Tag: Chef

  • Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

    Mumbai: Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always.

    Ranveer Brar super-efficiently juggles between being a chef, TV presenter, judge, teacher and an actor, and thanks to his popular food-shows, he enjoys massive stardom on television and a tremendous fan following on social media as well. 

    Lucknow-born Indian celebrity chef has set up several restaurants in India and abroad, including the Flyp at MTV chain of restaurants pan India, and curated the menu of many more like cruise kitchens aboard Royal Caribbean.

    Today, the chef-turned-actor’s brand value has increased by 20-25 per cent since his acting debut with Amazon series Modern Love and he is regarded as one of the most adorable and sought after chef personalities which has swelled his number of ardent followers by the day. Each and every new video of his is eagerly awaited for their release on YouTube and watched by a truly diverse audience, cutting across all age groups which talks volumes about his fan following.

    He has also been part of a year-long digital association with Milkmaid alongside other noteworthy brand endorsements that includes Kellogg’s, Philips, Hershey’s, Home Centre Stores, Victorinox, Asahi Kasei, IIHM, Swiggy and Govardhan.

    Talking about the collaboration, chef Brar said, “Spices have always been my favourite area of study and experimentation and I believe this association will be a great opportunity for me to delve deeper into not just the brand’s spice laterals, but also make further inroads into understanding the food-loving audience’s ever evolving choices and lifestyles.”

    For all these years, Everest  has grown exponentially garnering  the largest market share in this segment and have now even reached out to the Indian diaspora internationally. With their core principle of using the best quality ingredients, following the best manufacturing process and hygiene protocols, a strong R&D for perfecting unique blends have helped Everest to gain the trust and respect of not only Indian but global consumers. Hence this collaboration with chef Brar is expected to reach out to a new audience in the younger age group with ever-changing taste preferences who admires him and closely follows his endeavours. 

    Everest Foods chairman and managing director Sanjeev Shah added, “We are delighted to stitch an association with none less than Chef Ranveer Brar because we believed that it would be a perfect brand fit as he understands food and taste and most importantly we share the same value systems of not compromising with quality.”

  • Godrej Veg Oils celebrates bonding over food in ‘Sahi Shuruaat’ campaign

    Godrej Veg Oils celebrates bonding over food in ‘Sahi Shuruaat’ campaign

    Mumbai: Godrej Veg Oils, a brand of Godrej Industries has launched a new video under its ‘Sahi Shuruaat’ campaign. The video features Marathi film and theatre actor Bhau Kadam and Bollywood actor and chef Tara Deshpande, emphasising how food acts as an enabler in bringing happiness in the lives of the people.

    This video features the two actors engaging in a fun-filled banter with each other. It highlights how food goes beyond taste and can trigger moments of togetherness. Bhau Kadam along with Tara Deshpande will be seen cooking various versions of a popular Maharashtrian dish ‘Sheera,’  highlighting the sense of camaraderie through bonding over food.

    “We are delighted to associate with Bhau Kadam and Tara Deshpande for our ‘Sahi Shuruaat’ campaign. Just as both these stars are known for their pure humour and excellent quality content, Godrej Veg Oils is known for its focus on taste, purity, range, and quality,” said Godrej Industries executive director and president Nitin Nabar. “This association has some interesting similarities and a connect which brings to the fore the USPs of our Godrej Veg Oils.”

    “Enjoying good food with family and friends enables us to stay connected with each other. We often use this time for bonding and interesting conversations. Godrej Veg Oils has a versatile range of oils thereby enabling us to cook and enjoy a variety of our favourite dishes,” said Bhau Kadam.

    Tara Deshpande added, “‘Sahi Shuruaat’ nurtures a long-lasting bond that leads to great experiences and good health. It was such a fun experience working with the Godrej team and Bhau to bring to everyone the importance of using high-quality veg oils for everyday cooking for your families.”

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    The ad campaign will be amplified across various digital platforms and social media handles of Godrej and various other platforms. A contest  #SahiShuruaat asking people to share food items that connected them to their partners will be run on digital platforms, said the statement.

