ITV

Tag: Channel V India

  • Q3-2015: Cinevista q-o-q income down 28 per cent

    Q3-2015: Cinevista q-o-q income down 28 per cent

    BENGALURU: The makers of the 200 plus episodes drama Ek Hasina Thi (formerly Daag) for Star Plus, Cinevista Limited (Cinevista, formerly known as Cinevista Communications Limited) reported profit of Rs 0.89 lakh (0.06 per cent of Total Income from Operations or TIO) for the quarter ended 31 December, 2014 (Q3-2015, current quarter). This was 30.5 per cent lower than the PAT of Rs 1.28 lakh (0.14 per cent of TIO) in the corresponding quarter of last fiscal and 38.2 per cent lower than the PAT of Rs 1.44 lakh (0.07 per cent of TIO) in Q2-2015. For 9M-2015, Cinevista’s PAT at Rs 138.37 lakh (0.17 per cent of TIO) was 9.2 per cent lower than the RS 152.31 lakh (0.18 per cent of TIO) in 9M-2014.

     

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

     

    The company’s TIO for Q3-2015 at Rs 1577.73 lakh was 75.1 per cent more than Rs 901.27 lakh in Q3-2014 but 28.1 per cent less than Rs 2193.19 lakh in the immediate trailing quarter.

     

    Let us look at the other Q3-2015 and FY-2015 numbers reported by Cinevista:

     

    Simple EBIDTA for Q3-2015 at Rs 127.73 lakh (8.1 per cent of TIO) was 4.5 per cent less than Rs 133.70 lakh (14.8 per cent of TIO) in the corresponding year ago quarter, but 20.1 per cent less than Rs 159.94 lakh (7.3 per cent of TIO) in Q2-2015. For 9M-2015, EBIDTA at Rs 433.73 lakh (8.9 per cent of TIO) was 7 per cent more than the Rs 405.18 lakh (10.4 per cent of TIO) in 9M-2014.

     

    EBIDTA including other income for Q3-2015 at Rs 150.92 lakh (7.4 per cent of TIO plus other income) was 8.3 per cent more than Rs 139.35 lakh (15.4 per cent of TIO) in Q3-2014, but 6.5 per cent lower than Rs 161.44 lakh (7.4 per cent of TIO) in the immediate trailing quarter. For 9M-2015, EBIDTA including other income at Rs 461.58 lakh (9.4 per cent of TIO) was 10.6 per cent more than Rs 417.51 lakh (10.7 per cent of TIO) in 9M-2014.

     

    Cinevista’s total expenditure (TE) for Q3-2015 at Rs 1496.91 lakh (94.9 per cent of TIO) was 82.8 per cent more than Rs 819.07 lakh (90.9 per cent of TIO) in Q3-2014, but 28.2 per cent less than Rs 2079.28 lakh (94.8 per cent of TIO) in Q2-2015. For 9M-2015, TE at Rs 4572.21 lakh (93.9 per cent of TIO) was 26.1 per cent more than Rs 3627.08 lakh(93.5 per cent of TIO) in 9M-2014.

     

    A major expense head for the company is cost of production (PC).  This cost has been going up in terms of percentage of TIO. In Q3-2015, Cinevista spent Rs 1318.93 lakh (83.6 per cent of TIO) towards PC, which was more than double (2.12 times) the Rs 622.78 lakh (69.1 per cent of TIO) in the year ago quarter, but 29.6 per cent lower than Rs 1874.08 lakh (85.4 per cent of TIO) in Q2-2015. For 9M-2015, the company’s PC was 31.6 per cent more at Rs 3994.30 lakh (82.1 per cent of TIO) as compared to Rs 3035.25 lakh (78.2 per cent of TIO) in 9M-2014.

     

    Finance cost in Q3-2014 was Rs 102.85 lakh (6.5 per cent of TIO), which was 18.8 per cent more than Rs 86.57 lakh (9.6 per cent of TIO) in Q3-2014 but 10 per cent less than Rs 114.28 lakh (5.2 per cent of TIO) in the previous quarter. YTD, in 9M-2015, Cinevista’s finance cost at Rs 315.05 lakh (6.5 per cent of TI) was 22.1 per cent more than Rs 258.07 lakh (6.7 per cent of TI) in 9M-2014.

