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Tag: Charulata Ravi Kumar

  • Razorfish names Sundeep Keramalu as associate creative director

    Razorfish names Sundeep Keramalu as associate creative director

    MUMBAI: Strengthening its core capabilities in digital media and marketing, technology and creative, Razorfish has appointed Sundeep Keramalu as associate creative director – copy.

     

    Keramalu has over eight years of experience in the industry having worked with companies like Times Group and U-Advantage.

     

    Razorfish CEO Charulata Ravi Kumar said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

     

    Razorfish COO Gaurav Pathak added, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his eight+ years of professional writing, he has gathered a diverse portfolio across several genres in digital, print, TV, radio, and non-fiction.”

     

    Speaking on his new role, Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I’d like to do is to enhance the brand philosophies through sensational messaging that’s going to make you think. And with the psyche of Razorfish, I am sure that I’d be able to make you think a lot more.”

  • Razorfish names Sundeep Keramalu as associate creative director

    Razorfish names Sundeep Keramalu as associate creative director

    MUMBAI: Strengthening its core capabilities in digital media and marketing, technology and creative, Razorfish has appointed Sundeep Keramalu as associate creative director – copy.

     

    Keramalu has over eight years of experience in the industry having worked with companies like Times Group and U-Advantage.

     

    Razorfish CEO Charulata Ravi Kumar said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

     

    Razorfish COO Gaurav Pathak added, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his eight+ years of professional writing, he has gathered a diverse portfolio across several genres in digital, print, TV, radio, and non-fiction.”

     

    Speaking on his new role, Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I’d like to do is to enhance the brand philosophies through sensational messaging that’s going to make you think. And with the psyche of Razorfish, I am sure that I’d be able to make you think a lot more.”

  • Razorfish India names Dinesh Swamy as senior creative director

    Razorfish India names Dinesh Swamy as senior creative director

    MUMBAI: Razorfish India has appointed Dinesh Swamy as senior creative director, based out of Mumbai.

     

    Speaking on the appointment, Razorfish CEO Charulata Ravi Kumar said, “With his credentials already preceding him, what struck me most about Dinesh was his childlike curiosity and energy that evidently add interesting dimensions to his creative ideas. His passion for photography and dancing tell me that he sees beyond the obvious and uses the insight for a story worth swinging to.”

     

    Razorfish India COO Gaurav Pathak added, “Dinesh is not only an excellent creative talent but also brings with him the strategic bent of mind that makes his work stand out with an innovative relevance that aligns perfectly with our philosophy at Razorfish.”

     

    Swamy said, “Razorfish has always inspired me and been on my list; it’s a great opportunity to breathe pure Digital. Razorfish has the passion to blend idea and technology to create innovative solutions. I want to take it ahead and showcase great case studies along with the team and be part of taking it to its next level of creative excellence that transforms business.”

     

    Swamy’s portfolio spans strategic innovations and integrated solutions across CRM, Social Media and Online Integrated campaigns for multiple clients. He has previously worked with companies like Flip Media Corp, Tribal DDB India and Digital Law & Kenneth. Most recently he was with BBDO Proximity as digital creative leader.

  • Razorfish India bags two awards at CMO Asia 2015

    Razorfish India bags two awards at CMO Asia 2015

    MUMBAI: Razorfish India has won two awards at the CMO Asia – Social Media and Digital Marketing Excellence Awards 2015 held in Singapore. The agency was awarded Social Media Campaign of the Year for Maruti Alto World Cup 2015 campaign and Best Digital Integrated campaign for the launch of Ciaz.

     

    “We are delighted and feel immensely proud to partner our clients, Maruti Suzuki, in this journey of success. We always like to challenge ourselves to keep doing something innovative and engaging and these awards is just a reflection of it,” said Razorfish India COO Gaurav Pathak.

     

    Razorfish India CEO Charulata Ravi Kumar added, “Doesn’t surprise me. A great client-agency partnership where both are passionately driving the digital agenda for one of India’s most significant brands, Maruti Suzuki, is a winning combination in itself. This important award corroborates the shared commitment to excellence.”

     

    Maruti Suzuki India vice president marketing Sanjeev Handa said, “This award is a recognition of Razorfish’s and our team’s efforts in ensuring that Maruti Suzuki’s digital footprint is not just exciting and impactful but also highly relevant. Our all-round sustained efforts towards meaningful innovations has made us the most popular car in India and also amongst the youth of India.”

  • Razorfish names Bharatesh Salian as Mumbai & Bangalore head

    Razorfish names Bharatesh Salian as Mumbai & Bangalore head

    MUMBAI: Razorfish vice president Bharatesh Salian has been given the additional responsibility to oversee the agency’s Mumbai and Bangalore operations.

     

    The move comes in the wake of Razorfish India senior vice president Manoj Mansukhani’s recent resignation. Salian will take over from Mansukhani with immediate effect.

     

    Razorfish India CEO Charulata Ravi Kumar said, “It has been less than two months since Bharatesh joined Razorfish. However, his exemplary experience, meticulous planning and fine leadership abilities makes him the perfect candidate for taking over our Mumbai and Bangalore branches. I believe he will excel at the new role, which he in spirit was already performing since day one.” 

     

    “I am excited about this new role and leading the Mumbai and Bangalore offices. It is truly motivating to be given such immense responsibility and I am confident that I will be able to deliver Razorfish’s ambitious plans for India,” Salian added.

