Tag: Chennai Super Kings

RCB crowned kings as IPL brand value hits $18.5bn in record-breaking 2025 season

MUMBAI: The Indian Premier League (IPL) juggernaut stormed into 2025 with record-breaking viewership, blockbuster auctions, and soaring brand valuations—cementing its status as one of the world’s most valuable sporting properties.

According to Houlihan Lokey’s latest IPL Valuation Study, the business value of the league has surged to a staggering $18.5 billion—up 12.9 per cent year on year: in rupee terms that tots up to Rs 156,568 crore -a 16.1 per cent growth. Its brand value alone clocked in at $3.9 billion, a 13.8 per cent jump while in rupee terms it grew 16.1 per cent again to Rs 32,721 crore. The numbers reflect not only the league’s financial firepower but also its bulletproof commercial appeal amid global uncertainty.

Royal Challengers Bengaluru (RCB) finally shed their “chokers” tag after 17 seasons to lift their maiden IPL trophy, catapulting them to the No. 1 brand spot with a valuation of $269 million. Virat Kohli’s on-field heroics and Rajat Patidar’s captaincy delivered a fairytale finish that sent digital viewership through the roof—JioHotstar recorded a peak of 678 million views during the final, eclipsing even the India–Pakistan ICC clash earlier this year.

Mumbai Indians (MI) and Chennai Super Kings (CSK) retained their spots in the top three, with brand values of $242 million and $235 million, respectively. While MI impressed with eight wins and Hardik Pandya’s smooth takeover as captain, CSK’s season was defined by MS Dhoni’s calm return to the helm amid injuries and a rebuilding phase.

The 2025 season also saw record media rights revenues, a $300 million extension of Tata Group’s title sponsorship till 2028, and mega-bucks player signings—Rishabh Pant fetched a record $3.19 million at the auction. The franchises spent a record 76 million (Rs 639.15 crore) on player acquisition. The BCCI sold four associate sponsor slots for Rs 1,485 crore, up 25 per cent from the previous cycle, while advertising revenues soared to an estimated $600 million—up 50 per cent YoY. The franchises spent a record 76 million (Rs 639.15 crore) on player acquisition.

Franchisees continued to ride high on asset-light models and predictable revenue streams. Top teams clocked Rs 6,500–7,000 million in annual revenue with over 80 per cent visibility secured pre-season, aided by front-loaded sponsorships and tight salary caps. The league’s capital-light structure and OTT-driven audience growth make it a poster child for high-yield sports investments.

Meanwhile, Punjab Kings emerged as the fastest-growing brand in 2025, leaping to $141 million in value. With Shreyas Iyer as captain, and bold marketing campaigns like “Sarpanch Sahab” driving regional fandom, the franchise not only made it to the finals but also dominated digital chatter.

As cricket’s footprint grows beyond its traditional bastions—with the ICC Champions Trophy breaking global viewership records and the US hosting marquee events—the IPL remains the sport’s commercial and cultural vanguard. It’s no longer just a league; it’s a billion-dollar blueprint for the future of cricket.

July 8, 2025
Refex Group bowls over CSK with sponsorship deal

MUMBAI: Refex Group, a diversified business heavyweight, has struck a deal to sponsor Chennai Super Kings (CSK), one of cricket’s most celebrated franchises. Refex’s first CSK partnership mixes sports with eco-friendly goals.

The collaboration signifies a growing trend of industry titans aligning with sports giants, a move Refex hopes will “drive innovation, growth, and a bit of crowd-pleasing razzmatazz.”

“We’re not just sponsoring a team; we’re sponsoring a sustainable revolution,” declares Refex Group managing director Anil Jain. “CSK’s winning spirit mirrors our own, and together, we’ll champion a greener future.”

“We’re chuffed to have Refex on board,” says CSK managing director KS Viswanathan. “Their commitment to eco-friendly initiatives aligns perfectly with our values. We’re aiming to hit a six for sustainability.”

