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Tag: Charulata Ravi Kumar

  • Razorfish India appoints Divya Uttam as director – strategy

    Razorfish India appoints Divya Uttam as director – strategy

    MUMBAI: Razorfish, known for helping global brands drive business transformation, has appointed Divya Uttam as director – strategy.

     

    Uttam joins from Cheil Worldwide after driving digital transformation journeys for Samsung, Dettol, Jaquar, Aviva, Nicorette, 7UP, DHL, Johnson’s Baby, Wrigley, Dell, Nissan, Volkswagen, Delhi Dare Devils and RCB amongst others.

     

    “Nothing excites me more than decoding the complex digital world for clients, helping the brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth. The opportunity to be part of Razorfish India’s thought leadership team is very exciting. And to be part of one of the most prestigious and innovative global networks a privilege,” Uttam said. 

     

    Razorfish India COO Gaurav Pathak added, “Divya’s incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings.”

     

    Razorfish India CEO Charulata Ravi Kumar said, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for in addition is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

  • Razorfish India appoints Arnab Majumdar as biz development director

    Razorfish India appoints Arnab Majumdar as biz development director

    MUMBAI: Razorfish India is further strengthening its core team and has brought in Arnab Majumdar to head business development. While he will be based in Mumbai, his mandate is to lead business acquisitions and establish new business operations models across its offices in India.

     

    Razorfish India CEO Charulata Ravi Kumar said, “We are constantly seeking highly curious people who have the energy and a razor sharp mind to persistently look for lateral solutions for the clients we partner. When I met Arnab, that’s just what I saw in him. He is able to cut through the many layers and get to the core of a business need. He will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”

     

    Majumdar added, “I have admired Razorfish for the vision and ability to drive the next level of digital around the world. The opportunity to lead business growth for Razorfish in India and be part of the team that transforms business for some of the most prestigious brands is fantastic and I am excited to be part of this.”

     

    Razorfish has a 500 strong team of specialized talent across creative, media and technology. The company is further strengthening its team and Majumdar’s appointment is a step towards that direction.

     

    Majumdar, with his experience of over 12+ years in the media industry has experience across print, television and online channels. He has worked with companies like CNBC TV 18 and MTV.

  • Razorfish bags five awards at Global Youth Marketing Forum

    Razorfish bags five awards at Global Youth Marketing Forum

    MUMBAI: Razorfish India bagged five awards at the ‘Social Media Summit & Awards.’ The agency won the ‘Social Media Campaign of the Year’ award for Van Heusen, ‘Best Use of Twitter’ award for Allen Solly, Van Heusen and Alto #25LakhAltos and ‘Online Game of the Year’ for Alto – K10 Get-Set-Chase.

     

    “We feel immensely proud and delighted to partner our clients in this journey of success!” said Razorfish India COO Gaurav Pathak.

     

    “We are delighted that the recognition comes in, in just less than two years of our operations in India,” he added.

     

    Razorfish is the digital AOR for Maruti and has also set up and drives “The Epic Center” housed within Madura Fashion and Lifestyle for responsive social listening and interventions.

     

    Razorfish India CEO Charulata Ravi Kumar said, “Clearly, when the client encourages the agency to drive innovative business solutions and the agency delivers it through an integrated approach of strategy, technology and creativity, it’s already a winning team. And these awards corroborate just that.”

     

    Maruti Suzuki India VP (marketing) Manohar Bhat added, “Maruti has already been ranked the topmost Indian brand and has the highest SOV in the social media space. But we like to constantly challenge ourselves to keep doing something innovative and engaging with our consumers and Razorfish aligns itself very well to this ambition. This award is a reflection of this partnership.”

     

    Allen Solly COO Sooraj Bhat informed, “With the all-pervasive presence of the digital medium, brands will need to continuously look at how they engage with consumers. From an era of manufacturer speak, brands have had to move to a more human level, especially when the consumer is in charge of conversations. Allen Solly has been working closely with Madura Fashion and Lifestyle’s Listening Center – The Epic Center, to look out for opportunities where the brand can find a role. ‘How Allen Solly said Sorry’ was one among many such campaigns we have run in a little under a year. In this, I am proud that the team at Epic Center showed the presence of mind to come up with a response, completely in the brand’s tone of voice.”

