ITV

Tag: Channels

  • Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Luminous Power Technologies announces new campaign featuring Sachin Tendulkar

    Mumbai: Luminous Power Technologies has announced its latest television commercial featuring the brand ambassador – Sachin Tendulkar, who talks about using solar seamlessly in a fun yet impactful way.

    Developed and conceptualised by 82.5 Communications, the TVC establishes the comfort and convenience that Luminous brings in with its stellar range of Solar products, making it the go-to product with its catch line – Solar hai lagana toh Luminous ko hai bulana.

    The TVCs will be aired on prominent TV channels and shows. The campaign will be leveraged on the brand’s social media handles. It will also be promoted on all Luminous’ social media platforms i.e.- Twitter, Facebook, Instagram and YouTube.

    Introducing the new TVC campaign, Luminous Power Technologies  CMO Ruchika Gupta said, “We are 100% devoted to providing consumer centricity to all we do at Luminous. When it comes to solar, our extensive consumer research revealed that there is a great deal of ambiguity surrounding various areas of the buying decision-making process, which is enough to put off a lot of buyers.”

    “As a result, we created the “Solar Hai Lagana toh Luminous ko Bulaana” campaign to showcase the brand as a one-stop shop for all solar-related queries. This ad aims to combine consumer insight and storytelling, and I hope that you all resonate with it,” she added.

    Talking about the concept, 82.5 Communications India Chairman & Chief Creative Officer Sumanto Chattopadhyay, “Sachin is the evergreen brand ambassador for Luminous, complementing the inherent credibility of the brand. And who better to partner him than Mr Sun in convincing the consumer that Luminous is the right way to go solar.”

    82.5 communications India (North) president Chandana Agarwal, “As a leading name in power solutions, the onus is on Luminous to help the customer evolve to Solar. This communication aims at converting the fence-sitters by answering all the reasons that become a stumbling block. This is done in an interesting conversation between Sun and Sachin.”

    82.5 Communications India (North) Creative Head Preeta Mathur,  “Let no one cast doubt about Solar. The film talks to those who are contemplating the thought of installing Solar in their houses but haven’t taken the first step yet. Enters the team of Sun and Sachin to put a stop to all the confusion and let the world know that Luminous is the one-stop solution for Solar. Solar hai lagana toh Luminous ko bulana.”

  • Aaj Tak claims to grab major market share in BARC India news ratings

    Aaj Tak claims to grab major market share in BARC India news ratings

    MUMBAI: Aaj Tak has got the lion’s portion of the market share at 24.9 per cent, according to the BARC data provided to TV Today.

    According to data available with TV Today, the news channels that have made it to the top in the Hindi News Channels Category are TV9 Bharatvarsh  (22.8 percent), Republic Bharat  (19.4 per cent), Zee News (15.7 per cent), Zee Hindustan (7.2 per cent), News Nation (7.0 per cent), DD News (2.0 per cent), India News (1.0 per cent).

    The much anticipated Broadcasters Audience Research Council (BARC) viewership data for news channels are finally out after a hiatus of 17 months. The news genre has got its viewership stats back today. The data is available for weeks 6-10.

    The advertising and marketing industry has been looking forward to the return of the ratings as much of the annual deals are done in the March-April period and a lot is riding on the ratings. These are the first Broadcast Audience Research Council (BARC) India ratings in nearly 2 years and all the players in the segment will know where they stand on the viewership table.

    Earlier last week, News broadcaster NDTV, which owns and operates NDTV 24×7 and NDTV India, had pulled out of Barc India’s rating system citing that the broadcaster doesn’t find it feasible to subscribe to BARC India’s rating system “till it is reconfigured and becomes far more transparent.”

  • In10 Media’s kids channel Gubbare forays into original content

    In10 Media’s kids channel Gubbare forays into original content

    Mumbai: The In10 Media Network’s kids channel, Gubbare, is all set to intensify the competition in the genre with original content.

    After much anticipation and understanding of the viewer’s television consumption behaviour, Gubbare is gearing up to bring its first-ever magical martial arts superhero – ‘Akki Jaanbaaz’ to life during the festive period. The idea is to create a role model for kids that will be closer to their hearts and have a unique storyline, it said on Monday.

