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  • Sony BBC Earth shares positive insightful storytelling key milestones for 2023

    Sony BBC Earth shares positive insightful storytelling key milestones for 2023

    Mumbai: Closing an extraordinary year, Sony BBC Earth shares some key milestones of 2023. Guided by the unwavering commitment to being one of the storytellers, the channel embarked on a journey that brought forth a grand visual spectacle, positive insightful storytelling, and a fresh perspective on knowledge and entertainment. Let us rewind the tape and relive the journey of Sony BBC Earth.

    Key Tentpoles for the year

    In March, the channel premiered ‘Dynasties II’ – a visual extravaganza narrated by the legendary Sir David Attenborough. This six-part program delved into the intricate social structures of charismatic animal species, conveying the powerful message that ‘family is power.’ The channel collaborated with an Indian a-cappella band for a song around the show theme ‘Legacy Must Live On’. The composition featured a-cappella renditions of animal sounds from the series’ legendary creatures. Exclusive screenings were conducted in key metros – Mumbai (Nehru Science Centre), Delhi (India Habitat Centre), and Chennai (Dakshina Chitra). A standout moment was the integration with the critically acclaimed film ‘Mrs. Chatterjee vs. Norway’.

    In July, ‘Changing Planet’ visually explored Earth’s delicate ecosystems, showcasing innovative solutions that transcend boundaries and foster sustainability. The two-part series revealed remarkable changes in six critical territories over the past two years, featuring presenters meeting those dedicated to restoring Earth’s balance.

    As we usher in the joyous season of December, Sony BBC Earth held a grand prime-time premiere of ‘Earth’, a captivating five-episode biography of our planet, narrated by Chris Packham, unfolding Earth’s epic narrative from a barren rock to a vibrant home for eight billion people.

    Special Days, Special Impact

    Sony BBC Earth launched a PSA campaign titled ‘Care For Earth, Care For Life’ around Earth Day. Adding a dash of quirk, the channel curated three animated short films around environmental issues such as drought, global meltdown, and plastic impact on aquatic life. The videos shed light on the current scenario of the planet through animal characters such as elephants, polar bears, and blue whales. The videos were shared by Garvita Gulati the Water Girl of India, Ann Mathew (Geeks of Green), and Ekta Chaudhary (Garden UP). Mad over Marketing showcased the campaign idea and its narrative. It was supported with a relevant line-up of shows such as Water Brothers, Climate Change: Ade on the Frontline, Ocean Rescue, etc.

    In October, the channel launched a Diwali-special property ‘The Festival of Life’ premiering 12 shows. This curated line-up guaranteed a blend of entertainment, enlightenment, and inspiration. Broadcasted from 16 October to 10 November the show list included Chasing Monsters Season 3 and 4, Wild Scandinavia, Joanna Lumley’s Spice Trail Adventure, Dogs In The Wild, South Korea With Alexander, Vitamin Pills – Miracle Or Myth?, Horizon Hair Care Secrets, Serengeti Season 3, Alexander Armstrong In Sri Lanka, Panorama Are You Scared Yet, Human?, and Africa With Ade Adepitan.

    In December, the channel curated a Christmas Special anthology titled – ‘All Things Sweet’. It featured captivating shows such as ‘Inside The Factory’, delving into the intricate processes and technology of foods and goods, ‘Inside the Chocolat’, and ‘Inside The Christmas Factory’ showcasing Britain’s largest independent chocolate maker and the fascinating processes of UK’s beloved festive treats. It also included ‘Rick Stein’s Road To Mexico’, adding a flavourful touch to the holiday cheer.

    Brand IPs and Engaging Contests

    In March, the channel marked its 6 anniversary by presenting viewers with an exclusive lineup of iconic shows that captured the essence of ‘Feel Alive’ over the six years. The special programming featured shows such as Planet Earth II, Blue Planet II, Seven Worlds, One Planet, A Perfect Planet, Eden – Untamed Planet, and Frozen Planet II. Additionally, the channel utilized its social media platforms by hosting viewer contests.

    The ‘Earth in Focus 3’ online photography contest, celebrated the Pride of India. It encouraged photographers to narrate compelling stories through captivating images. The recently concluded contest witnessed an impressive turnout with 6,030 entries and garnered 124,490 votes. The channel had a 3-day activation with Doodle walls installed at the Phoenix Market City, Kurla. It saw participation from people of all ages and encouraged spot registrations for the contest. Further, building on the community engagement Doodle and Photography workshops were planned across two days.

