, over the years, we have been able to deliver on diverse consumer needs and create innovations which offer unmatched superior performance. When we spoke to parents, they shared with us that they seek a diaper that helps their baby play and move in daytime and have restful sleep at night, protecting their skin from any rashes or discomfort. This led to the launch of the new and improved Pampers Premium Care Diaper Pants.

    With 360-degree softness and a host of other features, it is so soft and comfortable that babies will feel that they are wearing nothing at all while getting all the benefits of our newest all-in-one diaper. Our unwavering commitment to addressing parental concerns and continuous innovation has solidified Pampers as the #1 diaper brand, in India and globally, nurturing happy and healthy babies.”he added.

    The launch event titled ‘India’s Softest Experience for Parents & Babies’ was attended by a celeb couple and new parents Disha Parmar and Rahul Vaidya, as well as other influencers, mommy communities and Pampers moms. Attendees enjoyed the first of its kind multi-sensory experience which included a ‘Diaper Walk’ showcasing every feature and technological innovation in detail to parents, to introduce them and assure them of Pampers’ superiority and innovations. This touch-and-feel experience curated by Pampers allowed parents to feel first-hand the softness of the new diapers and experience the different benefits.

    There was also a 360-degree immersive audio-visual experience sharing the story of the brand and a play area created for toddlers and infants in partnership with Skillmatics, an innovative toy and game company dedicated to developing learning and play experiences for children of all ages.

    Popular TV Actress and new Mom Disha Parmar. said, “As parents, we only want the best for our little Navya. Her skin is so soft and vulnerable at this stage that even the slightest discomfort can make her break out in a rash. We have been using Pampers Premium Care diapers from day 1, right from the hospital when she was born, and it has been our constant companion. It is so soft and ensures there is no leakage. Navya is at a stage when she is becoming very active. Our key priority is to ensure she can play and move around with utmost comfort. She happily spends her full day in the Pampers Premium Care diaper. Watching her comfortable all day and starting to be so active and playful when in her diaper, makes us truly feel like she is wearing nothing at all with Pampers Premium Care, while getting all the benefits of this amazing diaper.”

    New dad, singer and host Rahul Vaidya added, “Both Navya and I enjoy diaper changing time. The new and improved Premium care diaper is sooo soft with its 360-degree cottony softness, that does not just protect her skin but also makes it a pleasurable experience for me when I change her diapers. I also love the wetness indicator. The moment it turns from yellow to blue, I know it’s time for a change, making diapering duty so easy especially for a first-time parent. Navya is playful and comfortable all day in them and as new parents, we couldn’t have asked for more.”

  • P&G brand Pampers unveils new #DekhKeHiMaanege campaign

    P&G brand Pampers unveils new #DekhKeHiMaanege campaign

    Mumbai: Pampers, the world’s leading baby care brand under the house of Procter & Gamble, has set a new benchmark of transparency, safety and innovation for consumers with its latest campaign #DekhKeHiMaanege, targeted at discerning parents.

    Reaffirming the unbreakable trust parents place in Pampers Diapers, the new #DekhKeHiMaanege campaign film addresses all questions parents have about the diapers they use for their babies. Parents are often confused about which diaper to choose for their baby. Every brand is claiming several things, the internet is filled with recommendations and even the neighbours have a point of view. The film features actor Nakuul Mehta and vocalist Jankee Parekh along with prominent parent influencers Ambica Agarwal and Shivani Kapila Tyagi being taken on a tour around Pampers’ state-of-the-art diaper manufacturing unit in Mandideep, Bhopal to have them see for themselves how the brand manufactures its diapers. After all, parents Dekh Ke Hi Maanenge.

    The group is guided by a Pampers expert who educates them about the 100+ safety, hygiene and quality checks and processes that are put in place to meticulously manufacture the diapers. This includes a zero human touch operation which means the first person to touch the diaper is the parent! The new parents also get to see how new and improved Pampers All Round Protection Pants perform better than other diapers to provide protection from rashes, up to 100% leakage lock and up to 12 hours long lasting absorption.

    “As new parents, we know firsthand the challenges and concerns that come with choosing the right diaper for your baby. Pampers’ #DekhKeHiMaanege campaign was an eye-opener for us. Visiting the Pampers manufacturing facility and seeing the rigorous safety and quality checks they put in place was reassuring. It’s clear that Pampers is dedicated to providing the best for babies, and we can confidently say that after seeing it all, ‘Dekh Ke Maanliya’. We believe Pampers is the right choice for parents who want the best for their little ones.” said actor Nakuul Mehta and vocalist Jankee Parekh.

    “At Pampers, we’ve always been committed to delivering the best care for babies. Our new #DekhKeHiMaanege campaign reinforces Pampers’ legacy as the gold standard in baby care, rooted in innovation, safety, and trust. With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us,” said Procter & Gamble India VP president & category leader- babycare Chetna Soni. “We were delighted to welcome our new parents into our manufacturing plant and have them witness firsthand the entire process of making Pampers diapers. We hope that viewers of the film and all our consumers now know and understand why Pampers diapers are the leading choice for parents,” Soni added.

    Pampers knows that leakage and rashes are the parent’s biggest diaper concerns. To prevent diaper rash, Pampers uses lotion with aloe vera that serves as an anti-rash blanket. For leakage, especially in the thigh area, Pampers puts in place double protection leak guards in the thigh cuff area. The magic gel in a Pampers diaper not only absorbs not only absorbs up to 100% of the liquid but also locks it in for up to 12 hours. These diapers have no added chemicals, making them completely safe for babies.

    Through the film, Pampers gives the message to viewers that it understands these worries and has addressed each and every one of them at its manufacturing facility.

  • Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

    Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

    MUMBAI: As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’. The 4-part original weekly show will release on 7 December 2018 and features Ahsaas Channa, Simran Natekar, Srishti Srivastava, and Parul Gulati in pivotal roles.

    Commenting on Whisper’s association with the show, P&G India business leader – feminine care Chetna Soni said, “Whisper has always epitomised the qualities of strength, vigor, and empowerment in women through its communication. Through path breaking campaigns such as ‘Touch the Pickle’, ‘Like A Girl’, and ‘Sit Improper’, Whisper has consistently encouraged girls to break free from baseless restrictions imposed upon them. And now, continuing on the same stride with our ongoing #MeriLifeMereRules campaign that aims to inspire young girls to live life by their own rules, we are incredibly excited to continue our partnership with Girliyapa.”

    Girliyapa creative head Nidhi Bisht said, “At Girliyapa, it is our endeavor to weave stories about women and bring forth real and relatable experiences. Glad that Whispers campaign to empower and encourage women aligns with ours. ‘Girls Hostel’ is a simple story about the bonds of friendship that help us deal with myriad issues of our lives and it marks our attempt at providing a female perspective to the unforgettable phase of college life.”

    The #MeriLifeMereRules campaign is a continuation of Whisper’s efforts towards empowering women to be unstoppable, and shun the many limitations forced upon them by the society at large. Their past campaigns, ‘Touch the Pickle’, ‘Like A Girl’ and ‘Sit Improper’ have won numerous awards, and have been loved by the audience in equal measure