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Tag: Chennai Super Kings

  • Star Sports unveils epic promo featuring Akshay Kumar and Tiger Shroff for Tata IPL 2024 opener: CSK vs RCB

    Star Sports unveils epic promo featuring Akshay Kumar and Tiger Shroff for Tata IPL 2024 opener: CSK vs RCB

    Mumbai: Star Sports, the official broadcaster of the TATA IPL 2024, has set the stage on fire with the release of its promo film for the highly anticipated season opener where the reigning champions Chennai Super Kings gear up to face off against the Royal Challengers Bangalore in what promises to be a thrilling clash of IPL’s biggest heroes. Featuring in the promo-film are Bollywood actors Akshay Kumar and Tiger Shroff, who will also star in the upcoming film ‘Bade Miyan Chote Miyan’, set to hit theatres this EID, April 2024.

    In this fun banter between Kumar and Shroff, the viewers  will see them lending their support to the two dynamic rivals, with Kumar rallying behind Dhoni and the CSK squad, while Shroff places his bets on Kohli and the dynamic RCB side.

     

     

    Speaking about the promo film, Kumar said, “Bade Miyan Chote Miyan is all about ACTION and ENTERTAINMENT and so is TATA IPL 2024. It was exciting to shoot a fun banter promo with my Chote Miyan Tiger Shroff and bring out our chemistry from the film to the Main Stage campaign for Star Sports.”

    Shroff added, “I am excited and had fun shooting the promo with my Bade Miyan, Akshay Kumar for TATA IPL 2024, IPL is not just a sport it’s about bringing the world together through the love of the game. Hope you guys enjoy the IPL too with your Bade and Chote Miyan”

  • Equitas SFB becomes official banking partner of Chennai Super Kings

    Equitas SFB becomes official banking partner of Chennai Super Kings

    Mumbai: Equitas Small Finance Bank announced its partnership as the “Official Banking Partner with Chennai Super Kings. The rekindled partnership symbolises the champion team’s journey of coming back home with Equitas’ campaign “Bank Behind Champions”.

    The campaign also showcases Equitas’ contribution in shaping up individuals’ lives through the “Beyond Banking” initiatives. This alliance not only extends a feeling of home for the team but also promises a sense of pride among citizens banking with Equitas across 16 branches in the city of Chennai. As part of this partnership, Chennai Super Kings team will sport the Equitas Small Finance Bank logo on Leading side of headgear.

    Excited to join hands with the champion team, Equitas SFB Sr president & country head – branch banking – liabilities, products & wealth Murali Vaidyanathan said, “At Equitas, we firmly believe in taking pride of one’s performance and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthen the society by providing crucial financial support to our customers be champions in their respective lives. Being the bank behind Champions, we take pride of performance of our team in spreading joy through our beyond banking initiatives is our journey towards building progressive and committed bank. The campaign is a testament of our championship in acknowledging the progressing needs of our customers to gift them a responsible tomorrow. Just like the CSK team, we at Equitas believe in committing to our customers throughout challenges to assist in their victory on and off the pitch.”

    Chennai Super Kings CEO Kasi Viswanathan said, “We are delighted to announce the return of Equitas Small Finance Bank to our family for the upcoming 2024 season. Our strong bond extends beyond the cricket field, encompassing collaborations for the Super Kings Academy and Junior Super Kings. We believe that their vision of elevating the lives of Indian youth aligns seamlessly with our quest for excellence and are confident of establishing a winning synergy on and off the field.”

    Through this collaboration, Equitas is introducing a range of banking benefits up to seven per cent interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services with the aim of building stronger connects. Currently, Equitas aims to further expand its footprint and extend its services for both customers and cricket enthusiasts.

  • Shivam Dube signs with FairPlay Sports

    Shivam Dube signs with FairPlay Sports

    Mumbai: Indian cricketer and Chennai Super Kings all-rounder Shivam Dube has signed up with the Delhi-headquartered sports agency FairPlay Sports.

    The agency, which also manages Indian football captain Sunil Chhetri, badminton superstar Saina Nehwal and cricketers like Nitish Rana, Karun Nair, Chetan Sakariya, Prasidh Krishna, Arshdeep Singh and more, will handle Dube’s brand endorsements, commercial engagements, social & digital media and appearances.

    “I am really excited about and looking forward to working with the team at FairPlay Sports. They have a great reputation in the sports community, and I look forward to them handling all of my off-field activities,” said Dube.

