ITV

Tag: Channel Factory

  • Media veteran Yesudas S Pillai and his personal Tata Mumbai Marathon triumph

    Media veteran Yesudas S Pillai and his personal Tata Mumbai Marathon triumph

    MUMBAI: You don’t seem to be getting  it right, no matter how hard you try, should you just surrender and give up? 

    Surrender yes, but, don’t give up , is  the advice of media veteran Yesudas Pillai.

    Yesu  completed the  Tata Mumbai Marathon half marathon with a time  of 2:20 : 36 seconds on the morning of 19 January. In the process, he shaved 10-20 minutes off what he had managed to clock over the past couple of seasons. His  determination and hard work paid off. This milestone victory is the culmination of months of intense training and dedication for Yesu.

    After struggling with his fitness last season, averaging times between 2 hours 30  minutes and 2 hours 40 minutes  he vowed to rebuild and push himself to new heights. The result is a testament to his unwavering commitment to fitness and his ability to overcome adversity.(His previous personal best is 2:02 minutes, however). 

    “I’m overjoyed and humbled by my achievement,” Pillai said. “It’s not just about the time; it’s about the journey, the struggles, and the triumphs. I believe that setbacks are an opportunity for growth, and this experience has taught me to stay focused and push through difficulties. “

    “It’s hard to put into words how it feels to see the results of sheer determination and hard work. This is more than just about a marathon; it’s a reminder that setbacks aren’t the end—they’re just a setup for comebacks,” he added. “To anyone struggling in their own race, remember: progress is progress, no matter how small. Keep pushing, keep believing, and trust the process. The finish line feels that much sweeter when you’ve earned it.”

    Yesu’s  impressive feat showcases his remarkable resilience and perseverance. His journey to run long distance is a true inspiration to anyone striving to achieve their goals.

    As a successful entrepreneur, Yesu has built a reputation for driving innovation and excellence in the business world. His company, Y&A Transformation, helps enterprises connect with their customers by simplifying complex practices and leveraging cognitive and intuitive approaches.

    In addition to his entrepreneurial pursuits, Yesu is an avid cyclist and marathon runner, with a proven track record of 28 years in business building. He has founded and led successful ventures like Triggerbridge and has been involved in various business initiatives, including the launch of Channel Factory, a YouTube measurement partner certified by Google.

    Yesu’s achievements are a testament to his boundless energy, dedication, and innovative spirit. His remarkable accomplishment in the Tata Mumbai Marathon serves as a reminder that, with determination and hard work, anything is possible.

  • Channel Factory onboards Alex Littlejohn as MD, APAC

    Channel Factory onboards Alex Littlejohn as MD, APAC

    Mumbai: Channel Factory, the global brand suitability and YouTube measurement programme partner, has brought on board Alex Littlejohn as managing director (MD) to spearhead its growth in the APAC region.

    In his new role, Littlejohn will be responsible for growing the brand’s existing operations in Singapore and will be tasked with launching the business into the broader APAC region with local offices across SEA and Australia slated for launch in Q4 2021, said the press statement.

    Littlejohn has extensive experience in scaling adtech businesses having held the position of president international for Adconion Media Group for eight years where he was responsible for growing the team from a standing start to over 250 employees across eight European and four APAC markets. Following Adconion’s acquisition by Singtel (SGX), he served at Amobee as senior vice president for APAC.

    “Alex clearly brings years of incredibly valuable experience to Channel Factory and we could not be more excited to welcome him to the team,” said Channel Factory founder & CEO, Tony Chen. “His impressive record and successful wins speak for themselves and we have full confidence in him to lead our business growth across the APAC region in each local market as we increase our global footprint and push the ad industry to be more conscious while we approach a new decade of recovery and regeneration.”

    Littlejohn has been recognised in the 40 most influential people under 40 years in the media and marketing twice, on two continents, and has been awarded multiple times in multiple markets for his contributions to the industry.

    “I am excited to be joining Channel Factory at such a pivotal time for the business,” said Littlejohn. “Our Mission is to build a better Video ecosystem that connects creators, brands, and consumers, and as one of only seven accredited YouTube measurement partners globally, I am excited to further develop the existing Channel Factory operations in the region.”