Tag: Chennai Open

  • Uberoi ascends to Google APAC, taking vendor partner reigns

    Uberoi ascends to Google APAC, taking vendor partner reigns

    MUMBAI: Tanveer S. Uberoi, a seasoned Google stalwart, has hopped over to Singapore to take on the role of director of vendor partner management sales for APAC. After nearly a decade navigating the labyrinthine Indian market, he’s now tasked with supercharging the region’s small and medium-sized business (SMB) ecosystem.

    Uberoi’s LinkedIn profile reads like a Google career highlight reel, with stints as director of mid-market sales and director of agency partnerships and sales, all within Google customer solutions (GCS). Before his Google days, he was cutting deals at Times Network and IMG.

    His time at IMG saw him rubbing shoulders with the big leagues, handling sponsorship sales for the IPL, ATP 250 (Chennai Open), and Lakme Fashion Week. He even dabbled in naming rights, commercialising projects like the Rapid Metro in Gurgaon. It’s a proper sports and entertainment extravaganza.

    Before IMG, Uberoi was spinning tunes at Fever 104 FM, where he was responsible for commercialising on-air inventory and developing sponsorship properties. And before that, he was flexing his marketing muscles at LG Electronics, managing brand portfolios and handling hefty marketing budgets. It’s safe to say he’s seen a bit of everything.

    Now, at Google APAC, he’s tasked with partnering with key vendor partners to grow the SMB scene.

  • Sony Six/HD, SonyLiv to broadcast Chennai Open live

    Sony Six/HD, SonyLiv to broadcast Chennai Open live

    MUMBAI: Aircel Chennai Open has tied up with Sony Pictures Networks India (SPNI) as the official broadcast partner for its upcoming edition. The tournament is starting on 2 January 2017 and will be hosted at the SDAT Tennis Stadium in Nungambakkam.

    The tournament is into its 22nd year and will be also be beamed live on SPNI’s digital platform SonyLiv. Sony Six and Sony Six HD will be broadcasting the matches live in India, presenting fans with another world class tennis experience.

    SPNI has added the Aircel Chennai Open in its already elusive list of tennis shows which includes Australian Open, ATP World Tour Masters 1000 events, ATP World Tour 500 events and the prestigious season-ending Barclays ATP World tour finals. Tennis is one of the most followed sports in the world and SPNI’s constant efforts in the sports prove their focus on tennis.

    Aircel Chennai Open director Tom Annear said, “We believe in getting better with each edition of the tournament. All of the Centre Court matches will be broadcast for our viewers to enjoy the action of the new season’s opening tournament. We want to provide a special experience for Aircel Chennai Open fans worldwide and our association with Sony Pictures Networks India is another step in that direction.”

    The tournament this year promises to be a bigger and better affair with top of the line players

    including World No. 6 Marin Cilic (Croatia), Roberto Bautista Agut (Spain), Borna Coric (Croatia), Tommy Robredo (Spain) and Mikhail Youzhny (Russia) going head to head. Indian Players on the roster include Leander Paes, Rohan Bopanna, Saketh Myreni and Ramkumar Ramanathan vying to begin the new tennis season with a flying start.

    SPNI distribution and sports business president Rajesh Kaul added, “The Aircel Chennai Open is yet another significant addition to the SPN’s line-up of live tennis properties that validates our network as the premier destination for tennis fans. We are pleased to showcase India’s only international live tennis tournament which is a part of the prestigious ATP World Tour 250 series of the Association of Tennis Professionals (ATP) World Tour. Our viewers will get to watch some of the finest Indian & International players in men’s professional tennis during prime time on our on-air and digital platforms.”

    The matches are scheduled to start at 5pm IST and would be expected to tap into the ever-growing frenzy in the Indian sports audience.

  • Sony Six/HD, SonyLiv to broadcast Chennai Open live

    Sony Six/HD, SonyLiv to broadcast Chennai Open live

    MUMBAI: Aircel Chennai Open has tied up with Sony Pictures Networks India (SPNI) as the official broadcast partner for its upcoming edition. The tournament is starting on 2 January 2017 and will be hosted at the SDAT Tennis Stadium in Nungambakkam.

