ITV

Tag: channel launch

  • I&B minister Anurag Thakur launches Bharat24

    I&B minister Anurag Thakur launches Bharat24

    Mumbai: The union minister for information & broadcasting and sports & youth affairs Anurag Thakur, launched the new national Hindi news channel, The tagline of the channel is “Vision of new India!”

    Speaking at the launch event on Sunday, Thakur wished all the best to the team. “I congratulate Dr Jagdeesh Chandra and the entire team of Bharat24 on this new venture. The media is the fourth pillar of democracy and should work as a bridge between the government and the public and I am sure Bharat24 will execute this responsibility with utmost seriousness,” he said.

    Bharat24 CEO and editor-in-chief Dr Jagdeesh Chandra commented, “We assure the minister that Bharat24 will reflect the aspirations of the youth, the multi-polarity of emerging India and will work as a bridge between our audience and the government.”

    Bharat24 managing editor Ajay Kumar, Bharat24 chief business officer & strategic partner to the board Manoj Jagyasi, Bharat24 senior editor Syed Umar, Bharat24 senior anchors Mimansa Malik, Sachin Arora, Naina Yadav and Poornima Mishra, editorial consultant Shashikant Sharma, political editor Aditi Nagar, and others were present during the launch.

    Kumar said, “The union government of India, various state governments, multilateral agencies, and international partners of India, all together, have come a long way in building the New India. We, Bharat 24, believe that a positive connection between the governments, state policies & the people at large is the need of the hour.”

    Adding to this, Jagyasi commented, “With bureaus in all states, Bharat 24, will set a benchmark for news reporting and branding. It is a matter of pride that on the first day of launch, the channel has opened with many credible advertisers and we shall only grow bigger and better as time goes on,” he added.

    Bharat24 will be available on all major DTH & cable platforms, including Tata Play – 531, Dish TV – 667, D2H – 750, Airtel DTH – 373, DEN – 318, Radiant – 308, RM Network – 109, Siti Network – 312, Hathway – 217, ICNCL WB – 175, Digiana Cable – 308, Haldwani Digital Services – 110.

  • Times Now Navbharat launches ‘Dekhega Navbharat, Jeetega Bharat’ initiative

    Times Now Navbharat launches ‘Dekhega Navbharat, Jeetega Bharat’ initiative

    Mumbai: Further strengthening its bond with the viewers in Hindi news segment, Times Now Navbharat has announced the launch of a new initiative called ‘Dekhega Navbharat, Jeetega Bharat.’ A 100 day long nation-wide consumer campaign, the initiative promises to elevate the news viewing experience, keeping the viewers informed and gratified at the same time, it said.

    To participate in ‘Dekhega Navbharat, Jeetega Bharat,’ viewers are required to give a missed call to the number flashed on the channel, anytime during the contest period contest, to receive an SMS question along with two answer options, said the statement. “All the questions are based on general awareness related to daily news updates projected on the channel. Selected winners will be rewarded with daily tempting prizes including seven-seater car, electric scooter, gold coins, LED TVs, vacuum cleaner, laptops, mobile, digital watches, motorcycle, grocery shopping or petrol for one year and many more exciting gifts,” it added.

    “The first two weeks unrolled viewership data indicates that we have already achieved our first phase ranking target and broken into the A-set of HNCs,” said Times Network MD and CEO MK Anand. “The best news is that our TSV performance is on target. We have ensured that our Distribution is the best in class with highest penetration and best locations in the EPGs across platforms giving Times Now Navbharat the highest OTS in the genre. The ‘Dekhega Navbharat, Jeetega Bharat’ campaign is one of the biggest multimedia campaigns across categories and we are confident that we will see our Reach numbers go to capacity taking us to our final target.”

    Maximising the reach, Times Now Navbharat has also launched a reverberating marketing campaign that entails planned on-air promotions of over 40,000 spots across its bouquet of channels, Hindi GEC, Hindi movies and social media platforms and print ads in leading national dailies. A TVC featuring the channel’s primetime anchors is also released on the Network’s channels and social media platforms.

