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Tag: Chetan Bhagat

  • Paisabazaar’s Credit Premier League (CPL) Blends AI spark a credit fitness movement

    Paisabazaar’s Credit Premier League (CPL) Blends AI spark a credit fitness movement

    MUMBAI: Paisabazaar launched the Credit Premier League (CPL), a nationwide contest designed to make credit score tracking engaging, competitive, and fun, and to reward the country’s most credit healthy individuals. As part of the contest, Paisabazaar has introduced a playful Selfie Feature on its App that’s catching the attention of its consumers across the country.

    The selfie feature allows users to take afun, animated selfie with their credit score displayed in a creative, Ghibli-style avatar. Paisabazaar has built the feature using the latest GPT-image-1 model for converting customer selfies into Ghibli-style images.

    Once a consumer checks their credit score on the Paisabazaar App, they can instantly transform theirselfie into this unique, shareable digital artwork. The fun, Ghibli-style selfie can then be easily shared on social media platforms like Instagram, Facebook, and WhatsApp, encouraging friends, family, and others to participate in the contest and check their own credit scores.

    A number of popular influencers, including Chetan Bhagat, RanveerAllahbadia and Rachana Ranade, have already participated in the contest, sharing their credit scores and their fun Ghibli-selfies on social media. Their participation has already generated widespread buzz, encouraging their followers to take part and check their own credit health.

    In addition to making credit score tracking more interactive, the Selfie Feature is designed to spark conversations around financial health, helping raise awareness about the importance of credit score in a fun way.

    Paisabazaar chief product officer Radhika Binani said, “At Paisabazaar, we have always focussed on Bharat’s financial wellness, by building awareness and engagement around key aspects like credit health. With CPL, we aim to build India’s first and largest credit score contest. A key aspect of the initiative is our use of technology, to encourage conversations around credit health.

    Paisabazaar CTO Mukesh Sharma added, “Our technology-driven initiatives are designed to make the experience of checking and understanding credit scores more accessible and engaging. The selfie feature adds a layer of fun and social sharing to an otherwise serious topic, bringing credit conversations into the mainstream.”

  • NDTV India’s ‘Creators Manch’ brings together India’s finest minds for a cultural crescendo

    NDTV India’s ‘Creators Manch’ brings together India’s finest minds for a cultural crescendo

    MUMBAI: In a world drowning in content, NDTV India’s ‘Creators Manch’ is cutting through the noise with meaning, memory and melody. The inaugural edition of this cultural gathering is set to unfold in the capital today, bringing together some of India’s most loved creators—across generations and genres—for a day-long celebration of creativity in all its avatars.

    From literary giants Javed Akhtar and Kumar Vishwas, to cinematic minds like Imtiaz Ali and bestselling authors like Chetan Bhagat, the stage is set for a stellar convergence. Joining them are powerhouse voices such as Anvita Dutt, Jaya Kishori, Satya Vyas, Aditi Maheshwari, Arpana Caur, and Milee Ashwarya, as well as poets, editors, artists and cultural custodians who together form the beating heart of contemporary Indian expression.

    Held at a time when content is currency and creativity is power, Creators Manch promises more than panels—it’s a platform where verses clash with virality, and tradition dances with technology.

    Over 16 sessions, the event dives deep into themes like poetry in public life, storytelling in the digital age, and art in an algorithmic world. Expect one-on-one interviews, passionate panels, writing workshops, live performances and a grand finale featuring Kabir Café, whose soulful fusion of mystic poetry and modern rhythms promises to end the evening on a transcendent note.

    “Creators Manch is a platform built not just to showcase creativity, but to honour the people behind it – those who express the spirit of the times and gently shape its future,” said NDTV CEO and editor-in-chief, Rahul Kanwal.

    In an age of scrolls and soundbites, Creators Manch stands out for its depth, dialogue and daring. It’s not just a celebration—it’s a cultural intervention.

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  • ABP News unveils ‘Vote Bhavishya Ka With Chetan Bhagat’

    ABP News unveils ‘Vote Bhavishya Ka With Chetan Bhagat’

    Mumbai: Amidst the ongoing 2024 Lok Sabha elections, ABP News has unveiled an innovative show titled “Vote Bhavishya Ka With Chetan Bhagat” which promises viewers an unprecedented insight into the rapidly evolving political mindset of the country’s youth. The show is set to debut on 11 May airing every Saturday at 6 pm on ABP News channel.