Refex hopes to use the partnership to amplify its message of environmental responsibility, leveraging CSK’s massive fanbase to promote sustainable practices. “We’re not just playing the game; we’re changing the game,” Jain adds. “And we’re doing it with a bit of style.”

March 27, 2025
Equitas SFB strengthens Its winning partnership with CSK and GT

MUMBAI: In a move that hits both the financial and cricketing sweet spot, Equitas Small Finance Bank has renewed its partnership with two of the biggest names in Indian T20 cricket Chennai Super Kings (CSK) and Gujarat Titans (GT) as their Official Banking Partner. With this six-year association with CSK and a three-year alliance with GT, Equitas continues to solidify its presence in the sporting arena, standing tall as the ‘bank behind champions’.

This season, Equitas’ branding will feature on CSK’s lead helmet and GT’s back helmet, ensuring its presence in some of the tournament’s most crucial moments. Just as CSK and GT aim to dominate the pitch, Equitas remains committed to empowering individuals and businesses with its seamless digital banking solutions and financial products.

“We are thrilled to strengthen our association with two of the most successful T20 League franchises,” expressed Equitas SFB senior vice president & head of marketing, brand & corporate communications Vignesh Murali. “At Equitas, we believe that every individual is a champion in their own right, striving to achieve their dreams. Both teams, hence, resonate deeply with our brand ethos of dedication, resilience, and excellence. Through our ‘Bank Behind Champions’ campaign, we reaffirm our commitment to empower our customers with innovative financial solutions, seamless digital banking experiences, and unwavering support. The campaign would follow an integrated approach by combining outdoor advertisements and conducting localised activities in the respective cities. This would help in driving awareness among our customers towards our CASA and loan products. This season, as CSK and GT take to the field, we stand proudly behind them and the millions of customers who trust us on their journey toward financial success.”

The campaign goes beyond branding, combining outdoor advertisements, city-specific fan activations, and cricket-linked initiatives to create deeper engagement. It also aims to drive awareness of Equitas’ CASA (Current Account and Savings Account) and loan products, ensuring that financial champions across India get access to convenient, rewarding banking solutions.

With a focus on expanding access to digital banking, Equitas SFB is leveraging this partnership to reach millions of cricket enthusiasts, reinforcing its commitment to innovation, financial inclusion, and customer empowerment.

As the T20 season kicks off, CSK and GT gear up to take the field, and Equitas SFB proudly stands behind them just as it does for the millions of customers striving for financial success.

March 21, 2025
IPL 2025 to begin with Kolkata-Bengaluru clash

MUMBAI: The Board of Control for Cricket in India has announced the schedule for the Tata Indian Premier League 2025, which will run from 22 March to 25 May.

The 74-match tournament will be played across 13 venues, featuring defending champions Kolkata Knight Riders against Royal Challengers Bengaluru in the opening fixture at Eden Gardens.

The season includes 12 double-headers, with afternoon matches starting at 15:30 IST and evening games at 19:30 IST. The first double-header on 23 March will see Sunrisers Hyderabad face Rajasthan Royals, followed by a clash between five-time champions Chennai Super Kings and Mumbai Indians.

Three teams will split their home games across two venues: Delhi Capitals between Visakhapatnam and New Delhi, Rajasthan Royals between Guwahati and Jaipur, and Punjab Kings between New Chandigarh and Dharamsala.

The playoffs will be held in Hyderabad and Kolkata, with the Rajiv Gandhi International Stadium hosting Qualifier 1 and the Eliminator on 20 and 21 May respectively. Eden Gardens will stage Qualifier 2 on 23 May, followed by the final on 25 May.

The detailed schedule of the Tata IPL 2025 can be accessed by clicking HERE.

(PICTURE COURTESY BCCI)

February 17, 2025
IPL’s business value will only rise: investment bank Houlihan Lokey, Brand Finance

MUMBAI: The numbers are eye-popping. And they should please the calculators at JioStar, the newly created joint venture between Disney Star and Reliance’s Viacom18 just as its sales folks go into the market to raise sponsorship and free commercial time advertisers for its 2025 season.

