Mumbai: Presenting a perfect fusion of the physical and digital world, Cheil India has launched a ground-breaking print ad for the Galaxy AI powered Galaxy S24 Series. This innovative campaign transcends the boundary of traditional advertising, leveraging mixed reality tech to bring the power of circle to Search right into your hands.
Innovating beyond screen
This latest marketing marvel featuring in leading national dailies – The Times of India and Hindustan Times – is designed for users to get a hands-on experience of the ground-breaking feature. By simply scanning a QR code on the print ad from any smartphone, users are transported into a unique and immersive world where the Circle-to-Search feature comes to life.
A marketing marvel
In an effort to pioneer creative solutions that resonate with the audience while elevating the brand story, for a feature as revolutionary as Circle to Search, Cheil India conceptualized a large-scale immersive experience. This print innovation is more than just a glimpse into the future of advertising. It is a spectacular showcase of technology and creativity that encourages users to engage more deeply with content, making them an integral part of the experience.
A celebration of Indian diversity
The campaign dives deep into the rich intriguing stories of India, bringing together the joy of discovering India with the magic of Circle to Search. As users interact with the ad, they are taken on a journey through India’s cultural magnificence with a simple circle on their smartphone.
Don’t miss out on this one-of-a-kind print ad experience. Scan the QR code, experience the circle-to-search feature firsthand, and witness the magic of circle to search come to life. Just scan it, circle it, and find it.
Mumbai: Cheil India has released a captivating new campaign for the Samsung Galaxy Book4 series. The campaign film highlights the unique and collaborative journey of popular artists Santanu Hazarika and Medha Shankr, as they use Galaxy Book4 and Galaxy ecosystem devices for work, ideation and content creation.
The film opens with Santanu Hazarika and Medha Shankr brainstorming ideas and refining their creations using the Galaxy Book4 series laptops and Samsung’s AI-powered ecosystem. The popular artists can be seen sharing ideas in seconds, using AI-powered Galaxy devices to enhance their artwork and ideating on multiple screens, effectively having an entire studio in the palm of their hands.
“Collaboration between people and devices is important for success. With the Galaxy ecosystem, you get seamless integration between devices to complete your work effortlessly. This, in essence, is Samsung’s commitment to innovation that brings ease to your life. Our latest Galaxy Book4 campaign demonstrates how the Galaxy ecosystem comes together to enable artists to merge distinct art forms. Whether it’s utilizing the smartphone as a webcam or continuing your work on a second screen, the Galaxy Book4 series provides you a personalised AI-powered Galaxy ecosystem that is truly one of a kind,” said Samsung India vice president, MX Business Aditya Babbar.
Boosted with AI, the Galaxy Book4 series comes with features like assisted image editing to deliver immersive visuals, turning big ideas into reality. Enabling users to extend their PC screens and connect across Galaxy devices, users may also effortlessly upgrade video calls from the laptop webcam to a Samsung Galaxy smartphone as a connected camera.
Speaking on the campaign, Cheil India CCO Vikash Chemjong said, “With the new campaign film, we aim to communicate the boundless creative potential of the Samsung Galaxy Ecosystem. Shifting the focus from technical specifications through a captivating blend of art and music, the film demonstrates how the AI-integrated Galaxy Ecosystem empowers our protagonists to bring their ideas to fruition.”
Commenting on the campaign, Cheil SWA COO Sanjeev Jasani said, “The campaign film showcases how users can unleash their creativity, collaborate effortlessly, and take productivity to unprecedented levels. Our focus lies on telling the youth how Galaxy Book4, clubbed with AI and the Galaxy Ecosystem, can help them demonstrate their limitless potential.”
Mumbai: Cheil India has launched a new campaign for Samsung’s ‘Back to Campus’ Offer, aiming to inspire students as they prepare to return to campus after the summer holidays. The campaign, named ‘Show Them How It’s Done’, emphasizes the versatility of the Samsung Galaxy device ecosystem that propels ambition and creativity for the younger generation. With exclusive student offers and discounts on Galaxy products, Samsung encourages students to access the latest technology to help pursue their dreams.
