Mumbai: Dentsu India proudly congratulates the Indian Space Research Organization (ISRO) for the successful soft landing of Chandrayaan-3 on the moon.
To mark this unanimous victory, the network launched a DOOH (Digital-Out-Of-Home) campaign across Mumbai, expressing its heartfelt respect and support for ISRO.
Chandrayaan-3’s spectacular landing marks a significant milestone for India’s space program, showcasing the country’s technological prowess and determination to push the boundaries of space exploration. Designed and executed by Posterscope India – Dentsu’s OOH specialist agency, each digital hoarding carried a congratulatory note from Dentsu to celebrate this humungous success.
The hoardings, strategically located across five key locations in Mumbai (Juhu, Bandra, Worli, Lower Parel & Dadar), featured striking visuals to capture the essence of Chandrayaan-3’s mission and landing – allowing Mumbaikars to share in the joy of ISRO’s accomplishment while passing through the bustling cityscape.
Mumbai: We’re soaring higher than ever before, riding the waves of Chandrayaan-3’s historic lunar landing! If this has ignited your fascination with space exploration, then we’re here to take you on an astronomical ride! Tag along as we celebrate this remarkable achievement, venturing into the depths of the cosmos with these five titles that promise an out-of-the-world escape. From asteroid encounters, and astronauts, to gripping science fiction and intergalactic conflicts, these narratives allow you to traverse the marvels of outer-space. So, here’s to lifting off into a world of cosmic wonders!
Step into a time machine and journey back to Apollo’s first moon landing when astronauts Gus Grissom, Ed White, and Roger Chaffee entered a new spacecraft atop a colossal Saturn rocket at Florida’s Kennedy Space Center. Little did they know, this routine rehearsal would seal their fate, never allowing them to leave the craft alive. The Apollo 1 disaster could’ve spelled the end of space aspirations, yet it didn’t—instead, it spurred a complete spacecraft overhaul that propelled humanity toward its ultimate goal: moonwalking. Don’t miss out on ‘Apollo 1’ as it unravels the spellbinding saga of these fearless space daredevils, the catastrophe that shook them, and the mind-bending transformation that followed.
Drawing inspiration from the Pokhran nuclear test, code-named Operation Smiling Buddha, Indian scientists are gearing up for a daring mission to test their very first nuclear bomb. All this while the possibility of war hangs in the balance. There’s a clash between their ambitions and ethical uncertainties as India’s space program takes off amidst a shuffle in the top leadership. Catch Jim Sarbh, Ishwak Singh, Regina Cassandra, and Saba Azad take on the roles of Dr. Homi J Bhabha, Dr. Vikram Sarabhai, Mrinalini Sarabhai, and Parvana ‘Pipsy’ Irani and immerse yourself in a thrilling mix of history, drama, and pure entertainment!
The gripping trilogy from a master storyteller – Bobby Akart, the Gunner Fox series begins with Asteroid: Discovery. Gunner Fox, a United States Air Force fighter pilot and Earth scientist discovers an asteroid on a collision course with Earth. In the history of our planet, five extinction-level events have occurred caused by asteroids. Gunner Fox serves up evidence for the astonishing fragility and unpredictability of life. It is a testament to the reality that everything we have can be diminished at the mercy of invisible forces, the very forces that made our existence possible a few hundred thousand years ago.
Sweep away on a riveting cinematic journey into the life of Nambi Narayanan, an exceptional Indian rocket scientist. Nambi’s narrative echoes that of legends; A brilliant mind with an all-consuming passion that ignites foes, painting him as a formidable adversary and an unstoppable force. But here’s the twist: the film isn’t just about entertainment; it’s a challenge, urging you to embrace the duty of recognizing and exalting these exceptional contributors. Brace yourself, for this isn’t your ordinary movie; it’s a vibrant call to celebrate true brilliance!
