Tag: Channel NewsAsia

Tata Sky ties up with MediaCorp; launches a new English news channel

MUMBAI: Tata Sky has tied up with Singapore based media company MediaCorp and announced the launch of Channel NewsAsia International on Tata Sky. The memorandum was signed on November 19.

The pan-Asian channel will be available to the subscribers on channel number 535. Channel NewsAsia will be clubbed with the other English news channels available on the DTH platform and is priced at Rs.8. The channel will be a part of the a-la-carte and is a part of Tata Sky’s English news pack.

Channel NewsAsia started in March 1999 and is a Singaporean English language Asian cable television news agency and news channel. The channel is ranked among the top three most preferred English news channels in Asia and has bagged two awards in the 8th International Kuala Lumpur Eco Film Festival.

NewsAsia’a distribution and marketing VP Chuk Chan Woon says, “Winning awards is just icing on the cake for us”, the channel’s programming is home to award winning content. The channel, in the past five years, has picked up 18 regional and international awards for their content. In the recent New York fest, the channel has bagged 8 awards. The channel has been nominated for 24 top level categories in the Asain Television awards.

Channel NewsAsia is all charged up to face the competition with the existing English news channels on Tata Sky, though the Chief Content and Business Development Officer of Tata Sky Paolo Agostinelli strongly avers that the launch of Channel NewsAsia in India is not just for competition or numbers. The opening of the channel in India will just expand the news channel list and will provide an additional source of information from around the globe for the sophisticated and evolving news hunters in India.

“Technology spreads awareness amongst the consumers. People are curious because of the internet, increasing literacy rate, the curiosity to know about what is happening around them. Our subscribers want more than what the Indian English news channels offer to them. They consume more news from the International news channels. We want to expand our International news bouquet for our subscribers by giving them a 360 perspective on what is happening. Adding Channel NewsAsia is just one step closer to our vision”, adds Agostinelli.

Channel NewsAsia’s relentless strive to be the leading news channel across Asia by delivering a much wanted content seems to make a huge difference in the eco system across Asia. Beyond reporting current issues, the channel also documents content to show Asia’s success. With this new perspective brought in India, the channel foresees a successful penetration in the Indian business.

Speaking with indiantelevision.com, Woon asserted, “We are truly proud to be partnering with Tata Sky. We believe that the platform will give us reach to people pan-India. We are well placed to provide the audience in India a better understanding of the whereabouts around them in a better and efficient way than the rest of Asia.”

Channel NewsAsia is geared up to launch in India with the same feed that is available in the global eco-system. The channel aims at providing increasing cosmopolitan Asian audiences an avenue to know what’s happening in the rest of Asia. The channel’s main focus will not be just reporting stories to the viewers but will also engage the onlookers about everything happening around in a story telling format. The other aim of the channel in India is to reach out to the Indian companies who wish to reach out to the Asian audience.

With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which includes 14 English news channels, 22 Hindi news channels and 57 regional news channels.

November 19, 2015
CNN named number one international news brand in India and Asia Pacific

MUMBAI: CNN has been named the number one international news brand according to the latest Ipsos Affluent Survey Asia Pacific, reaching an unrivalled one in three upscale consumers in the region. CNN is consumed by more affluents in Asia Pacific in all daily, weekly and monthly metrics, as well as on all platforms of TV, online and mobile. In India, CNN is the leader amongst international news brands in multiplatform and digital reach, and also accumulates more TV viewers each month than BBC World News.

Among international news brands and across platforms, CNN is the preferred destination for India’s affluent audience, with 20% monthly reach – significantly ahead of the next-placed brand (BBC World News). CNN is also the leading international news brand in terms of monthly TV reach as well as digital (websites & apps) reach, where CNN has a lead of over 50% compared to the next-placed international news brand (BBC World News).

At the regional, Asia Pacific level, the survey shows every month CNN is consumed by over a third (34%) of the region’s affluent audience across all platforms, which is 40% more than the next largest news brand (BBC World News 24%) and twice as many as the third-placed brand (CNBC 16%). Each month CNN also reaches a large proportion of elusive target groups such as frequent business travelers (65%), opinion leaders* (51%), and top management (46%).

