ITV

Tag: Chennai

  • Patients embrace India’s rehab Pongal activity at JH Rehabilitation hospital in Chennai

    Patients embrace India’s rehab Pongal activity at JH Rehabilitation hospital in Chennai

    Mumbai: JH Rehabilitation, the biggest rehab medicine hospital in Chennai, has initiated India’s first rehab pongal experience.

    The primary objective of this campaign, initiated by Dr Jacob, is to celebrate the spirit of resilience and triumph over adversity within the rehab community. By organising a unique Pongal celebration at JH Rehabilitation, the aim is to spotlight the remarkable outcomes of patients’ recovery journeys, foster a sense of community, and showcase the effectiveness of personalised recovery approaches.

    Dr Jacob’s motivation behind initiating this campaign is rooted in his commitment to patient care and his belief in the power of celebration in the rehabilitation process. By creating a joyful and interactive environment on the special day of Pongal, he intends to uplift the spirits of patients and demonstrate that recovery is not just a physical journey but also an emotional and celebratory one.

    On the auspicious day of Pongal, Dr Jacob seeks to prove that rehabilitation is not only about physical recovery but also about embracing life with enthusiasm and spirit. Through interactive games and activities, he aims to educate patients about the interconnectedness of joy and recovery, reinforcing the idea that resilience and celebration go hand in hand.

    JH Rehabilitation stands as a distinguished physician-led rehabilitation hospital in Chennai. Renowned for its international-standard infrastructure, cutting-edge equipment, and research-driven strategies, the hospital is committed to helping patients achieve significant milestones in their recovery journeys. JH Rehabilitation team specialises in holistic rehab care for patients that are diagnosed with Stroke, Parkinson’s, Musculoskeletal Issues, Cancer, Heart or Lung Conditions and Spinal injuries. The JH Team focuses on giving patients comprehensive rehab care involving an interdisciplinary team of physiotherapist, occupational therapist, speech language pathologist, psychologist, rehab nurse and social workers led by the rehab Physician.

    JH Rehabilitation stands as a beacon of holistic healing, providing a triad of care levels: In Patient, Outpatient, and In-House. Their rehabilitation philosophy is anchored in four pillars which is comprehensive, physician-led interdisciplinary care, community integration, and quality services accessible at reasonable costs. Boasting state-of-the-art technology and innovative features like body weight support equipment, customised nutrition, caregiver support, and virtual reality programs, JH Rehabilitation is at the forefront of progressive care.

    Setting a pioneering standard, JH Rehabilitation was first in the nation to introduce “EMPOWER”, a groundbreaking community reintegration program. Defined as the stage where individuals autonomously steer their lives through active participation in education and meaningful employment, this initiative reflects their commitment to empowering patients to lead independent and fulfilling lives.

    At the heart of JH Rehabilitation’s mission is the unwavering dedication to providing an all-encompassing rehabilitation centre in Chennai. With a focus on delivering not just healing but a service-oriented mindset, they strive to be the epitome of excellence in rehabilitation.

    This Pongal celebration organised by JH Rehabilitation reflects its dedication to providing comprehensive and personalised care.

    Dr. E. Ignatius Jacob, the managing director at JH Rehabilitation, emerges as the visionary behind the hospital’s innovative approach to rehabilitation. Dr. Jacob stands as a distinguished physiatrist, celebrated for his role in leading a dynamic team of rehabilitation professionals devoted to elevating the overall quality of life for their patients. Beyond his medical prowess, Dr. Jacob is a visionary entrepreneur, characterised by an unquenchable thirst for knowledge. Since 2018, he has been the driving force behind a thriving, multidisciplinary rehabilitation hospital, showcasing not only his medical expertise but also his business acumen.

    His journey is marked by a relentless pursuit of excellence and a commitment to staying at the forefront of advancements in both healthcare and entrepreneurship. Dr. Jacob’s impactful leadership has not only transformed the lives of countless individuals but has also solidified his reputation as a respected and innovative figure in the intersection of medicine and business.

