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Tag: Cheil India

  • Cheil India’s new campaign for Samsung Galaxy A14 5G says ‘Shor no more’

    Cheil India’s new campaign for Samsung Galaxy A14 5G says ‘Shor no more’

    Mumbai: Cheil India released an all-new campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G. The omnipresence of ambient noise in the surrounding is the pain point that Cheil is highlighting in its newest campaign for Samsung Galaxy A14 5G anchored in the theme of ‘Shor no More’.

    With the new campaign, Cheil India’s primary purpose is to create buzz around the ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G. The storyline is built around the premise of Indian cities being full of varied noises and how the feature helps consumers cut the loud and unavoidable surrounding noises; hence the campaign goes with the tagline “Shor No More” .

    “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone, ” said Samsung India senior director & mobile business Aditya Babbar.

    The ‘Voice Focus’ feature is animated through the digital film showing a person walking across narrow lanes, and suddenly he is followed by “noise-makers”. It begins with a couple of welders, followed by an orchestra, then two scooter riders arguing loudly, and some more. The person is not bothered by the noisemakers and the ‘noise’ that is following him throughout the film. When he receives a call and the receiver cannot hear him clearly, he switches on the ‘Voice Focus’ feature on his Galaxy A14 5G, which cancels the noise and enhances his voice quality during the call by filtering out the background noise and boosting vocal frequencies.

    Cheil India CCO Vikash Chemjong said, “We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country of ours. Once we did that, the rest of the ad ‘followed’ effortlessly so to say!”

    “It is a digital first campaign and its appeal lies in the fact that while noise is everywhere, we need moments where we need to cut it out. The film is meant to inform consumers about Samsung’s latest innovative feature which is now available on the Samsung Galaxy A14 5G smartphones,” said Cheil India head of business- Samsung Srijib Mallik.

  • Cheil India launches new campaign ‘EVing is Living’

    Cheil India launches new campaign ‘EVing is Living’

    Mumbai: MG Motor India along with Cheil India, has launched an exciting new campaign “EVing is Living” to redefine an era of conscious living by switching to EVs.

    The campaign focuses on the myths about EVs, reassuring those who are indecisive about transitioning to EVs, while also alleviating any uncertainties they may hold regarding EV cars. The campaign addresses the concerns about range anxiety and performance to reservations about charging infrastructure associated with upgrading to an EV. It is a comprehensive 360-degree campaign created by Cheil India, comprising a series with a set of seven films that are set to roll out across diverse platforms encompassing television, and digital platforms.  

    Talking about the campaign, MG Motor India head of marketing Udit Malhotra said, “This campaign demonstrates MG’s dedication to offer peace of mind to customers through India’s beloved EV ZSEV. It promotes EV awareness, debunking myths, and embraces the ‘EVing is Living’ movement. This campaign celebrates the EV-driven future marked by sustainability, convenience, and enhanced experiences. It showcases EVs’ seamless integration into our lives, shaping a sustainable and enriching lifestyle, blending eco-consciousness, technology, and luxury.”

    Cheil India national creative director Amit Nandwani said, “We wanted to create a campaign wherein each film addresses a different barrier to the adoption of EVs in India. So, we came up with a series of fun, light-hearted stories with MG ZS EV at the heart of it. The films are simple, endearingly relatable and visually refreshing. We hope the campaign will connect strongly with the viewers and bring about the desired change in their mindset.”

    Cheil India CGO Neeraj Bassi said, “Through this series of films, we are adding a new dimension to EV communication. EV films are often viewed through the lens of environment but there are so many other reasons that advocate the switch to EV. In this series, we have highlighted the real, everyday benefits to the consumers once they choose to go ahead with their EV purchase.”

  • Cheil onboards Kaushik Datta as ECD

    Cheil onboards Kaushik Datta as ECD

    Mumbai: Cheil India today announced the appointment of Kaushik Datta as executive creative director. His last stint was at Leo Burnett. He was helming their New Delhi office while also managing the art and design duties for all of India. In his current role, he will report to Cheil India’s chief creative officer Vikash Chemjong.

    Talking about his new role, Datta (KD) said, “I believe creativity becomes more powerful and effective when technology comes along with it, and Cheil is a great place to do that. It’s a great honour and opportunity for me. I am very excited and looking forward to doing some great work.”

