MUMBAI: MTV is all set to take their fans on a new musical high. Come November, the channel will premiere the season 3 of its popular music series Unplugged, which promises to be exclusive, intimate and personal through a live gig format experience to audience.
Standing true to its theme of ‘Mega Artists, Mega Hits’ the last season of Unplugged brought prodigious possibilities like Rahman for the first time on world television; Sunidhi Chauhan’s performance which was another stellar one backed up the sentiment; the ever-charismatic Lucky Ali also made his comeback on the show.
Boasting of an impressive line-up of artists, fans are in for a treat as each episode will feature one renowned artist who is all set to regale the audience with his vocals – Bollywood director, actor and singer Farhan Akhtar with Farhan LIVE, Bollywood singing superstars Sonu Niigaam, Mika and KK, Indie rockstars Pentagram and The Raghu Dixit Project and the next gen superstars Arijit Singh and Benny Dayal; all in all, a great mix.
With the who’s who on the 3rd season of Unplugged, the list is sure to get the music buffs jumping with joy… but the excitement doesn’t end here.
So what’s happening on the promotions front? To engage the fans in this musical revelry, MTV is having fans picked up in an official Unplugged gig bus from prime locations across the city to give them a front row view of some of the biggest music acts. All that fans need to do is put on their dancing shoes and hop on the bus to catch their favourite artists live in concert and the passes will be free.
Speaking about going back to the roots, MTV India, EVP and business head Aditya Swamy, exults: “MTV Unplugged is a property that both artists and music lovers look forward to. Across three seasons, we have featured legends across every genre and their unplugged compositions have become instant hits. This year we have integrated real music fans into the show and this energy will really lift the experience for viewers and performers. Brand new versions of your favourite hits are coming at you.”
There are activities planned on the digital front as well; in the third season of Unplugged, giving fans a special treat; MTV will run a contest across its social media platforms to give 10 lucky fans a chance of being part of the MTV Unplugged experience. Each fan participating in this experience will get a wrist band which will not only serve as a memory of the experience but also as an entry badge. The band will also have a QR Code on it that leads to a personalised profile of all his activities at MTV Unplugged.
