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Tag: Chandrika Deb

  • Canva India’s ‘Hysterical Historical Café’ playfully unlocks creative brilliance

    Canva India’s ‘Hysterical Historical Café’ playfully unlocks creative brilliance

    Mumbai: Canva, a visual communication platform, has launched 12 short ad films as part of its ‘Dil Se, Design Tak’ campaign in India.

    The campaign features ‘Hysterical Historical Café,’ a concept that transports Indian audiences to a world where historical figures face modern challenges, showcasing Canva’s capabilities. Set in a café where different eras converge, the ad films depict characters like Christopher Columbus using the magic eraser, the Wright Brothers using magic design, and a knight creating a business idea with magic media. These films highlight Canva’s user-friendly tools in a humorous way, demonstrating their application in everyday scenarios.

    Conceptualised with OML Entertainment, the campaign illustrates how anyone, from individuals and solopreneurs to businesses, can easily create visual content on Canva. The campaign uses a multi-channel approach, including TV, to reach a broad audience of consumers, professionals, enterprises, students, and creators.

    “We’re thrilled to introduce the ‘Hysterical Historical Café’, a set of quick-witted ad-films that perfectly encapsulate Canva’s commitment to simplifying visual communication and making it more accessible,” said Canva India growth and marketing lead Chandrika Deb. “By blending humor with practicality, our goal is to highlight Canva’s many use-cases as a versatile visual communications platform empowering everyone from individuals to small and large enterprises in India to unleash their creativity. As a part of our ‘Dil Se, Design Tak’ campaign, we aim to connect with over 100 million active internet users and build deeper resonance for Canva in the Indian market.”

    “Working on Canva has been a wild creative ride for all of us at Only Much Louder. Our unique ‘Brands As Creators’ framework is all about turning brands into storytellers that can truly entertain in order to connect with audiences. With a sharp comedy writer like Manaswi Mohata on board, we knew we could push the envelope. When we set out to show how Canva makes design accessible to everyone, we figured, why limit “everyone” to just us everyday humans? Why not dinosaurs, mammoths, queens, Nobel Prize winners, and even our prehistoric ancestors? The fun was in exaggerating not just with words, but with over-the-top setups. Honestly, we couldn’t have pulled it off without the trust and conviction of our incredible partners at Canva who didn’t just tolerate our craziness, but encouraged us to go even wilder!” said Only Much Louder SVP & executive creative director Manav Parekh.

    Launched recently, Canva’s latest brand campaign, ‘Dil Se, Design Tak’, highlights the power of using Canva to transform ideas into reality; encouraging individuals from small to large enterprises to express their creativity at work. India has quickly emerged as Canva’s fifth-largest market, experiencing remarkable growth in 2023.

  • Canva unveils ‘Dil Se, Design Tak’ campaign in India

    Canva unveils ‘Dil Se, Design Tak’ campaign in India

    Mumbai: Canva has unveiled its inaugural brand marketing campaign ‘Dil Se, Design Tak’ in India. This new campaign comes as the company doubles down on hyperlocal integrated marketing initiatives to reach and educate diverse segments of Indian users.

    India, home to a vibrant creator community, has quickly emerged as Canva’s fifth largest market, experiencing remarkable growth in 2023. Today over 120 Indian creators are now participating in the Canva Creator Program, and India’s Canva for freelancers community has 240,000 members—a testament to the growing demand for visual communication among knowledge workers and freelancers in the country.

    Canva’s latest brand campaign, ‘Dil Se, Design Tak’, highlights the power of using Canva to transform ideas into reality; encouraging individuals from small to large enterprises in India to unleash their creativity at work. Be it collaborating on projects between teams or creating winning pitch decks, Canva has always been at the forefront of making design accessible to everyone, from students and teachers to small business owners and large organisations.

    With the launch of this brand marketing campaign, Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings.

    “In today’s world of work, effective visual communication is crucial. At Canva, we’ve seen first-hand how visual communication empowers teams to express ideas clearly, increase collaboration, and supercharge innovation,” said Canva India’s growth and marketing lead for Chandrika Deb. “To demonstrate our commitment and build a truly local brand in India, we launched this campaign to highlight how Canva is leading the charge when it comes to visual communication at work. ‘Dil Se, Design Tak’ reminds us all that there’s a designer in each and every one of us, and our creativity can flourish at work and in everyday life, with Canva.”

    In collaboration with OML Entertainment, the campaign features brand films that convey Canva’s overall brand proposition, integrating product messaging. It adopts an integrated marketing approach, showcasing creatives across TV and digital platforms.

    “So much love has gone into this campaign,” said Only Much Louder SVP and executive creative director Manav Parekh. “Partnering with Canva has been a creatively fulfilling endeavor that allowed us to realize their vision of democratizing design. Through this campaign, we aim to demonstrate how Canva’s intuitive tools can transform everyday moments into creative expressions, seamlessly integrating the power of design into daily communication. With ‘Dil se, design tak,’ our goal is to establish Canva as a brand that deeply resonates with Indian users. We’re here to recognize and nurture the creativity in everyone, positioning Canva not just as a tool, but as your new best friend for self-expression and innovation at work and in life.”