     

    Prior to joining Razorfish, Salian was with VivaConnect as chief strategy officer.

     

  • Razorfish India appoints Piyush Aggarwal as national director digital media

    Razorfish India appoints Piyush Aggarwal as national director digital media

    MUMBAI: Razorfish is bringing on board the top digital talents in the country to join its already formidable team across Mumbai, Delhi and Bangalore and strengthening its core capabilities in digital media and marketing, technology and creative. For the same, Razorfish India has got on-board Piyush Aggarwal as national director digital media based out of Gurgaon.

     

    Aggarwal commented, “Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Their core approach of bringing a complete digital transformation to their client’s business is revolutionary and defines lives tomorrow.”

     

    “Media is a core offering that complements and actively catalyses the future we work towards in redefining our client’s business.” With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

     

    “His 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation,” added Pathak.

     

    Razorfish India CEO Charulata Ravi Kumar explained, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

    Razorfish India partners clients like Maruti, Madura Fashions, Ultratech, Eureka Forbes, Philips, and Tourism New Zealand amongst others.

     

    Aggarwal brings over 10 years of cross-functional and leadership experience in digital marketing, mobile advertising, b2b marketing and startup and business transformation consulting. During his stint at Vdopia, he built and spearheaded the offshore mobile media operations setting up teams in India for US and Europe markets. He also spearheaded the digital and B2B customer acquisition for small and mid market business at Microsoft India where he was part of key technology launches in the country.

     

    He has also been with leading digital advertising agencies like Havas Media and Quasar managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance amongst others.

  • IAA holds mentorship webinar with Razorfish India’s Charulata Ravi Kumar

    IAA holds mentorship webinar with Razorfish India’s Charulata Ravi Kumar

    MUMBAI: The International Advertising Association (IAA) India Chapter hosted Razorfish India CEO Charulata Ravi Kumar as mentor guest at the recently concluded webinar.

     

    “It was good to have a senior media professional like Charulata Ravi Kumar spend valuable time to share her experiences in the digital media and advise young professionals speak in specific terms,” said IAA India Chapter president and IAA VP development Asia Pacific Srinivasan K Swamy.

     

    “Digital in India is at a very nascent stage, and there are trials and errors that we go through, but we understand in the long run where we need to take this forward,” said Kumar.

     

    “If you are still in the planning mode of whether you want to embrace digital or not, then I think you will definitely feature in the sequel to Jurassic Park,” added Kumar.

     

    “There is much interest in the digital media amongst young professionals and it was excellent to have someone like Charulata Ravi Kumar not just evangelise the medium but also take us through success stories and ways in which digital is influencing business,” opined Free Press Journal director Abhishek Karnani.

  • Razorfish India appoints Bharatesh Salian as VP & head of strategy

    Razorfish India appoints Bharatesh Salian as VP & head of strategy

    MUMBAI: Razorfish India has roped in Bharatesh Salian as its vice president and head of strategy. He will be based out of its Mumbai office. 

     

    “With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by,” said Razorfish India COO Gaurav Pathak.

     

    He added, “His more than 14 years of rich experience in mobile, digital and social media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”

     

    Prior to joining Razorfish, he was with VivaConnect as chief strategy officer where he worked with clients like BJP, GSK, Google and Tata Motors. In his tenure at TechShastra, he developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18 amongst others.

     

    A recipient of the ‘Innovative Leader Award’ at Indira International Innovation Summit, January 2013, Salian said, “Razorfish has always been known to be at the cutting edge of technology blending creativity, media and technology seamlessly. Its philosophy of world changing ideas and business transformation resonates with my own ambition of being at the forefront of India’s digital transformation.”

     

    Razorfish India CEO Charulata Ravi Kumar informed, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

  • Razorfish’s Jonny Stark confirmed as speaker for Goafest 2015

    Razorfish’s Jonny Stark confirmed as speaker for Goafest 2015

    MUMBAI: Razorfish senior vice president, Asia Pacific – head of brand and real time marketing Jonny Stark will be a speaker at Goafest 2015. Stark, will speak at the fest on 10 April, 2015 on how creativity in real time is important with the changing face of digital.

     

    An experienced speaker and commentator, Stark has contributed articles to various industry publications including PR Week (UK) and AdNews (Australia), as well as has appeared on panels, like AVCAL, delivering keynotes, most recently at the Informa Social Media Conference and running workshop sessions, such as on driving true engagement at this year’s Adobe Symposium.

     

    Razorfish India CEO Charulata Ravi Kumar said, “It gives us great pleasure that Razorfish is represented at Goafest 2015 by Jonny Stark. With his experience and passion for technology and driving relevant, innovative and highly contextual social connect with consumers, it would be an experience you wouldn’t want to miss. Having worked closely with & knowing Jonny, I am personally looking forward to his session, which I am sure will give rise to stimulating conversations.”

     

    Stark has been trained as a journalist and has worked for music titles and lifestyle magazines before moving into public relations. As his digital knowledge expanded, he left the world of PR and joined Razorfish London, in the planning department as a planning lead, specialising in social and content. After over a decade in digital, he has run accounts at a global, EMEA, APAC, UK and Australia level and developed strategies for household brands like Samsung, eBay, Emirates and McDonald’s, thus having a broad range of experience in a variety of markets.

     

    Stark said, “India is going through very exciting times. I am excited to be part of the India transformation story along with Razorfish India, and looking forward to interacting with some of the best minds in the country at Goafest.”