    His commitment to witnessing patients embrace life with enthusiasm demonstrates that he is not only a medical leader but also a compassionate advocate for the holistic well-being of individuals undergoing rehabilitation.

    Birth Marque, one of the branding and advertising agencies in Chennai, India. They stand as the ideation partner for this concept. Birth Marque also curates events where many times they have risen above the benchmark of top corporate event management companies in Chennai.

    India’s first Pongal Rehab Activity watch here:

  • Zee5 announces content slate of 20 Tamil originals for 2022

    Zee5 announces content slate of 20 Tamil originals for 2022

    Mumbai: OTT streaming service Zee5 is all set to launch 20 Tamil original series in 2022, Zee Entertainment Enterprises Ltd (Zeel) chief cluster officer – South (linear and OTT) Siju Prabhakaran told IndianTelevision.com. Zee5 Tamil and Telugu language content library is second only to Hindi language content.

    The content lineup was announced at a star-studded gala in Chennai ahead of the Tamil New Year. The event was attended by director, screenwriter, and producer Vetrimaaran who is releasing his first original series “Nilamellam Ratham” featuring Ameer and music by Yuvan Shankar Raja on Zee5.

    He was joined by Prakash Raj who will star in a drama series “Anantham,” veteran actor Radikaa Sarathkumar who will feature in the political drama “Thalamai Seyalagam” and Kalidas Jayaram who will appear in “Paper Rocket.”

     Zee5’s Tamil content slate includes director Vijay’s teen dance drama “Five-Six-Seven-Eight,” “Kolaigara Kairegaial” directed by SR Prabhakaran and the mystical thriller “Aindham Vedham.”

    The showcase included a sneak peek into upcoming titles such as “Alma Mater,” “Ayali,” “Fingertip season 2” and films such as “Yaanai” featuring Arun Vijay and Priya Bhavani Shankar, “Thamezharasan” starring Vijay Anthony, Suresh Gopi, Sonu Sood and Remya Nambeesan.

    The cast and crew for Zee5’s most-watched Tamil original “Vilangu” were present at the event as well as the lead cast and crew of their shows “Malaysia to Amnesia” and “Vinodhaya Sitham.” Recently, Zee5 premiered the film “Valimai” starring Ajith which recorded 500 million streaming minutes of watch time on the platform, it said.

    “It is encouraging to see the momentum Zee5 has gained in expanding entertainment exposure for the creators and consumers alike with real, engaging, and authentic multilingual storytelling,” said Zee5 India chief business officer Manish Kalra. “Tapping into the hotbed of entertainment resulted in exponential success for us in the state of Tamil Nadu. Today, Zee5 has disrupted the Tamil industry with phenomenal response to content, bringing the best of Tamil talent to showcase their artistry across the globe. 2022 will see us double down on our focus for our viewers here and we have ensured the content lineup has something for everyone.”

    “We have been successful in creating a strong content repository for Zee5, offering a diverse range of content to viewers by leaning on our strong legacy and market expertise,” said Zeel’s Siju Prabhakaran. “The year is about to get more exciting as we bring to you over ten captivating original series and some of the most anticipated blockbuster movies, which will be available for our viewers in India and worldwide. The vibrant slate includes shows such as ‘Anantham’ featuring the prolific Prakash Raj, Vetrimaaran’s original series ‘Nilamellam Ratham’, new themes like Paper Rocket by ‘Kiruthiga Udhayanidhi,’ the return of a popular IP ‘Fingertip’ and many more to keep you captivated and at the edge of your seats. Besides, we are also keen to bring to fore stories which are the vision of promising budding makers and showcase fresh talent which may define the future of the Tamil OTT segment.”

    “We are delighted with the exponential growth of Zee5 in establishing itself as a prominent player in India’s exploding OTT ecosystem, especially our success with viewers across Tamil Nadu,” said Zeel’s head of content strategy business unit across TV and digital and international business Punit Misra. “We believe our clear design thinking and strategic approach to building a compelling slate along with our partnerships with the best of talent in Tamil Nadu and other key markets, will help accelerate the platform’s popularity further. What sets us apart is our approach to content design, which we call #SoultoScreen, which rests on an intimate understanding of the culture and people, creating stories and characters that are inspired from their life and crafted to stoke their imagination.”

