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Tag: chef Ranveer Brar

  • Leica India introduces chef Ranveer Brar as brand ambassador

    Leica India introduces chef Ranveer Brar as brand ambassador

    Mumbai: Leica India introduces Chef Ranveer Brar as its brand ambassador during an exclusive event at Taj Lands End, Bandra, Mumbai. The event also marks the launch of Leica’s latest camera, the Q3 43. This collaboration between the luxury camera brand and the celebrated chef highlights their shared passion for storytelling and creativity, both in the culinary world and through photography.

    Chef Ranveer Brar, known for his ability to tell stories through food, becomes the face of Leica India, symbolising the seamless blend of culinary and visual arts. Brar’s love for photography and Leica’s precision-driven craftsmanship align perfectly, as both are rooted in authenticity and detail. His partnership with the brand aims to inspire a broader audience, encouraging the appreciation of both visual and culinary arts.

    Leica’s new Q3 43, which was unveiled at the event, continues the brand’s legacy of innovation. Priced at Rs 6,55,000, the camera features the legendary APO-Summicron 43 f/2 ASPH. lens, known for delivering distortion-free, sharp, and high-contrast images in all lighting conditions. With a tiltable 3-inch high-resolution touchscreen, 8K video capabilities, and its iconic grey leather exterior, the Leica Q3 43 represents the pinnacle of German craftsmanship.

    Commenting on his new role, Ranveer Brar said, “One may not realise it, but culinary and visual arts share an intrinsic quality—both are means of telling stories and preserving the essence of one’s experiences. Whether I am cooking or capturing photographs, my creative process is rooted in honesty and authenticity. And these values are reflected in Leica as a brand. My journey with Leica is as old as my fascination with visual storytelling. Its cameras allow me to capture images with remarkable authenticity and emotional depth. I am thrilled to partner with a brand that shares my creative vision!”

    Leica Camera Asia Pacific, managing director, Sunil Kaul expressed excitement about the collaboration, stating, “In a culturally rich country like India, we wanted to connect with audiences through a language they know best – food and their favourite chef, Chef Ranveer Brar. His passion for food and love for Leica are in alignment as Chef Ranveer dedicates attention to detail in his creations as to his appreciation of the hand-crafted products manufactured by Leica. Ranveer’s appreciation for visual storytelling allows him to connect and inspire others through photography, making him the perfect new family member for Leica India. We are excited to partner with him and take a step further in our commitment to advancing the art of photography in the land of diversity.”

    He added, “The launch of the Leica Q3 43 at the event marks another milestone in our dedication to pushing boundaries and nurturing a global community of visual artists. With its 43mm focal length, this camera captures moments just as the human eye sees them, preserving the authenticity and emotion of each scene in the most natural and unadulterated way. We are excited to see how this new innovation inspires the next generation of photographers to push creative boundaries and explore new ways of seeing the world.”

    The event featured prominent personalities like Latika Nath, Ashraf Abbas, Amit Asher, Larissa D’sa, Siddharth Kerkar, and Sooni Taraporevala, all of whom experienced Leica’s unmatched quality firsthand.

  • Chef Pooja Dhingra to join chef Vikas and chef Ranveer as a co-judge in the new season of MasterChef India

    Chef Pooja Dhingra to join chef Vikas and chef Ranveer as a co-judge in the new season of MasterChef India

    MasterChef India carved a special place in the hearts of millions across the nation with its debut season last year. This cooking reality show has emerged as the one-stop destination for food lovers, thanks to the culinary wizards who grace the judges’ panel, bringing their gastronomical expertise and knowledge to contestants and audiences alike. While the anticipation around MasterChef India is palpable, Sony LIV has announced the newest addition to its esteemed panel of judges, none other than chef Pooja Dhingra. She graced the show as a guest judge last season and is now set to step into the role of a judge along with chef Vikas Khanna and chef Ranveer Brar in the upcoming season of MasterChef India.

    Chef Pooja shared her enthusiasm about donning the judge’s hat, expressing, “MasterChef India is an incredible platform that celebrates the art of cooking as an ever-evolving journey, where each dish is a canvas and every flavour is a brushstroke painting a unique story. I’m delighted to be joining the MasterChef judging panel alongside the culinary luminaries, chef Vikas Khanna and chef Ranveer Brar. As someone who has been both an avid admirer and a guest judge on the show, this opportunity to now join MasterChef as the third judge feels truly momentous. I’m humbled and grateful to be surrounded by such remarkable mentors like chef Vikas and chef Ranveer and together we aim to inspire innovation and discover the next generation of culinary maestros. I can’t wait to see the sparks of creativity ignite in the MasterChef kitchen as we embark on this delectable adventure.”

