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Tag: Charles Houdoux

  • Havas Life Mumbai brings home old hand as managing director

    Havas Life Mumbai brings home old hand as managing director

    MUMBAI: Havas Life Mumbai, the healthcare communications arm of Havas India, has tapped industry veteran Dorelle Kulkarni as its new managing director in a move that feels like a homecoming for both parties. Kulkarni, who previously spent a decade at what was then Sorento Healthcare (now Havas Life Mumbai), steps into the role vacated by Sangeeta Barde.

    “Joining Havas Life Mumbai feels like a homecoming,” said Kulkarni, who brings 30 years of health and wellness marketing expertise to the table. “I am excited to collaborate with a team that shares my passion for innovation and excellence in healthcare communications.”

    The appointment comes at a critical juncture for healthcare communications in India, which stands “at the forefront” of the global healthcare revolution, according to global chief client officer and CEO Havas Health Latam & APAC Charles Houdoux. Kulkarni will report directly to Houdoux while working closely with Havas India, SEA, and North Asia  group CEO Rana Barua.

    Kulkarni’s has had  stints at Publicis Health and Lowe Lintas, where she managed blue-chip clients such as Abbott, GSK, Pfizer and Novartis. Her appointment is expected to bolster Havas Life Mumbai’s position as a key player in Havas’s global health and wellness network.

    “Her deep industry expertise, strategic vision, and passion for innovation will be instrumental in shaping the next phase of growth,” said Barua, who also thanked outgoing chief Sangeeta Barde for her leadership.

    Havas India has been on a tear recently, acquiring new clients across various sectors and winning prestigious awards, including being Great Place To Work Certified™ for three consecutive years. The network comprises 25 agencies across three verticals: Havas Health Network, Havas Creative Network and Havas Media Network, with offices in Mumbai, Gurugram, Bengaluru and other major Indian cities.

  • Havas Health & You elevates leaders in India, Southeast Asia, and Middle East

    Havas Health & You elevates leaders in India, Southeast Asia, and Middle East

    Mumbai: Havas Health & You has elevated Susan Josi as managing director (MD) of the agency’s southeast Asia & Middle East division, and Sangeeta Barde as MD of Havas Life Sorento, with immediate effect.

    Both professionals have been at the helm of Havas Health & You’s APAC-based agency since the network’s acquisition of Sorento in 2017.

    “I am thrilled to witness as Sangeeta and Susan further showcase their immense talents and know-how, both regionally and globally. They have certainly made Havas Life Sorento a proof point for value addition in the area and will continue to lead with strategic vision," said Havas Health & You LATAM APAC partner & CEO Charles Houdoux.

    Southeast Asia (SEA) and the Middle East together make up 14.6 per cent of the world’s total population, and the 2021 projection of GDP growth in India alone is expected to rise from 2.59 trillion to 3.96 trillion by 2025. These growth trends coupled with a societal focus on health create an ideal environment for growth in SEA and Middle Eastern countries, and global health brands are prioritising accordingly, said the company in a statement.

    Josi is also known for driving the Havas Village model in India and for her development of the agency’s global client roster in the SEA and the Middle East regions. “The landscapes are changing dynamically and there is an intensified importance being placed on health and wellness. Our capabilities in these areas have grown to a point where it makes sense to have consistent regional leadership as health brands prioritise their presence in these markets,” she said.

    At Sorento, Barde will drive the success model for offshoring and achieving strategic and impactful globalisation initiatives. “I am looking forward to leaning into the vast digitisation opportunities in our data and media centres and working to perfect new and simplified content creation models,” said Barde.

  • Havas Health & You to broaden APAC offering with Sorento buy

    MUMBAI: Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas to further develop its regional presence and add to its depth and breadth in India to deliver for global clients.

    Sorento’s current client base is a strong and complementary mix for Havas’ health-and-wellness activities, with such international clients as Abbott, Johnson & Johnson, MSD, along with local pharmas including Alkem, Dr. Reddy’s, Finlinea Healthwits, Glenmark and Torrent. The agency is well regarded by clients and peers and is the only Indian healthcare agency to have won the prestigious Cannes Lion.

    Yannick Bolloré, CEO, Havas Group, commented: “We are delighted to welcome Sorento to our group. The team will partner with Havas Health & You India to create a broader health-and-wellness offering in the region for our existing global clients and provide a new infusion of energy that will allow us to expand our APAC capabilities.”

    Following the acquisition, the management team of Susan Josi and Sangeeta Barde—Sorento’s co-founders and managing partners—will continue to head up the team of more than 70 health-and-wellness comms professionals. Josi and Barde will report to Charles Houdoux, CEO, Havas Health & You APAC, and will work closely with local Havas India management for day-to-day operations.

    Barde and Josi said: “At Sorento we passionately believe that even complex healthcare brand problems can be solved with insightful and creative ideas. Our years of dedication and the commitment of many people who have been associated with Sorento have allowed us to forge strong partnerships with our clients and help build their brands in India. Joining hands with Havas will equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond.”

    Josi, with a Master’s in Pharmacy and Management, has more than 28 years of experience in the healthcare sector. Barde has more than 22 years of experience in pharma marketing and healthcare communications and trained as a microbiologist before going on to earn a Master’s in Marketing Management.

    “The Sorento culture of innovative, best-in-class client service makes it an ideal fit for the Havas Health & You family. Its integrated approach to brand stewardship has resulted in long-term relationships with clients, which also aligns with our client-first philosophy,” added Donna Murphy, CEO, Havas Health & You.