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Tag: Chetan Siyal

  • Philips partners with Snitch to ‘Steam It Up’

    Philips partners with Snitch to ‘Steam It Up’

    MUMBAI: Showcasing an exciting blend of innovation and style, Philips home appliances, from the house of Versuni India has announced a retail partnership with Snitch, a popular men’s fashion brand, and launched “Steam It Up” — an exceptional in-store experience blending modern fashion with smart garment care. The collaboration aims to engage the audience across 12 Snitch stores in Bangalore, Mumbai, Delhi-NCR, Jaipur, and Ahmedabad.

    As the official Garment Care Partner for Snitch, Philips home appliances brings its innovation-led STH5000 Garment Steamer range into the lifestyle space. Known for its vibrant colors, sleek design and travel-friendly body, the garment steamer is designed for today’s fashion-forward generation— aligning perfectly with the high-energy, expressive aesthetics that define Snitch.

    Extending an engaging and value-added customer experience, the activation makes Snitch’s walk-in customers experience Philips’ latest range of handheld garment steamers—a product designed to make daily fashion care easier, quicker, and more effective.

    The campaign kicks off with a pan India activation across Snitch stores, including select in-store setups where customers can design Snitch outfit looks, steam them up with the Philips STH5000 garment steamer, and post their styled photos on social media to participate in an exciting daily contest. Every day, one lucky winner will receive a Philips garment steamer and Snitch’s exclusive fragrance set.

    “We wanted to create an experience that seamlessly weaves garment care into the fashion narrative. The Philips garment steamer is the perfect everyday solution for your garment care needs. This partnership with Snitch is a celebration of individuality, functionality and style—values that deeply resonate with today’s Gen Z audience,” said Versuni India CMO Pooja Baid.

    Philips home appliances and Snitch are working together to create a unified consumer experience – covering everything from high-tempo fashion to effective garment care. This is the beginning of a long-term strategic partnership that will engage a new-age consumer relating to style, utility, and lifestyle. It combines the legacy retail expertise of Philips with the new-age content driven retail expertise that Snitch offers.

    “At Snitch, we’re always looking to create engaging in-store experiences that go beyond shopping. This collaboration with Philips brings together two brands focused on smart, stylish everyday living. It’s our way of adding a little more ease, energy, and excitement to our customers’ fashion journey,” said Snitch founding member and CMO Chetan Siyal.
     

  • Snitch redefines fashion emergencies with campaign that turns last-minute style into swagger

    Snitch redefines fashion emergencies with campaign that turns last-minute style into swagger

    MUMBAI: For the modern man sprinting through chaos, a last-minute meeting or unplanned Goa trip can spell disaster for wardrobe decisions. But Snitch, India’s direct-to-consumer menswear disruptor, is flipping the script. With its new campaign, ‘Last Minute? Snitch It’. the brand turns eleventh-hour dressing into a style power move—with no panic, only panache.

    The campaign a trio of slick ad films built around the brand’s signature promise: over 7,000 trendy designs delivered in under 48 hours. Each film captures relatable moments with a twist—be it a sudden client pitch, a serendipitous date confirmation, or the rare miracle of a boys’ trip plan actually taking off.

    The stars of the campaign? Three distinct archetypes. A sharp millennial battling boardroom curveballs. A gen z lad working last-minute magic before meeting his crush. And a laid-back guy who surprises his Whatsapp group with tickets to Goa. What connects them is not just speed, but the style confidence that Snitch enables at short notice.

    “With ‘Last Minute? Snitch It’, we’re owning the space our customers live in: spontaneous, always on the go, but never compromising on style,” said Snitch CMO Chetan Siyal. “This isn’t just a campaign; it’s a brand ideology. We’re redefining urgency as power, but not a panic situation. We have made an effort to translate this into videos to connect with our audience in real time”.

    The campaign, live across Youtube, Instagram, and Meta, reinforces Snitch’s position as a brand built for the fast lane. In a content-choked world where time is luxury, the brand positions its service as a clutch solution: fast delivery, bold designs, and just the right dash of swag.

    The campaign films can be viewed here:

  • Bollywood classics, remixed by Snitch

    Bollywood classics, remixed by Snitch

    Mumbai: This festive season, Snitch, a fashion brand, has launched a new campaign, taking a bold route that breaks from typical festive ads. Instead of holiday clichés, Snitch is tapping into nostalgia—reviving memories of celebrated movies with elements of pop culture and humor that defined GenZ’s earlier years. The campaign features three light-hearted ads on social media, each inspired by a popular Bollywood film with the brand’s playful twist.

