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Tag: Chetan Pimpalkhute

  • Be-Rite Sunflower Oil launches new Tamil Nadu campaign

    Be-Rite Sunflower Oil launches new Tamil Nadu campaign

    MUMBAI: Time to lighten up the kitchen. Be-Rite Sunflower Oil, in partnership with Dentsu Creative Webchutney, has rolled out its latest Tamil Nadu campaign, Rite’ah Yosinga, Be-Rite Vaangunga (think rite, buy Be-Rite), encouraging consumers to make thoughtful choices while cooking with less oil absorption.

    The campaign, featuring National Award-winning actor M.S. Bhaskar, blends humour and everyday family moments to show how Be-Rite keeps meals light, letting families enjoy second servings without guilt. Set in a Tamil household, the film captures the relatable struggle of resisting favourite dishes and positions Be-Rite as the perfect solution for mindful cooking.

    Commenting on the creative approach, Dentsu Creative Webchutney CEO Indrajeet Mookherjee said, “Our task was to go beyond functional benefits and create a campaign that positions Be-Rite within everyday conversations. By integrating the brand’s unique value proposition of lightness into the familiar family moments that every Tamil household can relate to, we believe we have constructed a narrative that is not only memorable but also emotionally resonant.”

    GEF India senior vice president sales & marketing Chandra Shekhara Reddy added, “With this campaign we wanted to enforce a simple and powerful truth – that at the end of the day, food is about joy. And choosing the right oil can let families enjoy more of what they love, without the guilt.”

    GEF India head of marketing Chetan Pimpalkhute said, “In every Tamil household, there’s always space for one more serving. But often, people hold back for fear of overeating. That’s the insight we tapped into for this film, where Be-Rite oil empowers our consumers to cook more with less oil, without worrying about extra calories. We were confident that this simple, yet powerful thought would strike a chord with our audience.”

    The campaign is live across television, digital, social media, newspapers, and radio, combining a high-impact festive burst with sustained engagement to strengthen Be-Rite’s presence and category share in Tamil Nadu.

  • Freedom Rice Bran Oil launches ‘ACT TODAY’ campaign

    Freedom Rice Bran Oil launches ‘ACT TODAY’ campaign

    Mumbai: Gemini Edibles & Fats India Ltd introduces a disruptive tech-enabled print advertising campaign for Freedom Rice Bran Oil, titled ‘ACT TODAY’. This cutting-edge initiative leverages QR code technology to transform how consumers interact with the brand, enhancing convenience, messaging and engagement. This is the first time in India that an edible oil brand has used this technology to make a static advertisement talk to the consumers through the digital video about Freedom Rice Bran Oil.

    The campaign features a print advertisement with a QR code that, when scanned with a smartphone, brings static image to life with a compelling video message about the benefits of using Freedom Rice Bran Oil, the ‘Cholesterol Ki Safai ka Specialist’. The message ends with a unique call to action button which instantly connects to Freedom Healthy Cooking Oils Website, where consumers can enter the pin code and directly purchase the Freedom Healthy cooking oils through the quick commerce portals serving in the neighbourhood and take advantage of exclusive promotional offers.

    The campaign emphasizes the numerous health benefits of Freedom Rice Bran Oil, including its ability to lower cholesterol levels, support weight management, and enhance skin health. With over 10,000 ppm of Oryzanol, Freedom Rice Bran Oil is a trusted choice for health-conscious consumers, actively supporting heart health by increasing good cholesterol while reducing bad cholesterol.

    Gemini Edibles & Fats India Ltd SVP of sales & marketing, P Chandrashekhara Reddy stated, “We at Freedom Healthy Cooking Oils explore innovative ways to reach our customers and engage with them. Our latest print advertisement on Freedom Rice Bran Oil is Cholesterol Ki Safai ka specialist leverages technology to enable customers to view the video information about the product and its benefits. We hope this innovative advertisement helps people to ACT TODAY and incorporate Freedom Rice Bran Oil for daily cooking.”

    Gemini Edibles & Fats India Ltd GM marketing Chetan Pimpalkhute added, “We always explore innovative ways for better customer experiences and engagement. In the latest advertisement for Freedom Rice Bran Oil, we use technology to make a static print advertisement speak with the consumers and explain the benefits of using Rice Bran Oil for daily cooking for ‘Cholesterol Ki Safai’.  The QR code integration allows consumers to instantly connect with the Freedom Rice Bran Oil, explore the product benefits, access exclusive promotions and place online order for the brand.  This innovative approach marks a significant step forward in how consumers connect with Freedom Rice Bran Oil. We are delighted at the response to this disruptive advertisement and the social media buzz created through this innovation.”

    Join us in embracing healthier cooking with Freedom Rice Bran Oil and ACT TODAY for a better tomorrow.