  • WPP launches global engineering centre in Chennai

    WPP launches global engineering centre in Chennai

    Mumbai: Creative agency WPP has announced the launch of a new global engineering centre (GEC) in Chennai.  

    According to the statement, the GEC will play a pivotal role in further strengthening WPP’s global service offering, by partnering resilient, industry-leading technology and skills with creative brilliance. “Chennai was chosen as a strategic location with its vast candidate pool and strong IT capabilities,” it added.

    Over the next eight months, WPP will assemble a team of over 200 IT professionals who will support several areas including platform services, cloud and network infrastructure, engineering and operations across core products, and cyber security.

    “The pandemic has caused a fundamental shift in the way most businesses operate,” said WPP CEO Mark Read. “Technology, now more than ever, is the primary driver of growth, and will be critical to help us build back not just better – but best. WPP is genuinely invested in growing our presence in India and increasing our focus on recruiting highly skilled talent at a local level – not only in our creative industries but also in the technology industry. Our new WPP colleagues in Chennai will play a pivotal role in further developing our technology offering – and will have the unique opportunity to work together with colleagues in an industry that has the power to create positive change at scale. Something I’m very excited about.”

    “India is already playing a major role in WPP’s transformation with over 4000 people working across several global Technology COEs,” said WPP country manager India CVL Srinivas. “The GEC will add to this talent pool and help us scale technology across our global company.”

    “I’m extremely excited about the launch of our new GEC in Chennai and the potential we have to further accelerate our position as leaders not only in the creative transformation industries, but also the IT industry,” said WPP chief information officer Rachel Higham. “In support of our purpose to build better futures for our people, we are committed to investing in their personal and professional advancement, placing them in the best position to grow their careers with us in the way that they want to. By joining us, they will be part of a team that develops, supports, and delivers cutting-edge technology – providing them with a unique opportunity to be pioneers in their field.”

  • Covid takes its toll on 65-year-old iconic luggage brand

    Mumbai: The pandemic has taken its deathly hold not just on people’s lives but also their livelihoods. Business organisations across different sectors are struggling to wade through the detrimental impact of Covid-19, and many others are facing closure. One such casualty has been the Chennai-based luggage retailer, Witco.

    After running for nearly 65 years, the iconic luggage retail chain has announced its decision to shut shop after it could not recover from the severe downturn caused by the ongoing pandemic. “We regret to inform you that we have closed down our business. The decision to close down this business was not an easy one, but unfortunately due to COVID-19 and the restrictions on international travel it was not sustainable for us,” the company wrote on its website.

    The company’s mainstay was international travel which contributed a significant portion to revenue. “While domestic travel resumed to some level towards the end of last year, International travel did not pick up and this impacted our sales,” the company’s MD VP Harris told Moneycontrol.

    The initial three months of the last financial year were a complete washout because of the lockdown, and the company could recover only 25-30 per cent of business after the economy reopened. “Given our rentals, employee salaries, and other expenses, we would have not been able to survive even if we had done 50 percent of our pre-Covid business,” he added.

    According to Harris, Witco’s downward spiral began with demonetisation, announced by the government in November 2016, which worsened further, after GST impacted its sales. The pandemic and lockdown proved to be the final nail in the coffin for the retail chain. The brand also tried to take the e-commerce route to survive and registered on Amazon and Flipkart but that too did not yield returns, shared Harris.

    Travel & tourism has been one of the worst affected sectors due to the pandemic. The market share for travel-related accessories and equipment has also taken a huge hit. While most sectors are still hopeful of recovery by the end of this financial year, the travel sector remains apprehensive and could take a long time to revive, according to industry experts. Consequently, the outlook for related segments such as luggage, too, remains grim.