  • Shemaroo Entertainment launches Hindi GEC ‘Shemaroo Umang’ on DD Free Dish

    Shemaroo Entertainment launches Hindi GEC ‘Shemaroo Umang’ on DD Free Dish

    Mumbai: Shemaroo Entertainment has announced the launch of a new free-to-air hindi general entertainment channel (GEC) called ‘Shemaroo Umang’. The channel is available on DD Free Dish, various multi-system operators (MSOs) and will be available on major direct-to-home (DTH) and cable networks, according to the company’s statement.

    With the launch of the channel, Shemaroo Entertainment expands its broadcast portfolio with existing channels Shemaroo TV and Shemaroo MarathiBana. 

    The newly launched channel will bring a women-centric focus catering to their entertainment and aspirational needs, said the statement. 

    It will also offer advertisers and brands a new audience to reach out across the Hindi speaking market.

    “We have experienced immense success with our existing television channel slates and are excited to announce the launch of our new Hindi GEC ‘Shemaroo Umang’,” said Shemaroo Entertainment CEO Hiren Gada. 

    “We are committed to be a leader in the Indian entertainment industry and build our position in the market with the new launch,” he added.

    “The launch of Shemaroo Umang is another breakthrough for us as it strengthens our presence in the broadcast space,” said Shemaroo Entertainment COO – broadcasting business Sandeep Gupta. 

    “We are sure that the audiences will love our curated collection of some of the most admired shows and Shemaroo Umang will also soon emerge as a household name just like Shemaroo TV and Shemaroo MarathiBana,” Gupta added.

    The channel will also be distributed on Shemaroo’s OTT platform ShemarooMe.

  • Zee Media launches news channel Zee Delhi NCR Haryana

    Zee Media launches news channel Zee Delhi NCR Haryana

    Mumbai: Zee Media Corp has launched a news channel catering to Delhi, NCR, and Haryana. The channel called ‘Zee Delhi NCR Haryana’ will serve everyday news consumption needs via an array of different genres of programmes, it said.

    Congratulating Zee Media on the launch of the channel, Rajya Sabha MP Dr Subhash Chandra in his message wished that the channel delivers to the expectations of the viewers. He also urged viewers to give their feedback about the channel.

    “First, I would like to extend my best wishes to the group on launching the new channel – Zee Delhi, NCR and Haryana,” said chief minister of Haryana Manohar Lal. “We are rapidly evolving and coming closer every day becoming a global village; and news plays a very important role in this. I expect that the new channel will be a bridge between the state government and the people of Haryana.”

    With the channel launch, Zee Media has addressed the need gap of hyperlocal news exclusively focused on the issues pertaining to Delhi, NCR and Haryana. The channel offers carefully curated programming that caters beyond politics and debates by including shows on crime, lifestyle, health etc.

    “Congratulations to Zee Media on launching Zee Delhi NCR Haryana, for fulfilling the need of a regional-focused channel based out of our region,” said chief minister of Delhi Arvind Kejriwal. “Journalists work in tough conditions and I have a lot of respect for the work they do but sometimes, they may get disconnected from the common man. There will be many things that different parties or politicians say, but it is important to keep the focus on what the common man says.”

    “The regions of Delhi, NCR and Haryana are a hotbed for politics and are also important cultural centres of the country,” said Zee Media cluster chief business officer Abhay Ojha. “We see a gap in honest, unbiased and extensive on-ground reporting in the regions, and hence we launched the channel that will exclusively cater to fulfilling that gap. We aim to be the most trustworthy news brand in the market. Since retail sales potential is very high, many SMEs are missing the platform as they can’t go to the national channels. Only local channels can give them complete RoI on advertisement, and we aim to focus on hyperlocal.”

    Zee Delhi, NCR and Haryana will be available as a linear television channel across all DTH and MSO platforms, along with the OTT streaming platform Zee5. The news channel will also have its handles on social media platforms such as YouTube, Facebook, and Twitter.

  • Enterr10 TV Network launches new GEC Dangal 2

    Enterr10 TV Network launches new GEC Dangal 2

    Mumbai: TV broadcaster Enterr10 on Saturday launched a new general entertainment channel called Dangal 2 to cater to the Hindi-speaking market audience.  