    The show will have classic martial art moves and playful characters that will resonate with every kid across the country. The series revolves around a nine-year-old boy Akki who juggles his normal life along with his superhero persona, thanks to a magical belt while finding a balance between the two. Toonz Animation was roped in as the production house of the show.

    “Since its launch in 2020, Gubbare has kept kids at the core – be it the characters or stories. The launch of the IPs is a significant milestone for us as we move towards garnering a larger share of the viewership pie,” Gubbare AVP – Content & Strategy Brian D’costa. “With local, relevant, and entertaining narratives, we will further strengthen our original programming in multiple languages as we want to connect with kids across regions. Kids today want differentiated content and our new line-up will fulfill that need-gap in the genre.”

    To engage with the audience, the channel also plans to launch a high-intensity marketing plan. From Instagram filters, AR/VR characterisation to a dance challenge, kids will have a chance to win interesting merchandise, it said on Monday.

    In the pipeline are two more original titles, ‘Roro aur Hero – Bhoot mast! Zabardast’ and ‘Akul aur Nakul – The Asuras’. Both the shows, catering to different genres, explore the themes of friendship, family, and good vs evil but marry them with comedy with the help of the lovable characters. “Staying true to the channel’s tagline – Masti Ke Phuwarre – the new IPs will celebrate magic, action, and high-quality animation and extend Gubbare’s library to build affinity with its loyal audience. The efforts are also being made to keep the content relevant globally,” the channel said in a statement.

    The new show ‘Akki Jaanbaaz’ will air at 12:30 pm and 2:30 pm on 27 December in Hindi, English, Tamil, and Telugu. It will also be available on the network’s OTT platform EPIC ON.

  • BARC Week 27 : STAR Plus and Sun TV slug it out for top slot

    BARC Week 27 : STAR Plus and Sun TV slug it out for top slot

    New Delhi: The Broadcast Council of India (BARC)’s week 27 viewership chart witnessed a close contest between STAR Plus and Sun TV, with the former emerging on top yet again in the All-India ratings.

    STAR Plus recorded a weekly average minute audience (AMA) of 2991.78, slightly ahead of south major Sun TV which clocked an AMA of 2708.41. The two channels were followed by STAR MAA, STAR Utsav and SONY SAB in that order for week 27 (3 July to 9 July).

    Colors found itself on the sixth spot with an AMA of 1990.56, followed by STAR Vijay, Colors Rishtey, Zee Telugu and Sony Pal. The list was yet again dominated by STAR India network. (Data: All India 2+)

    However, Colors performed much better in the mega cities especially Delhi where it clinched the top slot. Overall, STAR Plus led the viewership chart across mega cities, followed by Colors, Sun TV, SONY SAB and STAR Vijay. (Source: Mega Cities 2+)

    In the southern market, Sun TV continued to dominate the viewership ratings with an AMA of 2702.35, followed by STAR Maa, STAR Vijay, Zee Telugu and Zee Kannada.

    The scenario was slightly different in the regional markets. While STAR Pravah and Zee Marathi topped the list in Maharashtra/Goa, Zee Bangla remained most viewed in West Bengal, Zee Kannada in Karnataka, and STAR Utsav in Rajasthan, Uttar Pradesh and Uttarakhand, and Tarang in Odisha.

  • Bangla TV viewership sees sustained rise; Assembly polls insulate from Covid blow

    New Delhi: Even as the TV markets across the country reeled under the second wave, the regional Bangla market was insulated from its severe blow. The high-octane Assembly elections, which were also the longest-ever state polls to be held so far, kept the industry abuzz with a sustained rise in viewership.

    Overall, the viewership of Bangla news increased by 30 per cent during week 13-17 when the election process was underway, according to Broadcast Audience Research Council (BARC) data. The number of active advertisers on Bangla news channels also rose by 11 per cent during the election period, coupled with a 12 per cent growth in ad volume, as some national news networks also expanded their footprint into Bangla news to cash in on the election fervour.

