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Tag: Cheil India

  • Cheil India makes senior appointments

    Cheil India makes senior appointments

    MUMBAI: Advertising agency, Cheil India has appointment Moosa Khan and Nitin Pradhan to strengthen its senior creative leadership.

    Moosa Khan will now become the head of digital creative and Nitin Pradhan has taken on the role of senior executive creative director. Khan and Pradhan will both report to Cheil WW India chief creative officer, Sagar Mahabaleshwarkar.

    Mahabaleshwarkar mentions, “I am delighted to welcome Moosa and Nitin to our team. Both of them are exceptional creative talents to have on board. While Moosa has immense understanding of new age digital media, Nitin is a fantastic creative talent with great ability of storytelling. Most importantly, we all have a shared passion for creative excellence and digital innovation. With these beliefs firmly at the heart, Moosa and Nitin will be a tremendous asset to our bold creative ambitions.”

    Moosa Khan and Nitin Pradhan have joined Cheil WW India with the responsibility of inspiring and mentoring the creative and digital team to think big and embrace the agency’s philosophy of technology + creativity.

    Cheil WW India chief operating officer Atika Malik says, “We are the Agency of Now where creativity is inspired by technology.  I am extremely happy that Moosa and Nitin will add their digital capability, creativity and energy to Cheil.  I look forward to working closely with them to inspire new ideas and solutions for our progressive brands. For 15 years Cheil in India has provided brand solutions across retail, experiential, digital and communication to transform our client’s businesses.”

    Khan brings with him over 10 years of experience in digital as well as traditional advertising. He has worked across agencies such as Dentsu Webchutney, Madison, TBWA and Jack in the Box Worldwide. Some of the clients he’s worked with include Airtel, Whirlpool, United Nations, ITC, Panasonic, Times of India, Payback, Tetra Pak, Nissan, Microsoft & Pepsi. He has won multiple awards including metals at Goafest and the Kyoorius Creative Awards.

    Nitin Pradhan, a known name among the advertising fraternity, has 17 years of experience working with the best in the industry – Ogilvy, JWT, McCann, Leo Burnett and the likes. In addition to his diverse experience, he boasts of many accolades to his credit. An alumnus of MICA, he has to his credit many successful campaigns like – KBC Season 2 : Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres, Nestle Alpino, Maggi and Makemytrip among others.

     

  • Samsung claims max women empowerment campaign viewership

    MUMBAI: Samsung India’s popular digital campaign showcasing its citizenship initiative ‘Samsung Technical School’ is being claimed to have crossed 80 million views on YouTube in just four weeks of its launch. In this period, the video has been viewed by a record 24 million women, the highest for any advertising video on YouTube in India.

    The campaign #SapneHueBade is the fastest growing among women viewers in India. It showcases the true story of a young girl, Seema Nagar, from a small village near Jaipur, who, with her resilience overcomes social stereotypes and becomes a trained technician, making her family proud.

    “With the Samsung Technical School initiative, we aim to skill the youth of this country from humble backgrounds by imparting advanced training on latest consumer durables and mobile phones. This initiative contributes to the government’s vision of enhancing skills amongst youth. The brief given to the agency was to deliver a real life story from within Samsung Technical School that would inspire a whole generation of girls to take up technical education and also encourage parents to support the girl child. We are glad that 24 million women have loved and shared it with their family and friends, helping in our attempt to break social stereotypes,” said Samsung India chief marketing officer Ranjivjit Singh.

    The digital film showcases how Samsung cares for dreams of girls in India. It revolves around the real life story of Seema Nagar, the trials and tribulations she goes through before entering Samsung Technical School and how it enables her to dream big. The protagonist in the video, who got trained at Samsung Technical School, Jaipur, currently works at the Samsung Service Center in the same city. She is now on her path to realize her dream of opening a service center in her village.

