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Tag: Chandramohan Mehra

  • SBI’s Chandramohan Mehra joins Sab

    SBI’s Chandramohan Mehra joins Sab

    MUMBAI: SBI’s Chandramohan Mehra has joined Multi Screen Media’s (MSM) family comedy entertainment channel Sab. While Mehra was unavailable for a comment, sources within the channel confirmed the development. Today is his first day at the channel as senior VP marketing.

     

    It was two weeks ago that the news broke that the SBI Life Insurance country head – emerging business  was quitting after eight years with the company.

     

    Indiantelevision.com had reported that he would be joining the entertainment industry.

     

    Prior to this, Mehra led the brand and communication initiatives, before being elevated to country head – emerging business at SBI, last year. In his recent role at SBI Life, Mehra spearheaded the creation of online business and the cross sell vertical. The new business premium generated through online vertical grew rapidly to five fold, with SBI Life gaining a lead position in the digital business, in recent months.

     

    Sab’s senior vice president marketing and communications Harjeet Chhabra had left the organisation on 5 May after a six year stint to join Adlabs Imagica.

  • Chandramohan Mehra bids adieu to SBI Life

    Chandramohan Mehra bids adieu to SBI Life

    MUMBAI: SBI Life Insurance country head – emerging business Chandramohan Mehra has decided to quit after his eight years of association with the company.

     

    While Mehra was unavailable for comment, sources confirm that he is set to join the entertainment industry in the coming weeks.

     

    Mehra led the brand and communication initiatives, before being elevated to country head – emerging business last year. Amongst the multiple popular marketing campaigns he drove, were ‘First-of-its-kind customer education programme, ‘Future Guaranteed’, ‘Old Boy Cricket’ and ‘Jab Hum Honge Saath Saal Ke’. He played an instrumental role in variety of assignments including product launches, social media, events, lead generation, customer research, cross sell, analytics, multi-lingual website, PR and internal communication.

     

    In his recent role at SBI Life, Mehra spearheaded the creation of online business and cross sell vertical. The new business premium generated through online vertical grew rapidly to five fold, with SBI Life gaining a lead position in digital business, in recent months. 

     

    Mehra is an MBA from Insead, France and a BITS Pilani alumnus. His earlier assignments were with Kotak and FCB Ulka where he managed HDFC Bank and Tata Motors brand.

  • SBI Life focuses on educating consumers

    MUMBAI: Furthering its efforts to educate its customers, SBI Life has launched a multi-media educational advertising campaign. The campaign includes seven ad-films in the TV campaign which aim to drives home the point about paying attention to a few basics before buying a life insurance product.

    The educational initiative has been taken forward across social media platforms, SBI Life‘s Facebook Fan Page ‘Celebrate Life‘, Twitter and YouTube. The Virtual CrossWords, E-life insurance dictionary, website in nine Indian Languages, Insurance Educational Points at branches, are all part of integrated communication efforts rolled out recently.

    The communication plan is to extend these initiatives in high traffic shopping malls, so as to bring alive the educational message when the customer is in the midst of their shopping experience for other products.

    SBI Life head, brand and cross sell, Chandramohan Mehra said, “Indian consumers demonstrate evolution and high level of detailing when in shopping mode for other product categories. Unfortunately, there is high inertia towards understanding a few basics before subscribing to a life insurance product. Educating the prospective buyers of life insurance, the communication strengthens their trust in the brand as a category leader.”