At the heart of this campaign is the brand film that follows the journey of three students – a podcaster, a DJ, and a designer. Enabled by the limitless capabilities of the Samsung Galaxy ecosystem, these students overcome obstacles and unleash their creativity to follow their passion. Shunning all societal doubts and pressure, the budding artists use Samsung’s AI features to fuel their fire, emerging as examples of resilience and success.
“Today’s youngsters have an unquenchable thirst to learn more, do more and be more. In their stride to pursue their passion, these go-getters need the technology which helps them unleash creativity, enhance productivity, and express themselves fully. With Samsung’s new ‘Back to Campus’ campaign, we are democratizing the connected power of Samsung Galaxy ecosystem for students across India. As the new generation of ambitious students work towards their dreams, Samsung equips them to keep pushing boundaries and show the world how it’s done,” said Samsung India VP, MX Business, Aditya Babbar.
Powered by features like multi-device control, quick share, note assist and connected camera amongst others, the Samsung Galaxy ecosystem supports creative and productive exploration.
Speaking about the campaign film, Cheil India CCO Vikash Chemjong said, “The Gen-Z’s and Gen-Alpha’s of the world, today, are putting their talent on display. Therefore, when the world doubts their determination, they go out and “Show Them How It’s Done”. By displaying the creative potential of the Galaxy ecosystem in our films, we aim to communicate how students can bolster their productivity and explore to make a mark.”
“The exciting campaign films attempt to render how young students are zealously pursuing their passion these days. By showcasing the journey of three students with diverse backgrounds and interests, we are depicting the impact that Samsung’s connected ecosystem of Galaxy devices bring to the table. Our focus lies in inspiring students to take the leap of faith towards their passion and “Show Them How It’s Done”, said Cheil SWA COO Sanjeev Jasani.
Mumbai: Luminous Power Technologies has launched its new campaign #PowerAapkeHaathMein, featuring a series of thematic films to highlight its revolutionary end-to-end solar solutions ecosystem. The campaign aims to showcase Luminous’ comprehensive solar ecosystem and educate consumers about the significance of solar energy solutions.
In India, a significant portion of the population faces challenges with power supply. They have grown accustomed to dealing with power outages, voltage fluctuations, and high electricity bills as part of their daily lives. Luminous aims to change this by offering an end-to-end solar solution that empowers people to take control of their power supply and enables them to generate and use electricity according to their own needs.
Luminous Power Technologies has recently established a solar panel factory in Rudrapur, Uttarakhand, marking a significant step in its solar energy initiatives. With this new facility, Luminous has become India’s only full-component manufacturer of solar solutions comprising solar panels, inverters, and batteries with connected solutions. Another innovation, the Connect X App, helps its users manage and monitor their solar products with efficiency, demonstrating Luminous’ vision of marrying advanced technology with sustainable energy solutions. The company has adopted the hashtag #PowerAapkeHaathMein for its latest campaign, encouraging individuals to switch to solar energy to free themselves from unreliable power supply and high electricity bills.
In one of the thematic films, the story begins on the terrace of a humble teacher who teaches underprivileged students for free. A businessman enters his classroom and offers a partnership that promises better pay and power, suggesting that it would free the teacher from the struggle of paying hefty electricity bills. The film takes a surprising turn when the teacher turns down the offer and proudly shows the businessman the ConnectX App and Luminous solar product range installed on his rooftop. Luminous’ ConnectX App is a powerful tool that provides its consumers with real-time monitoring of their energy consumption patterns symbolizing #PowerAapkeHaathMein.
Luminous Power Technologies chief strategy transformation and marketing officer Neelima Burra said, “The country’s power consumption is rapidly increasing, causing challenges with outages, voltage fluctuations, and high electricity bills for many people in India. As the nation moves towards renewable energy, consumers need to embrace clean energy solutions. At Luminous, we believe that solar is the future and we are committed to being a leading company in this energy transition journey. Luminous’ end-to-end solar solutions are designed to liberate consumers from the worry of erratic power supply and hefty bills by harnessing solar energy to power their homes, businesses, and lifestyles. We feel that the future of energy lies in the hands of consumers and with the #PowerAapkeHaathMein campaign we want to empower them to take control of their energy consumption and embrace sustainable alternatives such as solar power.”