    “Advertising stories that celebrate the strong woman usually focus on the superhuman efforts of the trailblazers. In reality, the front line of the fight is in the mundane and the routine. This is where brave girls like Seema Nagar are marking their territory and overturning perceptions every day. Our attempt to bring to life Seema’s journey brought together a terrific acting ensemble. Added to it is the magic of Wadali Brothers’ voices,” said Cheil India executive creative director Tarvinderjit Singh.

    Samsung Technical School, which is a part of Samsung’s citizenship initiative, was started in 2013 and aims to support the government’s vision to make India a global manufacturing hub by addressing the need for talented manpower with practical know-how and relevant industry experience. There are 22 such centres set up across India in collaboration with the Ministry of Micro, Small and Medium Enterprises (MSME) and Departments of Technical Education in different states such as Rajasthan, Kerala, Bihar, Delhi, West Bengal, Karnataka and Jharkhand.

    Reinforcing its commitment to the government’s ‘Beti Bachao, Beti Padhao’ campaign, Samsung also announced the MSME-Samsung Technical School Scholarship program for girls and differently-abled trainees.

    These schools have so far trained over 2,000 youth and made them job-ready across different technical trades. Around 70% of these students have got jobs, 45% of them with Samsung service centres. The initiative is part of Samsung’s ‘Make for India’ initiative and contributes to the government’s Skill India mission.

  • Adidas’s TVC shows less popular sports

    MUMBAI: Adidas has launched its latest initiative-FanTheFire to focus attention on athletes who pursue lesser followed sports. 

    Conceptualised by Cheil India, the digital film features Nishchay Luthra, an Indian figure skater who has won four international medals for India and is a nine-time national gold medalist. Nishchay’s inspiring story is told from the point of view of his mother – his biggest fan, who is narrating Nishchay’s journey in pursuit of his dreams.

    The initiative, through the lens of Nishchay, highlights the challenges faced by athletes who choose to pursue a sport other than cricket and their journey in the pursuit of excellence. In a country where cricket and, to some extent, hockey, football, tennis and badminton, are the sports that receive some glory, it is extremely difficult to take up other sports such as ice-skating, gymnastics and athletics etc. 

    In India, it is not the dearth of talent or the lack of fire in their belly, but the lack of opportunity and backing of the nation which does not encourage other such athletes to take up alternate sports. Through this initiative, adidas wants to trigger awareness and recognition for such athletes.

    Adidas India senior MD Sean van Wyk said, “At adidas we truly believe that through sport, we have the power to change lives. With #FanTheFire, we seek to shine a spotlight on athletes and sports which are not mainstream, and in turn, inspire the next generation to take up such sports. The campaign urges fan’s to support Nishchay and we hope that the encouragement of better-known athlete’s will help him gain the necessary patronage to reach his aim of winning a medal at the Winter Games in 2018. This is our commitment to provide the fuel for Nishchay Luthra and many more like him.”

    This film on Nishchay Luthra, is the first in adidas’ initiative to draw attention to lesser known athletes who require the support of the nation. adidas aims to continue the campaign through other initiatives in an endeavour to make a difference to the pursuit of sport in India.

    Cheil India head – digital Sanjeev Jasani said, “It is important to live the difference! adidas is a brand of today that always encourages us to think out of the box and create campaigns that captivate the audience like no other. #FanTheFire campaign dwells on one of India’s perennial issues – sports beyond cricket. We feel proud of giving life to such a thought provoking campaign. We hope it fans the fire among the people of India and Nishchay gets his much deserving fans cheering for him in the coming Winter Games.”

    Cheil India executive creative director Vijay Simha said, “In India, Cricket enjoys a disproportionately high amount of attention. The rest of the sports are simply out of sight, out of mind. Once in a leap year, a Bindra or a Karmakar happens. The media milks the nation’s collective guilt, and soon we all forget. This was gnawing away at us, as we discovered a series of stories about Indian athletes living in obscurity and even penury. Fan the Fire was borne out of our instinctive urge to help the underdog.” 