  • FreshToHome kicks off Christmas celebrations with special feast

    FreshToHome kicks off Christmas celebrations with special feast

    Mumbai: Kick-starting the Christmas celebrations, FreshToHome, a fully-integrated online brand in fresh fish and meat e-commerce has launched its ‘Merry Feastmas’ campaign extending the festive warmth to consumers.

    The brand has introduced specially re-created traditional Christmas dishes from noted chefs for its discerning consumers. The resultant spread uses the freshest meat and seafood with real spices and ingredients to give authentic Christmas dishes.

    The newly launched range includes herb roast chicken – a fragrantly spiced whole chicken, prawn gambas – a Spanish styled juicy prawns in a melange of olives, sun-dried tomatoes, and roasted garlic, lamb meatballs – the traditional Swedish meatballs in a tangy gravy, smoked chicken breast – the traditional Christmas meal must have, in addition to other dishes, said the brand in a statement.

    Conceptualised and executed by the Creative Agency Action & Co, the films aim to make consumers reach out and order these sumptuous dishes online.

    The films showcase the beauty of products in action, filmed in slow motion as they leisurely get cooked. The crackle and swell of a sumptuous whole chicken getting roasted, the flip of the stuffed chicken onto the pan, the glorious curl of the prawns as they cook, the melting butter on the reef cod as it sizzles- all make for glorious visuals which wow and warm the heart and belly.

    “During the holiday season, consumers are open to try new dishes and love a great spread on their table. Since European and Continental dishes are difficult to find, we launched our special ‘Merry Featmas’ range which has popular Christmas specials from around the world and consumers can really go forth and conveniently feast to their heart’s content,” said FreshToHome co-founder Shan Kadavil. “We intend to add to the festive cheer and provide our customers with an authentic and chemical-free spread of delicacies that they wouldn’t have otherwise been able to source.”

    The campaign has multi-pronged execution which includes digital films, social activation, and contests. 

  • Borosil collaborates with celebrity chef Harpal Singh Sokhi

    Borosil collaborates with celebrity chef Harpal Singh Sokhi

    Mumbai: Consumer brand Borosil Ltd has announced its collaboration with celebrity chef Harpal Singh Sokhi. With this collaboration, Borosil aims to give its consumers a more holistic, well-rounded experience and enhance their engagement with the brand.

    A known name in the food industry, chef Sokhi has hosted several cooking shows on television.

    “Borosil’s aim has always been to make everyday tasks or kitchen work simple and easy; to be an ally to homemakers by launching everyday use smart products that enables her to perform beautifully. Chef Harpal Singh Sokhi’s culinary mastery with, the manner in which he simplifies recipes cooked in the right cookware will no doubt enhance the brand experience of our own consumers as well,” a Borosil spokesperson said on the collaboration.

    Founded in 1962, Borosil expanded its consumer offerings to include cookware, kitchen appliances, storage products, glass lunch boxes and stainless-steel vacuum insulated flasks and bottles.
    Commenting on the partnership, chef Harpal Singh Sokhi said, “I am so happy to announce the partnership between Borosil and Chef Harpal to celebrate cooking at every step in your kitchens at home.”

  • Take a walk down memory lane with Chef Gautam Mehrishi this Summer

    Take a walk down memory lane with Chef Gautam Mehrishi this Summer

    MUMBAI: As summer is set to sizzle this year, get ready to chill out and beat the heat with Chef Gautam Mehrishi’s upcoming show ‘Hello Summer’ on Living Foodz. Starting April 16, the show reignites the nostalgia of summer vacations when exams would end and everyone would gear up for a two-month summer break.

    Summer holidays were quintessentially the best time of the year and the memory still puts a smile on our faces! ‘Hello Summer’ is interspersed with Chef Gautam’s anecdotes and childhood memories. He recreates some closely-guarded family recipes, which he relished during his summer holidays.

    The 13 episode series will explore varied themes such as birthdays, kitty parties, family picnics, pool parties, travel and summer weddings, etc. in each episode. Chef Gautam will showcase a range of refreshing snacks and drinks such as Mango and Chia pudding, Sugarcane smoked tofu, Banana Bread French Toast, Green Chai Latte, Jackfruit Mousse and Daab Malai Khichdi . Each episode features a segment dedicated to children, which will include recipes that can be enjoyed during holidays such as popsicles, ice cream jello, rose veggie tart, etc. Viewers can also learn how to whip-up dishes using the ultimate summer fruit- mangoes!

