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Tag: Cheil Worldwide

  • Vivek Dutta joins Cheil Worldwide SW Asia as VP planning

    Vivek Dutta joins Cheil Worldwide SW Asia as VP planning

    MUMBAI: Cheil Worldwide SW Asia has appointed Vivek Dutta to the post of vice president planning. He will report to Cheil Worldwide SW Asia COO Alok Agrawal.

    Dutta comes in from Hakuhodo Percept where he spent five years as VP and national planning head. In the past, he has worked with JWT and at Dainik Bhaskar, LNJ Bhilwara Group (Mayur Suitings) and Mahindra & Mahindra in brand & marketing functions. He has nearly a decade and a half of experience in the field.

    Agrawal said, “Vivek has the right credentials to provide the required momentum in the planning function. His experience across diverse categories from automotive to consumer electronics to health, lifestyle and sports to social development, makes for the perfect choice of a seasoned partner for the Cheil India team.”

    Dutta said, “It’s a great time to be a part of Cheil. Contrary to popular belief Cheil is not just a Samsung agency. The intention here is to exponentially grow to be one of the top agencies in India. The fact that in the past few months Cheil has acquired a slew of varied business is a testimony for this. My intention is to be a part of this movement and provide momentum for growth.”

    Dutta has extensive brand experience in the automotive sector having worked on the Maruti Suzuki range comprising The Grand Vitara, WagonR, A-Star and M800 and Suzuki Motorcycles. He has also worked with Daikin, Carrier, Panasonic, Sharp, Toshiba, Sony and the like in both the HVAC and consumer electronics categories. Other career brands include Yakult, Hindware, Sukam Power Solutions, Unicharm, Citizen Watches, Top Ramen noodles, Unicef, ILO, GAIL, Apollo Tyres and ESPN Star Sports among others.

  • Net4 awards creative and digital mandate to Cheil Worldwide SW Asia

    Net4 awards creative and digital mandate to Cheil Worldwide SW Asia

    MUMBAI: Net4 India has awarded its creative mandate to Cheil Worldwide South West Asia.

    Net4, which is a data centre, cloud hosting and network services provider, has awarded the duties following a multi-agency pitch. It was a creative and digital communication pitch that encompassed strategy, creative and execution plan presentations.

    Cheil Worldwide SW Asia COO Alok Agrawal said, “The win is yet another testimony to Cheil’s integrated expertise. We provided a 360-degree solution to the client’s brief. The challenge is to enhance awareness for Net4 and make it a top of mind choice in its fields of business. More than just advertising the brand requires active engagement with the consumers to get into their consideration set. At Cheil we always lay emphasis on ideas that energise people into action. Net4 is one of the earliest Internet companies in India with a solid heritage and proven business models. Our solution focused on building a stronger brand franchise across all segments of a fully integrated communication plan to drive business to Net4.”

    Net4 chairman and MD Jasjit Singh Sawhney said. “Net 4 is a leader in most of its areas of operations, especially Web Services to SMEs. It is the only fully integrated internet company providing solutions to businesses of all sizes, across a wide spectrum of technology services. We feel the market for our services is currently highly underpenetrated and is poised for explosive growth. To capitalise on this opportunity, we are embarking on an aggressive marketing plan and floated a brief to identify the right partner to build our brand and image. Cheil’s understanding, clear strategy and impactful creative for Net4 clearly demonstrated superior thinking. We are looking forward to our partnership with Cheil for driving business on the back of a solid brand”

    The agency has already started working on the projects.

  • Korea’s ad spends jump 11% to $8.46 bn in 2011

    Korea’s ad spends jump 11% to $8.46 bn in 2011

    MUMBAI: Korea’s total advertising spend for 2011 has jumped 10.9 per cent to $8.46 billion, according to an estimate by Cheil Worldwide.

    This is the second consecutive year when the country’s ad expenditure has increased, after it dipped 6.9 per cent in calendar year 2009 over the prior year due to the global economic crisis .