  • Samsung’s new campaign on customer service

    Samsung’s new campaign on customer service

    MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

    The new campaign – conceptualised by Cheil India and unveiled across 50 channels — showcases the journey of a young Samsung engineer, who is on his way to help with services in a remote village in India. The commercial underlines Samsung’s vision of creating long-term relationship with its consumers through timely service.

    Samsung India CMO Ranjivjit Singh said their new initiative of expanding to rural India, right up to the taluka level, helps them in taking care of their valued customers, wherever they were. The new campaign video gives a glimpse of yet another initiative towards ‘Make for India’ commitment.

    Cheil India CCO Sagar Mahabaleshwarkar said even the most advanced products needed some TLC once in a while. While others might expect visiting the service centres, Samsung visits the consumer instead. That’s the measure of Samsung’s emotional investment in its customers.

  • Samsung’s new campaign on customer service

    Samsung’s new campaign on customer service

    MUMBAI: Samsung India recently launched a nationwide digital and television campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

    The new campaign – conceptualised by Cheil India and unveiled across 50 channels — showcases the journey of a young Samsung engineer, who is on his way to help with services in a remote village in India. The commercial underlines Samsung’s vision of creating long-term relationship with its consumers through timely service.

    Samsung India CMO Ranjivjit Singh said their new initiative of expanding to rural India, right up to the taluka level, helps them in taking care of their valued customers, wherever they were. The new campaign video gives a glimpse of yet another initiative towards ‘Make for India’ commitment.

    Cheil India CCO Sagar Mahabaleshwarkar said even the most advanced products needed some TLC once in a while. While others might expect visiting the service centres, Samsung visits the consumer instead. That’s the measure of Samsung’s emotional investment in its customers.

  • Vivek Ballabh is Maxus Digital general manager

    Vivek Ballabh is Maxus Digital general manager

    MUMBAI: Global marketing communications consultancy Maxus announced today the appointment of Vivek Ballabh as Maxus Digital general manager for North India.

    Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients . He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.

    Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

    Commenting on the new appointment Maxus national director Vishal Jacob said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones”

    Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

  • Vivek Ballabh is Maxus Digital general manager

    Vivek Ballabh is Maxus Digital general manager

    MUMBAI: Global marketing communications consultancy Maxus announced today the appointment of Vivek Ballabh as Maxus Digital general manager for North India.

    Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients . He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.

    Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

    Commenting on the new appointment Maxus national director Vishal Jacob said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones”

    Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Cheil India appoints Ogilvy Singapore’s Sonal Narain as chief strategy officer

    Cheil India appoints Ogilvy Singapore’s Sonal Narain as chief strategy officer

    MUMBAI: Integrated marketing solutions agency Cheil India has appointed Sonal Narain as its chief strategy officer.

     

    Narain comes to Cheil from Ogilvy Singapore, where she was head of planning. Additionally, she is also head of Ogilvy Change (the firm’s Behavioural Sciences practice).

     

    She will be based in Cheil’s Gurgaon office, which is the regional headquarters for South-West Asia.

     

    At Ogilvy, she has been driving an organisation-wide agenda for effectiveness that has resulted in over 20 wins at all major awards at local, regional and international shows. She was also awarded Planner of the Year 2014 in Singapore.

     

    Cheil South-West Asia group president Shiv Sethuraman said, “Sonal understands the intersection between media, technology and popular culture and has done impressive work in areas far beyond the limits of conventional advertising. That is what makes her the perfect choice to lead Cheil India’s planning and strategy function. We’re aiming to transition into an agency that is ahead of the curve and Sonal will be a big part of that. She understands technology but at the core, it’s her understanding of human behaviour and her focus on effectiveness that set her apart.”

     

    Narain added, “The opportunity to marry human insight with technology and create fundamental change only comes along once in a while and few agencies are as well placed to take advantage of this as Cheil India is. As a dynamic and young organisation that’s shown steady growth in both size and reputation, Cheil seeks to up the ante and I’m hugely excited to be part of that.”