    Dhingra will be teaming up with the beloved celebrity chefs Vikas Khanna and Ranveer Brar for judging MasterChef India. Together, they will guide and inspire dedicated contestants who will soon go hammer and tongs on an epic culinary contest in the iconic MasterChef kitchen, striving to earn the coveted title.

  • Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Mumbai: Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always.

    Ranveer Brar super-efficiently juggles between being a chef, TV presenter, judge, teacher and an actor, and thanks to his popular food-shows, he enjoys massive stardom on television and a tremendous fan following on social media as well. 

    Lucknow-born Indian celebrity chef has set up several restaurants in India and abroad, including the Flyp at MTV chain of restaurants pan India, and curated the menu of many more like cruise kitchens aboard Royal Caribbean.

    Today, the chef-turned-actor’s brand value has increased by 20-25 per cent since his acting debut with Amazon series Modern Love and he is regarded as one of the most adorable and sought after chef personalities which has swelled his number of ardent followers by the day. Each and every new video of his is eagerly awaited for their release on YouTube and watched by a truly diverse audience, cutting across all age groups which talks volumes about his fan following.

    He has also been part of a year-long digital association with Milkmaid alongside other noteworthy brand endorsements that includes Kellogg’s, Philips, Hershey’s, Home Centre Stores, Victorinox, Asahi Kasei, IIHM, Swiggy and Govardhan.

    Talking about the collaboration, chef Brar said, “Spices have always been my favourite area of study and experimentation and I believe this association will be a great opportunity for me to delve deeper into not just the brand’s spice laterals, but also make further inroads into understanding the food-loving audience’s ever evolving choices and lifestyles.”

    For all these years, Everest  has grown exponentially garnering  the largest market share in this segment and have now even reached out to the Indian diaspora internationally. With their core principle of using the best quality ingredients, following the best manufacturing process and hygiene protocols, a strong R&D for perfecting unique blends have helped Everest to gain the trust and respect of not only Indian but global consumers. Hence this collaboration with chef Brar is expected to reach out to a new audience in the younger age group with ever-changing taste preferences who admires him and closely follows his endeavours. 

    Everest Foods chairman and managing director Sanjeev Shah added, “We are delighted to stitch an association with none less than Chef Ranveer Brar because we believed that it would be a perfect brand fit as he understands food and taste and most importantly we share the same value systems of not compromising with quality.”

  • Pocket Aces’ Gobble and DEWAR’S join hands for ‘You Got Chef’d’ season 3

    Pocket Aces’ Gobble and DEWAR’S join hands for ‘You Got Chef’d’ season 3

    Mumbai: Pocket Aces’ lifestyle channel, Gobble, in collaboration with DEWAR’S double aged Scotch Whisky by Bacardi, is back with the third season of “You Got Chef’d”.

    The latest season will have Bollywood celebs Arjun Kapoor, Tahira Kashyap, Pratik Gandhi, and Rohan Joshi, cooking their gourmet creations with chef and host Ranveer Brar, the channel said. Under the supervision of DEWAR’S India brand ambassadors, Greg Benson and Myles Carroll, the guests will be challenged to try bartending tricks that boost their chances of winning, it added.

    “You Got Chef’d! helps bring out the finest cocktail and food pairings alongside fun banter and highlights the amazing occasions at home and otherwise to experience with DEWAR’S,” Bacardi India’s consumer marketing lead-Whiskies, Vijay Dev said. “We hope consumers enjoy this season as well and try their hand at these easy-to-make DEWAR’S Highball cocktails.”

    DEWAR’S brand ambassador-India Greg Benson shared, “As DEWAR’S continues to champion innovative Scotch whisky highball cocktail experiences for consumers across the world, You Got Chef’d will further enable the brand in doing so. Especially, at a time when consumers are actively seeking to experiment with easy-to-make cocktails at home, we will help them take their Highball cocktail experiences a notch higher through the show. Furthermore, with Chef Brar as my co-host for the second consecutive season, I am elated as the two of us together effortlessly bring out the Double is Better spirit.”

