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Tag: Chetan Mahajan

  • Plum Benefits picks The Mavericks India as communications partner

    Plum Benefits picks The Mavericks India as communications partner

    MUMBAI: Plum India’s leading employee health benefits platform, has awarded its strategic communications mandate to The Mavericks India, an integrated marketing communications agency known for its brand storytelling and thought leadership expertise.

    Operating at the crossroads of technology, healthcare, and benefits innovation, Plum has steadily evolved from providing modern health benefits to startups and enterprises into a holistic healthcare ecosystem. Its offerings now span insurance, wellness, and preventive care, with recent forays into personal and business insurance, ensuring seamless protection for organisations and individuals alike.

    Under the new mandate, The Mavericks India will strengthen Plum’s communications across key touchpoints, building corporate reputation, stakeholder visibility, and a compelling brand narrative. The partnership will focus on amplifying Plum’s mission of making quality health protection, ranging from preventive healthcare and group benefits to individual coverage, a fundamental workplace right.

    Commenting on the collaboration, Plum Benefits, senior vice president, marketing, Shreyas Achar said, “At Plum, we are deeply invested in changing the way India views employee wellbeing. With The Mavericks India as our strategic communications partner, we are excited to craft a narrative that aligns with our purpose, resonates with our audience, and champions the role of health security in today’s workplaces.”

    The Mavericks India, co-founder and ceo, Chetan Mahajan added, “Plum is a trailblazer in the insurtech and employee benefits ecosystem, disrupting traditional models with empathy, technology, and innovation at its core. We are honoured to partner with a brand creating systemic change for millions of employees and employers. Our goal will be to shape authentic, insight-led communications that strengthen Plum’s leadership and connect deeply with stakeholders.”

    With the tie-up, Plum aims to sharpen its industry voice as it accelerates its expansion into business and personal insurance, setting the pace for a new era of employee wellbeing in India.

  • The Mavericks plugs into One Asia Communications to power brands across 13 Asian markets

    The Mavericks plugs into One Asia Communications to power brands across 13 Asian markets

    MUMBAI: When reputation precedes the passport, it pays to go regional. The Mavericks, one of India’s fastest-rising communications consultancies, has officially joined the One Asia Communications (OAC) network—a coalition of leading owner-operated PR agencies across the continent. As OAC’s exclusive partner in India, The Mavericks now offers brands a single-window approach to strategic communications across 13 key Asian markets, including Japan, Korea, Singapore, Indonesia, and Vietnam.

    The move positions The Mavericks as a gateway for both Indian brands with regional ambitions and international players looking to decode India’s complex communications landscape. With OAC’s deep local reach, the firm will offer clients culturally attuned, insight-driven storytelling without the bureaucracy or disconnect of traditional global networks.

    “This partnership is built on shared values — deep local expertise, a commitment to meaningful storytelling, and an audience-first mindset”, said The Mavericks founder & CEO Chetan Mahajan. “For Indian brands going global and global brands entering India, this network offers the agility of local operators and the scale of a regional powerhouse”.

    The OAC alliance now spans Indonesia, Japan, South Korea, Singapore, China, Vietnam, Malaysia, and other dynamic markets. With The Mavericks onboard, the network consolidates its presence in south Asia, adding India to its coverage map.

    OAC chair & Hahm Partners CEO Siwon Hahm said, “The Mavericks brings incredible energy, creativity, and a strong foundation of strategic reputation management. Their inclusion completes OAC’s presence in major Asian markets, strengthening our mission to deliver cohesive, high-quality communications across borders”.

    For Maverick Indonesia founder Ong Hock Chuan, the partnership is more than coincidence. “While we share a name by chance, what binds us is a shared philosophy. Chetan and his team have consistently inspired with their bold yet grounded approach. We’re thrilled to collaborate more closely and create value for businesses, bridging India and Indonesia”, he said.

    As clients increasingly seek sharper localisation within global narratives, the OAC-Mavericks partnership offers a cross-border strategy rooted in trust, insight and creative muscle. Whether it’s launching a fintech brand in Seoul or repositioning an FMCG player in Jakarta, The Mavericks is now equipped to make the message travel farther and hit harder.

  • The Mavericks snaps up Fujifilm India’s PR brief with a sharp focus

    The Mavericks snaps up Fujifilm India’s PR brief with a sharp focus

    MUMBAI: In the great brand bazaar of India Inc., Fujifilm India has zoomed in on its newest communications partner. On 7 April 2025, the diversified tech and imaging giant appointed The Mavericks India as its official PR agency, tasking the boutique reputation shop with a mandate that stretches across four business verticals and an alphabet soup of solutions.

    And make no mistake, this isn’t just about cameras. Fujifilm India, a wholly owned subsidiary of Tokyo-based Fujifilm Holdings Corporation, operates across healthcare,electronics, business innovation, and imaging. From endoscopy gear and instant cameras to multifunction printers and industrial tech — the company’s portfolio reads like the inventory of a Bond villain’s gadget lab.

    The Mavericks India, known for sharp storytelling and a reputation-first approach, will now spearhead media relations, thought leadership, and stakeholder engagement, aiming to tighten narrative control, elevate brand equity, and enhance Fujifilm India’s market muscle.

    “We are delighted to partner with The Mavericks India… We aim to elevate Fujifilm India’s overall presence, reinforce our leadership across industries, and communicate our vision more effectively…” said Fujifilm India vertical head – corporate communications & CSR Abhi Shekhar Singh.

    For The Mavericks, this gig is no blurry snapshot — it’s a high-definition assignment across sectors that demand clarity, confidence, and crystal messaging. As a multi-vertical brief, the PR firm will have to juggle science, optics, medical tech, and B2B comms — all while keeping it engaging for stakeholders.

    “Fujifilm India is a global powerhouse known for its relentless innovation and pioneering solutions… We are honoured to be their communications partner,” said The Mavericks India founder & CEO Chetan Mahajan.

    The firm will drive storytelling not just with journalists but across ecosystems, helping Fujifilm India showcase its role as a leader in innovation, imaging, diagnostics, and digital transformation.

    In a world of spin, this partnership aims to deliver focus.