    Datta is an industry veteran with a career spanning more than 23 years. He has worked across a wide swath of industries, and his repertoire of clients includes marquee brands like Hutch, Seagram, LG, Bacardi, Apple, Airtel, Kohler, ThumsUp, Maaza, Limca, Minute Maid, Tinder, Fortis, Mc Donald’s, Popeyes, GM, SBI Card, GSK, Hindustan Times, Cargill, and many more.

    Welcoming Datta on board, Chemjong said, “It’s exciting times for us at Cheil, not only in terms of the type of work we are trying to do but also in terms of the type of talent we are attracting, and now with Datta coming in with his talent, experience, rigor, and enthusiasm, it’s another shot in the arm for us!”

    In this role, Datta’s scope of responsibilities will include upping the art and design quotient for our brands, with a special emphasis on the flagship products—the S and Z series. He will also be involved in the agency focus of thinking of ways to bring tech into our communication and add more zing to our creative product. The appointment is part of Cheil India’s endeavour to bolster its creative capabilities as it seeks to add more talent to its team.

    Cheil India chief operating officer Sanjeev Jasani, said, “We are pleased to welcome Datta to the Cheil family. He is a well-known name in the industry and brings with him a wealth of experience that will help Cheil deliver the best transformational work to our clients.”

  • Samsung launches innovative out-of-home campaign for WindFree AC Technology

    Samsung launches innovative out-of-home campaign for WindFree AC Technology

    Mumbai: Samsung has launched an innovative out-of-home campaign for its brand-new Split ACs with WindFree technology. The campaign is executed by Cheil India in association with Platinum Outdoor, a unit of Madison World.

    Following a two-year pandemic-mandated lockdown, the objective of the campaign is to capitalize on bringing out the best through OOH innovation and a huge revival of outdoor commute by placing large hoardings and branding at high traffic areas.  

    The campaign covers four cities across India, including Jaipur, Pune, Ahmedabad, and Kolkata. Samsung’s bright and eye-catching billboards have been placed in prominent, high traffic locations in each city, targeting high footfall locations and commuter areas.

    To creatively impact consumers, a large scale backlit cut out of AC was executed with a magnifying lens that magnifies the micro holes in the AC. The magnifying lens and AC were both backlit. ‘Samsung WindFree powerful gentle cooling’ was highlighted with acrylic letters. With the use of blue ice as a backdrop in the creatives, the campaign intended to depict a cool environment because of the ACs.   

    Samsung’s extensive one month campaign includes bright, LED-lit creatives visible on highways. With this clever, creative and striking outdoor campaign for Samsung, the brand has positioned itself to become a hot topic of conversation by discussing the importance of micro holes for clean and cool air in our homes.

    Speaking about the campaign, Samsung AC business product marketing head Ankur Kapoor said “Our latest range of premium WindFree™ air conditioners addresses consumers’ evolved home cooling needs and works efficiently by dispersing cool air through 23,000 micro holes. The new line-up is designed to give highest level of comfort by creating a still air environment, along with powerful cooling. We used innovative out of home hoardings to create awareness in key markets and it enabled us to connect with the right target audience for this product range.”

    Cheil India head- OOH business Durba Mandal said, “At Cheil India, we believe in creating both value and impact for Samsung with our focused planning approach. The brief from Samsung for its brand-new Split ACs with WindFree technology was very precise, i.e. to use the OOH format innovatively and highlight the technology feature of the newly launched range and I am glad we carried out the campaign flawlessly.”

    Platinum Outdoor and MRP CEO Dipankar Sanyal said, “We have been collaborating with Cheil for Samsung for over a decade now. It has always been our endeavor to create great work for our clients both on creative and planning using our Madison proprietary tools for sharper targeting. We are extremely happy to see our idea of bringing alive the various aspects of Samsung’s split AC with wind free technology on strategically located billboards.”

  • Clevertize brings on board Suman Mani as creative director

    Clevertize brings on board Suman Mani as creative director

    Mumbai: Clevertize, the integrated marketing agency, has appointed Suman Mani as its creative director. He moves from Cheil India where he worked as creative director, digital.

