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Tag: Charles Yong

  • Affle gets regulatory clearance for rebranding to Affle 3i

    Affle gets regulatory clearance for rebranding to Affle 3i

    MUMBAI: Adtech and martech firm Affle has marked its third decade with a rechristening and a bold leap into AI-driven advertising. The rebranding to Affle 3i officially went into effect today with  approval from the registrar of companies,  ministry of corporate affairs. Earlier in April, an extraordinary general meeting of shareholders had given the management the go-ahead to rename the firm. Affle 3i informed the Bombay stock exchange (BSE)  about the official name change today.

    Earlier this week the company held a  glitzy summit at the BSE where it showcased its “Power of 3i” vision to investors and clients.  The “3i” pillars—innovation, impact, and intelligence—were the stars of the show. Affle 3i demonstrated OpticksAI, a system capable of delivering hyper-personalised, real-time consumer experiences, powered by advanced AI. It s also highlighted its AI integration across connected TV (CTV) advertising, aiming to democratise the platform and boost ROI.

    But the real showstopper was Affle’s live demonstration of 100 AI agents, showcasing what the company calls  “active and authentic intelligence.” This, it claims, builds on the company’s formidable intellectual property, including 15 Indian patents and two US patents related to AI-driven experiences, filed well before the generative AI craze.

    Affle 3i chairperson, managing director, & chief executive officer  Anuj Khanna Sohum said the company’s vision is to “invoke the power of 3i” for intelligence that goes beyond efficiency. The aim is to scale from targeted creatives to millions of dynamic, personalised experiences, driven by “authentic, actionable, and augmented intelligence.”

    Chief architect & technology officer Charles Yong added that digital advertising is ripe for generative AI adoption. Affle 3i’s AI agents, he claimed, will streamline workflows and meet the demand for real-time, personalised content.

    In a flourish, Affle 3i also snagged records from the Asia Book of Records and the India Book of Records for the first-ever “Live Intelligence in Action” presentation at the BSE, proving the ad tech firm is not just talking the talk, it is walking the AI-powered walk. This rebranding and AI push signals Affle 3i’s intent to dominate the future of digital advertising, and it is not pulling any punches.

  • Affle files 15 patents in India, strengthens its global tech IP portfolio

    Affle files 15 patents in India, strengthens its global tech IP portfolio

    Mumbai: Affle (India) Ltd, a consumer intelligence-driven global technology company, has announced the filing of 15 patents in India. These newly filed patents cover advanced artificial intelligence (AI) subject areas, including automated AI agents, personalisation &  recommendation, predictive analysis, privacy management, enhanced fraud detection and security.

    These patents power innovations across futuristic use cases of interaction, training and integration of generative AI agents and leveraging advanced AI-driven capabilities across the value chain for responsible conversion-driven marketing. The technology enables newer use cases beyond mobile-based interaction to include signals and intelligent interactions across connected devices. These filings also include patents towards data privacy and enhanced fraud detection approaches to AI agents, including secure public cloud enclave, secure transfer system and data destruction, and more.

    Commenting on strengthening its IP portfolio, Affle MD and CEO Anuj Khanna Sohum said, “These patents continue to augment our tech portfolio and cover the salient aspect of responsible and ethical integration of AI. We remain committed towards powering digital transformational journeys for advertisers globally and make sustained efforts towards advanced digital technologies that build greater defensibility, provide competitive differentiation and strategic value to our customers. We believe our advanced artificial  intelligence capabilities will help us drive the next level of adoption for smart  connected devices across markets in line with our Growth Vision 2030.”

    Closely driving the patents portfolio at Affle, the chief architect and technology officer shared Charles Yong his views, “Our tech innovation efforts are set to  enhance our advanced AI-driven intelligence-based consumer experiences and power next-gen customer-centric technologies. We continue to focus on  expanding the breadth of our IP assets that will enable us in driving a sustainable  business impact & ensure we deliver conversions across connected devices.”