    “Shivam is undoubtedly one of the most prolific players for India. He’s young, fit, and very motivated, and his best is yet to come! We’re proud and excited to welcome him and hopefully provide him with the support he needs off the field so he can maximise his potential on it,” said Fairplay Sports co-founder Bandana Chhetri.

  • Taboola releases readership insights for April 2022

    Taboola releases readership insights for April 2022

    Mumbai: Taboola, a front-runner in powering recommendations for the open web, today released the readership insights for the month of April, 2022. These insights from Taboola’s Newsroom revealed the topics of interest of Indian readers that gauged their attention. Over the last month, a huge surge in the page view traffic on specific subject-focused articles showcased a tremendous shift in the reading interest of the population, increasing their awareness of the ongoing pandemic and keeping themselves entertained.

    Here are some of the key insights revealed from the readership trends released:

    The threat of new Covid Wave

    The rising cases of coronavirus in the subcontinent alerted the readers as Taboola Newsroom saw a 65 percent surge in readership to 23 million pageviews peaking in mid-April. As Delhi and NCR region reported maximum cases, article headlines mentioning Delhi and COVID also peaked by 137 percent.

    India’s love for cricket

    Nothing causes a stronger buzz in India as much as cricket does. The new season of IPL caused an 877 percent surge in the readership by drawing a traffic of 14 million pageviews over the last 45 days. As people searched to gather updates about their favourite teams and players, Chennai Super Kings gained a lot of traffic during the season since the start of March while Gujarat Titans and Punjab Kings saw a surge from mid-April.  

    Celebrating celebrity unions

    The celebrity wedding of Alia Bhatt and Ranbir Kapoor caused much anticipation in the country. According to Taboola Newsroom, Alia Bhatt and Ranbir Kapoor drove 24 million (350 percent) and 15 million (1,831 percent) pageviews since early April, respectively. The couple tied the knot on 14 April 2022 and continue to drive readership in the entertainment segment as the country is geared up to know more about the newlyweds.

    Data from Taboola Newsroom identifies topics and news categories, which have seen an increase in pageview traffic for the past 53 days. This data comes from the wide network of Indian news publishers Taboola works with. Taboola’s news publisher partners have access to data on trending topics in the Topic Insights part of Taboola Newsroom, a real-time audience analytics platform.

  • Reigning champions MI to take on CSK when IPL 2021 resumes on 19 Sep

    Reigning champions MI to take on CSK when IPL 2021 resumes on 19 Sep

    New Delhi: Defending champions Mumbai Indians will take on Chennai Super Kings on 19 September when the much-awaited edition of the Indian Premier League (IPL) 2021 resumes in the United Arab Emirates (UAE).

    The cricket league was suspended mid-way after a sudden surge in Covid-19 cases breached the bio-bubble, and infected a few players and support staff.

    “The 14th season, which was postponed in May this year in the wake of the pandemic, will resume on 19 September in Dubai with a blockbuster clash between Chennai Super Kings and Mumbai Indians,” said the Board of Cricket Control in India (BCCI) in its latest announcement.

    A total number of 31 matches will be played over a period of 27 days including seven doubles headers (five were held in India). In all, 13 matches will be held in Dubai, 10 in Sharjah and 8 in Abu Dhabi.

    “There will be seven double headers (five matches already played in India – total of 12 matches) with the first match starting at 3:30PM IST (2:00PM Gulf Standard Time). All evening matches will start at 7:30PM IST (6:00PM Gulf Standard Time),” added BCCI.

    This year, the official broadcaster Star Sports had also made arrangements to live broadcast the IPL 2021 in eight different languages, and arranged a new virtual set and a myriad of augmented reality graphics to impress audiences who remained under lockdown when the tournament began in April.

    The final league game will be played between RCB and Delhi Capitals on 8 October.


     

  • IPL 2021: MI-CSK game becomes the most-watched midseason match

    IPL 2021: MI-CSK game becomes the most-watched midseason match

    KOLKATA: What does India love to watch? Cricket, especially the Indian Premier League (IPL) which continues to remain top of the chart. Despite being suspended mid-way due to a surge in Covid-19 cases, the 14th edition of the league managed to create new viewership records.