    “Thanks to our unique offerings, viewers are hooked to Gobble for lifestyle content, resulting in our audience base having tripled over the last two years. After the success of the previous two seasons, we decided to push the boundaries and make our guests attempt more difficult cuisines in this season,” Gobble channel manager Ankit Chhabra shared. “The idea was to have our viewers experience global culture from the comfort of their homes. It is going to be super fun to watch the audiences’ favorite celebrities putting their culinary and bartending skills to test. We could not have been happier with the lineup of this season.”

    “With every passing season, we have been able to widen the scale of the show in terms of production and viewership,” Pocket Aces’ VP-sales and brand solutions, Vishwanath Shetty said. “Dewar’s, our brand partner, has been on-board for three consecutive seasons for one of Gobble’s ‘Impact property’, making this our longest association with a brand for a given series. This goes to show the merit brands seek in our content and hence choose to associate themselves with it. We have been able to initiate conversations with potential brand partners, taking into account the strong backing of our previously successful associations. This also gives other brands an opportunity to visualise different ways in which they can integrate themselves into seamlessly flowing content like ours; furthermore, witness scale year-on-year.”

  • Barilla partners with chef Ranveer Brar to explore the pasta universe in India

    Barilla partners with chef Ranveer Brar to explore the pasta universe in India

    MUMBAI: Choosing Chef Ranveer Brar to be Barilla’s partner in India was not by chance for the No.1 pasta brand in the world and a world leader of ready-to-use sauces. Being recognised worldwide as a symbol of quality and tradition with credibility, among the Italians and all pasta lovers, it was clear to Barilla indisputably that Chef Ranveer mirrors the same principles in India. With his sheer talent and charisma, Chef Ranveer is sure to bridge the food gap between India and Italy, two countries with an amazing food culture.

    Chef Ranveer’s association with Barilla comes with a view to strengthen the pasta culture in India and share precious tips for cooking up perfect pasta meals. He aims to co-promote the notion: Italian gastronomy, the power of emotional moments, happiness and celebration around the table, which is the core belief of Barilla, a family now in its fourth generation and one that stands for supreme quality and innovation standards since 1877.

    The videos of the campaign, which will run on YouTube and Facebook are inspired by the typical dilemmas faced by consumers when they cook pasta; right from the basics of pasta cooking to pasta as a healthy meal for families. The aim is to share educative and gastronomic content, to enable consumers to experience new culinary adventures.

    Speaking on his exciting partnership with Barilla as its first Indian brand ambassador, Chef Ranveer Brar said, “Italian food has always been extremely close to my heart, right from the time when I trained under Antonio Carluccio, to open the Italian restaurant ‘Il Camino’ in Goa. Barilla has always been the gold standard when it comes to Italian ingredients. I’m extremely happy to work with Barilla in making the goodness of pasta reach every Indian household.”

  • Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    MUMBAI: Kick-start the day learning Zumba with your favorite celebrities dancing to high energy tunes as Zumb and India’s number one Bollywood channel, Zoom bring to you, Zumba Dance Fitness Party .

    The show will air every Saturday at 8:30 pm only on Zoom.

    Watch as International Master Trainer of Indian Origin Sucheta Pal teaches six of India’s most popular celebs to ditch the boring old workout and dance their way to fitness with a unique non-stop Zumba® routine in each episode. Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.

    Sucheta Pal said, “Perfect for everybody and everybody, each Zumba workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

    The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.

    Focusing on India as its newest market, LLC co-founder and CEO Alberto Pearlman said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

    Commenting on the show, Zoom national revenue head ad sales and branded content Rohit Tugnait added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

     

  • Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    MUMBAI: Kick-start the day learning Zumba with your favorite celebrities dancing to high energy tunes as Zumb and India’s number one Bollywood channel, Zoom bring to you, Zumba Dance Fitness Party .

    The show will air every Saturday at 8:30 pm only on Zoom.

    Watch as International Master Trainer of Indian Origin Sucheta Pal teaches six of India’s most popular celebs to ditch the boring old workout and dance their way to fitness with a unique non-stop Zumba® routine in each episode. Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.

    Sucheta Pal said, “Perfect for everybody and everybody, each Zumba workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

    The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.

    Focusing on India as its newest market, LLC co-founder and CEO Alberto Pearlman said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

    Commenting on the show, Zoom national revenue head ad sales and branded content Rohit Tugnait added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

     

  • Philips doubles ad budget for kitchen appliances; appoints chef Ranveer Brar as ambassador

    Philips doubles ad budget for kitchen appliances; appoints chef Ranveer Brar as ambassador

    NEW DELHI: Even as the advertising and promotions budget is being doubled from last year for its kitchen appliances category in India, Phillips India has taken on chef Ranveer Brar to promote its products.