    The new GEC is targeted towards audiences across the country with a series of old and new shows from the network. “The viewers will not just get a chance to reminisce and rejoice the older much-loved shows but also get to watch the TRP garnering new originals of Dangal TV on this new channel as well,” said the media company.

    Dangal TV is one of the fastest growing GECs that consistently maintained its leading position in Broadcast Audience Research Council (Barc) India data, said the statement. “Dangal TV shows not only connected with the masses through their rooted storylines but also managed to create a cult fan following for its leading stars,” it added.

    The new GEC will air many shows including “Rehna Hai Teri Palkon ki Chhaon Mein,” “Jyoti, Pyaar ki Lukka Chuppi,” “Phir Laut Aayi Nagin,” “Basera, Baba Aiso Varr Dhundo,” “Mahim Shani Dev Ki,” and “Crime Alert.”

    “We have built a unique relationship with our viewers through our channels,” said Dangal TV managing director Manish Singhal. “While Dangal TV is more attuned to the female viewership, with Dangal 2 we are looking to encapsulate a larger audience base. We are using all our experience of the Hindi speaking heartland and working on creating content that makes for family viewing.”

  • Vibhu Agarwal announces foray into TV broadcasting with Hindi GEC

    Vibhu Agarwal announces foray into TV broadcasting with Hindi GEC

    Mumbai: OTT app founder Vibhu Agarwal has announced his foray into the broadcasting space with the launch of a new Hindi general entertainment channel whose name is yet to be revealed. The channel will primarily cater to the target audience of 15 plus years. 

    In the past, Agarwal has produced a Bollywood film and numerous web series content.

    The GEC is slated to launch in the first half of the new financial year and will have both fiction and non-fiction series spanning genres like action, comedy, and thrillers. Unlike other GECs, however, the channel will run finite series where each show will have a limited number of episodes.

    Television revenue is expected to grow at a CAGR of four to five per cent and reach Rs 826 billion by 2024, as per EY-FICCI media and entertainment 2022 report. The revenue from subscriptions for TV channels is expected to reach Rs 415 billion in 2022. Pay TV will continue to grow as states like Uttar Pradesh, Bihar, Rajasthan, and West Bengal get electrified. Free TV subscribers are expected to cross 50 million in 2025. 

    The report predicted overall growth of TV connections at a pace of five per cent per year to cross 67 per cent of Indian households by 2025.

    “We have experienced tremendous success in terms of subscription and popularity with our unique offering on our flagship OTT Platform,” said Vibhu Agarwal. “Over the last three years, we have built a formidable content library spanning multi-genre content and age groups. While the digital entertainment space is poised to grow exponentially, the broadcasting industry is here to not just stay but also grow.”

    He added, “Our new Hindi general entertainment channel will have a varied bouquet of shows targeting all segments of society. It will be heavy in both fiction and non-fiction which will have genres like thriller, crime, comedy, horror, and suspense, and star some of the most renowned actors. We will be working with the best of production houses and the most noteworthy talent across to bring content-rich hours of programming. Each show will have slick production value, a novel concept, differentiated narrative, characterisation, and a finite run time. The shows will also be available on the television channel’s own new OTT App wherein the audiences will be able to watch them at their own leisure. This is our commitment to bring entertainment to the household of every Indian across the country that enjoys and understands Hindi.”

    The channel will be distributed across Tata Sky, Airtel Digital TV, Dish TV and d2h, and cable networks such as Hathway, Den, and GTPL in India, as per the statement.

  • Travelxp launches food channel Foodxp in India

    Travelxp launches food channel Foodxp in India

    Mumbai: Travel channel and OTT platform Travelxp has announced the launch of its food channel Foodxp in India. The new channel was unveiled on 1 March.

    Foodxp was first launched in the UK on Sky in August 2019 to distribute food-based content. The channel emphasises diversified cuisines and talented upcoming Indian chefs.

    “Foodxp has gained huge popularity amongst Indians as well as the local residents of the UK,” said the statement. “Foodxp has become one of the top ten most viewed food channels in the UK and also received the award of ‘The Best Asian Food Channel’ in the UK in December 2021.”