    Sharing his experience as a host, Chef Gautam Mehrishi says, “‘Hello Summer’ captures the beautiful nostalgia of summer vacations and those magical childhood days! The show allows viewers to experiment with a variety of recipes ranging from quick-fix snacks for kids, dishes for a leisurely Sunday brunch and energizing summer coolers. I am excited to collaborate with Living Foodz after the success of 100% Veg Season 2 and look forward to the launch of the show.”

    Living Foodz, Business Head, Mr. Amit Nair says, “Hello Summer’ will resonate with our viewers as it rekindles memories from childhood summer breaks- a time everyone looked forward to while growing up. Chef Gautam gives a unique twist to the classic summer recipes and shares simple, yet efficient tips that come in handy during this season. He has a wide following and his shows have received great appreciation from our viewers. We look forward to the launch.”

    Tune in to Living Foodz every Monday and Tuesday at 1:30 PM, starting April 16th, 2018. Repeat telecast of the episodes will air every Monday and Tuesday at 3:30PM and 6:30PM . The show is Co-powered  by Airtel and Lotus herbal .

  • Chef: Where is the audience?

    Chef: Where is the audience?

    Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role. 

    Once in a while, an English movie story fits to the T catering to the Indian tastes. We had the 1970 film Love Story (Erich Segal) which Rajshri Pictures made in to “Ankhiyon Ke Jharokhon Se” and, may be a few more; Segal’s own Man Woman And Child, which Shekhar Kapur adapted to make the acclaimed 1983 film, Masoom. 

    There are few such films which have universal sentiments and appeal to all. Chef is one such, despite its alien title. But, then, it aims to cater to the select audience. 

    The character of Saif Ali Khan is an Old Delhi, Chandni Chowk lad of the pre-3 Idiots generation when the kids were not allowed to dream of a career but parents decided what they would do. Somehow, Saif is interested in cooking and loves to stop at the famous street corner eatery selling chhole puri to learn the art. Aspirations were not encouraged in those days and, as a revolt to his father’s dictates, Saif runs away from home. 

    Having worked at a couple of Old Delhi dhabas, Saif hones his skills at the Golden Temple, as a kitchen help. 

    By this time, Saif has excelled at devising new recipes; chefs do that, a cook or a bawarchi just cooks up regular fare. Saif is famous, has made a name for himself in the US having left behind a divorced wife and a teenaged son in Cochin in Kerala. 

    One fine day, Saif’s food is criticised by a patron. Enraged and believing too much into his reputation as a renowned chef, Saif assaults the patron. Social media takes over, and there is no place for Saif anymore in the culinary circuit. 

    But, Saif has a growing son, played by Svar Kamble, overly fond of him, and an ex-wife, played by Padmapriya Janakiraman, who thinks Saif should devote some time to the son at this vital juncture in his life. The Padmapriya and Svar want him to visit. 

    Saif arrives in Kerala, builds bonhomie with his son and both are soon inseparable. While the mother is living her own life, the son discovers his father for the first time. 

    The world has had this wheelbarrow culture providing street food for ages which gradually moved on to food trucks. Major cities all over the world have a number of them. Then, there are also mobile restaurants like the double-decker buses which move around the scenic places of a town while you dine. 

    So there is the character of Milind Soman, Padmapriya’s friend, who offers him a dilapidated double-decker bus which he thinks is worth converting into a travelling/mobile restaurant. 

    Reluctant at first, Saif accepts the offer. He converts the bus into a restaurant with the help of his son. 

    The film turns into a road movie from here on. Saif may have married a Kerala woman but the place he wants to prove himself in is Delhi. The bus is on the move. Via Goa and other scenic places. A happy ending is promised which is what makes the film adaptable in Hindi from its Hollywood version. 

    What is good about the film is that is has been de-glamourised right on the onset. An effort is made so that it looks real life. The direction is apt sticking mostly to the original. Dialogue is lifelike. Visually, the film gives a pleasant feeling. Music is fair. 

    Chef is a watchable feel good film but, coming as it does during a dull period and lacking a draw (only Saif to count on), the opening has been poor and not much hope being held out either.