  • Freedom Healthy Cooking Oils launches ‘Run for a Girl Child’ campaign

    Freedom Healthy Cooking Oils launches ‘Run for a Girl Child’ campaign

    Mumbai: Freedom Healthy Cooking Oils in association with Seva Bharathi, Telangana organised a special campaign to create awareness about the upcoming ‘Run for a Girl Child’ on 11 February 2024 at Gachibowli Stadium by rolling out ‘Eat Healthy, Live Healthy’ canters to promote registrations for the event. Freedom Healthy Cooking Oils is actively involved in the annual initiative ‘Run for the Girl Child’, curated to promote education and well-being of young girls from the underprivileged sections of the society. The ‘Eat Healthy Live Healthy’ canters to inform people about the ‘Run for a Girl Child’ and spread awareness about the benefits of using Rice Bran Oil, were flagged off by Freedom Healthy Cooking Oils GM marketing Chetan Pimpalkhute along with his team and representatives from Seva Bharathi.

    The ‘Eat Healthy, Live Healthy’ canter will go to different parts of the city to spread awareness about Freedom Healthy Cooking Oils present ‘The Run for a Girl Child’ and encourage more and more people to get associated with the cause. Each runner registering for the event will help empower a girl child from the underprivileged sections of society with quality education, good health, adequate skills, and above all a lot of self-confidence to help them live their lives to their fullest potential. To encourage registrations for ‘Run for a Girl Child’ during the activity, people who register their names at the Freedom Oil canter will get a one-litre pouch of Freedom Rice Bran Oil worth of Rs 120 free.

    According to Gemini Edibles and Fats India Ltd Sr VP – sales & marketing P Chandra Shekhara Reddy, “We are proud to associate with the 8th edition of ‘Run fora Girl Child’ an initiative by ‘Seva Bharathi’ to support with quality education, good health, and skill development for girls from the underprivileged segments of the community. We encourage people to eat healthy by cooking food in Freedom Rice Bran Oil, which is less oily and greasy with 10000 plus ppm oryzanol per 100ml to stay heart healthy and lead an active lifestyle. Supporting this run is an extension of our drive to encourage people to lead a healthy life. Running for a cause is the biggest motivation. Through this initiative we wish to encourage more and more people to register and contribute towards cause.”

  • Freedom Healthy Cooking Oils distributes Seed Ganesha idols for an eco-friendly festival

    Freedom Healthy Cooking Oils distributes Seed Ganesha idols for an eco-friendly festival

    Mumbai: Gemini Edibles and Fats India Ltd (GEF India), the marketers and refiners of Freedom Healthy Cooking Oils, as a part of their efforts to promote sustainable and eco-friendly practices, will distribute 10,000 Eco-friendly Seed Ganesha Boxes. People are becoming conscious of the vicissitudes of climate change and rapidly adopting sustainable religious celebrations by worshipping eco-friendly Ganesha, as the immersion of these idols has no debilitating effect on the water bodies. To encourage this Freedom Healthy Cooking Oils will distribute 7,000 Eco-friendly seed Ganesha boxes in Hyderabad & 3,000 Eco-friendly seed Ganesha boxes in Bangalore. Freedom Healthy Cooking Oils DGM marketing Chetan Pimpalkhute along with the team flagged off vehicles to distribute the Eco-friendly seed Ganesha to apartment complexes like Rainbow Vista (Phase 1&2), Malaysian Township, Aparna Sarovar, NCC Urban.

    Madhapur, Swanlake Apartment, Moosapet, Ridge towers, IDPL, My Home Jewel, Indis one city KPHP, Satellite Township, Kompally, Satyanarayana enclave Chanda Nagar etc., in the city.

    The culture of installing a Murthi of Lord Ganesha is a tradition and has been going on for years. The murthi are normally made of Clay or Plaster of Paris and also painted with commercial paints to give them a real-life look and charm. The problem is the materials and the finishing products going towards the preparation of the murthi are toxic and also not good for nature, as they may have a harmful effect on soil and water bodies. To keep the environmental impact of the Ganesh festival to a minimum, people have started having clay and soluble Ganesh Murthi with manure and plant-able seeds. Once immersed in the pot, the Ganesh idol grows into a plant, with the seeds available in the murthi. Freedom Healthy Cooking Oils – The Green Ganesha initiative serves as a testament to their conscious endeavour to mitigate environmental harm without compromising on the festivities.

    Freedom Healthy Cooking Oils senior vice president, sales & marketing P Chandra Shekhara Reddy said, “It is a part of our tradition to celebrate the Ganesh festival by placing the Murthi of Lord Ganesha in our homes. To help people celebrate the festival with traditional fervour and protect the environment, Freedom Healthy Cooking Oils has decided to distribute 10,000 eco-friendly Seed, Ganesha Murthi. We have been distributing the eco-friendly seed Ganesha Murthi’s for five years. With the Green Ganesha initiative, we give the people the freedom to celebrate the festival with traditional fervour in a sustainable and eco-friendly way.”