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Tag: Chetan Asher

  • Mahesh Narayanan joins Tonic Media’s advisory board

    Mahesh Narayanan joins Tonic Media’s advisory board

    Mumbai: Digital agency Tonic Media has appointed of Mahesh Narayanan to its advisory board. Formerly with Google India as Mobile country head, Narayanan is credited with taking mobile advertising in India to the next level and also seen as one of the pioneers in the digital media space.

    Commenting on the new appointment, Tonic Media CEO Chetan Asher said, “Tonic has been growing at an incredible momentum and it is time we took it to the next level with a vision of dominating the digital space. We are honored to have someone of Mahesh’s stature bringing his invaluable experience. Together, we can add value to our clients’ businesses with new brand-building strategies.”

    Narayanan comes with over 15 years of experience across businesses in the mobile, adtech and consumer internet spaces. Speaking on this development, he stated, “Tonic Media has been successful in establishing themselves as a digital powerhouse with a great roster of clients across various industries. I look forward to sharing my technology and digital advertising experience with the Tonic team to help them become market-leaders.”

    Narayanan has held various senior leadership positions across global technology media companies such as Google, AdMob and Sociomantic. He spent seven years at Google India as the founding member of Google India’s direct sales operations in 2005 and helped lay the architecture for the growth of Google in India. He joined AdMob as the Country Manager for India in 2009 and moved back to Google after the acquisition of AdMob.

    He was named the Mobile Marketing Person of the Year at the Indira Marketing Excellence awards in 2011 and has also been featured in the Digital Power 100 list as one of the icons of India’s Digital ecosystem in 2012 by Impact – a leading advertising, media and marketing publication.

     

  • Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    MUMBAI: The landscape of digital marketing in India is changing at a rapid pace. Smart marketers are on top of this dynamic trend, as they mirror their strategies to consumer behavior.

    Sony Pix is one such example, creating a unique, engaging digital experience for their audience every time. Its latest campaign for the Skyfall’s television premiere on 27 October used innovative technologies to glue their audience.

    Devised by Tonic Media, its digital agency, the campaign aimed to bring about the biggest Skyfall Bond experience ever! Through this campaign, the user was given a taste of Bond’s secret missions. It was an opportunity for them to become a special agent under MI6, and win a trip to Bond in Motion London. Similar to the plot of Skyfall, the crux of these missions were to save people the users were close to (from their Facebook accounts).

    Using integrated communication not just limited to social media, the users were led to the Skyfall game on the Sony Pix Facebook tab, where they were tested through a series of skill drills required to be a secret agent.

    Apart from testing their focus and control skill in the first level of the bomb diffusion game, the most unique proposition was that, the users could convert their mobile phones into a remote control gun and directly play interacting with their desktops/PC’s.

    The gaming experience was extended to innovative rich media banners on leading platforms like Yahoo India, MSN India and Times of India’s digital platform. Users coming to these platforms were given an experience of converting their mobile phone into a remote control gun and directly shooting in the Banner eliminating the villians.

    And, the last phase of the secret mission was to enter secret codes flashed during the television premiere/telecast of Skyfall on Pix. This ensured sustained interest till the day of the premiere driving viewership on the grand finale day. Appointment viewing on television was taken to the next level.

    On the digital campaign Tonic Media CEO Chetan Asher said: “The objective was to use digital experiential marketing and create excitement and buzz for Skyfall on Pix leading to viewership. Using innovative properties, we successfully used digital to bring alive the experience across all digital platforms.”

  • Pune Marriott awards social media mandate to Tonic Media

    MUMBAI: Pune Marriott Hotel and Convention Centre has appointed Tonic Media to handle its social media duties.

    The agency will assist Pune Marriott to take the brand to newer heights on social media using some innovative properties online. Social media will not only target prospects but also look at creating long lasting relationships with its guests.

    Pune Marriott GM Jatin Khanna said, “Pune Marriott has always been a thought leader and trendsetter in its category. With most of the Target Group now present on social media, digital plays a very important role for the hotel to form brand loyalists and increase positive word of mouth.”

    Mumbai-based Tonic Media, which also handles social media marketing for Ramada, Dubai, McDonalds India, Baskin Robbins India and some other F&B outlets in Middle East, will apply their global digital marketing experience to Pune Marriott‘s online presence on social platforms.

    Tonic Media CEO and founder Chetan Asher said, “We are very excited to work with the Marriott brand. We will be leveraging our vast experience in F&B and service industry to establish the property as a leader on social media. We have planned a phased strategy to build engagement and involve the user on an ongoing basis. In the coming days, some of these activities will begin to roll out across various social media platforms.”