    With more than 1,000+ episodes, the channel offers varied cuisines incorporating delicious dishes from Asia, Europe, America, and all across the world. One of the distinctive features of Foodxp involves real-time food creation, which means the recipes are made outright while shooting the episodes. This feature facilitates users to obtain real-time insights into the recipe.

    The team consists of some of the finest, talented, young as well as experienced chefs including Ajay Chopra, Harpal Sokhi, Vicky Ratnani, Neha Deepak Shah, Kiti Bhoutika, and so forth. The channel will be launched with shows comprising “Mix Masala by Chef Ajay Chopra,” “Food Fiesta by Chef Kriti Bhoutika,” “Kuch Teekha Kuch Meetha by Chef Neha Shah,” “The Royal Taste by Chef Mirvaan Vinayak,” and so on. 

    Travelxp is a 4K HDR travel channel reaching out to over 500 million+ viewers in over 50+ countries. “The channel strives to create and distribute high-quality content across all their channels. Foodxp is indicative of the kind of content viewers are looking for i.e., food adventures, how-to videos, luscious food recipes, and so forth,” said the statement.

    “With Foodxp, we bring what we are recognized globally for world class 100 per cent original programming which is relevant, experiential and informative for the viewers,” said Travelxp director Nisha Chothani. “We aim to make Foodxp the default destination for food just like Travelxp did with Travel.”

    “Food is the only thing that connects people from different cultures,” said Foodxp creative director Geetika Jain. “We launched Foodxp with a vision to promote Indian food and talent globally. The channel successfully provides an international platform to the brilliant upcoming Indian chefs. Each of the recipe is distinctive and curated by bringing together innovative recipes from across cultures.”

  • Sun TV Network launches Marathi GEC Sun Marathi

    Sun TV Network launches Marathi GEC Sun Marathi

    Mumbai: Sun TV Network has launched its Marathi general entertainment channel (GEC) Sun Marathi on 17 October.

    The channel’s tagline is ‘sohala natyancha’ which translates to ‘celebrating relationships.’ The channel has announced three hours of original programming with six shows starting from 6:30 p.m to 9:30 p.m.

    The shows announced are “Nandini” at 6:30 p.m, “Sundari” at 7:00 p.m, “Jaau nako dur..baba!” at 7:30 pm, “Abhalachi Maya” at 8 p.m, “Kanyadaan” at 8:30 p.m and “Sant Gajanan Shegaviche” at 9 p.m.

    The channel has also announced ‘bagha roj jinka rokh’ (‘watch daily, win cash’) contest which every day offers an opportunity for more than 1,000 viewers to win up to two crores in cash prize from Dussehra to Diwali. Every day during the contest period, one question will be asked in each of the six shows and viewers will have to give a missed call to register their answers on the numbers provided, said the broadcast network in a statement.

    Sun Marathi is widely distributed and is available on all leading DTH platforms including DD Free, Dish as well as on all cable networks across Maharashtra for free. In terms of its placement, it is part of the Marathi GEC neighborhood on all the platforms.

  • Times Network to launch ET Now Swadesh on 4 October

    Times Network to launch ET Now Swadesh on 4 October

    Mumbai: Times Network is set to launch its Hindi business news channel ET Now Swadesh on 4 October. The network has launched a promo film for the new channel on its newly created YouTube page.

    The news broadcaster has unveiled a logo and tagline ‘Badho Desh Ke Sath.’

    “We are thrilled at the launch of our second Hindi news offering, ET Now Swadesh and I am confident Nikunj will lead this new mandate to its glory and success, and further raise the bar for the Hindi business news category,” said Times Network managing director and chief executive officer MK Anand.

    The network had launched its first Hindi news channel Times Now Navbharat in August.

    Last week, the network appointed Nikunj Dalmia as the managing editor of the new channel. “With a unique content offering that is focussed on empowering viewers with the knowledge that will enable them to be part of India’s growth story, ET Now Swadesh will sharply differentiate itself from other players in the Hindi business news category,” said Dalmia.