The second thematic film follows the story of a young politician who has left his high-paying job to pursue a career in politics and serve the nation. He is surprised when his former boss visits him and informs him that he is in line for a promotion at his previous job. The boss then discourages him by pointing out the power cuts at his new workplace, which could hinder his progress. The young politician reassures him and brings alive the message of #PowerAapkeHaathMein by showcasing the ConnectX app and the Luminous solar range installed on his rooftop.
“Millions of Indians face power cuts on a daily basis. We felt it was high time they took power in their hands and stopped being at the mercy of an erratic power supply. That’s how we arrived at the campaign line #PowerAapkeHaathMein. We wanted to tell hard-hitting, inspirational stories that would resonate with people across the country. Through slice-of-life situations and heart-warming scenarios, we highlighted the role of Luminous Solar in their journey to a brighter tomorrow,” said Cheil India national creative director Amit Nandwani.
The campaign will be leveraged on TV and OTT platforms. It will also be promoted on all Luminous’ social media platforms i.e.- Twitter, Facebook, Instagram, and YouTube.
Mumbai: Cheil India’s new TVC for JK Tyre is a showcase of the entire range of products from the brand and its commitment to cater to the varied tyre needs of Indian consumers. It is a communication that is anchored in an anthemic song sung by one of India’s top singers, Mohit Chauhan with lyrics penned down by JK Tyre CMO Amit Gujral.
JK Tyre is one of the largest tyre manufacturers in India, making tyres for a range of vehicles like premium passenger cars, SUVs, two-wheelers, farm vehicles, trucks, buses, etc.
“The agency presented several routes, but one insight resonated with the collective team very strongly. In this age where we are all becoming individual islands, it is the roads that keep us connected with each other. Running from the north most tip of India to the last bend down the south, roads are a force of connection across India. And thus was born the idea: India meets India,” said Cheil India chief growth officer Neeraj Bassi.
“Our insight about JK tyres enabling human connections was strong. So staying true to the brand’s ‘Desh ka tyre’ positioning, we decided to make a grand film which evokes a sense of pride in every Indian. Through our protagonist riding across the length and breadth of the country, we showcased the entire range of JK tyres rolling through diverse landscapes of India. On the way he has heart-warming interactions with people across various regions. These moments, along with the soulful track sung by Mohit Chauhan, drive the emotional connect of the film,” said Cheil India national creative director Amit Nandwani.
To make this narrative tug at the heart of every Indian, the brand roped in director Bharatbala, who is renowned for taking India to the world through his vision over the years and continues to do so even today and overlaid it with an anthemic track sung by one of India’s top singing talents, Mohit Chauhan.
Mumbai: Cheil India has launched a campaign that aims at brightening every moment through the awesome features of Galaxy A55 5G and A35 5G. The campaign films featuring the dynamic duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of generation Z in today’s swift socialising scenario.
Galaxy A55 5G and Galaxy A35 5G combine the users’ personality and lifestyle with iconic design and advanced technology. Galaxy A55 5G and A35 5G come with innovative features such as object eraser and nightography for flawless shots. These smartphones focus on what Gen Z values most and empower users to express themselves. The new Galaxy A55 5G and Galaxy A35 5G perfectly align with their fast-paced, connected lives, providing them with the tools to create and share their stories effortlessly.
Commenting on the campaign, Samsung India VP MX business Aditya Babbar said, “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”
Talking about the campaign, Cheil India CCO Vikash Chemjong said, “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”
The Galaxy A55 5G and A35 5G campaign film, highlighting the awesome camera, will be amplified across all digital and social media platforms, as well as in retail stores.