    Mani brings with him 14 years of experience in the advertising industry across various platforms – creative, design, art, and building influential brand experiences. His professional stints also include names like Dentsu Webchutney, JWT, and Hakuhudo Percept.

    Clevertize founder and CEO Sagar Nidavani said, “I am delighted to welcome Suman into the leadership team at Clevertize. As we dial up our creative abilities and drive content lead innovations, Suman will be a great fit for the same. He has done clutter-breaking creative work for some of the top brands in the country. Suman will lead our vision to transition Clevertize into a creative-led integrated marketing agency.”

    Speaking on his new role, Mani shared, “With the world now at our fingertips, integrated digital marketing solutions is the way forward for our industry. Clevertize is at the cusp of this shift and this is what excites me as I join their team. With the dynamic changes that we are experiencing in the digital space, new avenues of creative expression and digital innovations have become key driving factors and I look forward to unlocking a world of possibilities with this team of enthusiastic and eager minds. My mandate is to raise the bar and take the agency to the next level of creative existence.”

  • Akila Jayaram joins Cheil India as VP

    Akila Jayaram joins Cheil India as VP

    NEW DELHI: Cheil India has roped in former Essence AVP Akila Jayaraman as its VP. She will be responsible for leading the media efforts for Samsung India, across all categories. 

    Jayaraman has earlier worked with Madhouse as director – performance marketing. She was instrumental in building Madhouse’s mobile performance marketing practice and their marketing insights division. 

    She has also worked with Comviva Technologies, Bharti Airtel, Ericsson India, and Feedback Consulting.

  • Aim to balance short term goals with long term vision: Cheil India’s new CSO Sourav Ray

    Aim to balance short term goals with long term vision: Cheil India’s new CSO Sourav Ray

    New Delhi: Transitioning into a new role amidst a global pandemic is a doubly challenging responsibility. Still, for Cheil India’s recently appointed chief strategy officer Sourav Ray it is the most exciting part about his move.

    In an exclusive conversation with Indiantelevision.com, Ray shared, “What we have been experiencing in the recent past is that the strategy and strategists are increasingly gaining more importance both from a client and agency perspective. Clients understand that the old ways are not going to help them navigate this new normal, and they are more open to and interested in working with a strategist.”

    He adds that it creates a positive environment for the strategists as clients are more open to take risks and try out new things.

    “Earlier, the role of strategist was mostly limited to upper-funnel communication with the clients, but now, they are equally involved in lower-funnel conversations too. So, now we are looking at not just creating awareness and interest but also help in driving the purchases too,” he elaborated.

    For Ray, the first item on his agenda in this new role is to drive commerce for the agency and clients. “Given the situation, each industry is dealing with the same question, where to get the business from? Every discussion with clients, no matter if it is about building brand awareness or exploring ways to sell; whether it’s through e-commerce or omnichannel experience, or introducing new platforms, the core of each conversation is business.”

    However, while dealing with this short-term crisis, Ray is not losing view of long-term goals for the agency.

    “The best thing about Cheil is that we keep having conversations about our long-term plans so that nothing just happens and impacts us. We are always prepared for whatever is coming. Right now, I aim to balance the short-term vision with the long-term goals, drive acceleration for ourselves and the clients.”

    He wrapped the conversation by saying, “Change is going to be the only constant for us at Cheil; sometimes, the speed of the change will be furious like it is right now, sometimes it is going to be slower.”

  • Cheil India appoints Sourav Ray as chief strategy officer

    Cheil India appoints Sourav Ray as chief strategy officer

    NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO). He will advance the integrated planning and strategy for the company.

    Ray is being promoted internally and will be succeeding Atika Malik with immediate effect.

    He brings over 20 years of strategic planning and brand-building experience to his new role. He has a strong track record in stewarding brands in India, Hong Kong, and China across leading agencies like Ogilvy, Leo Burnett, Bates 141, and Havas Worldwide. He has worked on a diverse set of clients covering FMCG/CPG, mobile devices, finance, media, pharmaceuticals, lifestyle, travel, B2B technology, and the social sector.