    Producers: Bhushan Kumar, Kishan Kumar, Raja Krishna Menon, Vikram Malhotra, Janani Ravichandran

    Director: Raja Krishna Menon. 

    Cast: Saif Ali Khan, Padmapriya Janakiraman, Svar Kamble, Milind Soman. 

  • Padma Lakshmi and Gail Simmons invite India to watch Top Chef Season 11

    Padma Lakshmi and Gail Simmons invite India to watch Top Chef Season 11

    MUMBAI: Master of all cooking reality shows, Top Chef is back with its 11th Season. The exciting culinary trail kick started this week, 22 February 2016 at 9 pm Monday to Friday on AXN. Adding some spice to the buzzing new season isthe sizzling host Padma Lakshmi and renowned food writer and judge Gail Simmons who have been specially tweeting and connecting with fans of the show in India. Both Padma Lakshmi and Gail Simmons enjoy immense popularity in India because of their long standing association with the show and the duohave exclusively invited their fans in India to catch the telecast on AXN.

    This season, Top Chef is bringing to its audience a mix of traditional and exotic culinary offerings with a dash of eccentricity. Imagine the popular Quickfire challenge where a famed musician comes out with his version of foodie musical chairs. Tune in to find out if the Chef’testants hit the right note or not. In another episode see the Chef’testants whip out their home-inspired recipes paying tribute to the best cook in the world, their mommy. 

  • Padma Lakshmi and Gail Simmons invite India to watch Top Chef Season 11

    Padma Lakshmi and Gail Simmons invite India to watch Top Chef Season 11

    MUMBAI: Master of all cooking reality shows, Top Chef is back with its 11th Season. The exciting culinary trail kick started this week, 22 February 2016 at 9 pm Monday to Friday on AXN. Adding some spice to the buzzing new season isthe sizzling host Padma Lakshmi and renowned food writer and judge Gail Simmons who have been specially tweeting and connecting with fans of the show in India. Both Padma Lakshmi and Gail Simmons enjoy immense popularity in India because of their long standing association with the show and the duohave exclusively invited their fans in India to catch the telecast on AXN.

    This season, Top Chef is bringing to its audience a mix of traditional and exotic culinary offerings with a dash of eccentricity. Imagine the popular Quickfire challenge where a famed musician comes out with his version of foodie musical chairs. Tune in to find out if the Chef’testants hit the right note or not. In another episode see the Chef’testants whip out their home-inspired recipes paying tribute to the best cook in the world, their mommy. 

  • ‘Chef’ to premiere on Romedy Now

    ‘Chef’ to premiere on Romedy Now

    MUMBAI: One of the popular films of 2014, the multi-starrer feel-good comedy-drama Chef, will premiere on Romedy Now on 26 July.

     

    To involve and engage English movie loving audiences to the fullest, Romedy Now is organizing a multi-city contest, Romedy Trail, across Mumbai, Delhi and Bangalore, where teams consisting of three members each will set off for the most famous and iconic restaurants in their respective cities. 

     

    Participants can choose their own route for the trail. The winners stand a chance to win exciting prizes including an iPad. The Romedy Trail conversation can be followed on Twitter @Romedynow on 18 July.

     

    The channel will also be hosting Chef-viewing parties at the contest-hosting restaurants across the three metros where viewers can enjoy a special meal inspired from the movie while watching the film.

     

    Romedy Now also hosted a contest on Chef’s Week, where participants had to replace movie names with gourmet food (for e.g. Sarah Marshmallow). Three winners across Mumbai, Delhi and Bangalore won a meal for two at a 5-star restaurant.

     

    Times Network English Entertainment Cluster VP marketing Anup Vishwanathan said, “For Chef, which is a great family-fun film set around the love for food, we have created a very special Romedy Trail contest that takes Chef and Romedy Now’s awareness into iconic food hotspots in three cities. Romedy Now is promoting the premiere across multiple platforms to ensure greater amplification.”

     

    Romedy Now has also partnered with The Lalit Food truck in Delhi & Bangalore, Eggjactly in Gurgaon & Cafe Coffee Day outlets across Mumbai, Delhi and Bangalore for ‘Chef inspired meals’.