Brand Finance in its 17th IPL valuation report said that the IPL’s cumulative brand value rose 13 per cent to $12 billion. The league was valued at $2 billion in 2009, $10.7 billion in 2023, according to Brand Finance.

Chennai Super Kings registered a brand value at $122 million growing a healthy 52 per cent, Mumbai Indians grew 36 per cent at $119 million, RCB increased 67 per cent with a brand value of $117 million, KKR rose 38 per cent to be valued at $109 million, Sunrisers Hyderabad climbed 76 per cent to touch $85 million, Rajasthan Royals had a 30 per cent increase ($81 million), Delhi Capitals, 24 per cent to touch $80 million, Gujarat Titans showed a five per cent growth to generate a brand value of $69 million while Punjab Kings racked up a 49 per cent rise to be valued at $68 million.

“IPL 2024 witnessed a significant paradigm shift, with four franchise brands now surpassing the $100 million mark in brand value and experiencing dramatic increases in central revenue shares. Digital viewership has overtaken traditional TV numbers, while domestic batters and bowlers are emerging as key performers. Does this mark a dramatic turn for the IPL, signalling a positive transformation for the league’s future?” said Brand Finance India managing director Ajimon Francis.

Meanwhile, global investment bank Houlihan Lokey which released its IPL brand valuation study in June 2024 had valued the swashbuckling league as a business at $16.5 billion (Rs 134,858 crore).

According to Houlihan Lokey corporate senior vice-president corporate valuation advisory services Harsh Talikoti who penned the report, the IPL in 2024 showed a growth of 6.5 per cent over the 2023 season’s business value which was at $15.4 billion. The business value of the league was pegged at just $8.5 billion in 2022 by the advisory firm.

Houlihan Lokey used the discounted cash flow method to reach at these valuation numbers.

In 2024, the IPL has transcended traditional sports norm to become a global phenomenon, it says.

The brand value of the IPL has also soared from $1.8 billon in 2022 to $3.2 billion in 2023 to $3.4 billion in 2024 – a growth of 6.3 per cent. The valuation was determined using the relief from royalty method.

Houlihan Lokey estimated the title sponsorship of the league cost the Tata group Rs 2,500 crore for a five-year period (approx. Rs 500 crore per season) which was a growth of approximately 50 per cent than the previous season’s deal of Rs 335 crore per season.

The TV commercial ad rates have gone northwards from Rs 14.5 lakh in 2022 to Rs 16 lakh in 2023 to Rs 16.5 lakh in 2024, according to the report.

Chennai Super Kings is the most valued amongst all the teams with a $ 231 million brand value. “CSK is the most consistent team in the league. Not only have they qualified in the playoffs for a staggering 12 out of 15 seasons they have played in, they have also won five titles. Former CSK captain Mahendra Singh Dhoni has been the face of the franchisee and the biggest contributor to the franchisee’s success,” says the report.

The second most valued team is Royal Challengers Bengaluru with a valuation of $227 million. “The team’s emotional connection with fans, coupled with consistent efforts to fortify its brand, has cemented its enduring appeal, attracting marquee sponsors at premium rates,” revealed the report.

Kolkata Knight Riders ranks third with a brand value of $216 million. Mumbai Indians comes in fourth with its brand valuation at $204 million. According to Houlihan Lokey, “MI’s brand value was impacted slightly due to the negativity surrounding the team after a change in captaincy and its on-field performances; however, the long-term goodwill associated with the brand helped to negate the impact.”

Rajasthan Royals came in fifth with its value at $133 million. Sunrisers Hyderabad is at sixth with its brand value at $132 million. Delhi Capitals is at seventh with its brand value at $131 million. Gujarat Titans and Punjab Kings made the tail end of the rankings with their valuations at $124 and $101 million respectively.

Houlihan Lokey believes that the IPL has some way to go to achieve its potential.

“Though these stats may look slightly lower than other established leagues, it is important to note that the IPL commenced just over 15 years ago, while the EPL has been standing ground for over 25 years and the NFL for over 40. It is only natural for one to expect a growth in this tournament in terms of size and volume. The IPL has proven its current value and is sure to become the next big thing in the sports world,” predicts the report.