    Sony BBC Earth’s property ‘Earth Champions’ saw a quirky makeover with the channel showcasing the journey of real-life heroes in a rap format. The 3-minute capsules reflected the work of the changemakers. The debut episode featured ‘ Jadav Payeng,’ the Forest Man of India, recognized for his selfless efforts in environmental conservation. The same featured on-air along with extensive social media promotions.

    Sony BBC Earth’s 6 edition of ‘Feel Alive Hours’ concluded in 2023 along with the launch of the 7 season. As an industry first initiative, a nationwide quiz was launched in a digital format where students participated in batches of two, in senior and junior categories. The 7 season allows students to register as individual participants. Feel Alive Hours also includes a school contact programme providing an immersive experience through science experiments, interactive adventures, and diverse content genres. Content-viewing sessions on science, wildlife, adventure, etc., and DIY activities to spark creativity and curiosity add to the engagement of the sessions.

    On-Ground Integration and Metaverse Magic

    Sony BBC Earth organised a Science Movie Festival at Nehru Science Centre in October. The 3-day fest ignited students’ passion for science, immersing them in the vast expanse of space over three days. With participation from more than 1000 students across Mumbai, the event became an educational odyssey.

    Blurring the lines between reality and imagination, Sony BBC Earth’s Metaverse experience offered a virtual walkthrough of two worlds – Polar Regions and the Tropical rainforest at The Lil Flea (MMRDA Ground, BKC). From small kids to senior citizens, all had firsthand experience of it, leaving a lasting impact on them. The channel also extended the Metaverse experience to underprivileged children of the Udaan Foundation, making the festive season special for them.

    Upcoming Premieres

    As wrap up the extraordinary journey of 2023, Sony BBC Earth, with its diverse array of stories, competitions, and on-ground engagements, stays dedicated to making people Feel Alive. Moving into 2024, January brings exciting offerings, including ‘World’s Most Dangerous Roads’ and the enchanting exploration of ‘Ancient Powers’. Delve into the depths with ‘Spy in the Ocean’, and don’t miss the Republic Day Special. Here’s to a future filled with more captivating stories and shared experiences. 

  • Zee Bangla Cinema unveils new brand identity

    Zee Bangla Cinema unveils new brand identity

    Mumbai: Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

    The channel is about serving a daily dose of magic potion that takes viewers to a world where possibility takes the front seat and reality takes a backseat. Zee Bangla Cinema’s new tagline, “Hok Na Ektu Magic,” echoes this brand purpose.  

    Zee Bangla Cinema’s new identity was revealed during the world television premiere of the blockbuster of the year, “Aparajito – The Undefeated,” starring Jeetu Kamal and Saayoni Ghosh, directed by Anik Datta.

    For today’s evolved audiences who consume a range of genres, Zee Bangla Cinema has also revealed a powerful line-up of star-studded blockbuster Bengali movies that will premiere on the channel through the festive season. Starting 24September, “Notun Cinema Proti Robibaar” will bring world television premieres every Sunday. This first-of-its-kind programming will see the channel achieve a milestone of telecasting world television premieres on every week, rather than only once in a month.

    Commenting on the announcement, Zee Entertainment chief cluster officer – East Samrat Ghosh said, “Bengali cinema has always held a special place in the history of Indian films. From its beginnings in the 1920s, Bengali cinema has achieved global acclaim and popularity. From Satyajit Ray and Mrinal Sen to our contemporary filmmakers today, Bengali cinema has always been a creative powerhouse. It is an honour for us to celebrate this love for cinema and magic on the occasion of Zee Bangla Cinema completing 10 successful years of entertaining viewers. As one of the leading and most-loved channels in the Bangla movie-entertainment category, we cater to the audience’s varied preferences with a special content curation. “Notun Cinema Proti Robibaar” will strengthen our market share as we aggressively widen our movie library and bring the best of movie content for our viewers.”