    Cheil India COO Sanjeev Jasani said, “We wanted to hand-pick someone who had the balance of a classic strategy background and the ability to formulate a strategy that’s relevant for today. Sourav is that person. He has a depth of experience which, together with his curiosity and understanding of the new nuances of today’s marketing landscape, will elevate our strategic offering. I look forward to some great work from him.”

    “Cheil is a unique agency with a hugely diverse set of minds. I don’t need to point out the uncertain times that we all are in. This organisation can harness the power of diversity and create connected experiences that matter and provide positive value to our clients. I have been deeply interested in work that drives change; brand/business transformations, behavioural change, or even social change. In my new role, I look forward to helping clients integrate the idea of the brand with the digital reinvention of people and businesses to tell great stories,” added Ray.

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  • adidas launches campaign inspired by Real Kashmir FC fans

    adidas launches campaign inspired by Real Kashmir FC fans

    MUMBAI: Inspired by the support that Kashmir Football Club gets from its rivals’ fans, global sportswear giant adidas and Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey. They have dedicating it to fans of the club. The new colourways are an ode to the Unreal Fans of Real Kashmir who have made it the most loved clubs across the country

    RKFC, supported by adidas, have also launched a campaign to celebrate the new season adidas jersey and dedicated it to the “UNREAL FANS OF REAL KASHMIR”. The new season campaign captures the essence of change and a new phenomenon in Indian footballing history that Indian football has witnessed during the 2018-19 I-League season with Real Kashmir FC.

    The campaign rides on the insight, rather a unique trend, where fans of opponent clubs started cheering for Real Kashmir FC, as it became the second favourite club of opponent fans on social media. Fans from across India joined in conversations both on-ground and on social media to lead the voice of positivity. As RKFC travelled across the country, often, the club received standing ovations at away games from opponent fans, who did not switch loyalties but rather supported both clubs – a trend not seen before in football fanfare.

    The campaign takes a leap and showcases the faith that the fans showed towards Real Kashmir favourite club, as it acquires UNREAL fans from other sports, to fans that did not follow any sport in their lives, to anyone or everyone who has followed the RKFC journey till now and seen Real Kashmir through the lens of football.

    Link: http://bit.ly/369np8O

    adidas India senior marketing director Manish Sapra commented, “Our journey with Real Kashmir has been unimaginable, unthinkable and unbelievable. Gets summarized in just one word ‘Unreal’. This campaign is dedicated to the Unreal Fans of Real Kashmir who may support other clubs but hold a soft corner for the snow leopards.”

    Real Kashmir FC owner Sandeep Chattoo said, “This is such a cool campaign to celebrate all the new fans who have started supporting us in our journey. When we saw the campaign for the first time, we absolutely fell in love with it. It beautifully brings together the various sentiments of numerous fans across the country.”

    The new season jersey has been carefully crafted, “Create. Believe. Inspire” written on the neck at the back, inspiring every individual to make a difference in their game, life and world. This season the yellow home jersey is accessible to the fans, available only in limited quantities across select adidas stores and online on starting from 21 November 2019, is built with adidas Climalite fabric and has the iconic adidas 3-Stripes on the shoulder.

    Cheil India ECD Aneesh Jaisinghani said, “Last year, the first timers, Real Kashmir Football Club team, received huge success and with that we observed a never-seen before trend on social media! The die-hard fans of opponent clubs began following and cheering for RKFC.  A die-hard football fan never cheers for any other team! RKFC was gaining popularity among these die-hard fans too! And thus, was born ‘THE UNREAL FANS OF REAL KASHMIR’ campaign. This initiative intends to throw a spotlight on all those UNREAL FANS of REAL KASHMIR and encourage them to share their love for the team! We have conceptualized 3 digital films with UNREAL FANS who will share their adulation stories for RKFC with the world. We hope to boost the energy of this team and make everyone notice them through these unreal fans!”

    Last season, adidas announced its partnership with Real Kashmir FC with an aim to inspire positive change by narrating the story of the ‘Snow Leopards’, as the club is popularly known. The story has redefined the 'Real’ Kashmir, with football as a catalyst for change. The result since the announcement has been unexpected, while on-field the team scaled unprecedented heights finishing third in their first appearance in the I-League, off-the-field it has led to unreal and unexpected outcomes as the message of positivity spread and made a REAL change.