    The tournament is into its 22nd year and will be also be beamed live on SPNI’s digital platform SonyLiv. Sony Six and Sony Six HD will be broadcasting the matches live in India, presenting fans with another world class tennis experience.

    SPNI has added the Aircel Chennai Open in its already elusive list of tennis shows which includes Australian Open, ATP World Tour Masters 1000 events, ATP World Tour 500 events and the prestigious season-ending Barclays ATP World tour finals. Tennis is one of the most followed sports in the world and SPNI’s constant efforts in the sports prove their focus on tennis.

    Aircel Chennai Open director Tom Annear said, “We believe in getting better with each edition of the tournament. All of the Centre Court matches will be broadcast for our viewers to enjoy the action of the new season’s opening tournament. We want to provide a special experience for Aircel Chennai Open fans worldwide and our association with Sony Pictures Networks India is another step in that direction.”

    The tournament this year promises to be a bigger and better affair with top of the line players

    including World No. 6 Marin Cilic (Croatia), Roberto Bautista Agut (Spain), Borna Coric (Croatia), Tommy Robredo (Spain) and Mikhail Youzhny (Russia) going head to head. Indian Players on the roster include Leander Paes, Rohan Bopanna, Saketh Myreni and Ramkumar Ramanathan vying to begin the new tennis season with a flying start.

    SPNI distribution and sports business president Rajesh Kaul added, “The Aircel Chennai Open is yet another significant addition to the SPN’s line-up of live tennis properties that validates our network as the premier destination for tennis fans. We are pleased to showcase India’s only international live tennis tournament which is a part of the prestigious ATP World Tour 250 series of the Association of Tennis Professionals (ATP) World Tour. Our viewers will get to watch some of the finest Indian & International players in men’s professional tennis during prime time on our on-air and digital platforms.”

    The matches are scheduled to start at 5pm IST and would be expected to tap into the ever-growing frenzy in the Indian sports audience.

  • Hotstar to live stream Chennai Open 2016

    Hotstar to live stream Chennai Open 2016

    MUMBAI: As many as 24 sponsors and partners have associated with the Aircel Chennai Open 2016, which will mark the 20th year of South Asia’s only and India’s premier ATP tournament in the tennis capital of India.

    The bevy of sponsors and partners include new associations and existing partnerships led by Aircel, the title sponsor for the tournament, and supported by a consortium of sponsors in the Platinum, Gold and Silver category, headed by the Government of Tamil Nadu.

    While existing Platinum sponsors including the Indian Bank, United India Insurance and Murugappa Group continue to show strong support, the event has attracted top-notch brands in Hero Cycles as the Gold Sponsor, and the Shriram Group as the Silver Sponsor in new signings for the 20th year of the event in Chennai.

    The event is backed strong marketing and promotional support and will be aired live on Star Sports 4 and Star Sports HD4, with live streaming on Hotstar and starsports.com, all of which combined cater to the millennial generation. In addition, the print and radio promotions on The Hindu, Sportstar, Chennai Live and Radio City will add value to the event’s sponsors and partners.

    IMG Reliance COO Ashu Jindal said, “We are extremely pleased and proud to announce the huge line-up of our valuable sponsors and partners for the Aircel Chennai Open 2016, which is a historic event as it marks the 20th year of the tournament in this city. We are overwhelmed with the response from the wide range of brands from multiple industry verticals that have been attracted to the tournament. We welcome these companies on board for this special occasion. The continuing participation of our sponsors, and the addition of new ones highlight the value that this long-running event delivers to its stakeholders. We look for to a grand edition of the Aircel Chennai Open in the New Year.”

    International brands such as FedEx and Emirates, who are ATP partners, are utilising their association with Aircel Chennai Open to leverage the value they derive from the tournament to further establish their brand in India.