ITV

Tag: Chennai

  • Amazon.in announces the launch of an urban Fulfilment Centre in Chennai

    Amazon.in announces the launch of an urban Fulfilment Centre in Chennai

    MUMBAI: Amazon.in today announced the launch an urban Fulfilment Centre (FC) located at Virugambakkam in Chennai. Offering a storage area of close to 100,000 cubic feet, the FC is spread over an area of close to 50,000 square feet in the heart of Chennai. The urban FC model will further enable Amazon.in to support deliveries under its recently launched Prime program and offer faster delivery to a wider set of customers during the upcoming festive season. With this launch, Amazon.in has 23 operational Fulfilment Centres in 10 states across the country with a combined storage space of more than 6 million cubic feet. This is the 2 of the 6 FCs planned in readiness for the festive season.

    Amazon.in’s new Fulfilment Centre has been set up in a Central Warehousing Corporation (CWC) building which used to be the erstwhile ‘Golden Studios’. The building has been renovated extensively, transforming it into an Amazon Fulfilment Centre. Apart from enabling faster delivery and creating direct employment, this FC will fuel the growth of ancillary businesses such as packaging, transportation, logistics, and hospitality across the state.

    Talking about its benefits, Amazon India VP customer fulfilment Akhil Saxena said, “Since the start, we have been relentlessly focusing on strengthening our logistics & delivery infrastructure to ensure faster delivery to shoppers across the country. With this urban FC in the heart of Chennai, we are moving closer to our customers. This will not only support our Prime promise of one-day & two-day delivery but will also allow us to efficiently serve customers in the upcoming festive season. A lot more customers will now be able to opt for Cash on Delivery, Guaranteed Next-Day, Same Day, Release Day, Morning delivery and Sunday delivery on Amazon.in.”

    Local sellers, weavers, craftsmen & artisans involved in traditional textiles & local handicrafts too would be able to reach a wider set of customers and provide a delightful customer experience through Fulfilment By Amazon (FBA) offered via the FC. When using FBA, sellers across India send their products to Amazon’s FCs and once an order is placed, Amazon picks, packs and ships the order to the customer, provides customer service and manages returns on behalf of the sellers. Orders fulfilled by Amazon are eligible for Cash on Delivery, Guaranteed Next-Day, Same Day, Release Day, Morning delivery and Sunday delivery. Sellers save money by replacing their upfront capital expense with low variable cost and pay only for the storage space they use and the orders that Amazon fulfils. Sellers always have the flexibility to choose the number of products they want to have fulfilled by Amazon and scale according to their business requirements.

    Since its launch in June 2013, Amazon.in has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online. Over the past three years, Amazon.in has introduced the most comprehensive suite of offerings for sellers to sell online in India. From running an extensive education and skilling program for SMEs called Seller University, offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein Amazon.in packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex(bringing Amazon’s flagship FBA experience to the seller’s doorstep by implementing the FBA technology at sellers’ warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to building the largest storage capacity in ecommerce in India for sellers to the tune of 7.5 million cubic feet, Amazon.in has been helping sellers reach millions of customers across the country. Amazon launched its Global Selling Program for sellers in India in May last year and today over 12,000 sellers from India are selling their ‘Make in India’ products on Amazon’s nine global marketplaces to over millions of active worldwide customers. The company also launched its most loved offering Prime to Indian shoppers last week. With Prime, Indian customers in over 100 cities can enjoy unlimited free one-day and two-day delivery on lakhs of eligible products from India’s largest online shopping selection.

    All consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 65 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

  • Vh1 expands its advertiser outreach with Vh1 All Stars

    Vh1 expands its advertiser outreach with Vh1 All Stars

    MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.

    Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”

    Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.

    Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.

  • Vh1 expands its advertiser outreach with Vh1 All Stars

    Vh1 expands its advertiser outreach with Vh1 All Stars

    MUMBAI: For any brand, holding onto the mind space of their consumer is of prime importance. Vh1 understands this need perfectly and has crafted Vh1 All Stars – a strategic program for the benefit of advertisers and brands across the country. A program like no other for a TV broadcaster Vh1 All Stars aims to provide customized solutions to clients & brand campaigns taking their message to the relevant TG across on-ground outlets spanning 60 cities.