On TV, CNN is the most watched international news channel with 27% monthly, 18% weekly and 6% daily reach. This is far ahead of the other news channels including BBC World News (18% monthly, 12% weekly and 4% daily), CNBC (12%, 8%, 2%), Channel NewsAsia (10%, 7%, 4%) and Bloomberg TV (7%, 5%, 1%). In a single week CNN reaches 99% as many upscale consumers as BBC World News does in an entire month. The research also shows over the course of a month 29% of CNN TV viewers watch CNN exclusively, watching no other news or business channel**.

On digital platforms (websites and apps), CNN is ahead of all news and entertainment brands with 54% higher monthly reach than the next largest brand (CNN 9% monthly reach versus BBC World News 5%).

CNN’s continual dominance extends beyond Asia Pacific with the Ipsos Affluent Global survey also released today showing CNN reaches 40% of upscale consumers and decision-makers in Europe, Middle East, Africa, Latin America and Asia combined. This audience is larger than all other news competitors in every metric across TV and digital platforms. The IPSOS Affluent Global findings follow CNN registering a global digital audience of 99 million Unique Visitors in comScore’s August data – over 25 million ahead of the BBC (73 million)****.

Rani Raad, Chief Commercial Officer, CNN International: “These results prove once again CNN has the winning combination of quality and quantity. CNN has an unrivalled ability to connect with affluent consumers and hard-to-reach groups and does so in large numbers. It’s been an extraordinary year for major news stories and these results are testament to the relevance and importance of CNN’s first-class journalism in Asia and all corners of the globe.”

October 14, 2014
Channel NewsAsia announces new weekend shows

MUMBAI: Asian news channel Channel NewsAsia has announced new shows for the weekend. A persentation was made a few days ago for advertisers and sponsors. Over 300 people from the advertising industry and business community attended the event.

The channel says that the attendees included the network’s key customers who were treated to a grand opening performance of drums and dance featuring a combination of instruments from the East and West.

Add to that, there were trailers of things to come at the channel in the months ahead. All these were to complement the theme of the event “Influencing the Influential”.

MediaCorp News MD Woon Tai Ho said, “We have aggressive plans to pursue the potentially immense market in India and China. As we ride the waves, we hope you will come onboard to see how we can add value to your products with a regional reach.”

Among the new items will be a special coverage of the IMF-World Bank Meetings in Singapore in September and a programme for Internet bloggers to air their views.

MediaCorp News’ programming managerHaryaty Abdul Rahman said, “The weekend line-up is going to be revamped soon and what viewers will get to see is fresh lifestyle programming and specifically targeted at the PMEBs. We’ll have lots of new genres such as travel, fashion and design and even talk shows for the weekend.”

July 31, 2006
Channel NewsAsia goes in for new look

MUMBAI: News broadcaster Channel NewsAsia dons a new look from today 17 July. The channel says that the transformation is a celebration of its evolution and achievement over the past seven years.

In undergoing the transformation, the channel aimed to give a dynamic, smart and contemporary feel. The on-air look, in-house trailers and colour scheme have been changed.

Apart from the staple top-of-the-hour news bulletins, there are also new weekend programmes.

MediaCorp News, MD Woon Tai Ho says, “We have come out with a concept called platinum lifestyle; it’s really high-end leisure, high-end travel, high-end dining and high-end spending, so we could have programmes from watches to cars, hunting for wine to hunting for property. But eventually, the real challenge really would be technologically-driven programmes, that’s high-definition documentaries, and how we tap into the whole cyberworld.”

The London-based broadcast design company, English & Pockett, was hired to revamp the channel’s studio, converting it from a virtual set to a new “hard set” where the news anchors will present news right from the busy newsroom.

The channel will also move to a new digital newsroom environment by the end of the year when all the news gathering will be done on-line. The channel’s website, channelnewsasia.com has also been given a makeover.

It has a new layout and clearer navigation. It now offers more entertainment content like movie reviews and trailers as well as special features and product reviews. There are also added features like photo galleries for selected news stories and streaming of video clips.

July 17, 2006