Buckle up for an electrifying tale that unfolds the awe-inspiring journey of India’s Mars mission. Based on true events, this show beams you into India’s audacious quest to conquer Mars. The spotlight is on four brilliant women scientists—Nandita Hariprasad, Moushumi Ghosh, Neetu Sinha, and Meghan Reddy—whose steely determination forms the beating heart of this story. Battling against the clock, wrestling with mind-bending technical puzzles, they sprint towards a mission that had the world collectively gaping in astonishment. This is not just a journey, it’s India’s highest flight—India ki sabse oonchi udaan—where every second sparks with drama and every triumph soars with triumph.a
Mumbai: The nation is in a celebratory mood with its moon mission Chandrayaan 3 making a successful landing. To celebrate this historic occasion and capture the emotions of the nation, leading lifestyle & mobile accessories brand KDM dedicated Moon Pods to a nation soaring to new heights.
Moon Pods are premium earbuds or wireless earphones with sensor technology for crisp, clear calls and other features including active noise isolation and a battery life of up to 20 hours. It offers features like hands-free calling, lightweight, noise isolation and all-day battery life on a single charge via the USB Type-C port.
KDM founder N D Mali said, “We proudly congratulate ISRO on the successful landing and for inspiring an entire generation to aim for the moon. We are over the moon and to witness this historic achievement we dedicate Moon Pods to our great nation. Be it the nation’s lunar mission or your life, KDM’s motto of Karo Dil Ki Marzi is the way to go and our Moon Pods will certainly leave 1.4 billion Indians awestruck.”
KDM co-founder B H Suthar said, “Chandrayaan’s successful landing is a testament to what we can achieve if we have our eyes set on the moon. At KDM, we are committed to our vision of Har Ghar KDM, just as Chandrayaan paves its path on distant shores. The epic achievement is not just a moment etched in India’s glory book but also serves as a potent reminder to achieve greater heights.”
KDM gives lifestyle choices not only for urban consumers but also for semi-urban, tier 2 & 3 cities with value-for-money quality mobile accessories. The company hopes to be a household name in every town and remotest area of the country and aims to reach over 1 lakh dealer network by 2025 with a vision of ‘Har Ghar KDM’. KDM = Karo Dil Ki Marzi. This lifestyle statement is all about the brand persona. Every person aspires to live his life to the fullest but always keeps his desires in his heart due to responsibilities. KDM with its products inspire people to live their life to the fullest through music.
KDM’s array of products under mobile accessories and lifestyle segments range from mobile chargers, earphones, speakers, neckbands and earbuds to headphones. KDM as a brand has been established as a leading lifestyle and mobile accessories brand. It has a strong distribution network spread across India that has enhanced its journey of building India’s largest and most innovative mobile accessories and lifestyle brand.
Mumbai: Lectrix EV is launching a special-edition EV Scooter to commemorate the landmark moment in India’s space ambitions. Lectrix will make limited units of the special edition scooter.
Lectrix Moonshine sports a golden emblem – two arrows facing the sky to connote India’s emerging space age. This ‘space age’ symbol is in fact a modification of Lectrix’s brand logo.
The countdown to the Moonshine launch was timed to the launch of Chandrayaan 3. When Vikram landed on the moon, the same moment Lectrix Moonshine was unveiled. The campaign invited people to post their aspirations on Instagram – asking people “What’s Your Moon?”. Once a fan writes his or her goal or ambition, the post “takes off” and soon it lands on a virtual moon on the site www.whatsyourmoon.lectrixev.com
Speaking about this special edition launch, Lectrix EV MD & CEO K. Vijaya Kumar said, “For today’s Indian Gen Z, sky is the limit. Or is it? They aim for the moon! The Indian moon mission shows how far you can go when you have the ambition and the right technology to take you there. At Lectrix, we want to encourage our consumer in setting and reaching their own personal goals. I am really excited about Moonshine. To do this we had strong belief in the new era of India’s space age. This is for everyone to remember and cherish.”