    Talking about the channel’s revamped brand identity, Zee Bangla Cinema chief channel officer & head of marketing – East, Jalaluddin Mondal said, “As Zee Bangla Cinema completes a decade of passion for Bengali cinema, we decided to celebrate and build on our love for cinema by giving our viewers a brand-new experience. The new brand identity is accompanied by a slew of new initiatives to delight our viewers. A new slot strategy with each slot featuring films curated on the basis of audience demand and the genres they love is just the beginning. The icing on the cake is the most talked about and latest weekend television premieres for the ultimate weekend experience. As we enter a new decade, we will create a Movie++ experience with special music and movie events to cater to the Bengali lover of literature, music, and culture.”

    Talking about the new brand identity, Zee Entertainment chief marketing officer, content SBU Kartik Mahadev said, “Zee Bangla Cinema has always championed the power of cinema as an inspiring and binding medium that creates unforgettable moments of magic around television. Our new brand identity is our way of celebrating this intrinsic bond with every Bengali movie lover. As we complete a decade, we promise to keep bringing the magic of Bengali cinema alive for our viewers in every moment of their lives, as expressed in our new brand thought “Hok Na Ektu Magic!” The design of the new brand identity expresses the ‘Golden Circle of Special’ that curates’ moments of magic every day, brought alive through a vibrant colour play that is nuanced for the category and region. The refreshed design aesthetics will not only enhance the visual appeal but will facilitate intuitive content discovery creating an immersive experience.”

    Zee Bangla Cinema is promoting the new brand identity with a high-octane campaign, which will be promoted through a 360-degree approach across mediums – OOH, print as well as its social media channels including YouTube, Instagram and Facebook.

  • Zee Zest has a 40% market share in the lifestyle category, says business head, Amit Nair

    Zee Zest has a 40% market share in the lifestyle category, says business head, Amit Nair

    Mumbai: Since its inception in 2020, Zee Entertainment Enterprises’ first lifestyle channel, Zee Zest, has established itself with a diverse and comprehensive lineup of shows.

    Zee Zest, which is known for its global content, hosts a great mix of Indian and international lifestyle and infotainment shows.

    The channel’s content includes food, travel, lifestyle, home improvement, wellness, culture, and do it yourself (DIY). Apart from producing travel category shows including Kahani Kashmir Ki, Shonar Bengal, Safari India, Mast Maharashtra, and Goan Gullies, the channel also has highly popular food shows like Patt-ay ki baat, Taste Ki Gully, Papad Pickles Aur Pyaala, Simple Korea, and The Baker’s Table.

    In an exclusive conversation with Indiantelevision.com, Zee Zest’s business head Amit Nair talked about the content & business strategy for Zee Zest shows. With a key focus on bringing original content to the platform, Nair added 100+ hours of original content every year across food & travel, in partnership with award-winning chefs, anchors, influencers, celebrities, and hosts. From documenting the evolving Indian culture and contextualizing it for modern sensibilities, he created a contemporary brand identity for both Living Foodz and Zee Zest, on-air, online, and on-ground.

    By delivering substantial revenue growth through a combination of advertisements, subscriptions, and syndication, Nair oversees all major functions of the brand, including business strategy, content, editorial, marketing, and product development.

    With over 10 years of experience at Zee Zest, he was instrumental in the acquisition of major international titles and the development of relationships with top international distributors such as BBC, Freemantle and Banijay. He also built mega tent poles, including “Ganga–The Soul of India” with Dia Mirza, “Station Master’s Tiffin” with Ranveer Brar, and “Fit, Fab and Feast” with Huma Qureshi.

    Edited Excerpts:

    On Zee zest’s viewership

    Amit: Zee Zest’s viewership is always in the top ranking. They have overshadowed their competitors every year. We have 40 per cent market share. There are five or six players in this market, and we always keep 40 to 42 per cent viewership as our benchmark to be there.

     On Indian content growth

    Amit: We are looking at a high-growth strategy right now. So we are investing significantly in content. Indian stories have more takers than international stories. When you create content for India or the Indian market, there are many more takers as compared to international stories. Our primary goal is to produce original content from India.

    On the importance of user-generated content

    Amit: Zee Zest is looking forward to collaborating with content creators to develop unique content, preferably recipe shows. Audiences watch user-generated content to be entertained as well as to learn something.

    User-generated content has its importance, and it’s something that we’ve also been keenly looking into because certain formats want to develop where a user is a central person where we can develop ideas and content around them.

    There are several formats currently. The easiest is the one where, if it’s a food show, you invite them to be part of the audience or share something that’s part of the entire theme of the particular show.