    This pioneering show is designed to empower India’s youth by providing them with a significant platform to express their political views and shed light on their evolving preferences and priorities.

    With an astounding 22 crore voters below the age of 29, engaging the youth has become more crucial than ever in deciphering the nation’s political landscape. “Vote Bhavishya Ka With Chetan Bhagat” will bring together politicians, policy experts like Vijai Trivedi (senior journalist) and Prof. (Dr.) Chandrachur Singh (associate professor of politics at Hindu College), and student audiences from college campuses in Delhi, Chandigarh, Lucknow, and Patna in separate events. The idea is to facilitate an open dialogue that authentically captures the evolving aspirations and concerns of India’s youth.

    Renowned author and columnist, Chetan Bhagat, will serve as the host and moderator of the dynamic debates. The show’s innovative format ensures high engagement and interactivity, with students from premier colleges actively participating in the discussions.

    Key topics to be explored during the discussions will include employment and education, women’s empowerment, caste and religion, and corruption and administration. From entrepreneurial ambitions to gender equality and polarizing politics, the show aims to comprehensively grasp the multifaceted factors influencing the youth vote.

    ABP News’ ‘Vote Bhavishya Ka With Chetan Bhagat’ presents an incredible opportunity to directly engage with and hear from the future leaders of our nation. Through its innovative format, ABP News seeks to establish a robust platform that could potentially reshape how political parties engage with and address the aspirations and concerns of the nation’s youth in these pivotal elections.
     

  • Ek Tha Chetan to be Bhagat’s next book

    Ek Tha Chetan to be Bhagat’s next book

    Mumbai: India’s bestseller author Chetan Bhagat spills the tea about why self-Googling is like cyber masturbating, ChatGPT writing the summary of his next plot and why you shouldn’t confuse media attention with love in Sumedha’s sensational podcast Bluntly Streaming this week

    “I never became a writer to change the world. I wanted to make enough money to afford to treat his friends with pizzas and Hot Chocolate Fudge at Nirula’s. I took the investment banker role only to make money,” he said. At work, all that he wanted was a 10 percent hike at work but his horrible boss deprived him of it. “I quit and during the break wrote my first book and the rest is history,” said India’s bestselling author in Sumedha’s sensational podcast Bluntly Streaming this week. In the podcast, Sumedha dives deep into the minds and lives of influential figures and captures Chetan in his wackiest best.

    While talking about the memorable moment of being featured in Time’s 100 Influential Indians, Chetan recalled how his horrible boss said in his appraisal that he had ‘poor communication skills’. The writer said that he followed the LBDN mantra – Look Busy Do Nothing – when he was under a horrible boss, which resulted in his first book.

    Sumedha then veers the conversation towards the news about Chetan’s cyber presence. Has he ever Googled himself? “That’s like cyber masturbation. Yes, one has to be aware of their image all the time,” he said.

    What’s the toughest part about being an author, Sumedha asked. He said, “Dealing with rejections as each rejection is like a slap,”. Chetan talks about spending two years writing his debut work, two in publishing it and in the end left with no enthusiasm to actually promote the book.

    In a moment of reflection, Chetan shares the importance of authenticity and acceptance, acknowledging that not everyone will like you, and that’s okay. He confesses to his unhealthy relationship with food and the pressures of maintaining a public image in the age of social media.

    The conversation takes a poignant turn as Chetan discusses relationships and marriage. He confesses to having a strained relationship with his father which is reflected in the book 2 States. He also went on to say that he is blessed with a supportive partner. Is their’s a Rab Ne Bana De Jodi, Sumedha asked. “Rab jodi bana tha hai par kaam toh hamey karna hai,”

    Adding her sparkling wit and wry humor, Sumedha extracts sensational answers from Chetan about deep fakes, 70-hour work weeks, influencer Orry and what made him move from heartbreak to homicide in his book trajectory. Sumedha throws a Googly at him asking him what his pen name would have been if he were to ghostwrite a book. “Majnu perhaps,” he says. Make it Chetana, she helpfully suggests. The author also talks about how he struggles to stay normal and disconnected from his phone to be able to sleep well and be at his creative best for his next book.