     

    At present Cinevista has another production on air on the Star Network’s Channel V India – D3 or Dil, Dosti, Dance, a dance-based fiction show that has crossed 500 episodes to date. The show premiered on 11 April 2011. The first season of Crime Patrol on Sony Entertainment Television India was created by Cinevista.

  • Want to woo youngsters? Depend on youth channels

    Want to woo youngsters? Depend on youth channels

    MUMBAI: In-branding is not unusual today as we see superstars selling the brands they endorse even in their films. Remember Chennai Express and how Shah Rukh Khan endorsed the features of the new Nokia mobile (of which he is also a brand ambassador) in the film. And if you thought it was just him, then you are wrong. Hrithik Roshan starrer Krrish 3 had a host of FMCG products being promoted through the movie. 

     

    The phenomenon has not spared the small screen as well. Right from the brands to film stars, the small screen has become a popular destination for promotion. However, this time around there is a twist.

     

    With the nation gearing for the upcoming elections, the political parties are doing all that they can to get voters to get inked. This election season the parties are finding innovative ways to connect with the audiences, especially the youth. And if you watch Channel V India, a youth entertainment channel, you would know what we are hinting at.

     

    The main characters of various shows on the channel can be seen talking about how prices have risen in the past years or how it is the time to bring change. This, while a ticker/astrix runs with BJP’s symbol and message.

     

     The political parties – Congress and Bharatiya Janta Party (BJP) – both in their mission to woo the first-time voters are now targeting youth channels.

     

    “Youth channels are the best way to catch the attention of first-time voters and since we are using different strategies, we thought of trying this as well,” says a source from the media agency handling BJP’s mandate.

     

    The source goes on to say that it is a “different” way to reach our audience. And, one will see a lot of astrixs and L- shaped advertisements on various GECs as well as news channels till the elections commence.

     

    While BJPs in-branding campaign on shows started last week, the Congress had bought ad-spots on Channel V I almost a month back.

     

    Channel V, itself, through various initiatives, is encouraging youngsters to go out and vote. “This doesn’t mean we support a particular party over the other. These are just commercial deals which we sign with agencies handling the parties. There is no association with any party,” clarifies Channel V India, GM & channel head Prem Kamath.

     

    So, the next time you tune in to shows like Sadda Haq or Dil Dosti Dance, on Channel V, do not miss out on the message from the lead characters to go out and vote.

  • Channel V to strengthen its weekday programming

    Channel V to strengthen its weekday programming

    MUMBAI: Channel V India is gearing up for increasing the entertainment quotient for its viewers. The youth entertainment channel will launch two new shows that are short, season-based, and according to them, in sync with the attitude of today’s youth.

     

    Jhalli Anjali Ke Tootey Dil Ki Amazing Story will go on air on 28 April, while the other show Yeh Jawani Ta Ra Ri Ri will hit the TV screens from 30 April. Stemming from the success of the first season in its daily format, season 2 of The Buddy Project will also go on air as a bi-weekly show, in April with a fresh story line.

     

    While Jhalli Anjali Ke Tootey Dil Ki Amazing Story takes the audience to Anjali’s healing and self-discovery journey after her first breakup, Yeh Jawani Ta Ra Ri Ri, is the story of coming-of-age of three brothers and their relationship as they face new realities of life. Both shows have been designed with Channel V’s focus on the country’s youth, and a new brand thought that, “What feels so right, can’t be wrong.”

     

    “We are excited about the new innings at Channel V India, which has been born out of extensive research of our audience. Our viewers today have a shorter attention span, and they like experimenting and sampling a variety of new shows. Hence the new shows would be shorter, season-based ones, and we are excited about the disruptive attempt at scheduling, by airing the new shows as bi-weeklies,” said Channel V India, GM & channel head, Prem Kamath.

     

    According to a statement released by the channel, “Channel V India reaches 16 million viewers. It is present across youth touch points on air, online, ground and mobile. It has a ground presence of 3 million participants with its ground property ‘Channel V India Youth Fest’. It reaches to 1.1 million youngsters with its VithU mobile app, while it reaches out to more than 5 million fans on the digital platform.”

     

    Jhalli Anjali Ke Tootey Dil Ki Amazing Story will be aired on Mondays and Tuesdays at 5.30pm, while Yeh Jawani Ta Ra Ri Ri will be aired every Wednesday and Thursday, at 5.30pm. The channel is surely looking at strengthening its weekday evening slot with the two new shows.