You can download the full report by clicking on the link: Houlihan Lokey: IPL Valuation Study 2024

You can access the BrandFinance data by clicking here: Brand Finance IPL valuation study

(Picture courtesy: IPL)

December 4, 2024
IPL2025 Auction: The action heats up on day two

MUMBAI: With limited purses at their disposal, some of the team managements moved cautiously while making their purchases on day two of the IPL2025 mega auction at the Abadi Al Johar Arena in Jeddah, Saudi Arabia. Royal Challengers Bengaluru had a piggy bank with Rs 30.65 crore; Mumbai Indians, Rs 26.1 crore; Punjab Kings, Rs 22.5 crore; Gujarat Titans, Rs 17.5 crore; Rajasthan Royals, Rs 17.35 crore; Chennai Super Kings; Lucknow Super Giants, Rs 14.85 crore; Delhi Capitals, Rs 13.8 crore; Kolkata Knight Riders, Rs 10.5 crore and Sunrisers Hyderabad, Rs 5.5 crore.

The day was a bit of a shocker with some rather good players not finding any takers in the first round of the auction, but getting picked up in the first or second round of the accelerated auction later in the day. Among the cricketers who were left out figured: Kane Williamson, Glenn Phillips, Ajinkya Rahane, Mayank Agrawal, Prithvi Shaw, Shardul Thakur, Daryl Mitchell,Shai Hope, K.S. Bharat, Alex Carey, Akeal Hosein, Adil Rashid, Keshav Maharaj, Fin Allen, Moen Ali, Umran Malik, Mustafizur Rahman, Umesh Yadav, Steve Smith, Sikandar Raza, Sarfaraz Khan, Kyle Mayers, Navdeep Saini, Lungi Ngidi Kwena Maphaka and Shivam Mavi. Some of these were once celebrated as stars and sure shots who were paid big bucks in previous IPLs.

It’s almost as if some of the teams were looking to take major risks and take on new talent, instead of recruiting players who have put up mixed performances. While others went about putting in big bucks to retain their squads of yesteryear.

Kolkata Knight Riders got the train moving by offering Rs 1.5 crore for West Indies skipper Rovman Powell, which was his base price. Delhi Capitals then got into the act by acquiring Faf du Plessis for Rs 2 crore, his base price. But the big story of the day was the Rs 1.1 crore which Rajasthan Royals shelled out for the 13 year old tyro and hard-hitter Vaibhav Suryavanshi, making him the youngest ever player to be picked up for the IPL.