“This is not just one more social post as a part of moment marketing. It is walking the talk to allow customers to celebrate this landmark moment by actually offering a product that people can be proud to own. So, we designed a special look for the LXS Moonshine including a special badge. Riding the LXS Moonshine is like wearing a badge of pride,” said EFGH Brand Innovations founder and creative chairman Emmanuel Upputuru.
Mumbai: In a remarkable triumph, ISRO’s Chandrayaan 3 mission achieved resounding success, marking a significant stride in India’s lunar exploration endeavors. This mission showcases ISRO’s unwavering commitment to advancing space exploration and scientific discovery on the Moon. After the failed attempt of landing on the moon’s surface by Chandrayaan-2, the anticipation for this lunar landing has truly been out of this world. The Chandrayaan-3 lunar landing has been a hot topic for the past two months and the successful landing brings a lot of joy to Indians.
To mark this achievement and maximise this moment, many of the brands have captured the moment in their own unique way. The messaging all around has been about the historic soft landing.
The credit for the creation and execution of all creatives for DBS Bank, Paytm Money, Ashwin Sheth Group, BN Group, Venture Catalysts, U&i World, and Tata Steel goes to GOZOOP Group.
The credit for the creation and execution of all creatives for Zero Zero India, Varmora, Flamingo, Keshroot, and 2baconil goes to Zero Gravity Communications.
Walkers & Co. platform by Johnnie Walker Refreshing Mixer (non-alcoholic)
Mad Over Donuts executive director and CEO Tarak Bhattacharya
It is such a proud moment for India today. We would like to appreciate the efforts of everyone at ISRO. A huge thank you for taking India to new heights with the successful landing of Chandrayaan 3! Chandrayaan 3 has become a testament to India’s relentless pursuit of scientific excellence. Here’s to dreaming bigger and more successes to celebrate India! Jai Hind!
Written by: Ryan S Walters and Narrated by: Kevin Kenerly
Revisit Apollo’s first moon landing when astronauts Gus Grissom, Ed White, and Roger Chaffee entered a new spacecraft atop a colossal Saturn rocket at Florida’s Kennedy Space Center. Little did they know, this routine rehearsal would seal their fate, never allowing them to leave the craft alive. The Apollo 1 disaster could have shattered the space dream, but instead, it spurred a complete spacecraft overhaul that propelled humanity toward its ultimate goal: moonwalking. ‘Apollo 1’ unfurls the gripping story of these audacious astronauts, the calamity that struck them, and the transformative aftermath.
Written by: Bobby Akart and Narrated by: Chris Abernathy
The gripping trilogy from a master storyteller – Bobby Akart, the Gunner Fox series begins with Asteroid: Discovery. Gunner Fox, a United States Air Force fighter pilot and Earth scientist discovers an asteroid on a collision course with Earth. In the history of our planet, five extinction-level events have occurred caused by asteroids. Gunner Fox serves up evidence for the astonishing fragility and unpredictability of life. It is a testament to the reality that everything we have can be diminished at the mercy of invisible forces, the very forces that made our existence possible a few hundred thousand years ago.
Written by: Carey Rockwell and Narrated by: Charles Constant
The Space Cadets Tom Corbett, Roger Manning, and the big Venusian Astro have triumphed over all kinds of interplanetary challenges including pirates, rogue reactors, and hostile environments. The cadets find themselves in a formidable situation when they’re assigned to lead a ‘wagon train’ of ships to colonize a distant world. After Captain Strong departs abruptly under awkward circumstances, Tom and his pals get entangled in a secret plot involving a belligerent scientist, a suspicious politician, and a planetary anomaly that crashes spaceships. As the clock is ticking, the cadets can either solve this mystery fast or face unforeseen circumstances.
Written by: Cavan Scott and Narrated by: Emily O’Brien
There isn’t a sci-fi lover who isn’t a fan of Star Wars, this enthralling starry adventure is set in the world of the High Republic, 150 years prior to the Phase 1 story: The Light of Jedi. Star Wars: The High Republic: Path of Vengeance is a story encapsulating the journey of a bunch of fortune-seeking explorers, enigmatic followers, and valiant Jedi whose intersecting paths on the planet Dalna will set them on a collision course that will inundate the High Republic for centuries to come.