    As the podcast draws to a close, Chetan Bhagat leaves listeners with a glimpse into his next literary endeavor, teasing titles like “Chetan ki Chethana” or “Ek tha Chetan.”  Sumedha prods him about his relationship with the media – from being an eye candy to an eye sore. Chetan warns: Media attention is not love, you are just content for the media.

    In the end, “Bluntly Streaming” offers not just a glimpse into the life of Chetan Bhagat but a mirror reflecting the universal struggles and triumphs we all face. With his trademark blend of honesty and humor, Chetan reminds us that while success may be fleeting, the journey itself is where true fulfillment lies. Bluntly Streaming is currently streaming on all video and audio streaming networks.
     

  • Chetan Bhagat takes a comic turn in Henry Harvin’s ‘StuckAtTheWrongJob’ campaign

    Chetan Bhagat takes a comic turn in Henry Harvin’s ‘StuckAtTheWrongJob’ campaign

    Mumbai: Henry Harvin Education, a leading ed-tech platform dedicated to upskilling and reskilling programs for young professionals has collaborated with best-selling author and thought leader Chetan Bhagat for its latest ad campaign titled “StuckAtTheWrongJob”. The campaign combines Chetan Bhagat’s signature humor with the message of finding one’s passion through education and skill development.

    The centerpiece of the campaign is a light-hearted and quirky video featuring a couple rushing into a police station to report the “theft” of their son, portrayed by Chetan Bhagat himself. The narrative unfolds with Bhagat playing the role of an imaginative and witty police officer, Chetan, who humorously transforms the mundane act of filing a complaint into a captivating story. The stolen item, in this case, is not a physical possession but a misdirected career path.

    The husband-and-wife duo, played by the goofy couple, seeks to file an FIR for the “theft” of their son whom the wrong career has supposedly taken away. In his role as Officer Chetan, Bhagat adds a touch of drama and humor to the situation, creating an engaging and memorable storyline.

    The ad concludes with Bhagat suggesting a unique FIR title, “Maa k Anchal se Anchal ko Maa banane tak ka safar” (The journey from the mother’s embrace to embracing one’s passion). The voice-over seamlessly transitions to a promotion for Henry Harvin’s diverse courses, encouraging individuals to break free from the shackles of a wrong career choice and explore over 1200 courses across various industries.

    Henry Harvin’s ad campaign, spearheaded by Chetan Bhagat, aims to inspire individuals to pursue their passions and break free from career constraints. The blend of humor, creativity, and a strong educational message is set to resonate with audiences looking for a fresh perspective on career development.

  • Aaj Tak reintroduces ‘Sahitya Aaj Tak’

    Aaj Tak reintroduces ‘Sahitya Aaj Tak’

    Mumbai: Aaj Tak is reintroducing its well-liked literary program, Sahitya Aaj Tak. The fifth edition of the show will take place at Major Dhyan Chand National Stadium in New Delhi from 18 to 20 November after a three-year break caused by covid.

    Sahitya Aaj Tak is a unique occasion that connects people to the literary and cultural worlds. Aaj Tak conceptualised and created the three-day event, allowing attendees to interact with a wide range of top legendary talent under one roof while directly listening to, watching, and meeting celebrities from the literary, artistic, and cultural worlds. Sahitya Aaj Tak offers free admission.

    One such effort by Aaj Tak to help today’s youth and society better understand and connect with the world of Sahitya is this distinctive festival connecting various streams of Sahitya. The programme will feature authors, academics, composers, musicians, actors, columnists, business executives, poets, and theatre performers whose work has had a lasting impact on audiences.

    Artists will reunite this year on a single stage once more to introduce guests to their ideas, voices, and performances.

    Sahitya Aaj Tak is a forum where one can engage with authors and their works from all over India who have sparked their wanderlust while also challenging their minds with thought-provoking debates. Additionally, the event will include provocative conversations with notable leaders, novelty topics, and other topics. The addition of movie stars will energise an already impressive list of literary luminaries.