Among the players who were picked up during the day included: Akash Deep (Lucknow Super Giants, Rs 8 crore); Lockie Ferguson (Punjab Kings, Rs 2 crore); Deepak Chahar (Mumbai Indians, Rs 9.25 crore); Bhuvneshwar Kumar (Royal Challengers Bengaluru, Rs 10.75 crore); Gerald Coetzee (Gujarat Titans, Rs 2.40 crore); Tushar Deshpande (Rajasthan Royals, Rs 6.50 crore); Josh Inglis (Punjab Kings, Rs 2.60 crore); Nitish Rana (Rajasthan Royals, Rs 4.20 crore); Ryan Rickelton (Mumbai Indians, Rs 1 crore); Washington Sundar (Gujarat Titans, Rs 3.20 crore); Krunal Pandya (Royal Challengers Bengaluru, Rs 5.75 crore); Marco Jansen (Punjab Kings, Rs 7 crore); Sam Curran (Chennai Super Kings, Rs 2.40 crore); Allah Ghazanfar (Mumbai Indians, Rs 4.80 crore); Xavier Bartlett (Punjab Kings, Rs 80 lakh), Yuvraj Chaudhary (Lucknow Super Giants, Rs 30 lakh); Pyla Avinash (Punjab Kings Rs 30 lakh); Eshan Malinga (Sunrisers Hyderabad, Rs 1.2 crore); Devdutt Padikkal (Royal Challengers Bengaluru, Rs 2 crore) ; Luvnith Sisodia (Kolkata Knight Riders, Rs 30 lakh); Shreyas Gopal (Chennai Super Kings; Rs 30 lakh); Ajinkya Rahane (Kolkata Knight Riders, Rs 2 crore); Glenn Phillips (Gujarat Titans, Rs 2 crore); Donovan Ferreira (Delhi Capitals, Rs 75 lakh); Anukul Roy (Kolkata Knight Riders, Rs 40 lakh); Vansh Bedi (Chennai Super Kings, Rs 55 lakh); Moeen Ali (Kolkata Knight Riders, Rs 2 crore); Umran Malik (Kolkata Knight Riders, Rs 75 lakh); Sachin Baby (Sunrisers Hyderabad, Rs 30 lakh); Arshin Kulkarni (Lucknow Super Giants, Rs 30 lakh); Matthew Breetzke (Lucknow Super Giants, Rs 75 lakh); Kwena Maphaka (Rajasthan Royals, Rs 1.5 crore); Praveen Dubey (Punjab Kings, Rs 30 lakh); Manvanth Kumar (Delhi Capitals, Rs 30 lakh); Karim Janat (Gujarat Titans, Rs 75 lakh); Bevon Jacobs (Mumbai Indians, Rs 30 lakh); Tripurana Vijay (Delhi Capitals, Rs 30 lakh); Madhav Tiwari (Delhi Capitals, Rs 40 lakh); Kunal Rathore (Rajasthan Royals, Rs 30 lakh); Arjun Tendulkar (Mumbai Indians, Rs 30 lakh); Lizaad Williams (Mumbai Indians, Rs 75 lakh); Abhinandan Singh (Royal Challengers Bengaluru, Rs 30 lakh); Kulwant Khejroliya, (Gujarat Titans, Rs 30 lakh); Ashok Sharma (Rajasthan Royals, Rs 30 lakh); Vignesh Puthur, (Mumbai Indians, Rs 30 lakh); Mohit Rathee (Royal Challengers Bengaluru, Rs 30 lakh).

Below are some moments from the auction interspersed with the final squads of each of the teams and the prices that were paid for them. Happy reading and viewing! (pix courtesy screen grabs from JioCinema’s stream of the auction)

The price mentioned in the second column is the amount paid to the player to acquire him for
the team.

November 25, 2024
IPL 2025 auction: A day of big spending

MUMBAI: Surprises galore! That’s what the day one of Tata IPL 2025 Mega Auction/player draft in Jeddah, Saudi Arabia threw up yesterday with some players being bought for astounding prices and some going unsold. Overall, the managements of the 10 teams spent Rs 467.5 crore, purchasing 72 players, of which 24 players were international players.

Amongst the biggest eyeopeners was the Rs 27 crore sticker price that Lucknow Super Giants paid to acquire the swashbuckling Rishabh Pant, making him the most expensive cricketer in the league’s history. Earlier, Punjab Kings coughed up Rs 26.75 crore for Shreyas Iyer breaking the Rs 24.75 crore record set for Mitchell Starc by Kolkata Knight Riders in 2024.

Kolkata Knight Riders also almost broke the bank by shoveling Rs 23.75 crore for all arounder Venkatesh Iyer. Leggie Yuzvendra Chahal became the most expensive Indian spinner ever in IPL as Punjab Kings picked him for Rs 18 crore. Pacer Arshdeep Singh who was the first player to be put on the blocks during the auction was also purchased by Punjab Kings for an astounding Rs 18 crore, using the right to match card, beating out Sunrisers Hyderabad in the process. Amongst the players who went shockingly unsold included: Devdutt Padikkal, David Warner and Piyush Chawla.

When the day began, a total of 574 players were shortlisted from an initial pool of 1,574 names. This included 208 overseas players, 12 uncapped overseas talents, and 318 uncapped Indian players. Mallika Sagar stood up as the auctioneer for the whole period of the auction.