    Data from the years 2010 and 2011 signal that the market is back on track. The jump in calendar year 2011 is due to improved consumer sentiment combined with aggressive marketing campaigns by companies, Cheil Worldwide‘s annual report on annual advertising spends in Korea stated.

    Segregating the spends according to the medium, one sees that Internet jumped by 20 per cent while TV and print media showed 11 per cent and 3.3 per cent increase respectively.

    Mobile advertising which is a relatively new category recorded a growth of 11,900 per cent from $0 .44 million in 2010 to $53.1 million in 2011. The major growth driver for this category is the use of smart phones which skyrocketed.

    Despite the Euro crisis and downturn in developed countries, 2012’s growth in the ad spend is expected to be between 5 per cent and 6.3 per cent higher than the national economic growth rate. This is keeping in view some positive signs like general programming TV (four new channels introduced by major newspapers) which will continue to increase ad sales. Print media is becoming increasingly digitalised and industries are reliant on individual digital media such as smart phones.

    The report is an estimate of advertising spending in Korea during the calendar year, representing the advertising media fees and production costs for the traditional media (newspapers, magazines, radio and television), along with those for the satellite media, Internet, and promotional media categories.

  • Cheil WW starts digital campaign to save forests

    Cheil WW starts digital campaign to save forests

    MUMBAI: Global marketing and communications company Cheil Worldwide South West Asia has rolled out a digital corporate social responsibility (CSR) campaign- ‘Minus One Project‘ to save the world‘s forests.

    The project is to sensitise the community about forest cover that is disappearing at an alarming rate. The campaign asks people to reduce the font size of any document by one point before printing. It says this practice will reduce the paper consumption for printouts considerably, almost up to 50 per cent.

    Cheil WW SW Asia COO Alok Agrawal said, “This is a small initiative by Cheil Worldwide to prevent rapid deforestation. Fonts and point sizes are the fundamentals of advertising business. By doing something as simple as reducing the point size by one, we all can make a big difference to the amount of paper we use. The power of this idea is in its simplicity.”

    Created by the agency‘s Indian creative team, the campaign has been adopted as a global best practice by Cheil offices around the world.

  • Polaris assigns creative duties to Future Uday

    Polaris assigns creative duties to Future Uday

    MUMBAI: US-based manufactures of off-road vehicles, Polaris, is all set to venture into Indian market by September 2011 and has appointed Future Uday to handle the creative business.

    Also, the company has handed over the responsibilities of designing and development of its showrooms to Cheil Worldwide. 
     
    Confirming the news to Indiantelevision.com, Polaris India country head Pankaj Dube said, “We have seen the work done by Future Uday and their creative ideas for our products were apt. This is the first time we are going to launch ATVs and off-road jeeps and the agency understood our needs well and conceptualised it well.”

    The company that will be based in Delhi is in the process of finalizing deals in India.

  • Cheil’s new spots for Samsung to promote the “lips” language

    Cheil’s new spots for Samsung to promote the “lips” language

    MUMBAI: Cheil Worldwide SW Asia has unveiled two new television commercials for Samsung smartphones — Galaxy Ace and Galaxy Pro.

    The two spots showcase people using the Samsung Galaxy Ace and Galaxy Pro mobile phones to express themselves – the “lips” language. This unique technique of “lips” was created by leveraging the voice app in the phones.

    The TVC attempts to draw attention to the new Samsung Galaxy range that operates on Android, which offers a host of applications allowing users to customise their phones their way.

    Directed by Shikha and Param, the TVCs were shot at Kiss Films production house. The creative direction was led by Elvis Sequeira,Alabhya Vaibhav and Kumar Saurabh.

    These TVCs are part of the line up of a range of products where Cheil Worldwide is actively involved in building communication across 360-degree consumer touch points.
     

  • Cheil Worldwide SW Asia appoints Chandrashekhar B. Mhaskar as GM — Interactive

    Cheil Worldwide SW Asia appoints Chandrashekhar B. Mhaskar as GM — Interactive

    MUMBAI: Cheil Worldwide SW Asia has beefed up its Interactive team in India.