    With 11.2 billion minutes, the MI-CSK game on … became the most-watched IPL mid-season match ever (in BARC history). This match also became the most-watched match of the entire season. This is in addition to IPL 2021 surpassing the overall reach of 367 million versus 357 million in 2020.

    Mumbai Indians (MI) had pulled off a nail-biting win, which was also their fourth victory of the season as they beat table-toppers Chennai Super Kings (CSK) by four wickets at the Arun Jaitley Stadium in New Delhi.

    The growth in numbers is a testament to the faithful fan following that IPL enjoys and the continuous effort by Star and Disney to innovate and grow the league each year.

    Star India network garnered a cumulative reach of 352 million in the first 26 matches of IPL 2021 compared to 349 million in the corresponding number of matches in IPL 2020 (Source – BARC TG: 2+U+R).

    The opening match between defending champions Mumbai Indians and Royal Challengers Bangalore also received a tremendous response, bigger than opening matches of all other IPL editions held previously other than Dream11 IPL 2020 and 42 per cent higher than the edition in 2019.

  • IPL 2021 suspended as more players, team staff test Covid positive

    IPL 2021 suspended as more players, team staff test Covid positive

    NEW DELHI: The Board of Control for Cricket in India (BCCI) has decided to suspend the Indian Premier League (IPL) 2021 for the time being after several players and support staff reportedly contracted Covid2019. 

    “The BCCI does not want to compromise on the safety of the players, support staff and the other participants involved in organising the IPL. This decision was taken keeping the safety, health and wellbeing of all the stakeholders in mind,” said a statement issued by the BCCI after an urgent meeting with the IPL governing council.

    “These are difficult times, especially in India and while we have tried to bring in some positivity and cheer, however, it is imperative that the tournament is now suspended and everyone goes back to their families and loved ones in these trying times,” it added.

    The governing body for cricket in India went on to say that it will do everything in its powers to arrange for the secure and safe passage of all the participants in IPL 2021.

    The decision comes close on the heels of Monday’s match between the Kolkata Knight Riders (KKR) and the Royal Challengers Bangalore (RCB) being postponed after KKR bowlers Varun Chakravarthy and Sandeep Warrier tested positive for Covid2019.

    According to a report by Sportstar, the decision was taken after Amit Mishra and Wriddhiman Saha too tested positive on Tuesday. Multiple BCCI officials and the franchises have confirmed the development to media publications.

    Reports stated that Chennai Super Kings (CSK) had informed the BCCI that the team won’t play its upcoming match against Rajasthan Royals in New Delhi on Wednesday after two members of its squad, bowling coach L Balaji, and a bus cleaner tested Covid positive.

    Many Australian players have left the IPL early amidst the second Covid wave tearing through India.

    The development is sure to throw a spanner in the plans of broadcaster Star Sports and the brands who had sought to capitalise on the league’s incredible popularity and reach.

    After a season abroad due to the Covid pandemic, the IPL had returned to India for its fourteenth season and a bio bubble was set up to ensure the safety of players, team staff, crew and other people involved in the league’s execution. However, the bio bubble has proved to be less than infallible as Covid positive cases were detected within even before the tournament kicked off on April 9. Now, after almost a month and millions of new cases reported, the deadly virus has pierced the bubble. With multiple infected persons cropping up across teams since last week, the fate of IPL 2021 hangs in the balance.

  • IPL 2021: Short video app Roposo & Glance partner with CSK

    IPL 2021: Short video app Roposo & Glance partner with CSK

    MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. The team will be live-streaming special shows on Glance, and post original short videos on Roposo, throughout the ongoing IPL 2021 tournament that kickstarted on 9 April.

    As part of the deal, cricket enthusiasts can also share uploaded short videos by their favourite players from CSK, on Glance and Roposo apps.

    “With the CSK team all set to livestream their exclusive and original content, we are primed to offer the users of Glance and Roposo an unmatched experience throughout this year’s tournament," said Glance vice president – marketing Bikash Chowdhury.

    “CSK has been among the tournament’s top contenders, year after year, just as Glance and Roposo have been going from strength to strength with each passing year. We are proud to bring 120 million Indians closer to a dream team like CSK, both on Glance’s lock screen and through their short videos on Roposo." Chowdhury added.

    The MS Dhoni-led team has already set up its official profile on Roposo. The company said that fans will get a chance to engage with players and take part in challenges to show their support for CSK.