Chennai Super Kings had held on to Ruturaj Gaikwad, MS Dhoni; Ravindra Jadeja, Shivam Dube and Matheesha Pathirana while Mumbai Indians had retained Hardik Pandya. Rohit Sharma, Suryakumar Yadav, Jasprit Bumrah and Tilak Varma. On the other hand Royal Challengers Bengaluru retained Virat Kohli, Rajat Patidar and Yash Dayal and Sunrisers Hyderabad retained Heinrich Klaasen, Pat Cummins, Travis Head, Abhishek Sharma, Nitish Kumar Reddy.

While Delhi Capitals players retained Axar Patel, Kuldeep Yadav, Tristan Stubbs, Abhishek Porel. Punjab Kings had decided to continue with only Shashank Singh and Prabhsimran Singh. Gujarat Titans retained Rashid Khan, Shubman Gill, Sai Sudharsan, Rahul Tewatia, Shahrukh Khan even as Lucknow Super Giants retained Nicholas Pooran, Ravi Bishnoi, Mayank Yadav , Ayush Badoni and Mohsin Khan. Rajasthan Royals held on to Sanju Samson, Yashasvi Jaiswal, Riyan Parag, Dhruv Jurel, Shimron Hetmyer and Sandeep Sharma even as Kolkata Knight Riders retained Rinku Singh, Varun Chakravarthy, Sunil Narine, Andre Russell, Harshit Rana and Ramandeep Singh.

This gave Punjab Kings a purse of Rs 110.5 crore when the auction commenced,; Rajasthan Royals, Rs 41 crore; Royal Challengers Bengaluru, Rs 83 crore, Delhi Capitals, Rs 73 crore; Lucknow Super Giants, Rs 69 crore; Gujarat Titans, Rs 69 crore; Chennai Super Kings, Rs 55 crore; Kolkata Knight Riders, Rs 51 crore; Mumbai Indians, Rs 45 crore and Sunrisers Hyderabad, Rs 45 crore.

The players who were bought today included:

Kagiso Rabada (by Gujarat Titans for Rs 10.75 crore); Jos Buttler (Gujarat Titans, Rs 15.75 crore);
Mitchell Starc (Delhi Capitals, Rs 11.75 crore); Mohammed Shami (Sunrisers Hyderabad, Rs 10 crore); David Miller (Lucknow Super Giants, Rs 7.50 crore); Mohammed Siraj (Gujarat Titans, 12.25 crore); Liam Livingstone (Royal Challengers Bangalore, Rs 8.75 crore); K.L. Rahul (Delhi Capitals, Rs 14 crore); Harry Brook (Delhi Capitals, Rs 6.25 crore); Aiden Markram (Lucknow Super Giants, Rs 2 crore); Devon Conway (Chennai Super Kings, Rs 6.25 crore); Rahul Tripathi (Chennai Super Kings, Rs 3.40 crore); Jake Fraser-McGurk (Delhi Capitals, Rs 9 crore); Harshal Patel (Sunrisers Hyderabad, Rs 8 crore); Rachin Ravindra (Chennai Super Kings, Rs 4 crore); Ravichandran Ashwin (Chennai Super Kings, Rs 9.75 crore); Marcus Stoinis (Punjab Kings; Rs 11 crore); Mitchell Marsh (Lucknow Super Giants; Rs 3.40 crore); Glenn Maxwell goes (Punjab Kings, Rs 4.20 crore); Quinton de Kock (Kolkata Knight Riders, Rs 3.60 crore); Phil Salt (Royal Challengers Bangalore, Rs 11.5 crore); Rahmanullah Gurbaz (Kolkata Knight Riders, Rs 2 crore); Ishan Kishen (Sunrisers Hyderabad, Rs 11.25 crore); Jitesh Sharma (Royal Challengers Bangalore, Rs 11 crore); Josh Hazlewood (Royal Challengers Bangalore, Rs 12.50 crore); Prasidh Krishna (Gujarat Titans, Rs 9.5 crore); Avesh Khan (Lucknow Super Giants, Rs 9.75 crore); Anrich Nortje (Kolkata Knight Riders, Rs 6.5 crore); Jofra Archer (Rajasthan Royals, Rs 12.5 crore); Khaleel Ahmed (Chennai Super Kings, Rs 4.80 crore); T. Natarajan (Delhi Capitals, Rs 10.75 crore); Trent Boult (Mumbai Indians, Rs 12.5 crore); Maheesh Theekshana (Rajasthan Royals, Rs 4.40 crore); Rahul Chahar (Sunrisers Hyderabad,Rs 3.20 crore); Adam Zampa (Sunrisers Hyderabad, Rs 2.40 crore); Wanindu Hasaranga (Rajasthan Royals, Rs 5.25 crore); Noor Ahmad (Chennai Super Kings, Rs 10 crore); Atharva Taide (Sunrisers Hyderabad, Rs 30 lakh); Nehal Wadhera (Punjab Kings, Rs 4.20 crore); Karun Nair (Delhi Capitals; Rs 50 lakh), Angkrish Raghuvanshi (Chennai Super Kings, Rs 3 crore); Abhinav Manohar (Kolkata Knight Riders, Rs 3.20 crore); buy Nishant Sindhu (Gujarat Titans, Rs 30 lakh); Naman Dhir (Mumbai Indians, Rs 5.25 crore); Sameer Rizvi (Delhi Capitals, Rs 95 lakh); Abdul Samad (Lucknow Super Giants, Rs 4.20 crore); Harpreet Brar (Punjab Kings, Rs 1.50 crore); Vijay Shankar (Chennai Super Kings, Rs 1.20 crore); Mahipal Lomror (Gujarat Titans, Rs 1.70 crore); Ashutosh Sharma (Delhi Capitals, Rs 3.80 crore); Vishnu Vinod (Punjab Kings, Rs 95 lakh); Aryan Juyal (Lucknow Super Giants, Rs 30 lakh); Anuj Rawat (Gujarat Titans, Rs 30 lakh); Robin Minz (Mumbai Indians, Rs 65 lakh); Kumar Kushagra (Gujarat Titans, Rs 65 lakh); Akash Madhwal (Rajasthan Royals, Rs 1.20 crore); Mohit Sharma (Delhi Capitals, Rs 2.20 crore); Vyshak Vijaykumar (Punjab Kings, Rs 1.80 crore). Vaibhav Arora (Kolkata Knight Riders , Rs 1.80 crore); Yash Thakur (Punjab Kings, Rs 1.60 crore); Simarjeet Singh (Sunrisers Hyderabad, Rs 1.5 crore); Suyash Sharma (Royal Challengers Bangalore, Rs 2.6 crore); Manav Suthar (Gujarat Titans, Rs 30 lakh); Kumar Kartikeya Singh (Rajasthan Royals, Rs 30 lakh); Mayank Markande (Kolkata Knight Riders, Rs 30 lakh); Karn Sharma (Mumbai Indians, Rs 50 lakh) and Rasikh Dhar (Royal Challengers Bangalore, Rs 6 crore).

November 24, 2024
playR continues to be CSK’s global merchandising partner for 2024 season

Mumbai: In an exciting development, playR will once again collaborate with Chennai Super Kings for the 2024 season. As the global merchandise partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories, enabling CSK fans to showcase their unwavering support for their beloved team.

playR co-founder and iCOREts Pvt Ltd director Ravi Kukreja expressed his enthusiasm, saying, “We are thrilled to renew our collaboration with CSK. CSK boasts a massive and loyal fanbase, and through this partnership, we acknowledge and respect each and every CSK fan. We at playR are working diligently towards catering to each and every CSK fan both domestic and international. From Team-wear Jersey, Fan-wear, Cricket Gear, Fitness and accessories products playR strives to create an almost exhaustive range of products that a CSK Fan can experience as part of their daily life, year-round.”

Chennai Super Kings Cricket Ltd CEO Kasi Viswanathan said “We are delighted to have signed up playR as our Global Official Merchandise Partner. We are confident that with playR we can provide our legion of fans exciting and quality CSK merchandise that they can proudly sport.”