    Snitch’s fun take on Go Goa Gone

    Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic ‘Wow’ moment, blending humor and fashion effortlessly.

    Festive fun inspired by Delhi Belly

    Inspired by Delhi Belly, this light hearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.

    Fashion first, inspired by Kabhi Khushi Kabhie Gham

    In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party, thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.

    Snitch CMO Chetan Siyal said, “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”

    The campaign has been conceptualised by market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach. These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.

  • SwopStore partners with Snitch

    SwopStore partners with Snitch

    Mumbai – SwopStore, a leading e-commerce optimisation platform, has successfully partnered with Snitch, resulting in a significant revenue surge of approximately Rs five million. SwopStore’s strategic interventions, leveraging advanced analytics, targeted marketing strategies, and enhancements to user experience, have played a pivotal role in boosting Snitch’s market presence and profitability.

    In this collaboration, SwopStore implemented comprehensive data analysis to identify key market trends and consumer preferences, enabling Snitch to tailor its offerings more effectively. Additionally, targeted marketing campaigns were designed to reach a wider audience, while user experience improvements were made to ensure a seamless and engaging shopping experience for Snitch’s customers. These combined efforts have not only increased Snitch’s revenue but also enhanced customer satisfaction and retention rates.

    SwopStore CEO & founder Ayush Gupta commented on this successful partnership: “At SwopStore, our mission is to enable businesses to harness the power of data for tangible results. Our collaboration with Snitch is a testament to the potential of our platform in driving digital excellence and performance optimization. We are thrilled to see Snitch achieving such remarkable success and are committed to supporting their ongoing growth.”

    Snitch CMO Chetan Siyal also shared their thoughts on the partnership: “Partnering with SwoStore has been a game-changer for us. Their advanced analytics and data-driven insights have significantly contributed to our revenue growth and operational efficiency. We are excited about the new growth opportunities this collaboration has unlocked and look forward to continuing our journey with SwopStore.

  • Snitch partners with EcoReturns to reduce its returns using Gen AI

    Snitch partners with EcoReturns to reduce its returns using Gen AI

    Mumbai: In a strategic move, Snitch, the Shark Tank-featured fashion brand, has teamed up with EcoReturns to revolutionise its return processes. Led by Siddharth Dungarwal, the founder of Snitch, this partnership is a big step forward in making the fashion industry more efficient, sustainable, and satisfying for customers.

    Currently managing a 50,000 sq ft in-house warehouse and an extra 50,000 sq ft warehouse via a 3PL, the brand, according to information from ETRetail, is making a significant investment of Rs 5 crores to expand its warehousing capacity by an additional one lakh sq ft.

    In their growth plan, Snitch isn’t just adding more space; they’re using technology to boost efficiency. The goal is to handle a whopping 20,000 shipments daily during one work shift, and they plan to achieve this by adopting the latest technologies. One of the major technological enhancements Snitch is embracing is the integration of EcoReturns, an AI-powered returns management solution.

    EcoReturns utilises the advanced capabilities of Gen AI, ensuring a smooth and user-friendly process for customers initiating return and exchange requests. The innovative solution automates the returns and exchange process and marks a significant step towards reducing return rates.

    Snitch founder Siddharth Dungarwal emphasises the importance of technology in this strategic move. He states, “We are bringing in a lot of technology, including AI, to improve and make the processes efficient. EcoReturns has been instrumental in our journey to elevate customer satisfaction while optimising our operations.”

    “Our fundamental goal has always been to deliver outstanding experience to our customers. Leveraging EcoReturns’ AI capabilities, we’ve significantly improved the customer experience, particularly in terms of returns and exchanges”, Snitch CMO Chetan Siyal added.

    The collaboration between Snitch and EcoReturns is set to create new standards in the retail world, showing great possibilities when brilliant strategies are combined with smart AI solutions. As the fashion brand gears up for an exciting phase of growth, this partnership demonstrates how innovation and customer-centric approaches can redefine industry standards. EcoReturns developed by Saara, is supported by prominent VC firms such as Binny Bansal-backed 021 Capital and 9Unicorns.