    “Being a team built on loving fans, we always look for new ways to reach out to our supporters. This partnership with Glance and Roposo provides an exciting opportunity to engage with our fans on different digital platforms," said Chennai Super Kings chief executive K S Viswanathan.

  • IPL 2021: boAt becomes audio partner for six teams

    IPL 2021: boAt becomes audio partner for six teams

    NEW DELHI: Indian-based consumer electronics brand boAt has teamed up with six franchises in this year's edition of the Indian Premier League (IPL). The d2c brand is the audio partner for Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore. 

    boAt revealed that it will launch a limited edition of TWS Airdopes inspired by the insignia and colours of the teams, to cater to the fans of the respective teams. The brand logo will be displayed on the helmets and team caps of Punjab Kings and Royal Challengers Bangalore.

    Ahead of IPL 14, the brand has kicked off the #SoundOfChampions digital campaign aimed at celebrating the league’s winning moments. It has also roped in Hardik Pandya, Shikhar Dhawan, Rishabh Pant, Prithvi Shaw, Mayank Agarwal, and KL Rahul as brand ambassadors. 

    "Cricket has always been a religion in our country and the league will boost overall consumer confidence. We want to welcome the IPL teams back to India by launching TWS earbuds with the teams’ insignia," said boAt co-founder Aman Gupta. 

    The #SoundOfChampions campaign aims to strengthen boAt's bonding with cricket. With this promotional strategy, the company is trying to elevate the emotion and passion that cricket and sounds evoke in the minds of Indians. 

  • Brand IPL value takes its first tumble in six years: Report

    Brand IPL value takes its first tumble in six years: Report

    MUMBAI: So the pandemic did leave its mark – rather a financial dent – on Brand IPL, similar to that on other businesses and the overall economy. The value of the IPL ecosystem has fallen by 3.6 per cent to Rs 45,800 crore post-2020 season, according to a brand valuation report by Duff & Phelps. In 2019, the IPL commanded a brand value of Rs 47,500 crore, which had grown seven per cent over the previous year.

    The fall in brand value was largely due to Vivo pulling out of the title sponsorship deal, additional costs involved to create a secure bio-bubble environment etc. IPL 2020 matches were played behind closed doors, effectively impacting the in-stadia revenues, including gate receipts and food and beverages, the report said.The individual franchisees have also witnessed a reduction in their brand values over the last year, Duff & Phelps said on Wednesday releasing the seventh edition of its valuation report on IPL. This was largely attributed to reduced franchisee-related sponsorship revenue, loss of gate receipts, reduced food and beverage (F&B) revenue, and certain teams’ on-field performances and off-the-field issues.

    Though one of the key franchises, the Reliance Group-owned Mumbai Indians has retained the top spot in the brand rankings for the fifth consecutive year, at a brand value of Rs 761.0 crore, it is nevertheless down 5.9 per cent from 2019. Chennai Super Kings saw its brand value fall the most, by 16.5 per cent year-on-year, to Rs 611 crore in 2020, while that of Delhi Capitals’ dropped the least, by one per cent to Rs 370 crore, the report said.

     “The standalone franchisee brands have seen their brand values decrease as the pre-Covid-19 sponsorship deals were reduced by 15-20 per cent before the start of the tournament, predominantly because there were no ‘meet and greet’ events with players; and there were no free tickets in stadiums,” Duff & Phelps India external advisor Santosh N was quoted as saying in the report.

    However, with people forced to spend time at home, there was an increase in IPL television viewership making the 2020 edition a huge success for broadcasters as it broke viewership and advertising revenue records. "Television ratings skyrocketed and advertisers tapped into this opportunity to scale up their brand image. Despite the challenging year, this momentum is indicative of how strong the IPL brand has become," observed Santosh.

    With the economy opening and virus infections decreasing, sponsorship deals are expected to be back to the pre-pandemic levels. Also, an increase in the number of teams in 2022 and the renewal of media rights in 2023 will enhance the IPL ecosystem value in the future, he added.

    Furthermore, with Vivo back as the title sponsor of the T20 league this year, things are already beginning to look up. In 2020, IPL 13 had seen lower sponsorship revenue compared to 2019 as the IPL had signed up Dream 11 as title sponsor for Rs 222 crore for one season, as against the Rs 440 crore per year they had been getting from Vivo.

    The list of sponsors who want to be associated with the Indian Premier League is only growing season after season, and the fourteenth season of the tournament promises to be no different.