     

    Van Heusen COO Vinay Bhopatkar said, “This is a huge moment of pride for us. Van Heusen looks at the digital medium very seriously with the objective to engage and build associations with its consumers. The brand is constantly striving towards innovation and exciting ways to connect with its consumers on this platform. This recognition reaffirms the work we are doing.”

  • Razorfish China is ‘Leader’ among digital agencies: Forrester Research

    Razorfish China is ‘Leader’ among digital agencies: Forrester Research

    MUMBAI: Razorfish China has been named as the ‘Leader’ among digital agencies in China.

     

    Razorfish China was among the eight select companies that Forrester Research invited to participate in The Forrester Wave: Digital Agencies in China – Strategy and Execution, Q1 2015. The 26 January, 2015 report was authored by analyst Xiaofeng Wang.

     

    The report identifies four “waves”: leaders, strong performers, contenders and risky bets – evaluated on the range of digital services offered, understanding of the Chinese market and client retention and acquisition. Razorfish China received a ‘Leader’ status, with among the highest score in the ‘account management’ category.

     

    Razorfish India CEO Charulata Ravi Kumar said, “We are very excited with this news! China has been much ahead as a market in adopting digital at the core and so allowing Razorfish to fully explore and demonstrate its capabilities at the cutting edge. This is Razorfish’s mission everywhere, as also in India. To lead business transformation for its clients through innovative digital solutions – creatively and technologically.”

     

    “We have worked hard to offer our clients a full spectrum of services across digital marketing, and to help transform their business in the region. We feel honoured that Forrester has recognised Razorfish as a ‘Leader’ in the The Forrester Wave for Digital Agencies in China,” added Razorfish China CEO Esther Yang.

  • Razorfish appoints Charulata Ravi Kumar as new CEO for India

    Razorfish appoints Charulata Ravi Kumar as new CEO for India

    MUMBAI: Razorfish has announced the appointment of Charulata Ravi Kumar as the chief executive officer, India.

     Kumar will work from the agency’s Mumbai office, also responsible for the regional presence across Bangalore, Gurgaon and Pune. She will report to APAC executive chairman Vincent Digonnet.

     

    Previously, Kumar has held leadership roles in India, Middle East and Europe and has managed businesses and brands across US and South Asia. Her 25 year career includes stints with the WPP and Lowe networks as well as establishing her own successful innovation and leadership skills consultancy Coffee Kettle.

     

    Kumar said, “I’m honoured to lead Razorfish India’s business and to be tasked with taking the network to new heights, leveraging technology, social media, e-commerce, data services, experience, design and brand building capabilities to deliver transformational business experiences. My goal is to ensure Razorfish India remains to be the destination for smart, curious, creative and entrepreneurial-minded people and to further strengthen Razorfish India’s existing core competencies.”

     

    Digonnet remarked, “Charulata brings to this role true business transformation skills through a blend of innovation, integrated marketing solutions and entrepreneurship. She has diverse experience across sectors such as services, manufacturing and consumer products across leading multinational corporations and global brands.”

     

    He continued, “She is the perfect succession choice and her proven skills that help brands to bridge the gap between today’s business reality and tomorrow’s new opportunities, is a perfect marriage to Razorfish’s business model. She has in-depth understanding of the Indian market and her background is a perfect complement to the skills we have already developed.”

     

    Outgoing managing director, Kanika Mathur added, “It’s been a privilege to have worked within the Publicis Groupe, latterly at Razorfish, an iconic organisation with digital at its core, since 2008. I commence my new professional challenge assured that under Charulata’s leadership, Razorfish India will continue to thrive and progress an agenda, helping clients navigate the future and transform their businesses.”

     

    Kumar’s appointment is effective immediately.