Established in 2021, playR is committed to inspiring creativity, confidence, and fearlessness in its customers through stylish and unique offerings. From clothing like t-shirts, jackets, and shorts to sports equipment such as bats, balls, and protective gear, playR caters to a wide range of interests. The brand prioritises building lasting relationships with customers and employees, supporting community service initiatives, providing continuous employee education, and giving back to the community. With a vision to become a global leader in lifestyle, sports, and service management, playR continues to push boundaries and deliver excellence.

April 16, 2024
TATA IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan

Mumbai: While the TATA IPL 2024 was off to an entertaining start on JioCinema as Chennai Super Kings defeated Royal Challengers Bengaluru in the season opener, fans had an equal amount to cheer about. Fortunes changed in just one match for Antony Joseph Dcruz, as he bagged the top prize of gold worth Rs 50 lakhs by playing Jeeto Dhan Dhana Dhan on JioCinema.

Suk Raj Lepcha, a resident of Gangtok, bagged the runner-up prize of gold worth Rs 10 lakhs from the predict and win contest. 50 more viewers made the most of JioCinema’s free-to-play contest as they staked a claim over gold worth Rs 1 lakh each. Asimchiring, Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, a weekly bumper prize of Jeeto Dhan Dhana Dhan.

Antony, an ardent Mumbai Indians fan and exporter by occupation, said, “I feel lucky that I competed against millions of people in Jeeto Dhan Dhana Dhan and won the first prize. I have never come across such a big sum of money and feel good about winning it. I will surely invest my winnings for my future instead of spending it on something luxurious.”

Suk, an ardent Chennai Super Kings fan, expressed excitement on finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”

On day two, Pabitra Deb Barma from Tripura won a motorcycle during the Punjab Kings vs Delhi Capitals while Kolkata Knight Riders – Sun Risers Hyderabad match saw Uttarakhand resident Dheeraj Ghughtyal take home a two-wheeler.

Day three saw Rajendra Kumar Kushwaha from Madhya Pradesh get his hands on the key to a bike while playing Jeeto Dhan Dhana Dhan during Rajasthan Royals home game against Lucknow Super Giants. Himachal Pradesh’s Sourabh Kumar got lucky winning a bike during the second fixture of the double-header as Gujarat Titans beat Mumbai Indians at home.

Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

Fans can watch the latest season of the TATA IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.

March 27, 2024
JioCinema offers fans a ‘Golden’ opportunity on opening day of TATA IPL 2024 with Jeeto Dhan Dhana Dhan

Mumbai: JioCinema announced it is bringing back its popular predict and win game Jeeto Dhan Dhana Dhan with a bang this season with My11Circle as the presenting sponsor. When Chennai Super Kings take on Royal Challengers Bengaluru on March 22, viewers will be able to win gold worth Rs 50 lakhs as the first prize, while the second prize will be gold worth Rs 10 lakhs and 50 winners get a chance to win Rs 1 lakh respectively on Jeeto Dhan Dhana Dhan.

In addition to this, fans will stand a chance to win a motorcycle and a Smart TV every game, from the second match onwards. JioCinema has sweetened the contest this season where fans can also try their fortunes at winning the weekly bumper prize for this season, an elegant hatchback car.

Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value for every right answer. Viewers can hold the phone in portrait or landscape mode, a new introduction for fans this year, which will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.

Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.

“My11Circle is thrilled to come on board as presenting sponsors of the Jeeto Dhan Dhana Dhan on JioCinema. It’s a perfectly synergized partnership that will give us the most opportune way to connect with our consumers during the IPL,” said Games 24×7 associate VP – Brand & Marketing Avik Kanungo. “This collaboration is a meaningful way to connect with live cricket audience at scale in an event that no one in India affords to miss.”

“Our intent is to reinvent the live sport viewing experience by making it more engaging and that is why we have upped the stakes this season on Jeeto Dhan Dhana Dhan,” said a Viacom18 Spokesperson. “Gamification of content makes the digital sport consumption experience more meaningful as it incentivises their commitment to the platform. For sponsors, this massive, engaged audience, increases their brand visibility, engagement, and potentially driving new users for their brands.”

March 22, 2024