     

    In an interview with Indiantelevision.com, Philips India director marketing and business head – domestic appliances Gulbahar Taurani said that the increase in marketing budget had been done in view of the rate at which the kitchen appliances business for Philips India had been growing. “The growth at Philips India has been three to four times faster than the rate at which the kitchen appliances market is growing in India,” he said.

     

    Philips India will be taking a 360 degree approach to marketing the kitchen appliances products. “There will be television commercials, radio and print ads, outdoor hoardings and road shows, apart from social media and the digital space with interactive features,” Taurani informed.

     

    Speaking about taking on board Brar as the brand ambassador, Taurani said, “He is someone who knows about food and can communicate well to the women at home. His programme Thank God its Fryday season 2 presents the magic of Philips AirFryer, transforms the experience of fried food and makes it a guilt free indulgence, to consumers across India.”

     

    Additionally Taurani was also of the opinion that Brar could encourage the Indian woman to cook easily and spend more time with the family. “Brar will help consumers draw a closer connect with the brand and its products, which enable Healthy Living. Philips India being a health and well-being company is the only brand that offers a cohesive, integrated and dedicated Healthy Living Portfolio,” he added.

     

    Some of the popular products from its Healthy Living Portfolio range are AirFryer, SoupMaker, Pre Clean Juicer and Food Steamer.

     

    Taurani said that the association with Brar was not just a simple endorsement agreement, “but a partnership between two like-minded entities that have joined hands together to empower consumers to get more out of their appliances. Together, we intend to provide our consumers with holistic solutions for their lifestyle nutritional needs.”

     

    Talking about his association with Philips, Brar said, “From the time I was growing up, Philips as a brand always stood for reliability and cutting edge technology. I strongly believe that in terms of reliability, durability and being current Philips is, was and will always be the brand to look out for. Philips Kitchen Appliances offer a range of intelligent devices that are designed to help you stay healthy and eat whatever you want without the guilt and without worrying about taste. I am privileged to be representing the brand and the product range that I personally believe in.”

  • Star Plus gears for ‘MasterChef India 4’

    Star Plus gears for ‘MasterChef India 4’

    MUMBAI: A necessity or a luxury, what we eat in our daily lives has turned around from something edible to ‘delicacies’ over the centuries.

     

    Taking into consideration the seriousness of this knack of cooking experience worldwide, right from the most secluded house where the artist is the woman of the house to the delights from the chefs of the best hotels in the world, Star Plus has brought this art into every kitchen with the launch of MasterChef India.

     

    Just when you thought the culinary juggernaut that is MasterChef couldn’t serve anything tastier, it goes and plates up perfection.

     

    After the immense success of the first three seasons and Junior MasterChef, Star Plus is back yet again to embark on a culinary journey to find India’s next MasterChef. Come January 2015, viewers will witness a journey of looking for ordinary Indians who can cook extraordinary food.

     

    Being produced by Colosceum Media, the series is known to help the ordinary Indian change their destiny and fulfil their dreams through food. While the fourth season is back, it comes with a twist.

    A source close to the development reveals that this season promises to draw on the success of the past three seasons, delivering even more stunning challenges, contestants that one can relate to and judges that one just won’t let go of.

     

    It will be judged by the biggest food icon of the country – Sanjeev Kapoor, Chef Vikas Khanna and Chef Ranveer Brar. The format remains the same with top 12 contestants competing against each other to win the title of MasterChef India – Kitchen Ke Superstar.  The only change that the season will undergo is that it goes ‘Vegetarian’.

     

    The same source further says that India has a rich heritage of vegetarian food which has not been celebrated so far. The current season will give chance to the vegetarian cooking enthusiasts who have not been able to participate in the last three seasons.

     

    Does that mean only vegetarians can participate? “No,” comes a quick reply from the same source. “Even non-vegetarians will get the opportunity to come and showcase their cooking skills in vegetarian food.”

     

    The audition phase has already been canned in 24 cities. It began from 16 October with Ranchi followed by several other cities like Udaipur, Dehradun, Rajkot, Bhopal etc with the last city being Mumbai on 16 November.

     

    After receiving entries of around a lakh from 24 cities, top 60 contestants have already been shortlisted and now the channel is making its way to find the top 12 cooking enthusiasts for the season. The shooting will begin from January 2015 first week at Filmcity, Mumbai. Though the time-slot and date is not yet finalised, the channel will continue to target it as a weekday property.