    Live performances by B Praak and Asees Kaur will adorn Sahitya Aaj Tak. Names of the other great personalities who will shine on the show’s stage this year are as follows:

    •     Afsana Khan
    •     Bhupender Yadav
    •     Vikram Sampat
    •     Ashwin Sanghi
    •     Chetan Bhagat
    •     Prasoon Joshi
    •     Nasera Sharma
    •     Ashok Vajpeyi
    •     Anamika
    •     Arun Kamal
    •     Nand Kishor Acharya
    •     Naresh Saxena
    •     Leeladhar Jagudi
    •     Surender Mohan Pathak
    •     Rajesh Joshi
    •     Kabir Bedi
    •     Swanand Kirkire
    •     Morari Bapu
    •     Deepti Naval
    •     Kailash Satyarthi
    •     Mridula Garg
    •     Wasim Barelvi
    •     Sheen Kaaf Nizam
    •     Nawaz Deobandi
    •     Mahua Maji
  • Amazon ties up with Chetan Bhagat for 6 books

    Amazon ties up with Chetan Bhagat for 6 books

    MUMBAI: They say that traditional book publishing business is dying a slow death. But many beg to differ and believe it is here to say, although it may change its shape and format. Today’s generation does not want to invest time in sitting down and reading a novel, but they would rather go for an e-book or just listen to an audio book. Amazon was the first e-commerce platform that introduced the world to ebooks at large.

    Launched in the United Stated in 2009, Amazon Publishing is the publishing arm of Amazon and publishes literary and commercial fiction and non-fiction. Today, Amazon Publishing is a global publisher working with Amazon editors in Seattle, New York, Grand Haven, Luxembourg, London, Munich, Milan, Madrid, and Paris. In Europe, Amazon Publishing publishes original-language titles in English, French, German, Italian, and Spanish.

    In order to reach and target the Indian market and expand its publishing portfolio, Amazon acquired Westland publishing in 2017 which is one of the largest English-language trade publishers in India. Westland’s bestselling authors include Amish Tripathi, Ashwin Sanghi, Devdutt Pattanaik, Ashok Banker, Rujuta Diwekar, Rashmi Bansal, Savi Sharma, Anita and Harsha Bhogle, and Preeti Shenoy.

    Adding another feather in the list, Amazon Publishing has now announced a global deal for the next six books by Chetan Bhagat, India’s best-selling author.

    The deal includes three fiction and three non-fiction titles by Chetan Bhagat and Amazon Publishing to publish these books globally in print, eBook and audio formats. The first title in fiction genre will be published in October 2018 followed by a non-fiction novel later in the year. The pre-orders for the book will start from August.

    It will be Chetan’s first book in both e-book and print formats with Amazon Publishing.

    All the books are planned to also be available in multiple Indian language translation versions. Westland, an Amazon company, will distribute the print editions in India. All the books will also be available in multiples book stores and will be distributed in India by Westland.

    Westland brings Amazon Publishing’s bestselling international books to the Indian market available in over 1000 outlets.

    The company is excited to have Chetan Bhagat on board. Amazon Publishing vice president Jeff Belle says, “Millions of readers have enjoyed Chetan’s work for over a decade. His books deftly weave together the everyday life of youngsters with the prevalent social milieu of our time. He is India’s best-selling author and we both share a common passion that more people reading more books makes the world a better place.”

    Delighted to partner with Amazon Publishing, Chetan Bhagat says, “Amazon’s online advantage and their commitment to reach every corner of India ties in well with my goals of inspiring every Indian read books.”

    Chetan wants to reach readers in Tier II and Tier III with his books as he believes that the next round of readers are going to come from smaller towns and villages in English and regional languages.

    With this deal, Amazon wants to bring Westland’s authors to more customers in India and over the world.

    Our aim to bring great content from around to our readers whenever and wherever they are. For this, we are open to partnering with new publishers and authors. With the publishing arm, Amazon wants to reach the audience that is digital savvy and constantly on social media platforms to create reading culture among them.

    Amazon Publishing will advertise and market the association with Chetan Bhagat on its online  shopping website amazon.in followed by some OOH and digital.