    Chandrashekhar B Mhaskar has joined as general manager, Interactive, while Manav Narula has returned to the agency as client services director, Interactive.

    Mhaskar moves in from Dun & Bradstreet, where he was heading its digital marketing team for india. 
     
    Cheil says that the move is in sync with its emphasis on providing integrated services to the clients with new age ideas and solutions.

    Cheil Worldwide SW Asia COO Alok Agrawal said, “Interactive function is a key aspect to Cheil’s service offering and growth. We believe the future of a brand is only secure if it continues to enhance its LifeShare in the consumer’s life.”

    Mhaskar has also worked as digital head for OgilvyOne. He has been a recipient of the Yahoo Big Chair and has also been awarded at IDMA, Abbys and the Emvies.

    Agrawal further added, “Globally and in India, we are highly focused on developing a deeper brand-consumer bond by energising brands via multiple avenues of engagement, online and on ground. Our interactive solutions will drive engagement through social media and mobile platforms. To take this vision forward, I am pleased to welcome Shekhar and Manav into the Cheil team.”
     
    Mhaskar has worked on brands such as American Express, Nokia, Jet Airways, British Airways, HLL, Perfetti Van Melle, Levi’s, Kotak Securities, ICICI Bank, Sony Pictures, Johnson & Johnson, Castrol, and Reliance.
     
     
    Narula returns to Cheil from Religare Technova. This is his second stint with Cheil. He has also worked at Indiatimes, where he had led the creation of product roadmap to add new capabilities to Indiatimes shopping in addition to other innovations in both the online and offline space.
     

  • Cheil Worldwide SW Asia launches TVC for Samsung Hero 3G

    Cheil Worldwide SW Asia launches TVC for Samsung Hero 3G

    MUMBAI: Cheil Worldwide SW Asia has released a new 30-second television commercial for the Samsung Hero 3G enabled handset.

    The ad aims to change the perception that 3G-enabled handsets are very expensive.

    The Samsung Hero 3G is a 3G enabled phone with features such as video calling and mobile TV providing access to social networking sites, and priced at Rs 4,000.

    In the spot, a group is seen enjoying various aspects of the phone such as its camera, music download, video download, mobile TV and video telephony, whilst they are in the sky.

    In this commercial Cheil aims to highlight the excitement of discovering the new technology and brings alive the fun of living life on the 3G super-highway.

    In the days to come Samsung has lined up a range of products and Cheil Worldwide is involved in building communication across 360-degree consumer touch points, for creating buzz for the brand.

     

  • Cheil Worldwide SW Asia appoints Ankur Bose as vice president – BTL

    Cheil Worldwide SW Asia appoints Ankur Bose as vice president – BTL

    MUMBAI: Cheil Worldwide SW Asia has appointed Ankur Bose as its vice president – BTL.

    Bose will be working closely with Cheil Worldwide SW Asia COO Alok Agrawal.

    Says Agrawal, “Ankur‘s rich experience and stellar track record makes him ideal to lead the team and drive integrated experiential solutions that address specific brand problems. He is highly energetic and is well aligned with the agency vision and philosophy.”

    With a work experience of nearly 14 years, Bose began his career in 1997, designing exhibitions and writing copy at JWT (HTA). Then he joined Lintas as business head of their events division.

    After working four years at Lintas, Bose moved to Ogilvy Activation to head their rural business in Delhi, where, after two years he became vice-president and business director.

    Confirming his appointment Bose said, “Last mile and in-store advertising is the fastest growing segment of the industry. If ambient media is seamlessly integrated with last mile advertising, the returns are potentially exponential. Cheil is the ideal platform in India to push this envelope.”

    Bose has worked with a multitude of clients, including Unilever, Vodafone, Dabur, Castrol, Dupont, Motorola, India Post, ICICI, Lafarge, Coca Cola, Berger Paints, ITC, Orissa Tourism, Peerless, Tata Indicom, Mother Dairy and UNICEF.