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Tag: Change.org

  • Eloelo App launches anti-Valentine’s digital campaign #KunwaraDiwas

    Eloelo App launches anti-Valentine’s digital campaign #KunwaraDiwas

    Mumbai: Eloelo, a homegrown live social-media app, launched an anti-Valentine’s campaign with Big Boss fame, Abhishek Malhan aka Fukra Insaan. The company filed a nation-wide petition on change.org to rename Valentine’s Day to #KunwaraDiwas.

    change.org

    Eloelo founder & CEO Saurabh Pandey said, “We saw a barrage of comments and clips online by the new age Indians expressing annoyance and distress with Valentine’s Day. Singles have been calling out for their own day and celebration amidst all the noise around Couples on Valentine’s Day. We at Eloelo decided to stand by all ‘Kunwaras’ this Valentine’s and to demand for their equal rights, we have started a petition on change.org to rename Valentine’s Day to #KunwaraDiwas.”

    Eloelo partnered with Abhishek Malhan to help voice the callout for renaming Valentine’s Day. Abhishek in his own inimitable style proclaimed his feelings to his fans and supporters on X(twitter). Eloelo is also promoting the campaign in various colleges of Delhi-University.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Eloelo app (@eloelo_app)

     

    Commenting on the association with Eloelo, Abhishek Malhan said, “ I have always advocated for love and laughter and I strongly believe nobody should feel left out on Valentine’s Day! Being single isn’t a curse, it’s a comedy of errors, and we should celebrate this day for being single also. I’m really excited to partner Eloelo and launch the petition to rename Valentine’s Day to #Kunawara Diwas.”

    Eloelo is a homegrown live social media platform established in 2020, is defining a digital third place for the new age Indian. A live social entertainment app, Eloelo appeals directly to the need of young Indians to communicate with each other, express themselves, and fulfill their desire to participate in digital communities with like-minded people. Ranked in the Top 1 in India on the Google Play Store for Entertainment, it seamlessly integrates audio and video live chatrooms with interactive games and shows, fostering connections between over 40 million users and 400K creators.

    For Valentine’s Day last year, Eloelo had launched India’s first online reality show, Love House. The show was streamed live for 144 hours, passing the world record for a continuous live stream on a mobile phone. The show observed four million views on livestream across six days, with a peak concurrency of over 200k viewers. Love House also served as a distribution channel for Bollywood movie Shehzada’s promotion.

  • Reebok shows that bruises can be good

    Reebok shows that bruises can be good

    MUMBAI: Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling statement on societal insights. Being a proud women-first brand, with a rich combat training history, Reebok undertook a powerful experiment – Bruises can be good – that tapped into specific cultural and social conditioning to spark conversations to bring about a legislative change in the country.

    According to the National Family Health Survey (NHFS-4), every third woman in India, since the age of 15, has faced domestic violence of various forms with 27 per cent women experiencing physical violence. Making a strong critique, the campaign unravels existing societal insights on violence and assault. 

    Conducted in Mumbai with select participants across both genders, spanning age groups, the experiment invited them to observe a young woman, marred with bruises. The audience reaction varied from “must be some horrid accident”, “victim of domestic abuse” to “terrible outcome of eve teasing”. In a sudden movement, the bruised girl in the film stands up to perform a martial art move, surprising the audience and undoing their reactions to her bruised body. With a voice over, it is revealed that she is a combat athlete and that her bruises are “good” as they are a proof of her strength that enables her to defeat an opponent in combat. 

    Highlighting that most of us perceive bruises and marks on women to be a result of violence, Reebok has made a petition on Change.org to make self-defense a mandatory part of school and college curricula for female students; Reebok wants to send this to the Ministry of Women and Child Development and is calling out to everyone to sign this petition. Reebok partnered with e-commerce portal Myntra to spread awareness about the cause and the petition that leads it. 
    People can sign up for this petition at: http://www.bruisescanbegood.com/

    Reebok India senior marketing director Silvia Tallon says, “Our idea behind the campaign was to showcase the skewed lens with which our society views bruises and women. The engrained perceptions of bruises being violence inflicted shadows the inner strength of the woman and allows us to undermine them. Since combat training is in our brand gene, Reebok honours these bruises as a mark of physical strength and mental toughness that can face any challenge.”