    The brand with a strong presence in Chennai also had stores in Trichy, Kozhikode, Bengaluru and Kochi. Witco offered not only travel bags, but also laptop bags, backpacks, school bags, as well as handbags, from renowned brands like Samsonite, Delsey, American Tourister, Nike, Puma, VIP, Skybags, Baggit, Hidesign, Wildcraft and more.

    The sudden closure of the brand has left its decades-old customers dismayed. Several of them reminisced on social media, and shared childhood memories of shopping at the stores before starting the academic year of school and college or for their first trip abroad.

    “This is super sad. Witco was that one stop that you always window shopped and ogled in Forum Mall. It was also the place where we bought the first two large samsonite boxes that every graduate student buys before he goes to the US (and that was 18 years ago!),” shared one of the customers.

    Another tweeted, “This is terrible news. the 65-year-old brand shuts down. I fondly remember trips to Anna Nagar Witco ahead of school reopening to purchase school bags. One such backpack bought in 2002 is still in use.”

  • Times OOH acquires media branding rights of Chennai’s billboards

    Times OOH acquires media branding rights of Chennai’s billboards

    NEW DELHI: Times OOH has acquired exclusive media rights over Chennai’s central and southern billboards. Located in the heart of the city at Chetpet and iconic spots at OMR, these mediums cover some of Chennai’s prime and busiest areas from Chetpet bridge to Perungudi and Sholinganallur toll plazas. The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more. These strategically placed billboards can provide uninterrupted visibility to brands and reach out to more than 1 lakh vehicles per day.

    Times OOH CFO & head of acquisitions Shekhar Narayanaswami said, “Chennai has always been a lucrative market for us and its billboards are undoubtedly amongst the most potent OOH media properties for advertisers across the country. At Times OOH, we plan to serve 14 media units, offering high impact options like unipoles and gantries at OMR, followed by vibrant, eye-catchy butterfly panels in Chetpet. After our runaway success with Coimbatore and Trichy Airports, we are highly positive with this new crucial addition in our portfolio.”

    Brands like Amazon Prime, Zebronics and SPR Constructions have come on board to advertise on the billboards. Chennai’s Chetpet is a well-developed, prime residential neighbourhood, while OMR – the growing IT corridor with large number of offices and residential real estate, is on its way to becoming a highly developed sub-city by itself. In Tamil Nadu, apart from the billboards in Chennai, Times OOH also has exclusive media rights at Coimbatore and Trichy Airports.

  • Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    Ogilvy Bangalore drives UberAuto to Chennai with ‘No haggling, No Hassles’

    MUMBAI: Ridesharing company Uber has launched its latest campaign ‘No Haggling, No Hassles’, encouraging people to avail UberAuto services in Chennai. The campaign has been conceptualised by Ogilvy Bangalore.

    Ogilvy vice chairman India and chief creative officer South and Southeast Asia Sonal Dabral added, “UberAuto has brought a dramatic change to the way our audience uses auto rickshaws by bringing them never before convenience and peace of mind. It’s therefore fitting that we are introducing this epic service to our audience with an epic story full of humour, drama and suspense. I’m sure that our audience will enjoy this campaign as much as we enjoyed creating it.”

    Uber head of brand – rides, India and South Asia Saakshi Verma Menon commented, “Uber’s vision is to build globally and live locally. UberAuto takes away the daily hassles of hailing an auto by harnessing the power of technology. This campaign aims to connect with our communities, driver-partners and riders in Chennai. Ogilvy South has been a great partner in bringing this creative idea to life in Chennai."

    Ogilvy South president Ram Moorthi said, The flavour of the relationship between an auto rickshaw and it’s rider is a uniquely local one. From Ogilvy’s South office, we’ve used a South Indian flavour to help UberAuto convey its hassle-free message to its customers. Full credit to our client partners for going with our audience understanding while keeping us honest in terms of the Uber brand’s values.”

    The campaign shows the name of the protagonist (witness), ‘Selvam’ echoed around the city dramatically. As unique characters ranging from policemen to politicians scream Selvam’s name in anticipation, we finally see Selvam haggling with a regular rickshaw driver for his ride. As the Voice Over resolves Selvam’s conflict by introducing him to UberAuto, we see him happily arriving at the court much to the relief of everyone. The film ends with the most relieved of them all, the accused who is thankful that his witness has arrived on time.