    The data was presented by Broadcast Audience Research Council (BARC) India, head, client partnership & revenue function, Aaditya Pathak during the inaugural edition of the Tele-wise Bangla – the power of television organised by Indiantelevision.com on Tuesday. The day-long event was organised in partnership with Zee Bangla and witnessed insightful discussions with representatives from the field of television, advertising, marketing, and media.

    Impact of Second-wave & elections

    According to BARC, the overall television viewership across markets was subdued during the second wave. However, West Bengal witnessed less severe impacts, according to BARC. The state saw an eight per cent drop in viewership compared to last year, while the impact was much more severe in neighbouring Odisha, where the viewership declined by 18 per cent and north-eastern states of Assam and Sikkim where it dropped by 22 per cent.

    “In terms of Genres, the viewership for GECs sustained well during the second wave, with minimal disruption of original content. But, Bangla news and movie channels recorded higher viewership than the pre-Covid levels of 2020, partly on the back of tailwinds from elections,” said BARC India, head, client partnership & revenue function, Aaditya Pathak.

    West Bengal TV Market

    West Bengal contributes roughly 15.3 million TV households (6.6 per cent) to the overall national TV market of 210 million TV households. This share has increased over the last three years, from 5.9 per cent in 2019 to 6.6 per cent in 2021, contrary to the viewership trends seen in Maharashtra/Goa, south, or the Hindi-speaking markets (HSM). (All India, 2+, Total TV viewership in AMA ‘000, weekly avg). Also, while the daily tune-ins fell across markets in 2021, they remained higher in West Bengal vs 2019 levels, showed BARC data.

    As of 2021, the state has 35 channels on air that are part of the BARC ecosystem, out of which 21 channels are free-to-air (FTA), while 14 are on pay platforms. This includes 13 GECs, 10 news channels, six movie channels, four for music, and one each for kids and sports. The free platform contributes to 1.9 per cent of the TV viewership, while the share of the Pay platform stands at 98.1 per cent.

    However, unlike other regional markets like Maharashtra where Hindi rules TV viewership, the West Bengal TV market is dominated by its local language, Bangla which contributes 65 per cent to the overall TV viewership in the state, while Hindi’s share is 33 per cent. “In fact, Bangla is the fifth largest language in terms of TV viewership in the country, closely followed by Marathi,” said Pathak, “The average time spent on TV in West Bengal is also quite comparable to the Hindi-speaking market (HSM) average.”

    Since 2019, the overall ad volume share for Bangla channels has not wavered much since 2019 and remained in the 8-9 per cent range compared to the all-India levels. “It’s a GEC-driven market and the ad volume shares for Bengali GEC and movies have demonstrated growth over the years of 13 per cent and 22 per cent, respectively. However, news channels have witnessed a decline in ad-volume of almost 13 per cent compared to 2019,” said Pathak.

  • Sun TV clocks net profit growth of 11 %

    New Delhi: Television broadcast major Sun TV Network Ltd on Friday said it closed last fiscal with 11 per cent growth net profit of about Rs 1,520.41 crore on reduced revenue.

    The company recorded a net profit of about Rs 1,520.41 crore last fiscal up from a net profit of about Rs 1,371.83 crore  in FY20.

    While the advertisement revenue dropped for the year, the network recorded significant gain on subscriptions. According to the company, the total advertising revenue for the year stood at Rs 994.03 crore, compared to Rs 1336.01 crore in the previous year ended 31 March 2020.

    However, the subscription revenues for the year were up about 10 per cent and stood at about Rs 1,721.48 crore, as against about Rs 1,562.23 crore for the previous year ended 31 March, 2020.

    According to the company, the total revenue was about Rs 3,388.03 crore last year, down from Rs 3,653.35 crore earned in FY20.

  • Pawan Soni quits National Geographic

    Pawan Soni quits National Geographic

    NEW DELHI: Pawan Soni, VP, head of programming & marketing has moved on from National Geographic. 

    At Nat Geo, Soni was responsible for overall P&L and building the network's content and marketing strategy along with overall business affairs. He spearheaded many campaigns involving various ministries dealing with central and state-level ministers while managing political sensitivities. He identified opportunities, led and built teams, improved business process flows and supervised daily operations.