    Speaking more about this initiative, Viacom18 English entertainment cluster head marketing Sabrina D’Souza said, “Vh1 has been a consistent frontrunner in providing innovative solutions to clients and now we are taking things forward with Vh1 All Stars. Vh1 All Stars is a unique strategic program designed to help brands reach out to their audience in an effective and impactful manner. With a program reach of over 3 million people each week via our unique set of more than 870 on ground partners, we are certain that advertisers will find merit in this pioneering initiative providing added width & depth to their marketing efforts”

    Through Vh1 All Stars, the channels have established associations with 878 on-ground partners in 60 cities across India. Besides partnerships in tier I cities and metros the program has a 191 partner outlets in Mumbai and 118 in Delhi NCR alone.The program also reaches out to smaller cities such as Pune, Chennai, Hyderabad, Agra, Indore, Surat and many more, thereby impacting engaging with the relevant TG’s Pan India.

    Vh1 All Stars has exciting partnerships with renowned brands such as Costa Coffee, Ginger Hotels, Truefitt& Hill, HaagenDazs, Gold’s Gym, Jean-Claude Biguine and Hoppipola, as well as associations with locally admired venues such as The Humming Tree, Bootlegger, High Spirits, Johnny Rockets, Thalassa, Summer House, to name a few. The on-ground partnership stretches out through diverse categories such as adventure surf schools, sports hubs, book clubs, tattoo parlours, robotics, dance studios, language clubs, gyms, spas, salons, restaurants, pubs, bars, dessert chains as well as hotels. With multiple reputed and nationally acclaimed brands on board, Vh1 All Stars aims at providing brand solutions to advertisers through an all-encompassing approach.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Baidu India to hold International university marketing competition

    Baidu India to hold International university marketing competition

    MUMBAI: Baidu’s India office today announced its participation in Baidu Inc.’s first International University Marketing Competition. The competition, which aims to empower the next generation of marketers, will be open to university students in India, China and Indonesia.The Indiaportion of the campaign will encourage local university students tocreateshort marketing videosfor a chance to intern at Baidu’s New Delhi office, and visit the company headquarters in Beijing.

    The competition was formally announced at an opening ceremony in Beijing on 16 May. In addition to India, the competition willalso be open to students in China and Indonesia.“The Internet is changing the world quickly, and there’sa huge need for digital marketing talent,” said Baidu’s Educational Business Unit general manager Zhang Gao. “The International University Marketing Competition is a platform for all students to put their best foot forward and showcase their creative ideas”.

    To participate in the India campaign, university students will first need to create a video on Baidu’s new video app Talebox. Outstanding videos will then be shared on Baidu’s app store MoboMarket and held to a public vote to select the final winners. The India competition will be held from August 1st to September 30th, 2016.

    The Baidu India team plans to visitup to 100 universities across India duringAugust and September to raise awareness for the campaign and engage with local students. The planned visits will cover universities inmany major Indian cities, including New Delhi, Mumbai, Pune, Bangalore, Chennai, Kolkata, Kanpur, Ahmedabad and Hyderabad.

    For more information on how to take part in the competition, please follow the Baidu India Facebook page at: https://www.facebook.com/baiduindia/

  • Baidu India to hold International university marketing competition

    Baidu India to hold International university marketing competition

    MUMBAI: Baidu’s India office today announced its participation in Baidu Inc.’s first International University Marketing Competition. The competition, which aims to empower the next generation of marketers, will be open to university students in India, China and Indonesia.The Indiaportion of the campaign will encourage local university students tocreateshort marketing videosfor a chance to intern at Baidu’s New Delhi office, and visit the company headquarters in Beijing.

    The competition was formally announced at an opening ceremony in Beijing on 16 May. In addition to India, the competition willalso be open to students in China and Indonesia.“The Internet is changing the world quickly, and there’sa huge need for digital marketing talent,” said Baidu’s Educational Business Unit general manager Zhang Gao. “The International University Marketing Competition is a platform for all students to put their best foot forward and showcase their creative ideas”.