    Although Amazon registered a loss of USD 622 million from international operations in the first quarter of 2018, Jeff Belle is optimistic about the Indian market and will continue to invest in India as it sees great potential here with both sellers and customers.

     

  • Chetan Bhagat unveils new venture logo on UC News

    MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared exclusively on UC News, Bhagat traced his journey ‘From a little boy to a best-selling author to a Producer’. Bhagat wrote, “Today is a big moment in my life…None of this would have happened if it were not for you guys…You guys made me who I am, kept my izzat, and continue to support me.”

    Watch Here

    The fact that Chetan has chosen UC News for the logo unveiling comes as no surprise. Late last year, UCWeb worked with Chetan Bhagat for the lunch of his Bestseller ‘One Indian Girl’. Chetan’s bonus chapter on UC News attracted a readership of 5 lakh and helped add over 58 thousand fans to his account. Chetan has also been consistently writing exclusive blog posts on UC News and conducting Live Chat sessions with his fans.

    You can read Chetan Bhagat’s complete letter at http://bit.ly/UCPPH

  • Balaji’s ‘Half Girlfriend’ high on brand associations

    MUMBAI: Chetan Bhagat’s novel cinematic adaptation of ‘Half Girlfriend’, directed by Mohit Suri, is all set to hit the big screens this Friday.

    The film has attracted some of the biggest brands to associate with them from all around the world. Each brand has found a connect with the film, something they can associate with, and in turn brought their own uniqueness to the table adding further value to the film and the brand itself. Right from the juncture of pre-production, the marketing force of Balaji Motion Pictures have very well identified the potential brands that carry forward the theme of the film that have lead to these associations.

    One of their integral brand associations also include the National Basketball Association (NBA), which is the major professional basketball league in North America, and is widely considered to be the premier men’s professional basketball league in the world. Special coaches were flown down from US to train the actors in their basketball skills. Some other brand associations include Close Up, HeroCorp, Make My Trip, Facebook, UC News, Uber and PVR to name a few.

    “‘Half Girlfriend’ follows the journey of the protagonists from Delhi to India’s heartland and finally culminates in New York. There are different brand stories that unfold organically and each one co-exists beautifully. The film manages to cut across demographics seamlessly which is why the associations are a balance between ‘the aspirational’ and ‘the relatable’. For some key brands this is their first cinematic outing and we’re thrilled that they chose to integrate with Half Girlfriend”, says Ruchika Kapoor, Executive Vice President, Balaji Motion Pictures Ltd.

    The brands have either been woven into the film’s script, or facilitated the shoot or are currently carrying campaigns on-air and on-ground to promote the film.

    Produced by Balaji Motion Pictures, Mohit Suri and Chetan Bhagat, ‘Half Girlfriend’ is a cinematic adaptation of Chetan Bhagat’s novel of the same name. Directed by Mohit Suri, the film is slated to release on 19 May, 2017.

  • Damon Xi new UCWeb India GM

    Damon Xi new UCWeb India GM

    MUMBAI: UCWeb, an Alibaba Mobile Business Group Company, has announced the appointment of Damon Xi as the general manager for UCWeb India. The move will make Damon in charge of the strategic alliance and business development for the company in India.

    UC Browser has reached a milestone of 100 million MAUs in India and with a market share of 57% (as per Stat Counter), UC Browser is the largest mobile browser in India.

    Alibaba Mobile Business Group general manager of overseas business Kenny Ye said, “Bringing in Damon will enable the team in India to work and keep up with the dynamicity. Damon with his strategic abilities and immense managing associations in the internet industry is the ideal candidate.”

    Damon was earlier working for Tencent and has over 12 years of professional experience in internet and telecom industry. He said, “The decision to head UCWeb in India could not come at a better time. The Indian mobile internet landscape is the most exciting place to be at.”

    With a strategy of digitising entertainment, UCWeb in India recently collaborated with various entertainment based activities be it movie promotions with “Ae Dil Hai Mushkil”, TV Shows with its partnership with Colors TV shows such as Jhalak Dikhla Ja and Bigg Boss or Book Releases with Chetan Bhagat’s recent bestseller, One Indian Girl.