Written by: Hannah Fergesen and Narrated by: Sarah Beth Goer
The Infinite Miles is a wacky sci-fi odyssey wrapped with elements of friendship, time travel, and intergalactic wars. Three years after her best friend Peggy went missing, Harper Starling is overwhelmed by dealing with the loss of a close friend in her life. Traveling through time with the help of a superhero she learns about Peggy’s final days before death. Harper is faced with a new challenge – an alien enemy called Incarnate – who has destroyed several solar systems. Harper is stuck in 1971 and has to find a way to end Incarnate’s tyranny. This gripping tale takes us through grim and unforeseeable circumstances Harper is put up with as she has to battle with the enemy Incarnate without the help of Argonaut – the main character of Infinite Odyssey.
Mumbai: In a momentous tribute to India’s remarkable scientific prowess and unwavering dedication, the eagerly anticipated soft lunar landing attempt of Chandrayaan 3 is slated for 23 August. Warner Bros. Discovery, a purpose-driven brand, is set to enthral global audiences with an extraordinary lineup of space-themed programming.
Elevating the spirit of curiosity and fostering a profound appreciation for space exploration, Discovery Channel and Discovery Science will unveil an unparalleled selection of captivating shows that delve into the awe-inspiring marvels of the universe. This carefully curated collection of programming spans a range of genres, offering a holistic view of space science and its significance. From documentaries showcasing India’s significant contributions to space science to immersive insights into lunar fascination, viewers will be treated to an array of content that aims at inspiring curiosity and knowledge.
Discovery invites viewers to set their sights on the stars every day until 25 August at 1:00 pm. Embark on an immersive expedition with an extraordinary trio of shows: India’s Space Odyssey, Gaganyaan, and Moonbound. These programs offer an in-depth exploration of India’s pioneering strides towards space exploration and lunar frontiers.
Meanwhile, on Discovery Science, the cosmic voyage takes on an even more expansive dimension, starting on 23 August at 9:00 pm every evening. Prepare to be captivated by a diverse lineup of shows, including the thought-provoking “Through The Wormhole With Morgan Freeman”, the enlightening “How The Universe Works,” “India’s Space Odyssey,” and the gripping saga of “Gaganyaan”, culminating in a grand finale with “Moonbound.” This comprehensive array of programming aims for minds, ignites curiosity, and leaves a lasting impression of the vast mysteries that the universe holds.
The special tributary programming will commence on 23 August, coinciding with Chandrayaan-3’s attempt to land. Mark your calendars, as the cosmic odyssey begins, inviting audiences worldwide to discover the mysteries and achievements of space exploration.
Mumbai: Harnessing the power of storytelling and exploration, National Geographic, with its rich legacy of over 130 years, has been on a mission to go deeper, further, and push the boundaries of how we see the world. Building upon the national pride witnessed during Chandrayaan 2’s mission in 2019, National Geographic India is all set to capture the nation’s attention once again for Chandrayaan 3’s planned landing. The live simulcast of Chandrayaan – 3 #countdowntohistory across National Geographic Channel and Disney+ Hotstar will begin at 4 PM on August 23, 2023, i.e., hours before Vikram’s descent on the lunar surface, which is expected to begin around 5:45 PM IST. Hosted by Gaurav Kapoor and leading space experts, the show will take viewers on a captivating journey through time and space, capturing the countdown to the final moments as India creates history.
While the live show will provide exclusive insights from eminent personalities such as astronauts Sunita Williams, and Rakesh Sharma, and S. Somanath, chairman of ISRO about the mission’s significance for India and the future of space exploration. Joining live, Srijan Pal Singh, CEO and co-founder of Dr A.P.J. Abdul Kalam Centre; Chris Hadfield, former commander of The International Space Station and Ann Druyan, creative director of NASA’s Voyager Interstellar message and Emmy-winning Writer, will count down to the final moments as India creates history while shedding light on the journey to the moon. With futuristic AR VR graphics and interesting facts and trivia, the show will decode the basics of the rocket science and tech behind this mission. It will also feature informative short films on Vikram Sarabhai and his discovery of Thumba, Satish Dhawan as a visionary leader of ISRO, and an inspiring AV on Dr. Kalam.