    Prior to that, Soni was AVP at Fox International Channel, followed by a two year run as commercial head at Fox Networks Group Asia. He spent over 9 years at the group.

    Prior to joining Fox Channels, he worked with J Walter Thompson and Promodome Communications in his 15 year-long career.

  • Amid controversy BARC assures total commitment to it stakeholders

    Amid controversy BARC assures total commitment to it stakeholders

    NEW DELHI: Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience Research Council (BARC India). BARC India as an Industry body has representation from bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. BARC India owns and manages a transparent, accurate and inclusive TV audience measurement system.  

    BARC is providing the necessary assistance to the ongoing investigation by law enforcement agency and this should be seen in the light of larger stability of the panel and in the interests of self-regulation, rather than in isolated cases of particular channels which leads to a distortion of facts.

    Our efforts on combating infiltration are focused on the individual(s) responsible for these activities and we firmly believe that television channels are committed to maintaining a clean and transparent ecosystem.   

    BARCs management team works with full confidence and support of Board and the various Committees. BARC continues to be driven by only one goal: to generate ratings that its subscribers rely on which are deeply rooted in science, report with the greatest sense of responsibility and truly reflect ‘What India Watches’.

  • Turner appoints IndiaCast as exclusive distribution agent

    Turner appoints IndiaCast as exclusive distribution agent

    MUMBAI: Turner International India Pvt Ltd (Turner) has appointed IndiaCast Media Distribution Pvt Ltd as its exclusive distribution agent from 1 April 2018 for distribution of Turner channels—CNN International, Pogo, Cartoon Network, WB, HBO and HBO HD-to consumers in India, Nepal and Bhutan.

    A TV 18 and Viacom18 venture, IndiaCast is known to bring quality content to viewers spanning genres such as general entertainment, kids, news, music, infotainment and movies.

    Turner South Asia managing director Siddharth Jain said, “I am delighted to announce the appointment of IndiaCast as our exclusive distribution agent for India, Nepal and Bhutan. I am very confident they will enable us to further enhance our footprint and bring the choicest content to our fans in the Indian subcontinent. We look forward to a long term strategic relationship with IndiaCast.” 

    Added IndiaCast group CEO Anuj Gandhi, “At IndiaCast, it is our constant endeavour to curate the best possible exposure for our content creator partners. Turner has a fantastic bouquet of channels catering to a bespoke audience. As we ramp up the distribution network for its channels, I look forward to a long-term association that is founded on mutually beneficial economics.”

    After nearly two decades of collaboration, Zee Entertainment Enterprises (ZEE) and Turner mutually decided to work independently in order to drive up subscription revenue, release issued yesterday stated. ZEE and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India.

    Also read:

    Zee, Turner to work independently for subscription revenue

    We place a very high premium on fan experience: Turner’s Rohit Bhandari

  • TRAI extends dates for comments on uplinking/downlinking consultation paper

    TRAI extends dates for comments on uplinking/downlinking consultation paper

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) has extended the deadline for receiving comments on the consultation paper relating to uplinking and downlinking of TV channels. The new dates for receiving comments and counter-comments are 31 January and 10 February respectively.

    The TRAI had released the paper on 19 December 2017 inviting comments by 18 January 2018 but has pushed the date on the request of stakeholders. It has also warned that no further extension of dates will be entertained.

    The paper seeks to update guidelines and also talk about setting up of teleports. Ministry of Information and Broadcasting (MIB) additional secretary Jayashree Mukherjee had sought TRAI’s views on the issues keeping in mind the changes in technology, market scenarios and lessons learnt over six years since the last guidelines were passed.

    The specific question asked to broadcasters was if there was a need to redefine the definition of news and non-news channels.

    The paper also hints at a possible hike in the net worth requirement to obtain uplinking/downlinking licence to ensure only serious players stay in the game.
    On the teleport side, the TRAI is asking the industry how to define the word in the digital era, licencing norms, fee structures and if there is a need to restrict the number and location of teleports in India.

    Also Read:

    Trai paper seeks to streamline uplinking, downlinking norms

    TRAI sees merit in using satcom for broadband delivery

    MSOs move Madras HC seeking relief on inter-connect pacts