    Zee Zest will soon focus on user-generated content where users want to express themselves, their skills, and their talents. We are trying to balance this entire thing by keeping audiences engaged but at the same time engaging with our advertisers and with the users as well so that we bring them on a platform that gives them better reach.

    On Zee Zest’s online reach

    Amit: The channel has about three million users per month and is among the top 15 websites in the country. It’s a multi-platform brand. We don’t want Zee Zest to be just a television-centric brand. Since our users search for us or various media, they are different from TV. As a publishing platform, it makes perfect sense for us to not only provide a platform to watch a point of view, but also to serve as a handy guide for their lifestyle.

    The social media platform offers recipes and interactive content as a way to make it happen, while the channel offers interesting viewing content. Web platforms and events have become the two-way communication channels between the audience and the brand.

    Zee Zest is investing in the web platform as well. We’re also looking to buy a couple of untitled Intellectual Properties (IPs) this year, which will be mostly online. So several more ideas are being put into play. And all of this will be taking shape next year.

    On the competition in the OTT space

    Amit: Interest among the audience has remained unchanged. We always find our audiences when there is new content because that is when we create content that is entirely original, new, and innovative. It’s a mix of finding and wanting the content rather than the medium, which is particularly important.

    On regional collaborations

    Amit: Zee Zest, along with the network’s sub-channels (regional channels), is venturing into various regional collaborations. While Mast Maharashtra and Sonar Bengal are already on Zee Zest’s channel, the upcoming show Highway Dream will start in mid-September and will be on Zee’s south sub-channel. There are a lot of insights, knowledge, audience insights, and so on.

    On new content and ideas

    Amit: We have a great ideation cell internally, which manages to churn out some interesting formats and ideas. Now, these ideas are also taken to advertisers, where they find fitment. The newly launched eight-episode series Luxe Pins aims to let the audience experience exclusivity through the host’s eyes.

  • News18 India announces special programming on Asia Cup with ‘Jeetega Bhai Jeetega’

    News18 India announces special programming on Asia Cup with ‘Jeetega Bhai Jeetega’

    Mumbai: As the nation prepares to cheer team India in the upcoming Asia Cup, News18 India is all set to present extensive reportage to capture the thrill and enthusiasm of Asia’s biggest international cricket carnival. With ‘Jeetega Bhai Jeetega’, the channel is all set to extensively cover the Indian team’s journey in the Asia Cup on 28 August at 6 p.m, 9.15 p.m & 11.30 p.m.

    Adding to the excitement of the much-awaited clashes between arch rivals India and Pakistan, News18 India will telecast special preview, mid-match, and review shows on India-Pakistan match days to analyze each aspect of the fiercely fought on-ground battles.

    Along with exclusive interviews, the channel will also host engaging sessions with renowned former cricketers and experts such as Sandeep Patil, Kiran More and Nayan Mongia. They along with the channel’s editorial team will discuss in detail what should be India’s winning strategy and team combination for every match. The show will also dissect the key moments of the match once it is over in the review show.

    To keep the viewers up-to-date on all the latest cricket happenings and electrifying atmosphere on-ground, News18 India’s team will be present on ground zero and will host special shows from there. With “Jeetega Bhai Jeetega”, News18 India will aim to further create excitement for the viewers.

  • Zee Media names Madhu Soman as chief business officer of Wion

    Zee Media names Madhu Soman as chief business officer of Wion

    Mumbai: With extensive experience in media, Madhu Soman is ready for his new stint at Zee Media as the new Chief Business Officer of its Wion TV channel. Having over 25 years of experience, he will drive the growth of Wion, mushroom it and provide selling solutions to the broadcaster.

    Wion is happy to welcome Soman on its board for his knowledge and leadership skills, further supporting the channel to achieve greater heights. He worked with Bloomberg in Hong Kong as head of broadcast sales and as managing editor of Thomson Reuters where he was spearheading the video services. Soman was associated with Reuters as a journalist for 14 years. In the past, he has also worked with companies such as Spectranet, ANI and BiTV. With his high proficiency in journalism, Soman will aggressively support the editorial and business segment of the venture.

    Zee Media president – group strategy and innovation Bibek Agarwala said, “WION has always focused on imparting unbiased news to the audience. I am pleased to welcome a leader like Madhu Soman, who brings years of experience in journalism, diverse expertise in managing business. Under his guidance, we are ready to scale new heights. Zee Media has grown from strength to strength and is set to deliver the best content to the audience.”