Chandrayaan 2’s live telecast on National Geographic in 2019 drew millions to the landmark event, bringing the nation together with the hope of witnessing India become the 4th country in the world to carry out a successful landing on the moon. Now, 15 years after the first Chandrayaan mission, India is again gearing up for a gripping landing on the south pole of the lunar surface with Chandrayaan 3. The live simulcast across National Geographic Channel and Disney + Hotstar will reach a larger, attentive audience cheering for India to make a successful landing. Additionally, National Geographic has released a special anthem to wish Chandrayaan 3 a successful soft landing and salute the ingenious minds at ISRO.
“At National Geographic, we pride ourselves on presenting authentic and trustworthy narratives, which establishes us as a pioneer in the realm of science and exploration. With our rich legacy of spectacular storytelling, we are committed to bringing best-in-class immersive experiences that will inspire our viewers and foster a greater understanding and appreciation for the world around them. With futuristic 3D graphics, uncharted access to the voices of experts from India and abroad, and short informative films, we want to unite Indians across the globe and take them on a memorable journey to #countdowntohistory together,” said Disney+ Hotstar & HSM Entertainment Network, Disney Star Head Content Gaurav Banerjee.
“In the last 40 years, despite limited resources, ISRO has had a spectacular journey, the programs we have conducted over the years have surprised the world. Space explorations do have their ups and downs, but we’ve remained focused in our approach, and knowing the way ISRO functions I can proudly say that Chandrayaan 3 will have a safe landing. I look forward to a successful Moon landing on 23rd August” said Rakesh Sharma, First Indian in Space.
‘Chandrayaan – 3 #countdowntohistory’ will be telecast live on August 23, 2023, at 4 PM on National Geographic Channel and Disney+ Hotstar in India.
Mumbai: ONTV, India’s leading transit media advertisement brand, has announced the successful live streaming of the highly anticipated Chandrayaan-3 launch. As the exclusive live-streaming partner for the event, ONTV provided a seamless viewing experience for commuters across Mumbai, Kolkata, and Bangalore, enabling them to witness this historic moment in India’s lunar exploration.
Chandrayaan-3, a follow-on mission to Chandrayaan-2, aimed to demonstrate end-to-end capabilities in safe landing and roving on the lunar surface. The launch took place at 2.35 PM IST on Friday, July 14, from the Satish Dhawan Space Centre (SDSC) SHAR in Sriharikota, Andhra Pradesh.
ISRO Chairman S Somanath arrived at the mission control to oversee the launch, as the countdown began for India’s second attempt to soft-land on the Moon. If ISRO pulls off this mission successfully, India will join an exclusive list of just three other countries that have managed a soft landing on the Moon—the United States, the erstwhile Soviet Union, and most recently, China. Both the United States and the Soviet Union crashed many spacecraft before they successfully landed on the Moon. China was the only country to succeed in its first attempt with the Chang’e-3 mission in 2013.
ONTV’s extensive network and technological expertise allowed audiences to be part of this momentous occasion. Commuters could conveniently watch the live stream showcasing India’s remarkable achievements in space exploration.
ONTV, India’s only transit media advertisement brand, takes pride in offering unique and engaging content while fostering a sense of national pride among its audience.
“We are delighted to have provided commuters nationwide with the opportunity to witness the Chandrayaan-3 launch through our exclusive live-streaming services,” said ONTV founder & managing director Tarun Pugalia. “Our goal is to connect with the masses and bring significant moments like this directly to their daily lives. By showcasing India’s advancements in space exploration, we aim to inspire and instill a sense of awe and wonder among our viewers.”
