MUMBAI: No fine-dining menu has ever listed mischief, mayhem and melted hearts—until now. In a touching twist to the traditional kitchen hustle, some of India’s most celebrated chefs invited their children to shadow them through a day at work, blending spices and sweetness with a generous dash of nostalgia.
The campaign film, titled ‘A Day in the Life: Chefs and Their Little Sous Chefs’, follows the daily grind of culinary stalwarts as they let their kids into their typically high-pressure culinary sanctums.
The result? A beautifully unscripted reel of curiosity, kitchen banter and behind-the-scenes warmth.
Chef Jamsheed of Plats is seen guiding his daughter through plating finesse, while Indian Accent’s Chef Shantanu and his sons joke over sous vide settings. Call Me Ten’s Chef Vaibhav appears to wrestle more with laughter than ladles as his sons sneak tastes mid-prep. Meanwhile, Chef Sahil of Paris My Love finds himself handing over not just the spoon, but the spotlight to his young apprentices.
From pint-sized questions to oversized grins, the film captures how culinary passion often begins not in culinary school, but in moments shared over simmering pots and sticky fingers. More than just about cooking, the video reveals a deeper family bond that simmers quietly behind restaurant magic.
The film wraps up on a sentimental note that strikes just the right chord: “He always saves you the best, now it’s your turn. Make a reservation”.
With Father’s Day around the corner, this campaign brings a tasteful reminder that the best memories are plated with love and garnished with family.