    Madhu Soman said, “It’s an exciting opportunity to join a young and daring team of seasoned professionals. I eagerly look forward to leading the business team and extending my expertise to the editorial team to connect the dots, contextualize and bring out in-depth analysis of national and global issues.”

    Madhu Soman is an Alumnus of Indian Institute of Mass Communication, Symbiosis International University and Kerala University.

     

  • Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Zee TV to telecast ‘DID Super Moms’ season three on 2 July

    Mumbai: Zee TV has announced that the third edition of DID Super Moms will air from 2 July onwards, every Saturday to Sunday at 9 pm.

    In the past, Zee TV has introduced audiences to non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance and India’s Best Dramebaaz. These properties are immensely popular talent-based reality TV franchises.

    Launched earlier this year, the fifth season of DID L’il Masters has been consistently topping viewership charts, according to the channel.  Now, the channel is bringing back the DID Super Moms format once again after 7 years.

    The show will be judged by choreographer Remo D’Souza, actor Urmila Matondkar and Bhagyashree Dassani. Jay Bhanushali returns as the host for this season.

    “DID Super Moms is one of the most differentiated shows in the non-fiction ecosystem,” said Zee TV business head Aparna Bhosle. “It provides a great platform for women across India to reconnect with their dancing talent after marriage and kids. We are here to reignite that spark and help them resume their journeys towards their dreams and aspirations. It is heartening to see more and more families encouraging their women to follow their passions. This is the India we wish to celebrate on DID Super Moms and we’re excited to have an all-new panel of judges with Urmila Matondkar and Bhagyashree Dassani joining Remo D’Souza this season.”

  • Cartoon Network launches a new initiative ‘Redrawing India’

    Cartoon Network launches a new initiative ‘Redrawing India’

    Mumbai: Cartoon Network has launched an initiative called ‘Redrawing India’. This announcement is part of Cartoon Network’s new brand promise ‘Redraw Your World’, which aims at empowering children to think outside the box, and to own & hone their abilities. It is celebrating inclusivity, creativity, and entertainment through music, new content, activations, and brand collaborations. The Redrawing India Series is taking that thought ahead by spotlighting real kids and their stories.

    The six children from across India were chosen by Cartoon Network because of how differently they are leading change, one cause and innovation at a time. From music and environment to sports & technology, these inspiring young minds are breaking down barriers, redefining dreams and are recognised nationally & globally for their bold and defining actions. Their unique and equally diverse stories of redrawing India are showcased through a video series on Cartoon Network’s social platforms – Instagram, Facebook and YouTube – encouraging kids around India to step ahead and redraw their world. The Redrawing India Series further solidifies the ethos of the ‘Redraw Your World’ anthem launched earlier in May, that celebrates the individuality and diversity of kids through music.

    Commenting on the campaign, Cartoon Network and POGO South Asia Network Head Abhishek Dutta said, “‘Redrawing India’ is a catalyst that will show every child that they too have the power to redraw their world. India is brimming with talent, and kids are its future. We hope that this video series will ignite passion in India’s young minds to identify and nurture their unique abilities and dreams.”

     

  • The Q announces new show ‘Mr Aur Mrs LLB’; expands programming slate

    The Q announces new show ‘Mr Aur Mrs LLB’; expands programming slate

    Mumbai: Hindi general entertainment channel The Q has announced the launch of a new show Mr Aur Mrs LLB diversifying its programming slate. The show will premiere on 20 June at 9 pm and will air from Monday to Friday.

    Set in the fictitious town of Machandpur, Mr Aur Mrs LLB will feature stories around the lives of lawyer couple – Anirudh Agarwal played by Subir Rana and Payal Agarwal played by Shivani Tomar – who have contradicting ideologies and theories. Adding humour to the plot is the silly Judge Rajinder Chaudhary played by Sumit Arora. Each story will spread across three to five episodes and is a satirical take on situations inspired from real life settings.  Gunjan Sinha who plays the character of an orderly and Saksham Shukla who portrays a crazy reporter are also part of the show.