    As part of the campaign, Uber is also set to release print, outdoor, and radio ads with the same message.

  • INDIAN, AMERICAN AND CHINESE ARE THE TOP CUISINES INDIA LOVES: UBER EATS

    INDIAN, AMERICAN AND CHINESE ARE THE TOP CUISINES INDIA LOVES: UBER EATS

    MUMBAI: Uber Eats, the world’s largest food delivery network, today revealed a comparative snapshot of India’s most loved cuisines.

    Despite India’s rising love for international cuisines, Uber Eats’ order analysis of the last 6 months reveals that Indian cuisine took the top spot as the most savored across the country, followed by American and Chinese. Hyderabad, Delhi and Chennai are the top cities that order the maximum Indian cuisine.

    Interestingly, for breakfast, it was variations of Indian cuisine all the way with Paratha, Masala Dosa, Poha, Idli and Samosa being the top 5 items ordered.

    Deepak Reddy – Head of Central Operations – Uber Eats India said, “While Indian cuisine still stands as the consumer’s top food preference in the country, there is a huge demand for a larger choice and selection of cuisines. At Uber Eats, our aim is to ensure that consumers have access to the cuisines of their choice wherever they may be. We stay committed to onboard unique restaurants on our platform and make greater choices available for consumers, so that they can enjoy their favorite meals delivered right at their doorstep or office desk at the tap of a button.”

    Between breads: According to the analysis, the cities of Indore, Delhi and Bengaluru recorded the highest cravings for classic American food, with Veg Hot Dog and Chicken Burgers topping charts.

    Love for Indo-Chinese: In 2018, cities that craved the flavors of China are Delhi, Hyderabad and Mumbai. While Delhi ordered baskets full of chilli potatoes, Mumbai loves a full-fledged Chinese meal inclusive of Fried Rice and Chicken Chilli Gravy

    Say cheese: Another global sensation savored across the nation – Italian. Mumbai recorded the highest number of orders for cheesy Italian delights. Not far behind, Delhi and

    Pune gobbled down large quantities of flavorful Italian food, mainly consisting of cheese loaded pizzas.

    Thai-tanic: Indians love relishing tangy and spicy flavors of Thai food. The popularity of this cuisine is seen highest among the cities of Bengaluru, Chennai and Pune.

    Middle-Eastern Delights: Interestingly, Chennai, Bengaluru and Coimbatore are the top three cities that opted for middle-eastern dishes.

  • First Promo of Pro Volleyball League goes on air

    First Promo of Pro Volleyball League goes on air

    MUMBAI: With the league a couple of months away, volleyball fans across the country were treated to the first promo of Pro Volleyball League on Wednesday. The promo of the league which is an initiative of Baseline Ventures Pvt. Ltd.  and the Volleyball Federation of India features 2008 Olympic Gold medalist David Lee along with players from the Indian team. India’s ace shuttler PV Sindhu, whose father represented India in Volleyball can also be seen cheering on the players in the action packed 30 second commercial.

    The first season of the league which will commence in February 2019 will feature six teams and will comprise of a total of 18 matches.  Each team will play each other once in a round robin format and the top 4 will qualify for the semi-finals. The matches will be held in cities of Chennai and Kochi.

    Each team will comprise of 12 players including 2 Foreign Players, 1 Indian Icon Player and 2 Indian U-21 players. The rest of the players will be from a pool Indian Senior Players and other domestic players.

    The league has signed a multi-year broadcast deal with Sony Pictures Network and will be aired on Sony Six, Sony Ten 3 and Sony Liv. The first season will begin on 2nd February and the league will stage its first final on 23rd February. The six franchises that will feature in the first season will be announced on 26th November.