    To participate in the India campaign, university students will first need to create a video on Baidu’s new video app Talebox. Outstanding videos will then be shared on Baidu’s app store MoboMarket and held to a public vote to select the final winners. The India competition will be held from August 1st to September 30th, 2016.

    The Baidu India team plans to visitup to 100 universities across India duringAugust and September to raise awareness for the campaign and engage with local students. The planned visits will cover universities inmany major Indian cities, including New Delhi, Mumbai, Pune, Bangalore, Chennai, Kolkata, Kanpur, Ahmedabad and Hyderabad.

    For more information on how to take part in the competition, please follow the Baidu India Facebook page at: https://www.facebook.com/baiduindia/

  • Lowe Lintas Chennai creates campaign for Hercules Roadeo

    Lowe Lintas Chennai creates campaign for Hercules Roadeo

    MUMBAI: Hercules Roadeo boasts of stylish steel and alloy designer frames that make it the preferred choice of the young guns today. To further demonstrate this, TI Cycles has rolled out a campaign that establishes the dominant positioning of Hercules Roadeo.

    With the underlying message of ‘Never Challenge a Roadeo’, the campaign – conceptualized and created by Lowe Lintas Chennai, describes the attitude of the youth when they are posed with a challenge and how they don’t just overcome it, but do so with style. 

    The campaign idea has been derived based on the insight of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group.

    Commenting on the new campaign, TI Cycles of India president Arun Alagappan said: “We needed our brand Roadeo to keep up with the ever changing consumer and look cool and contemporary. It needed to connect and engage emotionally with the teenage boy of today, thus the new brand thought of ‘Never Challenge a Roadeo’ was born. Credit goes to the team from Lowe Lintas Chennai for understanding the mandate and delivering creatively with an exciting new thought that is sure to resonate with the new-age Roadeo consumer.”

    Sharing his thoughts on the creative execution behind the campaign, Lowe Lintas Chennai ECD Bikramjeet Ghosh said, “In a time when teens spend most of their time immersed in their devices, healthy competition between friends has jumped from the playground to the screen. It was challenging as well as exciting to find a contemporary and fun way to show how a kid overcomes a challenge by upping the ante in the real world rather than the digital world which leaves his buddies awestruck. The story captures two interests of any boy – stunts and video games, which resonate in the hearts of our target audience.”

    The campaign has just been launched and will span popular offline and online channels in the coming days.

  • Lowe Lintas Chennai creates campaign for Hercules Roadeo

    Lowe Lintas Chennai creates campaign for Hercules Roadeo

    MUMBAI: Hercules Roadeo boasts of stylish steel and alloy designer frames that make it the preferred choice of the young guns today. To further demonstrate this, TI Cycles has rolled out a campaign that establishes the dominant positioning of Hercules Roadeo.

    With the underlying message of ‘Never Challenge a Roadeo’, the campaign – conceptualized and created by Lowe Lintas Chennai, describes the attitude of the youth when they are posed with a challenge and how they don’t just overcome it, but do so with style. 

    The campaign idea has been derived based on the insight of 8-14 yrs. old urban boys, who strive to be better than their friends and peers and be the ‘coolest’ one in their group.

    Commenting on the new campaign, TI Cycles of India president Arun Alagappan said: “We needed our brand Roadeo to keep up with the ever changing consumer and look cool and contemporary. It needed to connect and engage emotionally with the teenage boy of today, thus the new brand thought of ‘Never Challenge a Roadeo’ was born. Credit goes to the team from Lowe Lintas Chennai for understanding the mandate and delivering creatively with an exciting new thought that is sure to resonate with the new-age Roadeo consumer.”

    Sharing his thoughts on the creative execution behind the campaign, Lowe Lintas Chennai ECD Bikramjeet Ghosh said, “In a time when teens spend most of their time immersed in their devices, healthy competition between friends has jumped from the playground to the screen. It was challenging as well as exciting to find a contemporary and fun way to show how a kid overcomes a challenge by upping the ante in the real world rather than the digital world which leaves his buddies awestruck. The story captures two interests of any boy – stunts and video games, which resonate in the hearts of our target audience.”

    The campaign has just been launched and will span popular offline and online channels in the coming days.

  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.