    To promote the humour and the madness, The Q will roll-out a cross-media integrated marketing campaign helmed by the central characters

    “At The Q, we believe the onus rests upon us to offer our audiences especially in the FTA universe with differentiated content that is original to TV,” said QYOU Media CEO Simran Hoon.  “Mr Aur Mrs LLB adds variety to our current offering with a mix of interesting genres, and characters. Each story is a one-of-its-kind narrative that will keep viewers gripped. We are sure that this show will help us further develop appointment viewing for The Q and a stronger relationship with our viewers.”

    “Mr Aur Mrs LLB offers a whole new entertainment experience for our discerning viewers. Each character has their own quirk, characteristic and ideology making them unique, fresh to TV and pleasantly amiable,” said The Q and Q Marathi programming head Ashutosh Barve. “Collaboratively, the show is designed to drive engagement and conversations. We are sure that the launch of Mr Aur Mrs LLB will bring families together in their living rooms and fulfil their entertainment needs with content they can associate with.”

    The show originally made for digital by ‘Two Nice Men Mediaworks’ is brought to television homes in the Hindi heartland by The Q.

  • Much-awaited Hindi GEC ‘Atrangii’ launched by Vibhu Agarwal

    Much-awaited Hindi GEC ‘Atrangii’ launched by Vibhu Agarwal

    Mumbai: The much-awaited Hindi GEC (general entertainment channel) ‘Atrangii’ has been launched on Monday. Backed by Vibhu Agarwal, the channel will feature a programme line-up from 7 pm to 11.30 pm.

    The channel is now available across all pay platforms namely Tata Sky, Airtel, D2H, Dish TV as well as on all cable networks like Hathway, Den and GTPL.

    The eclectic content line-up will also have some of the most-watched shows from OTT platforms and production houses that will be brought to the television screens of the audiences. ‘Atrangii’ is targeted toward engaging with the Hindi speaking market across the length and breadth of the country with a slate encompassing an expansive gamut of genres.

    The channel will begin with a show titled Bheja fry at 7 pm, followed by Dil-E-Ghumshuda from 7.30 pm to 8.30 pm. The unheard story of the greatest sage warrior Parshuram will be aired from 8.30 pm to 9 pm. Hara Sindoor, follows the extraordinary journey of a young girl Rani, who stands against the monarchy of the village dictator to liberate the villagers from the shackles of the monarch. This prime-time show will be telecast at 9 pm. The 9.30 pm slot will showcase disruptive, quality content from the web, to be enjoyed by the audiences from the convenience of their homes and that too without any subscription fee with the show titled Bestseller. 

    From 10.30 pm to 11 pm Parshuram will be repeated. The show Jaghanya will alert audiences, showcasing some of the soul-trembling, heinous crimes that have plagued our society and will air from 11 pm to 12 am.

    Speaking on the launch of the channel, Atrangii CEO and founder Vibhu Agarwal shared, “We are elated to roll out our first Hindi general entertainment channel Atrangii. We have been curating gripping content for the channel for the past couple of months now and we take pride in launching it with four hours of programming. From here on, we aim to further bolster the original content line-up. We have invested heavily in expanding our creative pool, bringing talent both behind and on-screen to put out shows that resonate with the Hindi heartland. Our concerted focus with ‘Atrangii’ is to partner with established production houses and independent creators to showcase content that will give us a definitive edge over currently produced shows in the Hindi GEC space. We aim to emerge as the go-to destination for entertainment across both satellite and digital space.”

  • Aaj Tak launches a platform to help students in skill development

    Aaj Tak launches a platform to help students in skill development

    Mumbai: Aaj Tak India’s no 1 news channel has launched ‘Aaj Tak Campus’ (ATC). It is a one-stop online guide for college admissions and competitive exams, offering creative solutions to students for career planning and skill-building.

    The platform provides students with an opportunity to take an Aaj Tak Campus National Aptitude Test (ATCNAT). This unique online exam will enable students to analyse their level of preparation for the entrance exams of their choice. One can take the test after registering on the https://www.aajtakcampus.in.

    The catalogue of the exam covers JEE, NEET, CLAT, IPMAT, CUET, SSC-CHSL, SSC-CGL, UPSC-CSE, Bank PO, Bank Clerk.

    Participating students will be given an achievement certificate and a test outcome which will include a comprehensive analysis report, including subject-wise breakdown, percentile, and more.

    Top rank holders of each category will also feature on the digital platforms of India Today and Aaj Tak.