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MUMBAI: In a country where kiranas outnumber cricketers and every street corner hides a shop with more snacks than sense, Channelplay has pulled off a retail...
MUMBAI: In the ever-evolving landscape of retail, where consumer expectations shift and technology drives change, visual merchandising has emerged as a powerful force for innovation. Since...
Mumbai: Channelplay has been selected to execute a major festive campaign for Lenovo across India, covering over 100 stores in key cities and towns. This project...
Mumbai: In the ever-evolving landscape of marketing, understanding consumer behaviour is paramount. Visual merchandising, a vital tool in a marketer’s arsenal, taps into the subconscious cues...