  • Zee Café, BBC Worldwide launch second season of premium British dramas

    Zee Café, BBC Worldwide launch second season of premium British dramas

    MUMBAI: Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

    Starting 16 July 2018, the channel will host the second edition of the BBC First content block featuring 12 shows, weeknights at 10 pm.

    Speaking to Indiantelevision.com, ZEEL business cluster head – premium channels Aparna Bhosle says,“After the phenomenal response to the BBC First content block last year, we are thrilled to bring the best of British dramas once again for our audiences in association with BBC Worldwide. Our research found out that 90-94 per cent of the content in the English space was from the US, hence through this alliance we wish to bridge the gap and cater to the need for great stories with superior quality British dramas.”

    For the first season, the shows were not available for the digital platforms, but for the second season the channel is planning to add some of the shows to the Zee5 library. The second season of the shows like Doctor Foster, Maigret and Top Of The Lake will be there on ZEEL’s digital arm because its first season was showcased last year.

    Talking about the response of season one last year, she says, “For the first season at the 10 pm slot, the GTVTs went up to 600 per cent and the time spent doubled from three minutes to 6.3 minutes. In terms of performance, the time band worked very well, increasing the channel’s reach by 26 per cent and added one lakh additional viewers.”

    Brands like Domino’s, Brookside, L’Oreal, Philips and Vicks dominate the band. The exciting line-up of shows include Doctor Foster Season 2, Top Of The Lake Season 2, Maigret Season 2, Paula, Wolf Hall, Unforgotten, Broken, In The Dark, Burton and Taylor, The Inceptor, Born to Kill and The Collection. 

    In terms of total revenue, the channel has exceeded the season one numbers, according to Bhosle.

    Keeping in line with its proposition, Zee Café has chalked out a robust marketing campaign #GreatBritainGreatStories. The channel will be engaging its viewers through high impact out-of-home, print and digital mediums across key three mega cities which are Mumbai, Delhi and Chennai.

  • Redington unveils new global brand identity

    Redington unveils new global brand identity

    MUMBAI: Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships. 

    The new brand identity reflects the core values of Redington as a contemporary and innovative company, which has developed its messaging strategy to reflect its evolution as a brand and its global role as one of the largest providers in the supply chain solution industry. The new logo and tagline epitomises the new direction that the company would like to take in the years to come.

    Unveiling the impressive new logo and tagline, Redington managing director Raj Shankar says, “I am proud to launch today our rejuvenated brand and visual identity that fully reflects what we stand for as an organisation. This is not a mere change of brand identity but a coming of age for Redington, a transformation that the company is engineering to take it to the next level. The new identity carries forward our core values on which our company is built – adaptability, collaboration, know-how, objectivity, simplicity, transparency and trust. We look to expand our horizons from being a ‘brand behind brands’ to a platform that enables seamless partnerships. Redington is committed to do everything to achieve its ultimate goal of being the preferred company for connecting buyers and sellers. Re-emphasising the word ‘preferred’ as in a competitive world, Redington wants to build and grow lasting partnerships.”

    The new logo of Redington symbolises synergy – while the existing colour green has been retained, different shades have been introduced as well, keeping in mind the ever-expanding portfolio and services of the company. It represents the synergy and oneness that Redington possesses as an organisation – be it with vendors, customers, team, the environment, technology and the ecosystem within its circle of influence. The latticed geometric design depicts technological innovation as well as simplicity in complexity. The symmetrical form shows harmony between Redington and the other organisations that it collaborates. The energy is depicted in the reverse white lines, also representing the common thread of Redington’s philosophy and spirit running through the organisation towards a common good.

    As a heritage brand, Redington is stepping into its 25th year and the new branding builds on its well-established reputation in the industry.

    Established in Chennai in the year 1993, Redington is a well-known global brand having its operations across India, South Asia, Middle East, Turkey and Africa. With a strong network of 37,500 partners, Redington distributes more than 200 brands across 24 markets and has leadership position in most markets and brands.

    Redington, which has a strong distribution base, prides on the trust that it enjoys among not only its customers but also the vendors whose brands it distributes. Some of Redington’s brand and vendor relationships have been existent for decades.