Speaking about the campaign, Cheil India COO Sanjeev Jasani said, “Social media is an active part of today’s Gen Z lives. Our Galaxy A55 5G and A35 5G films for Samsung are targeted at them as we highlight the awesome experiences of the device as it empowers Gen Z to level up their world, one awesome Galaxy A Series feature at a time.”
Galaxy A55 5G and Galaxy A35 5G come with an iconic design featuring a linear camera layout encased in an elegant glass back and a ‘key island’ frame design for an easy and intuitive grip. The Galaxy A55 5G is available in Awesome Ice Blue and Navy Blue, providing a modern and cool color palette that appeals to a wide range of users. Meanwhile, the Galaxy A35 5G comes in three striking colors—Awesome Ice Blue, Navy Blue, and Lilac — giving users more options to express their personal style. Customers can own the Galaxy A35 5G at just Rs 1723 per month and Galaxy A55 5G at just Rs 1792 per month through Samsung Finance+.
Mumbai: Cheil India has launched a new campaign for Samsung Galaxy Watch6 series that aims to inspire users to enter a new era of connectivity, productivity, and well-being. The campaign, named ‘World On My Watch’, emphasises on the versatility of Galaxy Watch6 series as a reliable companion that helps users accomplish a variety of tasks in their daily routine like managing hectic schedules, tracking health and wellness, and even entertainment.
“Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Samsung India VP MX business Aditya Babbar.
The Galaxy Watch6 series distinguishes itself with its robust LTE connectivity, enabling users to stay connected even without their smartphones. This newfound freedom and flexibility redefine wearable technology, providing users with unmatched convenience and peace of mind. The Galaxy Watch6 series provides health and wellness as priority, offering advanced features like blood pressure tracking and ECG monitoring.
The film also highlights the wide-ranging capabilities of Galaxy Watch6 series including navigating effortlessly through urban landscapes, facilitating digital transactions and streaming content. In addition, with the ability to stream music, videos, and news, Galaxy Watch6 series makes every day engaging.
“The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick,” said Cheil India chief creative officer Vikash Chemjong.
Mumbai: MG Motor India is gearing up for an exciting 2024 led by the launch of new trims at attractive price points.
Cheil India has introduced a new campaign for the brand, inspired by the ‘Unbelievable Delight’ that comes packed with MG’s new offerings. Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films that capture the essence of and celebrate customer delight.
“Since its launch in 2019, MG Motor India has been known for its unique approach to humanizing technology and providing best-in-class features. Looking ahead to 2024, we aim to enhance and evolve our brand story further. By offering the right features at the right price, we are trying to capitalise on all points of leverage to draw attention to the uniqueness of our brand and increase brand love,” said MG Motor India head of marketing Udit Malhotra.
The campaign comprises one film each for its three SUVs- Hector, Astor, Gloster. The films feature two protagonists in different settings, an Indian and a Brit, discussing the unbelievable prices that MG Motor India is offering on its 2024 models and trims.
The first film introduces the unbelievable price of the MG Hector Diesel 2024 using the British idiom of ‘Flying pigs’. The second film plays up a mythical ‘Unicorn’ to highlight the remarkable MG Astor 2024 that packs a combination of technology and comfort. The third film uses the very unbelievable yet relatable idea of ‘Money growing on trees’ to showcase that the price of the MG Gloster 2024 sounds just too good to be true.
Link to the films:
Pigs flying
Unicorn
Money growing on trees
Cheil India national creative director Amit Nandwani said, “We wanted to explore a clutter-breaking visual route while finding a way to keep the context relatable and films enjoyable. Leaning into the idea of unbelievable delight, each film drives home the point in a light-hearted, fun way with a memorable visual twist at the end. And through the endearing banter of the Indian-British duo, we have tried to marry the British heritage and Indian connect of the brand.”
Cheil India chief growth officer Neeraj Bassi said, “Working on an iconic brand like MG is a pure delight. For it’s a brand, which is not afraid to push the envelope yet endeavors to stay true to its core Britishness, very much a part of its identity. We are excited to partner with MG Motor in this campaign, where its humor grows on you as the narrative unfolds over a span of multiple films. We hope that consumers will enjoy these films immensely.”
Mumbai: Cheil India’s new campaign for Samsung Galaxy Smartphones renders a fresh take on making great tech affordable. It further elaborates on its exclusive exchange offers which is ubiquitous in Indian households as the festive season approaches. The campaign features two iconic Galaxy products from the house of Samsung and is inspired by the tradition of hand-me-down gadgets within the family.
The epic Galaxy S23 Ultra and Galaxy Z Flip5 are the centrepiece of this campaign as they address the needs of Gen Z and millennials with a plethora of features. The Galaxy S23 Ultra has a 200MP camera, Nightography to capture those epic late-night moments, a powerful processor for all gamers, just to name a few. While the Galaxy Z Flip5 – one of the most pocketable self-expression tool – comes with a larger cover screen, compact design and lets you click hands free selfies with The Flex Cam.
“Keeping true to our philosophy of making great tech affordable, The Samsung S23 Series builds on the philosophy of affordability where consumers can choose upto 24M no cost EMI along with an unmatched exchange bonus on their old device driving our mission of Digital India” said Samsung India senior director, mobile business, Aditya Babbar.
The campaign is anchored around a film and its essence is affordability. The film is about offers. For such a tactical film, Cheil India approached it in an entirely new light. They weaved in a storyline around siblings. How one avails the zero down payment offer on the Galaxy S23 Ultra and returns his old phone to his younger sister, and how she upgrades that for a Galaxy Z Flip5 with an additional discount. The follow-up ads establish the archetypal relationship that a brother-sister has and the role the Galaxy S23 Ultra plays in each aspect of their relationship.
“We have shared our Smartphones with our siblings and all we did was capture this moment in a tongue-in-cheek manner, not to mention the attractive offers that make it easier to upgrade to Galaxy phones” said Cheil India CCO Vikash Chemjong.
Speaking about the campaign, Cheil India head of business Srijib Malik said, “Hand-me-down is common practice amongst siblings. However, with our attractive offers one can get into the aspirational Galaxy series. Through slice-of-life films, we have catapulted this observation into a theme that holds the entire campaign together”.
Mumbai: Cheil India has won the creative duties of TVS X in a multi-agency pitch. The 360-degree mandate includes strategy, planning and creative direction for this new two-wheeler which pegs TVS as a leader in fast-growing EV market in India.
Cheil India orchestrated a mega event for the launch of TVS X on the largest canvas in the world, Burj Khalifa, Dubai. TVS X is a top-of-the-line and the most advanced electric two-wheeler to have hit the Indian market that will transform the future of electric mobility in the country. Post this launch, Cheil’s electrifying campaign called THRILLECTRIC shifts gears to make TVS X stand out in the crowded digital world among the thrill seekers who want a very different riding experience than what most two-wheeler EVs offer in India. Taking a 360-degree approach, Cheil is focused on building an exclusive patronage this vehicle will command.
Commenting on the win, TVS Motor Company vice president marketing– EV business Saurabh Kapoor said, “The on boarding of Cheil India as the creative agency marked the culmination of our search for a partner who could help us launch our new futuristic two-wheeler and create a new unexplored category globally. Cheil India’s integrated capabilities combined with their in-depth expertise in auto and the consumer durable sector helped us take our decision to partner with them. We look forward to creating exciting and meaningful campaigns through this association.”
The exciting launch on Burj Khalifa was followed by the release of the brand film. The film showcases the thrill the new TVS X promises with its very futuristic design, power-packed performance, and advanced connected technology. The film creates the world of modern metropolitan target audience who look for an ultimate riding experience and not just another commuter EV.
Cheil India chief growth officer Neeraj Bassi said, “In our pursuit to grow our new business portfolio, we are keen to partner with marquee Indian brands who are making a mark globally to deliver gold-standard work in the industry and with the ambitious plans that TVS Motor Company has for the EV category, it was a great match. The addition of TVS motor company coalesces our auto expertise as we look forward to leveraging our creative, media, data, activation, and retail capabilities to create work that creates value for the clients and resonates with the consumers.”
